Influencer marketing is extremely effective for diversifying how you promote your brand or product, and is a great way to build brand loyalty. Influencer marketing platforms help to facilitate the searching, vetting, and managing of influencers who participate in you influencer marketing program.
Social media influencers have large followings of engaged users who trust their opinions. It’s no surprise that 89% of brands say that influencer marketing ROI is comparable to, or better than other forms of marketing.
But as the practice of using influencers grows, so do the challenges in finding, vetting, and managing them. The best influencer marketing platforms are designed to help facilitate these processes so you can manage and scale your influencer program effectively.
Contents
What is an Influencer Marketing Platform?
What Are the Best Influencer Marketing Platforms for 2026?
How does AI Improve Influencer Marketing Platforms?
How do Influencer Marketing Platforms Use Data for Brand Insights?
How to Choose the Best Influencer Marketing Platform for Your Team
FAQ: Influencer Marketing Platforms
Key Facts
- The global influencer marketing industry is projected to grow to ~US $22.2 billion in 2025. (Stacker)
- Brands on average earn approximately US $5.78 for every US $1 spent on influencer marketing. (Lovepixel Agency)
- Instagram remains the dominant platform, with over 2 billion monthly active users and ~44.7 % of users aged 25-34. (HypeAuditor.com)
- TikTok is rapidly growing and expected to reach ~1.8 billion monthly users, closing the gap with Instagram. (Boston 25 News)
- User-generated content (UGC) is gaining traction: ~93 % of brands using UGC reported higher performance than traditional branded content. (Stacker)
- The influencer marketing platform market is forecast to reach ~US $216.3 billion by 2033 (CAGR ~32.7 %). (GlobeNewswire)
What is an Influencer Marketing Platform?
An influencer marketing platform is a software solution used for finding, vetting, and managing influencers and influencer campaigns. They typically offer the ability to filter by topics, demographics, and metrics (such as engagement rate or follower count) so marketers can quickly narrow down their influencer search.
Once influencers of interest have been identified, influencer platforms may include the ability to reach out and send promotional gifts, as well as sign influencers up to participate in campaigns. From there comprehensive platforms allow you to manage the partnership, monitor performance, and facilitate payments.
What Are the Best Influencer Marketing Platforms for 2026?
Tip: Also take a look at the best influencer management platforms on the market and download your free Influencer Marketing Platform Buyer’s Guide.
Meltwater
A global leader in social listening and media relations, Meltwater brings confidence to the process of finding and vetting influencers, measuring campaign ROI, and partnership management. The Meltwater influencer marketing solution, Klear centralizes your influencer marketing efforts by giving you a single interface for your entire strategy.
Key features
- AI-powered search
- Real-time reporting
- E-commerce integrations
- Branded recruitment pages
- Competitive benchmarking
Best for:
Meltwater influencer marketing is best for marketers at medium to large and enterprise-level companies looking for a comprehensive influencer marketing solution that offers end-to-end management, from discovery to overseeing campaigns to analyzing performance.
Pricing
Meltwater offers customized pricing for its influencer marketing platform. and to find out what pricing options are available to suit your needs!
Tip: Explore influencer marketing costs and rates for more information on working with influencer partners!
More details
Starting with influencer discovery, brands can lean on the platform's True Reach score to determine a creator's real audience size and level of influence, letting them choose partners based on engagement rather than audience size.
Meltwater’s influencer marketing solution also allows you to manage your entire end-to-end influencer marketing strategy. From content creation to campaign measurement, automated reporting helps you track the success of each piece of content and campaign.
Klear sets a new standard in Influencer marketing, making it easy to systematize and streamline influencer strategies. Use AI-driven technology to easily identify best-fit influencers in your niche. You can filter your options based on attributes like audience size (nano influencers, micro-influencers, etc.), category, location, and more.
What’s more, you can analyze each prospect before moving forward with paid influencer campaigns. This helps you keep your influencer marketing costs low by avoiding partnerships with the wrong influencers.
Klear also includes CRM functionality so you can maintain relationships with your chosen influencers. Keep track of conversations, content, timelines, and submit payments from a single source of truth.
Building strong partnerships is key to getting the best results from influencer marketing, and Klear does most of the heavy lifting for you. Take a look at The Total Economic Impact™ of the Klear Platform.
BuzzSumo
This recognizable name in content marketing is also a helpful influencer marketing platform. Its main focus is helping brands find influencers to partner with based on niche, engagement, and content. BuzzSumo searches for popular accounts that post similar content to yours so you can amplify your voice across their channels.
Key features
- Cross-platform search
- Analysis
- Content publication alerts
Best for:
Brand managers and social media managers seeking an affordable and useful tool for influencer and journalist discovery.
Pricing
BuzzSumo offers four different price plans to choose from, three of which are applicable to the influencer marketing use-case: PR/Comms plan ($299/mo), Suite plan ($499/mo), and an Enterprise plan ($999/mo). They also offer a free trial.
BuzzSumo’s influencer marketing software helps you find influencers based on your social media channels. You can also set up alerts to see when your chosen influencers post content.
BuzzSumo also offers a free trial so you can test drive its influencer discovery features.
Audiense
One of the simplest influencer marketing tools, Audiense gives you deeper insights into your target audience. By learning more about the segments that drive your business, you can discover the influencers your audience cares about.
Key features
- Audience persona insights
- AI-driven recommendations
- Related audience signals and influencers in common
Best for:
Audiense is recommended for social marketers and community managers who want to get deeper insights into their audience. Audiense excels at helping teams discover connections that go beyond basic demographics. You can see similarities in who your audience follows and get analysis on common trends in audience behavior.
Pricing
Audiense offers two main plans: a Base plan which includes 25 reports per year and unlimited seats, and and Unlimited plan which includes unlimited reports per year, 3 seats and API access. The Base plan is available for a free trial, while the Unlimited plan is not.
While not a tool specifically designed for influencer marketing in the traditional sense, Audiense software offers a reverse engineering approach to influencer marketing.
By partnering with influencers with whom your audience is already familiar, you’ll have a better chance of landing on their radars. What’s more, you’ll build positive brand association, trust, and familiarity, which are among influencer marketing’s biggest benefits.
BuzzStream
BuzzStream's focus on list building helps you create and curate lists of potential influencers, send pitches, and track your results. Keep all of your influencer profile information in one place, including conversations, metrics, contact history, and more. Touted as an outreach CRM, BuzzStream also provides tools for influencer marketing.
Key features
- Influencer discovery and outreach
- Customizable research workflows
- Campaign tracking
Best for:
BuzzStream is ideally suited for marketing teams who are keen on scaling and systematizing their outreach approach, with the goal of establishing relationships for link building purposes.
Pricing
BuzzStream offers four pricing packages, appealing to a wide range of budgets: Starter ($24/mo), Growth ($124/mo), Professional ($200/mo), and Custom (starting at $999/mo).
Once you earn media placements, BuzzStream will manage your links and mentions. It replaces clunky spreadsheets and helps your team avoid pitching the same publications.
Traackr
Traackr is a comprehensive influencer marketing tool that bridges the gaps between finding, coordinating, and executing influencer campaigns.
Key features
- Automated influencer recommendations
- Audience lookalike recommendations
- Budgeting assistance for matching with the most cost-effective influencer partners
- Segment influencers by custom groups
Best for:
Companies ready to focus time and manpower on a comprehensive influencer program, ideally who are interested in scaling and managing multiple campaigns.
Pricing
Traackr offers three different plans, and they are billed annually rather than monthly: Standard (from $32,500/yr, minimum of 5 users), Plus (from $55,000/yr, minimum of 10 users), and Enterprise (custom pricing available).
Traackr's data-driven approach helps companies find great brand fits and learn who their competitors are using. The platform also helps you prove influencer ROI by tracking key campaign metrics on your behalf.
Within Traackr, brands can run affiliate influencer marketing programs and easily attribute sales to the influencer. Traackr also streamlines the processes of sending influencer gifts, paying commissions, and even recommending fees for paid collaborations.
Upfluence
Upfluence's influencer marketing tool helps brands identify relevant influencers, track their campaigns, and measure their results. Its features span the entire influencer gamut, including discovery and vetting, product seeding, affiliate linking, influencer payments, and campaign metrics.
Key features
- Integrations with Amazon, Shopify, WooCommerce, and more
- CRM outreach with email templates, follow-up flows, and AI-assistance
- Automated workflows for product seeding, promo codes, and affiliate links
- Chrome extension
Best for:
Large companies that want to scale their influencer program with an all-in-one approach that focuses on e-commerce.
Pricing
Upfluence has three plans: Search & Contact, Campaign Manager, and Payments. Specific pricing information is available through their contact form. They also have social media audit tools available for free.
Upfluence also serves as a hub for your user-generated content. Create influencer campaign briefs for your partners that outline your objectives, expectations, and other details.
Creators can send their content to you via the platform. You can approve drafts, leave feedback, and collaborate with your team to fine-tune every campaign before it goes live.
NeoReach
NeoReach helps you form strong relationships with content creators. Develop all parts of your campaign within the influencer marketing platform, from choosing the right channels to analyzing relevant metrics and everything in between.
Key features
- UGC strategy tools
- Event marketing options
- Contest and sweepstake campaign management
- Fraud detection
- Customizable API
Best for:
Marketers looking for several different ways to engage influencers beyond sponsored posts promoting products, whether it's in event marketing, UGC, or for generating interest in contests.
Pricing
NeoReach has customizable platforms available for agencies and enterprise. Reach out for price information based on your business requirements.
Whether you need a Spanish-speaking fitness and parenting influencer or an influencer from Massachusetts who's in the automotive industry and loves to fish, you can keep filtering your options until you find the right partners.
This influencer platform also boasts built-in fraud detection. The platform analyzes social media posts, activity, and account growth trends, among other data. Spot fake influencers early in the process before you pay them for a campaign.
What makes NeoReach one of the best influencer marketing platforms is its customizable API. Users can extract more than 400 individual data points from NeoReach’s database to create the exact dataset they need.
CreatorIQ
CreatorIQ is an enterprise-level influencer marketing tool that allows users to build authentic partnerships with content creators. It combines AI-powered features with myriad integrations, APIs, and a user-friendly interface to help brands develop their creator network. Find influencers to activate, prove ROI with built-in analytics, plan and execute campaigns.
Key features
- AI content detection and recommendations
- Find emerging audience segments
- Custom APIs
Best for:
Enterprise level companies looking for a solution to scale their influencer program and connect influencer marketing back to business goals, demonstrating ROI through business intelligence. CreatorIQ particular caters to beauty, fashion & retail, gaming, and media companies.
Pricing
No public pricing information is available. They will provide quotes on an introductory call, based on your specific needs.
What makes CreatorIQ unique is that it can connect to your other business intelligence tools, CRM, e-commerce tools, and more. This gives large brands more visibility into how influencer marketing plays a role in achieving larger business objectives.
Onalytica
One of the OG’s of influencer platforms, Onalytica helps brands answer key questions, such as “Who are my best influencers?” and “How do I structure and scale my influencer program?”
Key features
- Global database
- Analysis and insights
- Forge relationships with an influencer community
Best for:
B2B companies looking to integrate influencer marketing into their broader strategy.
Pricing
No pricing information publicly available.
Onalytica enables marketers to find and connect with potential influencer partners, manage the relationship (by using a specific influencer management platform), and measure the impact of each campaign. It also helps you gain benchmark insights by analyzing your current brand awareness and engagement. You can see with certainty how your influencers are helping you grow.
Mavrck
Mavrck, formerly GroupHigh and now rebranded as Later, offers an enterprise-grade platform for influencer marketing campaigns. It works across multiple social media platforms, including TikTok, Facebook, Twitter, Pinterest, YouTube, and more.
Key features
- Shopify integration
- Results forecasting
- Campaign management
Best for:
Enterprise companies operating large-scale influencer campaigns. Mavrck (Later) serves customers in the Retail, Food & Beverage, Fashion & Beauty, CPG, and E-commerce industries.
Pricing
There are three main pricing tiers available with Mavrck (Later), each offering custom pricing: Platform, Platform & Services, and Services.
Features include an influencer database, campaign management, relationship management, workflow automation, and influencer campaign measurement, among others.
Its easy-to-use interface helps brands start making the most of their influencer content as soon as possible.
How does AI Improve Influencer Marketing Platforms?
There are many ways that AI can help improve how influencer platforms are used, such as:
Enhances discovery and brand fit
AI refines and streamlines the process of matching you to the best influencer. Instead of manually sifting through thousands of profiles one-by-one, AI facilitates this process for you and can surface brand and topic-relevant influencers in a fraction of the time. It can further refine results based on sentiment, lookalike audiences, and credibility scoring. Klear, for example, provides an AI overview detailing whether or not an influencers is a good fit based on their audience type, location, and the main themes that they cover.
Streamlines campaign measurement and ROI attribution
Proving ROI from influencer campaigns has historically been a notorious challenge for many businesses. But with AI analysis you can get a clearer picture of how your influencer marketing is impacting larger company goals. Through things like automated campaign reporting, predictive engagement analysis, and fraud detection, you will strengthen your strategy and future-proof your influencer approach.
Solutions like Traackr's AI benchmarking for example, allow you to stay in pace with your competitors, while Mira from Meltwater will offer detailed analysis on SoV and influential conversation drivers so you keep abreast of the key voices in your industry.
How do Influencer Marketing Platforms Use Data for Brand Insights?
Influencer platforms provide data like audience size, engagement rate, sponsored post ratio, current and past brand partnerships, main topics, consumer sentiment analysis and more. Brands can use these insights to further vet and decide if an influencer is a good fit, or to better communicate their message and post parameters to an influencer partner.
With Meltwater you can integrate your approach for accurate insights and a more unified strategy that combines social media, social intelligence, and influencer intelligence.
Further reading: Browse influencer stats
How to Choose the Best Influencer Marketing Platform for Your Team
When choosing an influencer marketing platform or influencer marketing hub, use a framework like this to make sure you decide on the best fit:
- Database size & accuracy: does the company pull from a large enough database to provide the most choice?
- Analytics depth: how extensive are the analytics that are available? Will you be able to accurately measure campaign success?
- Integration options: can the platform support the various integrations necessary to your needs?
- Team collaboration & permissions: is the number of seats offered in your budget range acceptable?
- Support & onboarding: does the platform offer comprehensive onboarding and support so your team is set up for success?
Whether you’re an agency or a marketing team of one, choosing the best influencer marketing platform will help you drive your strategy forward.
At Meltwater, we love empowering brands to grow their presence in a way that’s authentic, impactful, and confident. The right influencers can check all of these boxes, giving you a way to connect with new fans and grow your credibility with existing customers. Take advantage of our AI-powered features to find and vet influencers, build your strategy, and prove the value of your influencer partnerships.
FAQ: Influencer Marketing Platforms
Frequently asked questions about influencer marketing platforms.
How do influencer marketplaces help businesses connect with micro and niche influencers for targeted campaigns?
Micro and niche influencers have smaller followings and less robust social media presences, so an influencer marketplace is helpful for finding them based on specific criteria, such as engagement rate and topic speciality.
Can businesses in specific regions or industries benefit from geo-targeted influencer marketing platforms?
Yes, businesses in specific regions or industry verticals do benefit from geo-targeted influencer marketing platforms. This approach enables organizations to create specific campaigns that are relevant to a particular area, increasing the probability of higher engagement and better conversions.
Why is integrating influencer management tools with analytics solutions important for improving campaign ROI?
Integrating influencer management tools with analytics solutions is extremely important for reporting accuracy. Additionally it allows for real-time campaign optimization and pinpointing your most high-performing influencer partners.
