Skip to content

The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Latest posts

An image of a large, three dimensional, transparent purple dot surrounded by eight smaller purple dots equidistant apart in a circle surrounding the larger dot. Each smaller dot is connected to the larger dot by a delicate glowing line. Blog post image for How to Build and Scale Your Enterprise Influencer Marketing Program.

Influencer Marketing

How to Build and Scale Your Enterprise Influencer Marketing Program

Build and scale an enterprise influencer marketing program without losing control of brand safety. eBook: Ultimate Guide to Influencer Marketing

Chris Hanson

May 28, 2026 • 14 min read

A woman looking at various Meltwater features on a smartphone.

Digital Marketing & PR Tools

Control Your Narrative: Meltwater’s 2026 Mid-Year Release

Chris Hackney

May 18, 2026 • 6 min read

A laptop showing a market intelligence tool on its screen.

Competitive Intelligence

5 Market Intelligence Tools For Smarter Strategy (2026 Guide)

Chris Hanson

Mar 12, 2026 • 15 min read

A fire extinguisher blowing out foam.

PR & Communications

What Is Crisis Communication? Plan, Examples, Strategy

Get the crisis comms eBook

Lance Concannon

Mar 12, 2026 • 11 min read

Illustration for a comparison of the best customer experience software, platforms, and tools

Digital Marketing & PR Tools

11 Best Customer Experience Software & Platforms 2025

Lance Concannon

Nov 25, 2025 • 13 min read

A man holding a laptop computer. He is surrounded by screenshot images of Meltwater analytics tools.

Digital Marketing & PR Tools

How Meltwater is Putting Brand Builders Back in Control

Meltwater's latest product release gives PR and marketing professionals increased clarity, agility, and intelligence.

Chris Hackney

Oct 27, 2025 • 5 min read

Explore+ dashboard and widgets hover on a purple platform against a purple backdrop

Social Listening

Tailoring Social and Media Intelligence for Global Enterprises

Chris Hackney

Jul 1, 2025 • 5 min read

Digital Marketing & PR Tools

12 Best Sales Intelligence Software Tools 2025

TJ Kiely

Jan 2, 2025 • 9 min read

A woman working on a laptop, with Meltwater analytics widgets.

PR & Communications

Unlock a More Powerful You, with Meltwater’s 2024 Year-End Release

Chris Hackney

Oct 29, 2024 • 6 min read

Social Media Customer Service Examples

Customer Journey

10 Social Media Customer Service Examples to Learn From

Lance Concannon

Nov 20, 2023 • 11 min read

Chat bubbles containing a question mark and a telephone, representing a customer service discussion.

Social Media Management

Social Media Customer Service Best Practices

Lance Concannon

Oct 27, 2023 • 17 min read

Social Listening

Salesforce Social Studio Sunset: Everything You Need to Know

Lance Concannon

Oct 20, 2023 • 5 min read

Browse by topics

Generative Engine Optimization (GEO)

Social Listening

Reputation Management

Brand Management

Competitive Intelligence

Customer Journey

AI & Data Analytics

PR & Communications

Internal Communication

Content Marketing

Influencer Marketing

Marketing

Social Media Management

Social Media Marketing

Digital Marketing & PR Tools

Media Monitoring

Browse by network

Facebook Blog

Instagram Blog

LinkedIn Blog

TikTok Blog

X/Twitter Blog

YouTube Blog

Start making decisions with confidence.

See how one platform can power every decision across PR, communications, and marketing.

Loading...