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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Search icon around different media types as the title image for media monitoring

Media Monitoring

What Is Media Monitoring? Definition, Types & Strategy

Demo Meltwater's media monitoring tool

Chris Hanson

Aug 10, 2026 • 15 min read

A light blue image with five floating transparent screens showing various marketing symbols in various dark teal and purple tones. The middle image represents an org chart with an executive at the top.

Social Listening

Executive Marketing Reporting: What Executives Care About

Transform marketing data into executive-ready insights that connect marketing performance to business outcomes. Related: Marketers Guide to Unified Reporting

Samantha Scott

Aug 10, 2026 • 26 min read

A bright yellow mage with a large stat that says twenty seven percent, with a decorative graph next to it. Twenty seven percent is the highest LLM visibility score for a grocery retailer associated with savings

Social Listening

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

Meltwater's GenAI Lens analysis reveals how AI models recommend grocery savings.

Samantha Scott and Anna Amarotti

Aug 10, 2026 • 17 min read

A dark purple hued image with a large screen in the center representing a comparison matrix for media monitoring tools. To the left and right sides of the screen are floating smaller screens representing various aspects of comparing software like a bar graph nad sentiment rating.

Digital Marketing & PR Tools

Best Media Monitoring Tools in 2026: Top Platforms Compared

The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use.

Chris Hanson

Aug 10, 2026 • 21 min read

A light purple and blue image with a slightly out of focus four by three grid of various marketing symbols in the center. Hovering over the grid is a large magnifying glass showing an in focus symbol of a bar graph with a trend line going up and to the right.

Social Listening

How to Use Meltwater to Identify Messaging Driving Engagement

Identify the messaging that increases engagement and drives conversions.

Samantha Scott

Aug 6, 2026 • 19 min read

A dark purple and teal ombre image with purple on the left transitioning to teal on the right. There are floating transparent tiles flowing from each corner into a glowing orb in the middle of the image to symbolize martech consolidation

Marketing

Martech Consolidation: The Hidden Cost of Managing 10+ Tools

Learn the hidden costs of martech sprawl and how to consolidate into one unified platform.

Chris Hanson

Aug 6, 2026 • 12 min read

A dark image with four glowy bars, each with three lines to illustrate text. The top three bars are a dark teal, the bottom bar is yellow

Reputation Management

Best Online Reputation Monitoring Software 2026

Compare the best online reputation monitoring tools in 2026.

Chris Hanson

Aug 4, 2026 • 16 min read

An image showing five transparent glowing tiles descending in size from left to right. They have various symbols on them like an arrow going up and to the right, a pie graphs, and gears. To the far left of the image are smaller floating tiles and three dimensional shapes. The image represents AI citation optimization.

Generative Engine Optimization (GEO)

AI Citation Optimization: How a Website Rebuild Drove a 73% Citation Increase

How a website relaunch drove a 73% citation jump.

Chris Hanson

Aug 4, 2026 • 10 min read

A glowing teal and yellow image showing a marketing funnel in the center. To the left of the funnel are icons for various acquisition channels. To the right of the funnel is a large dollar sign and a bar graph. The image illustrates how marketing teams connect campaigns to revenue.

Marketing

How Marketing Teams Connect Campaigns to Revenue

Learn how high-performing marketing teams use Meltwater to connect campaigns to revenue, improve attribution, and measure ROI.

Samantha Scott

Aug 3, 2026 • 17 min read

An image of the Meltwater logo on a pedestal in the center, surrounded by various icons like a graph, magnifying glass, globe, and speech bubble. Blog post image for What is the Meltwater MCP"

AI & Data Analytics

What Is the Meltwater MCP? Lessons From Real AI Workflows

The benefits of bringing Meltwater data into AI workflows.

Chris Hackney

Aug 3, 2026 • 7 min read

Illustration of an executive analytics report dashboard with charts, customer ratings, feedback, security, and growth icons in glowing teal and green tones.

Generative Engine Optimization (GEO)

The Executive Report for AI Search: What Leaders Actually Want to See

Turn AI search data into executive-ready decisions.

Lance Concannon

Jul 31, 2026 • 19 min read

Illustration of an AI brand-visibility analytics dashboard showing search results, projected volume, audience questions, mention rate, and total reach metrics against a pink-to-orange gradient background.

Generative Engine Optimization (GEO)

7 AI Visibility Metrics Every CMO Should Review Monthly

The executive guide to measuring AI visibility.

Lance Concannon

Jul 30, 2026 • 15 min read

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