United States

A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands. 

Director of Corporate Marketing & Global Content

See all blogs written by TJ Kiely, Director of Corporate Marketing & Global Content at Meltwater. Social media management ★ digital marketing ★ ...

Author: TJ Kiely

Learn how to get media coverage with expert PR strategies to boost brand awareness, credibility, and reach. This guide shares practical tips and tricks.

Media coverage refers to how your business or message is featured by news outlets, blogs, or other media platforms. 

Media exposure helps you build credibility, trust, and momentum. When people see respected outlets mention your brand, you automatically gain social proof. Every mention is a vote of confidence, something that traditional ads can’t compete with.

But gaining coverage comes with challenges. Media moves fast: Reporters work against tight deadlines, and PR opportunities can vanish overnight. To increase your chances of landing quality coverage, media monitoring tools like Meltwater are indispensable. 

These tools give you direct connections to journalists, help you find relevant outlets, and track trends and coverage so you can move with the media and not get left behind.

Here’s how to get media coverage for your business using proven PR strategies. 

How Meltwater Can Help You Get Media Coverage

Media coverage plays several vital roles in growing your business. A single article or mention in a respected outlet can spark conversations, attract new customers, and give your brand the kind of credibility money can’t buy.

Here’s why knowing how to get media coverage is an essential skill in 2025.

When reputable outlets talk about your product, service, or story, your audience takes notice. According to Nielsen, earned media coverage is more trusted than any other form of promotion or advertising. 

Mentions in respected press signal legitimacy, not just to customers but also to investors, employees, and stakeholders.

Media exposure dramatically boosts visibility and awareness. A single mention has the potential to be picked up by other outlets, re-shared on social media, linked to from other blogs, or even referenced by others in your industry.

A 2024 survey by Determ of 300 PR professionals found that 79% of PR pros prioritize media coverage and reach as a way to prove value. More people see you, hear you, or read about you, which expands the top of your funnel. 

Position yourself as an industry authority

When you’re quoted, interviewed, or cited by journalists, you become a go-to expert in your field. That can open up more press, speaking opportunities, and even partnerships.

You might hear these types of mentions referred to as “thought leadership.” Over half of PR pros agree that thought leadership is the second top priority after media relations. Once people see you as knowledgeable and not just a salesperson, they’ll trust your opinions.

Media mentions often include backlinks, referrals, or social shares that send interested readers to your website. These have strong potential to translate into leads, sign-ups, or sales.

PR teams can track website analytics and referral traffic from earned media hits to measure and analyze media coverage. When your name comes up in more places, people who weren’t even looking for you might discover you, creating new opportunities.

Everyone wants media coverage, but attracting journalists and news outlets takes strategy and care. 

Here’s how to get earned media coverage that won’t feel like a sales pitch.

Before you pitch a single journalist, you need to know exactly what makes your story worth telling. Reporters get hundreds of emails every day. Not all will get opened. The ones that stand out offer something fresh, relevant, or emotionally compelling. 

What’s new, surprising, or timely about what you’re sharing? 

Why is this the right journalist/outlet to pitch?

Why would readers of this publication or news outlet care about this topic? 

What will the reader gain from this media coverage?

For example, you might pitch a product launch, a major milestone, a unique customer success story, or a bold opinion on a trending topic. The goal is to find an angle that aligns with what the media and their audiences care about right now.

Next, refine your idea into a clear, concise message. Journalists appreciate pitches that get to the point quickly and explain why their readers should care. 

To help your pitch stand out, consider including:

2. Identify the right media outlets and journalists

Not every outlet (or every reporter at a given outlet) is a fit. Start by researching publications, blogs, podcasts, and TV segments that cover your industry or niche. 

Specific journalists who cover your chosen topic

The style and format of the stories (e.g., first-person essays, interviews)

A hyper-local newspaper might be perfect for a neighborhood event, while a trade publication could boost credibility among decision makers. Match your story to the outlet so you’re adding value to their readers, not just blasting a press release.

To find relevant media outlets and journalists, use media databases like Meltwater. These databases are frequently updated, and you can filter by industry, niche, and other criteria to find the best fit.

Want to see how Meltwater's AI-powered media relations suite can make your journalist outreach more efficient? Click here and fill out the form for a personalized demo!

3. Craft a strong press release or media pitch

Once you know what you’re pitching and to whom, you can start creating the message. Keep it concise and tailored, with only essential details:

The Who, What, Why, and When of your story

Try this template to get earned media coverage:

My name is [YOUR NAME], and I represent [COMPANY/PRODUCT]. I loved your recent article on [MENTION THE JOURNALIST’S PREVIOUS WORK] and thought this story might be a good fit for you.

[BULLET LIST OF WHAT THE STORY SHOULD COVER]

Let me know if you can cover this idea. I can provide [HIGH-QUALITY IMAGES, PRODUCT SAMPLES, FOUNDER INTERVIEW, ETC.]  to bring this story to life.

Generic pitches don’t get seen often. And if they do get read, most journalists forget about them. 

To get yours to stand out, personalize it to the journalist and the outlet they cover. You could reference the journalist’s previous work or suggest why your idea is a good fit for them, for example.

Reporters notice and appreciate when you take the time to show you know their audience and work.

You might not hear anything about your pitch for a few days. That’s normal.

It’s completely acceptable to follow up with an email, but you should do so with tact. Give the journalist about a week or so before sending another email, and keep your follow-up in the same thread (instead of a new email). 

After the second follow-up, it’s probably best to move on. Persistence can pay off, but you must also balance your drive to get earned media coverage with respect for the journalist’s time and interest.

The best-kept secret of how to get earned media coverage is to avoid stopping at the campaign level. Building long-term media relationships allows you to maintain a list of media contacts whose value can grow beyond a one-off article or mention.

To create these long-term media relationships, you can:

Provide value beyond the pitch, such as product samples or exclusive access

Show an interest in the journalist or media outlet beyond earned coverage. Genuine connections can lead to strong relationships and reciprocation.

TIP: For more information about how to create a pitch that journalists are sure to jump on, check out our free guide Craft Winning Pitches for Media Relations!

If you want to increase your chances of getting earned media coverage, you need to play a smarter game than your competitors. These tips can help you get more exposure and make it work harder for you:

Monitor your industry news cycles to create timely pitches.

Send pitches early in the week and avoid Friday afternoons and weekends

Repurpose your coverage across your owned channels (e.g., Press website page, social media, blogs).

Track your impact with media monitoring tools.

Stay consistent to build long-term momentum.

Meltwater’s insights help you track your media coverage, including volume, quality of the coverage, earned media value, and other key metrics. Use these findings to refine your PR strategy and increase your pitch acceptance rate.

If you want to increase your chances of getting earned media coverage, you need to play a smarter game than your competitors. These tips can help you get more exposure and make it work harder for you.

Before you pitch a single journalist, you need to know exactly what makes your story worth telling. Reporters get hundreds of emails every day. Not all will get opened. The ones that stand out offer something fresh, relevant, or emotionally compelling. 
Ask yourself:
What’s new, surprising, or timely about what you’re sharing? 
Why is this a timely story to pitch?
Why is this the right journalist/outlet to pitch?
Why would readers of this publication or news outlet care about this topic? 
What will the reader gain from this media coverage?
For example, you might pitch a product launch, a major milestone, a unique customer success story, or a bold opinion on a trending topic. The goal is to find an angle that aligns with what the media and their audiences care about right now.
Next, refine your idea into a clear, concise message. Journalists appreciate pitches that get to the point quickly and explain why their readers should care. 
To help your pitch stand out, consider including:
Key data
Human interest elements
Real-world impact
Unique facts 
Specifics make the narrative stronger.

Define Your Newsworthy Story

Not every outlet (or every reporter at a given outlet) is a fit. Start by researching publications, blogs, podcasts, and TV segments that cover your industry or niche. 
Then, look for the following elements:
The types of stories they run
The tone of their content,
The audiences they reach
Monthly traffic volume
Specific journalists who cover your chosen topic
How the journalists frame their stories
The style and format of the stories (e.g., first-person essays, interviews)
A hyper-local newspaper might be perfect for a neighborhood event, while a trade publication could boost credibility among decision makers. Match your story to the outlet so you’re adding value to their readers, not just blasting a press release.
To find relevant media outlets and journalists, use media databases like Meltwater. These databases are frequently updated, and you can filter by industry, niche, and other criteria to find the best fit.

Identify the Right Media Outlets and Journalists

Once you know what you’re pitching and to whom, you can start creating the message. Keep it concise and tailored, with only essential details:
A brief introduction
The Who, What, Why, and When of your story
A call to action
Try this template to get earned media coverage:
Hi [JOURNALIST NAME],
My name is [YOUR NAME], and I represent [COMPANY/PRODUCT]. I loved your recent article on [MENTION THE JOURNALIST’S PREVIOUS WORK] and thought this story might be a good fit for you.
[BRIEF EXPLANATION OF YOUR IDEA]
[BULLET LIST OF WHAT THE STORY SHOULD COVER]
Let me know if you can cover this idea. I can provide [HIGH-QUALITY IMAGES, PRODUCT SAMPLES, FOUNDER INTERVIEW, ETC.]  to bring this story to life.
Looking forward to hearing from you,
[YOUR NAME]

Craft a Strong Press Release or Media Pitch

Generic pitches don’t get seen often. And if they do get read, most journalists forget about them. 
To get yours to stand out, personalize it to the journalist and the outlet they cover. You could reference the journalist’s previous work or suggest why your idea is a good fit for them, for example.
Reporters notice and appreciate when you take the time to show you know their audience and work.

Personalize Your Outreach

You might not hear anything about your pitch for a few days. That’s normal.
It’s completely acceptable to follow up with an email, but you should do so with tact. Give the journalist about a week or so before sending another email, and keep your follow-up in the same thread (instead of a new email). 
After the second follow-up, it’s probably best to move on. Persistence can pay off, but you must also balance your drive to get earned media coverage with respect for the journalist’s time and interest.

Follow Up Professionally

The best-kept secret of how to get earned media coverage is to avoid stopping at the campaign level. Building long-term media relationships allows you to maintain a list of media contacts whose value can grow beyond a one-off article or mention.
To create these long-term media relationships, you can:
Follow the journalist on social media
Comment on or reshare their posts
Provide value beyond the pitch, such as product samples or exclusive access
Show an interest in the journalist or media outlet beyond earned coverage. Genuine connections can lead to strong relationships and reciprocation.

Build Long-Term Media Relationships

How to Maximize Media Coverage Success

How to Get Media Coverage

How to Get Media Coverage: Proven PR Strategies

LLM tracking = monitoring how AI models like ChatGPT, Gemini, Claude, and Perplexity talk about your brand.

AI answers now influence discovery as much as search engines.

LLMs pull from training data and live web sources, citing brands, products, and links. 

AI citations act as trust signals that affect click-throughs, reputation, and conversion.

LLM tracking tools surface brand mentions, sentiment, share of voice, and traffic across multiple models.

Integrating LLM visibility data with analytics reveals how AI impacts brand discovery and customer behavior.

This guide breaks down how LLM tracking works, the best tools to use, and how to optimize your strategy for the AI-powered search era.

Large language models (LLMs) influence discovery just as much as search engines. ChatGPT, Perplexity, Claude, Gemini, and other AI assistants recommend products and cite brands. Users treat these citations as trust signals, and often click through.

It’s a new and powerful way to be discovered. But the problem for marketers is that most have no visibility into when these AI models mention their brand or how much traffic those mentions generate.

That’s why LLM tracking tools matter. They're a vital new piece of generative engine optimization (GEO) strategies, showing you which models are featuring your brand and where that traffic lands. Here are the best LLM tracking tools and how to use them.

What Is LLM Tracking and Why Does It Matter?

How to Choose the Right LLM Tracking Tool for Your Goals

How Can Insights from LLM Tracking Improve Marketing Strategy?

How Can Your Team Get Started with LLM Tracking?

LLM tracking refers to monitoring when and how large language models mention your brand in their responses to users. These tools show the traffic, visibility, and engagement these models generate.

How does LLM tracking differ from traditional SEO or social listening?

LLM tracking tools are specific to LLMs, like ChatGPT, Gemini, or Claude. By contrast, social listening tools are specific to social media platforms (think Facebook, X, LinkedIn, TikTok, etc.), while traditional SEO tools track search rankings.

Why is AI visibility critical to brand reputation and discovery?

People are increasingly using LLMs like they use search engines. For example, ChatGPT alone processes 2.5 billion queries each day. If your brand is showing up here, you need to track it just like you would track social clicks or search results (and for the same reasons).

How can marketing and insights teams act on LLM visibility data?

Implementing an LLM tracking tool is the best place to start. You’ll see where you’re being mentioned and the actions users take next. You can use this visibility data to improve your content and the user experience.

LLM trackers research thousands of queries across multiple AI platforms at once. They analyze this data to learn how often and in what context a brand appears in an AI-generated recommendation. 

How do these tools collect and interpret AI responses?

The prompts these tools use mirror real user questions. AI then parses each response to surface brand mentions, product names, sentiment, positioning, and other details.

LLM tracking tools provide data marketers might not otherwise see:

This data shows how AI is reshaping the way people find and engage with brands and businesses online.

Why integrations and collaboration tools matter

Integrating with other data tools gives you a clearer picture of your AI visibility and what it means for your big-picture strategy.

For example, Meltwater connects AI visibility with social, news, and influencer data so you understand why a brand appears in AI answers, not just where.

How dashboards and alerts help teams act quickly

Centralizing AI visibility data lets you see AI recommendations in real time. If recommendations start falling, teams can move fast instead of guessing as they adjust content and campaigns.

TIP: Check out this article on Meltwater's AI visibility tracking tool, GenAI Lens, to see how you could gain a more comprehensive understanding of your own brand reputation in LLM-driven search.

If you want to monitor how LLMs talk about your brand, start with one of the top LLM tracking tools. Here’s a closer look at six tools that track you across multiple LLMs.

<table class="table-primary alternate-color">
<caption style="font-size:1.4em; font-weight:bold; padding:10px 0;">
 LLM Tracking Tool Comparison
 </caption>
 <thead>
 <tr>
 <th>Tool</th>
 <th>Description</th>
 <th>Key Features</th>
 <th>Price</th>
 <th>Best For</th>
 </tr>
 </thead>
 <tbody>
 <tr>
 <td>Meltwater GenAI Lens</td>
 <td>
 Provides a comprehensive view of how AI models recommend your organization, with sentiment analysis to understand context, tone, and trends.
 </td>
 <td>
 <ul>
 <li>AI summaries</li>
 <li>Visibility into all sources cited</li>
 <li>Real-time alerts</li>
 <li>Competitor intel</li>
 <li>Central dashboard</li>
 </ul>
 </td>
 <td>Contact for a custom quote</td>
 <td>Medium-to-large brands and enterprise companies</td>
 </tr>

 <tr>
 <td>Peec AI</td>
 <td>
 Tracks how your brand appears in LLM-based answers, including visibility, sentiment, and position, with competitor comparison.
 </td>
 <td>
 <ul>
 <li>Rankings by AI model</li>
 <li>Recommendations to improve mentions</li>
 <li>Competitor rankings</li>
 <li>Reporting tools</li>
 <li>API integration</li>
 </ul>
 </td>
 <td>Starting at €89/month</td>
 <td>Startups, SMEs, global brands</td>
 </tr>

 <tr>
 <td>Profound</td>
 <td>
 Enterprise-grade platform measuring brand visibility across AI search and answer engines with prompt-level insights and benchmarking.
 </td>
 <td>
 <ul>
 <li>AI response analysis</li>
 <li>Mention tracking</li>
 <li>Share of voice metrics</li>
 <li>Sentiment analysis</li>
 <li>Keyword insights</li>
 </ul>
 </td>
 <td>Plans starting at $99/month</td>
 <td>Large enterprise organizations</td>
 </tr>

 <tr>
 <td>Otterly AI</td>
 <td>
 Budget-friendly tool that tracks brand representation across ChatGPT, Gemini, Perplexity, and other LLMs, recording answers and model behavior.
 </td>
 <td>
 <ul>
 <li>AI keyword research</li>
 <li>Search prompt monitoring</li>
 <li>Competitor visibility comparison</li>
 <li>Link citation analysis</li>
 <li>GEO auditing</li>
 </ul>
 </td>
 <td>Plans start at $29/month; free 14-day trial</td>
 <td>Small and medium-size businesses</td>
 </tr>

 <tr>
 <td>LLM Tracker</td>
 <td>
 Provides real-time visibility into how LLM features perform by correlating user actions to LLM responses.
 </td>
 <td>
 <ul>
 <li>Correlate actions to LLM responses</li>
 <li>Real-time data</li>
 <li>Performance analytics</li>
 <li>Chrome extension</li>
 </ul>
 </td>
 <td>$29/month and up; free plan available</td>
 <td>Small brands and teams</td>
 </tr>

 <tr>
 <td>Semrush Enterprise AIO</td>
 <td>
 Expands Semrush’s SEO toolkit to measure AI search visibility, track citations, and guide content teams on AI search trends.
 </td>
 <td>
 <ul>
 <li>Keyword trends</li>
 <li>Share of voice</li>
 <li>Brand visibility</li>
 <li>Prompt rankings</li>
 <li>Traffic analysis</li>
 </ul>
 </td>
 <td>Contact for pricing</td>
 <td>Large companies and enterprises</td>
 </tr>
 </tbody>
</table>

Meltwater’s GenAI Lens gives you a comprehensive view of how AI models recommend your organization, so you can maintain a 360-degree view of your brand reputation. It combines these insights with Meltwater’s sentiment analysis so you can understand context, tone, and trends.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI summaries</li>
 <li>Visibility into all sources cited</li>
		<li>Real-time alerts</li>
 <li>Competitor intel</li>
 <li>Central dashboard</li>
	</ul>
	<li>Price: Contact for a custom quote</li>
	<li>Best for: Medium-to-large brands and enterprise companies</li>
</ul>

Want to see how GenAI Lens could help you get ahead of your competitors in AI-powered search results? Click here and fill out the form to request a demo!

Peec AI mentions how your brand appears in multiple LLM-based answers. Users can track visibility, sentiment, and position, and see how they compare to the competition.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Rankings by AI model</li>
 <li>Recommendations to improve mentions</li>
		<li>Competitor rankings</li>
 <li>Reporting tools</li>
 <li>API integration</li>
	</ul>
	<li>Price: Starting at €89/month </li>
	<li>Best for: Startups, SMEs, global brands</li>
</ul>

Profound is an enterprise-grade platform that measures brand visibility across AI search and answer engines. It offers prompt-level insights, competitor benchmarking, and full visibility into how models cite your brand.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI response analysis</li>
 <li>Mention tracking</li>
		<li>Share of voice metrics</li>
 <li>Sentiment analysis</li>
 <li>Keyword insights</li>
	</ul>
	<li>Price: Plans starting at $99/month</li>
	<li>Best for: Large enterprise organizations</li>
</ul>

Otterly is a more streamlined, budget-friendly tool that tracks brands across ChatGPT, Gemini, Perplexity, and other LLMs. It records answers and shows how the models represent your brand in those responses.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI keyword research</li>
 <li>Search prompt monitoring</li>
		<li>Competitor visibility comparison</li>
 <li>Link citation analysis</li>
 <li>GEO auditing</li>
	</ul>
	<li>Price: Plans start at $29/month; free 14-day trial</li>
	<li>Best for: Small and medium-size businesses</li>
</ul>

LLM Tracker offers real-time visibility into how your LLM features perform. You’ll learn what users actually do based on your LLM’s responses, giving you a clearer picture of the user journey.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Correlate actions to LLM responses</li>
 <li>Real-time data</li>
		<li>Performance analytics</li>
 <li>Chrome extension</li>
	</ul>
	<li>Price: $29/month and up; free plan available</li>
	<li>Best for: Small brands and teams</li>
</ul>

Semrush Enterprise AIO expands on its traditional SEO toolkit to cover AI search visibility. It tracks how your brand appears across LLMs, measures share of voice, tracks citations, and guides content teams on how to respond to AI search trends.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Keyword trends</li>
 <li>Share of voice</li>
		<li>Brand visibility</li>
 <li>Prompt rankings</li>
 <li>Traffic analysis</li>
	</ul>
	<li>Price: Contact for pricing</li>
	<li>Best for: Large companies and enterprises</li>
</ul>

Choosing an LLM tracker comes down to knowing what you need to monitor and how deep you want the insights to go. Budget and complexity also factor into the decision.

Meltwater enables phased adoption: teams can start with powerful media and social brand monitoring tools, then activate GenAI Lens to expand coverage into AI search and assistant environments as capabilities mature.

Whether you’re using Meltwater or another platform, these steps can help you choose the right LLM tracking tool for your goals.

Success takes different forms for different teams: visibility, sentiment, share of voice, or something else. Shortlist your options by pinpointing what exactly you want to measure, then set clear KPIs so you know what success looks like.

Match feature sets to team maturity and analytics capacity

Choose a tool that aligns with your team’s experience and bandwidth. If you’re just starting out, go for a straightforward, no-frills dashboard. For more advanced analytics, platforms like Meltwater that offer APIs, raw data exports, or customizable reports might offer more value.

Evaluate integrations with your existing stack

Make sure the tool aligns with systems you already use. This lets you blend LLM data with other essential tools and information. 

Confirm data transparency, governance, and ethical AI practices

Learn how the tool collects, processes, and updates its data. Understand and trust the tool’s methodology to make sure it aligns with your own views of ethical AI and data governance. 

LLM tracking tools offer practical solutions that drive your brand monitoring strategy and prove the impact of AI visibility. Teams that understand how AI models surface their brand can act faster and build better, more impactful campaigns.

Turn AI-visibility data into content and PR strategy

When you know which prompts consistently surface your brand, you know exactly which topics to lean into. These insights help marketing teams pitch stronger PR angles and build high-authority content.

For example, if ChatGPT repeatedly recommends your SaaS platform for “best payroll tool for remote teams,” you can build PR stories around remote work, publish comparison pages, and create case studies that reinforce this positioning.

Spot competitor trends before they surface publicly

LLM tracking shows where rivals are gaining ground in AI answers. If a competitor appears in a new category or intent cluster, you can see it early and recalibrate your messaging and content.

Connect AI visibility to engagement and conversion metrics

When you pair LLM data with analytics, you can track how AI mentions influence clicks, engagement, and conversions. This closes the gap between “we’re getting surfaced” and “this is impacting pipeline.” Marketers have the evidence they need to prioritize AI visibility as a real acquisition channel.

With more people turning to AI models for discovery, tracking your brand’s performance here is non-negotiable. You know you need to track AI visibility, and these are the next best steps to take:

Audit where your brand currently appears in AI outputs

Test-drive an integrated solution to bring AI visibility into existing processes

Meltwater’s GenAI Lens allows teams already using Meltwater for brand monitoring to seamlessly extend visibility tracking into AI-generated content. Keep your workflows and data in the same platform.

Learn more when you request a demo! Click here and fill out the form below to speak with one of our product experts.

How can businesses use LLM observability tools to identify and resolve performance issues in real time?

LLM observability tools monitor model outputs, latency, and error patterns as they happen. They flag sudden drops in response quality, missing citations, inaccurate recommendations, or changes in how a brand is represented. With real-time alerts and dashboards, teams can troubleshoot issues before they impact users—adjusting prompts, updating content, or refining model settings. This helps ensure consistent, reliable AI answers across platforms like ChatGPT, Gemini, Claude, and Perplexity.

Discover the best LLM tracking tools to monitor AI mentions, compare platforms, and uncover insights that shape brand visibility and trust.

Best LLM Tracking Tools for Marketing Teams

Best LLM Tracking Tools for Marketing Teams (2026 Guide)

Consumer insights tools help brands understand what customers think, need, and do by analyzing real-time conversations, trends, and behaviors. They enable smarter decisions in marketing, product development, and customer experience.

Top tools include Meltwater, Linkfluence, Euromonitor, GlobalData, IQVIA, Mintel, Savanta, Google Trends, and HubSpot CRM. These platforms reveal audience sentiment, emerging topics, and market shifts so companies can stay relevant and competitive.

Market research is like turning on a light in a dark room; it shows you things you otherwise wouldn’t be able to see. For companies, consumer insights tools are worth their weight in gold, as they reveal what customers really need and want from a business. Companies that regularly collect consumer insights are in the best position to meet their target audience where they are and deliver on their expectations.

There’s more than one way to go about collecting and using consumer insights. Let’s look at some of the top consumer insights tools and companies that will keep you “in the know.”

10 Top Consumer Insights Companies and Tools

FAQ: Consumer Insights Tools & Market Research (2025)

Tapping Into Meltwater’s Consumer Insights

Tip: Download our free Buyers Guide: AI Enabled Consumer Insights Platforms

Consumer insights tools are an essential part of any successful business. They provide companies with data-driven information to help them understand their customers. By leveraging audience insights, brands can identify trends, spot opportunities, improve the customer experience, and make informed decisions that will drive success.

Consumer insights tools offer a variety of features that allow businesses to monitor customer behavior, segment audiences, and analyze the effectiveness of marketing campaigns. With the help of these tools, companies can gain valuable insight into customer preferences and spending habits and create actionable strategies for reaching goals faster.

Additionally, consumer insights solutions give brands access to predictive analytics. This enables brands to anticipate customer needs before they even arise — a great way to stay one step ahead in an ever-changing market.

Back in 1992, Kevin McAllister was running around New York on Christmas Eve. Hurricane Andrew stole headlines across the country, while JNCO jeans became a fashion icon. Mob boss John Gotti went to prison, and the Mall of America opened its doors for the first time. Topics like these were common in daily conversations back then. Today, not so much.

Similarly, consumer preferences, interests, and needs are constantly evolving. Sometimes, these shifts are obvious. But sometimes, old topics and trends die while new ones emerge seemingly overnight. And with information being shared at the speed of a Tweet these days, it’s more important than ever for brands to stay in the loop.

Online surveys, focus groups, and CRMs can only take you so far. Customer insights and market research play a key role in keeping you relevant. By learning what consumers are talking about, how they feel, and what they need and want, companies can cater to their customers and keep growing their business without delay.

Staying on top of trends and topics can easily be a full-time job. Or, you can leverage these consumer insights companies and tools that do most of the work for you. Here are our top picks for consumer insights tools to help you get to know your customers better than ever.

2. Linkfluence - Radarly Consumer Intelligence Platform

3. Euromonitor - Global Analysts Specializing in Consumer Products

4. GlobalData - Consumer Insights Throughout the Value Chain

6. GreenBook - Free Consumer Insights Tool

7. Mintel - Consumer Insights Predictions

8. Savanta - Consumer Insights for B2C and B2B

9. Google Trends - Free, Reliable Consumer Insights Data

10. HubSpot CRM - CRM for B2B Prospect Research

As a social and media intelligence tool, Meltwater's consumer intelligence suite monitors millions of conversations in real-time across myriad channels, including social media platforms, blogs, forums, videos, news, podcasts, and even offline channels. Going beyond social listening, Meltwater tracks unlimited keywords and analyzes data around the global conversations captured.

Companies leverage Meltwater's consumer insights tool for market research to:

Show how marketing directly impacts revenue

Tip: Take a look at some Consumer Insights Example Reports!

Gain insights into customer data across every touchpoint, including in-store and in-person interactions. With a holistic understanding of your industry, you can better position your brand and its products and services. Curious to see it in action? Request a 15-minute demo!

Linkfluence, A Meltwater offering, is an AI-driven consumer insights platform that builds a deeper profile of your customers and market in real time. The Radarly consumer intelligence platform combines readily available social media data with proven data methodologies and human data scientists to make sense of the data it collects.

Rather than just looking at facts and figures, Linkfluence provides actionable insights so you’ll always know what to do with all that data.

Adding context to the data helps brands stay ahead of consumer shifts (and their competitors). With preferences evolving faster than ever, companies have a better way to stay in tune with trends, topics, and conversations that will guide their marketing and outreach.

A market research platform specializing in consumer products, Euromonitor works with global analysts to uncover the latest trends and business intelligence that allow companies to maintain a competitive edge. Much of their research is “on the ground,” working with local partners in more than 100 countries to uncover local and culturally relevant insights.

Along with custom market research projects, which cater to individual client questions, the consumer insights company also offers technology products for daily analysis of eCommerce trends.

GlobalData provides insights throughout the consumer value chain, from customers to suppliers to manufacturers and everyone in between.

Offering global insights and trends, the market research company spans more than 50 countries across 745 different audience segments. They also offer consultancy services on a client-by-client basis, allowing you to gain contextual market insights that matter most.

Brands can request a free demo of the platform to see everything from how consumer perceptions are collected to what’s included in the reports.

Specializing in healthcare data and trends, IQVIA supports life science organizations on their missions to make the world a better place.

Market research and consumer intelligence are critical for speeding up the development of new drugs, improving product safety and quality, and expanding access to healthcare.

All of the above contribute to better health outcomes, helping to change the world in more than one way.

One of the best free customer insights tools makes real-time market research more accessible to more companies.

Users can conduct a simple search on GreenBook without downloading any tools or software. Just type in a query and the directory goes to work sourcing relevant real-world case studies, articles, and other digital data that can prove useful in your strategy.

Use GreenBook when you need quick, high-level insights into customer service trends, new products, the customer journey, buyer personas, customer feedback, and similar needs. The insights you get aren’t in-depth, but they can provide solid starting points for your market research.

Mintel is a global market research firm that monitors current customer trends and makes predictions for the future.

The consumer intelligence platform serves a range of industries, including:

Additionally, users can collect insights based on their role within the organization (marketing, legal, package design, etc.). This allows each user to gain insights that are contextually relevant to their responsibilities and goals.

Thank you! A representative will be in touch soon.

Consumer preferences are constantly evolving. Here’s how using consumer insights tools and market research can help you stay ahead of the curve.

TJ Kiely

How to Get Media Coverage: Proven PR Strategies

Best LLM Tracking Tools for Marketing Teams (2026 Guide)

10 Top Consumer Insights Tools & Companies

What Is PR Monitoring? Tools, Tips & Benefits Explained

The Best Online Reputation Management Software for 2026

7 Top Audience Segmentation Tools

7 Top Customer Segmentation Tools

Top 10 Influencer Marketing Platforms for 2026 (Compared)

Mastering the Ultimate Brand Strategy Framework

The Basics of Public Relations (PR): Meaning & Examples

Ultimate Guide to Writing PR Reports

Business Reputation Management: How to Create and Maintain a Good Reputation

What Is a PR Coverage Report? Guide & Best Practices

How To Use a Social Wall With Examples

What's Trending? The Top TikTok Trends for 2026

Best PR Measurement Tools and Analytics Software (2025 Comparison Guide)

Top 20 Sentiment Analysis Tools

Brand Reputation Measurement: Definition, Tools, Models

Top Influencer Management Platforms & Tools

How to Build a Social Media Workflow That Works

How Causal Research Provides Business & Insights

How to Find Local Influencers in Your Area

Brand Storytelling: What It Is and Why It's Important

What Is a Competitive Matrix? How to Analyze Competitors

Brand Monitoring: How & Why You Should Keep Track of Your Brand Mentions

Hashtag Analytics: Boost Engagement with Smarter Hashtags

AI for Influencer Marketing: Boost ROI & Efficiency

The 10 Best Brand Monitoring Tools

Generative AI Content Creation: The Future of Creativity

How Does AI in Public Relations Work?

AI in Marketing: Essential Insights for Driving Success

Top 12 AI Communication Tools

Top AI Marketing Tools to Automate & Optimize Your Strategy

Earned Media Monitoring: How to Track Your Brand’s Impact

Best Competitive Intelligence Tools & How to Use Them

7 Best AI Tools for PR

How to Create a PR Strategy

The Best Sprinklr Alternatives 2025

The Best Brandwatch Alternatives 2025

10 Brand Awareness Metrics to Measure Your Performance