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A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands. 

Director of Corporate Marketing & Global Content

See all blogs written by TJ Kiely, Director of Corporate Marketing & Global Content at Meltwater. Social media management ★ digital marketing ★ ...

Author: TJ Kiely

Twitter community notes are a social media management tool that can help fight misinformation and disinformation — and not a moment too soon. One in five Americans receive their daily news and information from social media platforms, including X/Twitter. It’s essential that they receive accurate and reliable information; otherwise, they risk spreading fake news that shapes others’ opinions and decisions.

X, formerly Twitter, introduced community notes to help add context to content. This feature allows users to share additional information to give readers a more complete understanding of what they’re reading.

If you post on X/Twitter, you’ll likely encounter community notes at some point. Here’s what you need to know about them and how to use them to your advantage.

The Impact of X/Twitter Community Notes on Misinformation

Never Miss an X/Twitter Community Note with Meltwater

Twitter community notes allow users to add context to misleading or inaccurate posts. Unlike comments, which appear below the post and aren’t always visible without clicking the post, community notes are always visible. 

The goal is to correct misinformation and disinformation at the source so people can think twice about sharing the post or forming an opinion.

Community notes are a collaborative process. X users can sign up for the Birdwatch program, which allows them to leave notes and rate other contributors’ notes.

Contributors can leave notes on any post, but those notes won’t be visible until enough contributors rate the note as helpful. 

In this way, notes receive multiple perspectives before they go public. This helps to fight disinformation so that no single person has too much control over community notes.

Anyone who meets eligibility requirements can sign up to be a contributor. Here’s how it works:

To be eligible, you’ll need to meet a few criteria:

You have no recent violations of X’s community rules 

Your Twitter/X account is at least 6 months old

X approves new contributors on a periodic basis, so you might not be approved right away.

Once you’re approved, you can create an alias to keep your ratings anonymous. No one has to know it’s you!

Now you can start rating notes. Open the X app and navigate to the Community Notes section. Start reading and rating!

Eventually, you will gain the option to write your own community notes. You will need an impact rating of at least 5. Your impact rating will increase as your ratings help notes earn a helpful or unhelpful status. 

You can track your progress in unlocking notes via the community notes profile.

Let’s review a few other points worth mentioning:

Community notes do not come directly from X/Twitter and do not represent the company’s views on a given topic.

Posts that receive community notes will not be removed or addressed by X/Twitter unless they violate X’s rules, terms of service, or privacy policy.

Not all community notes will become visible to users — only those that receive enough helpful ratings.

Once you unlock the ability to add community notes, you can open the X app, click the three-dot menu in the top corner, then choose Write a Community Note. 

Each note follows a process to ensure you’re adding valuable context to a post:

Answer multiple-choice questions regarding why you’re writing a community note.

Write a brief note to share more context on the post.

Specify whether the additional context is required because the post is misleading or if the extra information would be helpful.

When you’re done, wait for other contributors to read and rate the note. Watch your Writing Impact score improve as people rate your notes as helpful.

You can also delete community notes you’ve written by tapping the three-dot menu in a note, then tapping Delete.

Contributors have limits on how many notes they can write in a 24-hour period. These limits are based on each writer’s Impact Score and helpful note hit rate (Writing Impact divided by the total number of notes written). 

For contributors with a negative score, the limit is 1.

For all other contributors, the minimum is either Writing Impact + 5 OR Hit Rate x 200.

Community Notes are not a popularity contest. Instead, the feature's goal is to find people with differing points of view and help them come together to fight misinformation and disinformation. The notes need to be genuinely helpful to all readers, regardless of their points of view.

Studies show community notes have helped to counteract disinformation and misinformation, particularly around COVID-19 and vaccines. Reviewing over 65,000 notes on COVID-19, nearly half of them cited high-authority sources and 44% cited moderately trustworthy sources.

While X/Twitter says that community notes are not effective at dispelling all instances of misinformation, it has shown a positive impact in these ways:

X users repost content 61% less often once it receives a community note.

Original posters delete their content faster once they receive a community note.

Users perceive community notes as significantly more trustworthy compared to other misinformation flags.

However, it’s worth mentioning that community notes are a lagging indicator. These notes apply to posts that have already been seen by the public. If posts contain misinformation or disinformation, some damage has already been done by the time the post receives a community note.

Tip: Read more about how you can fight fake news on social media.

At Meltwater, we see Twitter community notes as opportunities to ensure a strong content strategy from the get-go. The more you see and learn from community notes on Twitter, the better you can adjust your own content. 

These notes encourage creators and brands to be clear about the messages they publish or share (and hopefully avoid getting a note on your content).

Meltwater helps you stay on top of trending topics with advanced social listening. Brands can use our platform to learn more about what people are talking about and how they’re discussing those topics. Learn multiple sides of every conversation and see whether other posts are receiving community notes before you talk about similar subjects.

Learn more when you request a demo by filling out the form below.

Learn what X/Twitter community notes are, their purpose, examples of Twitter community notes, and how to create them to fight the spread of disinformation.

What Are X / Twitter Community Notes And How Do They Fight Disinformation?

The 328 million terabytes of data we create each day can be very telling about your target audience’s preferences and buying habits. This same data can also be inaccurate and low quality, depending on the source. That’s why the market research tools you choose matter — you need to be able to get the most up-to-date insights and trust what the data is telling you.

While traditional manual methods of market research and secondary research (aka desk research or complementary research) still have a time and place in the digital world, marketers are supplementing them with market research platforms and software that do most of the heavy lifting.

Astronomical amounts of market-related data are created at lightning speed, far outpacing our ability to consume it all. To help find, filter, sort, and make sense of all this information, we’ve chosen 13 of the best market research tools to streamline and improve the process:

Tip: Also take a look at the top secondary research companies out there.

A leader in AI market research tools, Radarly is Meltwater’s AI-powered market research platform that provides real-time insights into consumer preferences. This always-on consumer intelligence suite uses a combination of data science, AI, and human market research expertise to surface insights about customers based on online conversations and activities.

Most of the world’s data is unstructured (about 90%, by some estimates), making it harder to act on and understand its significance. Radarly brings structure to the unknown by detecting patterns and understanding audience sentiments.

Also, Meltwater for market research continuously sources new information and works in real-time. This gives marketers an advantage by working with the latest data so they can make informed decisions when it matters most.

See Meltwater Radarly live in action by requesting a free tour of our platform. Simply fill out the form at the bottom of this post and we'll be in touch.

Statista offers data trends and reports on a wide range of topics and interests, from Facebook’s monthly active users to leading beer brands based on sales. In total, the market research platform spans more than 170 industries and 150 countries.

What sets this resource apart is its visualizations — all of Statista’s stats have been compiled into neat and tidy graphs that are ready to publish or share in your own reports. This makes it easy to see trends over time or gain quick insights about consumer preferences.

There’s a chart for just about anything, and they’re updated on a regular basis. In many cases, Statista will include a brief explanation of the chart’s findings and recommend related charts for further research.

Google’s status as the world’s most popular search engine makes it a great resource for market research. Google has access to billions of first-party data points based on what people are searching for online. 

For market research purposes, users can tap into Google Trends to see the popularity of searches over time. See the terms that are trending on a daily or weekly basis, or check out shopping-related trends to predict the hot new products of the season (trend prediction).

Google’s Market Finder can also pinpoint new markets that might be a great fit for your product or service. Learn how various markets compare to each other and how your business might fit in.

And if you’re selling physical products, you can see how sales trends might impact your business using Google’s Rising Retail Categories. Retailers use this tool often to predict hot-selling holiday items and right-size their inventory.

Attest brings old-school focus groups and surveys into the digital era with its rapid-response approach. In the past, organizing interviews and focus groups took weeks or even months. Once the research activities were finished, analysts required additional time to compile the results. No more.

With Attest, you can hear directly from consumers who fit your audience profiles, with ready-made questions and respondents at your fingertips. All responses are recorded in the Attest platform, and the market research software analyzes results and collects consumer insights on your behalf.

Users pay per response, so you can scale your market research as needed.

A popular survey tool, Typeform offers a mobile-friendly way to collect market research insights. It’s unique in that it only shows users one field at a time to limit distractions. The look and feel lend to a more casual, conversational approach, which may encourage survey takers to be more candid in their responses. (We can’t prove it, though.)

Users can create various question types, including multiple-choice questions, open-ended questions, and scale ratings. It’s intuitive and makes basic market research a breeze.

Ubersuggest, a popular keyword research tool, also has market research capabilities packed into its user-friendly interface. That’s because keyword research is a form of market research, giving you a glimpse of what people are actively searching for online.

Let’s say you’re launching a new facial cleaning device for your beauty brand. By using Ubersuggest for keyword research, you can also uncover:

Other brands selling facial cleaning devices

Publications talking about facial cleaning devices

The popularity of online searches for facial cleaning devices

Questions related to the keyword “facial cleaning device”

Cost per click to rank for the keyword via paid ads

This is a great tool to help you see who your top competitors are online, what type of content ranks well for a keyword, and how crowded a market is for a particular product or service.

Market Research doesn’t always have to be a costly, complex beast, and SurveyMonkey is a great example. This easy-to-use survey tool can create simple or in-depth surveys sent to targeted audiences for feedback. 

For example, you might have one-off questions to ask customers who made a purchase to learn more about their buying habits. Or, you might want to send longer surveys to customers to help develop a new product. No matter your use case, you can customize surveys to reach highly specific audiences and compile their answers instantly. 

SurveyMonkey also offers turnkey market research solutions, including a global panel survey, translation services, and a reporting dashboard. These services can help you reach more people and get more use from your data.

Answer the Public is a free search listening tool that compiles the questions people are asking online. These questions can serve as a starting point for new product development, product improvements, and content marketing.

This market research software uses autocomplete data from Google. When you start typing a search, Google will try to guess what you’re looking for based on what other people have searched for. You can do this manually, but it’s time-consuming and relies only on your ideas.

Answer the Public makes life easier by compiling related questions in an easy-to-understand graphic. And since the data comes from Google, market researchers can trust its reliability and quality.

Ever wonder what it is about a brand (including yours) that people love? The things that get people talking? BrandMentions can help provide some context.

Specializing in social media monitoring, BrandMentions takes the next step into showing why a particular keyword is buzzing. Type in a keyword and you’ll see recent social media posts that also contain that keyword.

You can also see the keyword’s Reach, Performance, and Number of Mentions — all of which can come in handy when you’re planning a new product launch. You can use these insights to plan your launch-related posts to generate the most buzz.

Tip: Learn more about brand monitoring, brand tracking, brand reputation measurement, about the best brand tracking software, and understand why your brand mentions are spiking.

AI market research tools like Heartbeat AI allow you to put market research on autopilot, or at least close to it. Using sentiment analysis, this market research tool recognizes themes and trends in qualitative text data.

No more poring through pages and pages of text — Heartbeat AI can quickly surface insights about how your audience feels regarding your brand or products (or your competitors). What’s more, it can turn these insights into attractive visuals for simpler understanding or sharing with other stakeholders.

Qualitative research can be more difficult to sort and analyze because it contains more variables. Unlike quantitative research, which deals with specific, measurable data, qualitative research involves the complexities of human behavior and perception. The results are subjective in nature, and it involves more work to extract their value.

Discuss aims to change the narrative with AI-powered insights. Offering video capabilities, built-in note-taking, and auto-generated highlight reels, marketers can capture the “Aha!” moments without losing efficiency.

The market research platform makes it easy to refer back to conversations and keep their audience engaged throughout the process, leading to more complete data.

One of the oldest but most trusted market research sources, the U.S. Census Bureau offers basic demographic information about U.S. citizens. This platform gives you instant insight into America’s people, including things like family sizes, income levels, and populations.

Beyond demographics, the market research platform has thousands of tables and maps to bring your research to life. You can customize your own maps and tables using any of the data available.

Another option is to find your business’s North American Industry Classification System (NAICS) code, and then filter the Tables tool to focus on your industry. This allows you to see where your industry is most popular and where it might be over- or under-saturated.

Tableau from Salesforce is a business intelligence platform that connects to all of your data sources, making it easier to connect the dots between disparate systems. It excels at transforming unstructured data into visualizations to streamline decisions.

Their goal is to democratize data and make it more accessible and user-friendly. It accomplishes its mission with a user-friendly interface, visual data transcriptions, and a community of more than a million members who share how-tos and best practices.

Make Your Market Research Tools Work for You

Online market research tools aren’t replacing the traditional survey or focus group — they’re enhancing them by providing an always-on approach to speed up results. By tapping into the wealth of data people are openly sharing online, businesses can gain more insights than ever before, on demand.

Meltwater offers some of the best tools for market research that are accurate, reliable, and easy to use. By tapping into billions of data points and analyzing them in the context of your business, you can make valuable data-driven decisions to move your company forward.

Learn more when you request a demo by filling out the form below:

Market research quality and accuracy hinges on using the right market research tools. These are the 13 best online market research tools to use in 2024.

The 13 Best Market Research Tools in 2024

U.S. newspapers have been a part of American culture for centuries and have played an essential role in informing the public about current events. With the rise of digital media, many people believe that newspapers are no longer relevant. However, this couldn't be further from the truth.

Newspapers continue to play a vital role in shaping our society, providing readers with in-depth coverage of local and national news stories. Many have embraced digital transformation to reach more readers than ever.

And it's working. According to Redline, both The Wall Street Journal and the New York Times have seen steady increases in their digital subscriptions:

Print subscriptions, however, are going down — and according to Pew Research, time spent on news websites is also decreasing:

Despite these challenges to the news industry, many newspapers across the U.S. have managed to stay relevant. Here’s a closer look at the largest U.S. newspapers and how they continue to build trust and share information in the digital era.

Which Was The First Newspaper in US History?

US Newspapers Still Play a Role in Today’s Media

It’s estimated that there are just over 20 million daily newspaper copies (both print and digital) in circulation as of 2022. Here are the five biggest U.S. newspapers these copies are coming from.

Total subscribers: more than 3.749 million

Based on circulation numbers, The Wall Street Journal (WSJ) is among the largest daily U.S. newspapers, with more than 3.9 million subscribers.

This includes more than 3 million digital subscribers as well as 649,000 print subscriptions.

During COVID, the newspaper saw incredible subscription growth jumping 19% in digital subscriptions to reach 2.9 million.

One of the most trusted names in U.S. newspapers, The New York Times is also one of the longest-running names in print.

Like WSJ, the New York Times is doubling down on digital and has announced goals of reaching 15 million total subscribers by the end of 2027.

It currently boasts 10.3 million paying subscribers across print and digital formats.

Found in hotel rooms and newsstands across the country, USA Today is one of the most recognized U.S. newspapers. It boasts a strong online presence and reaches an estimated 2.6 million daily readers. 

trusted source for political news and breaking developments

Another newspaper embracing digital transformation, The Washington Post has 3.5 million total subscribers and 2.5 million digital subscribers. Given its location in Washington D.C., The Washington Post is a trusted source for political news and breaking developments that affect every corner of the country.

Sunday print edition subscribers: more than 1.6 million

Largest metropolitan newspaper in the U.S.

Los Angeles Times is the largest metropolitan newspaper in the U.S. It brings more than 1.6 million readers to its Sunday print edition and has a combined print and digital audience of 4.4 million subscribers.

The above U.S. newspapers all boast a powerful online presence, allowing them to reach more readers who prefer digital media to traditional print. In addition to these, there are a number of other newspapers that exist solely online.

Touted as a progressive American news source, HuffPost was a pioneer of online-only newspapers.

The site earns an estimated 50 million visits each month, on average. It features both localized and international content spanning a wide range of categories, including

True to its digital format, the site also features multimedia content, including photos, video blogs, and audio.

U.K.-based newspaper with a special edition for the U.S.

The Independent is a U.K.-based newspaper with a special edition for the U.S.

It’s available online as well as in app form, which has helped the company to reach 5 million registered users.

Paid subscriptions account for 20% of its revenue

The Daily Beast is an online-only news source that earns an estimated average of 18.6 million organic visits each month. In recent years, the site has tested paid subscriptions, which now account for 20% of its revenue.

While many U.S. newspapers charge a fee for a subscription or per newspaper (even online), some newspapers offer their content for free.

Content: news, sports, entertainment, and lifestyle

Geo Focus: San Francisco Bay Area, national and international news

SFGate is a free online newspaper that provides news, sports, entertainment, and lifestyle content.

Most of its content is focused on the San Francisco Bay Area, but the publication also covers national and international news. SFGate also features a range of lifestyle content, including food, travel, fashion, and health, and provides comprehensive coverage of local sports teams.

Newspapers are among the oldest media at our disposal. Here are the largest U.S. newspapers that are still very relevant in the digital age.

List of the 16 Largest US Newspapers

Market research isn’t just collecting data. It’s a strategic tool that allows businesses to gain a competitive advantage while making the best use of their resources. Research reveals valuable insights into your target audience about their preferences, buying habits, and emerging demands — all of which help you unlock new opportunities to grow your business.

When done correctly, market research can minimize risks and losses, spur growth, and position you as a leader in your industry. 

Let’s explore the basic building blocks of market research and how to collect and use data to move your company forward:

What Are Common Market Research Questions?

What Are the Limitations of Market Research?

Improving Your Market Research with Radarly

Market Research Definition: The process of gathering, analyzing, and interpreting information about a market or audience.

Market research studies consumer behavior to better understand how they perceive products or services. These insights help businesses identify ways to grow their current offering, create new products or services, and improve brand trust and brand recognition.

You might also hear market research referred to as market analysis or consumer research.

Traditionally, market research has taken the form of focus groups, surveys, interviews, and even competitor analysis. But with modern analytics and research tools, businesses can now capture deeper insights from a wider variety of sources, including social media, online reviews, and customer interactions. These extra layers of intel can help companies gain a more comprehensive understanding of their audience.

With consumer preferences and markets evolving at breakneck speeds, businesses need a way to stay in touch with what people need and want. That’s why the importance of market research cannot be overstated.

Market research offers a proactive way to identify these trends and make adjustments to product development, marketing strategies, and overall operations. This proactive approach can help businesses stay ahead of the curve and remain agile as markets shift.

Market research examples abound — given the number of ways companies can get inside the minds of their customers, simply skimming through your business’s social media comments can be a form of market research.

A restaurant chain might use market research methods to learn more about consumers’ evolving dining habits. These insights might be used to offer new menu items, re-examine their pricing strategies, or even open new locations in different markets, for example.

A consumer electronics company might use market research for similar purposes. For instance, market research may reveal how consumers are using their smart devices so they can develop innovative features.

Market research can be applied to a wide range of use cases, including:

Gaining insights into competitors via competitive intelligence

Ultimately, companies can lean on market research techniques to stay ahead of trends and competitors while improving the lives of their customers.

Market research methods take different forms, and you don’t have to limit yourself to just one. Let’s review the most common market research techniques and the insights they deliver.

One-on-one interviews are one of the most common market research techniques. Beyond asking direct questions, skilled interviewers can uncover deeper motivations and emotions that drive purchasing decisions. Researchers can elicit more detailed and nuanced responses they might not receive via other methods, such as self-guided surveys.

Interviews also create the opportunity to build rapport with customers and prospects. Establishing a connection with interviewees can encourage them to open up and share their candid thoughts, which can enrich your findings. Researchers also have the opportunity to ask clarifying questions and dig deeper based on individual responses.

Market research surveys provide an easy entry into the consumer psyche. They’re cost-effective to produce and allow researchers to reach lots of people in a short time. They’re also user-friendly for consumers, which allows companies to capture more responses from more people.

Big data and data analytics are making traditional surveys more valuable. Researchers can apply these tools to elicit a deeper understanding from responses and uncover hidden patterns and correlations within survey data that were previously undetectable.

The ways in which surveys are conducted are also changing. With the rise of social media and other online channels, brands and consumers alike have more ways to engage with each other, lending to a continuous approach to market research surveys.

Focus groups are “group interviews” designed to gain collective insights. This interactive setting allows participants to express their thoughts and feelings openly, giving researchers richer insights beyond yes-or-no responses.

One of the key benefits of using focus groups is the opportunity for participants to interact with one another. They spark discussions while sharing diverse viewpoints. These sessions can uncover underlying motivations and attitudes that may not be easily expressed through other research methods.

Observing your customers “in the wild” might feel informal, but it can be one of the most revealing market research techniques of all. That’s because you might not always know the right questions to ask. By simply observing, you can surface insights you might not have known to look for otherwise.

This method also delivers raw, authentic, unfiltered data. There’s no room for bias and no potential for participants to accidentally skew the data. Researchers can also pick up on non-verbal cues and gestures that other research methods may fail to capture.

One of the newer methods of market research is the use of AI-driven market research tools to collect and analyze insights on your behalf. AI customer intelligence tools and consumer insights software like Meltwater Radarly take an always-on approach by going wherever your audience is and continuously predicting behaviors based on current behaviors.

By leveraging advanced algorithms, machine learning, and big data analysis, AI enables companies to uncover deep-seated patterns and correlations within large datasets that would be near impossible for human researchers to identify. This not only leads to more accurate and reliable findings but also allows businesses to make informed decisions with greater confidence.

Tip: Learn how to use Meltwater as a research tool, how Meltwater uses AI, and learn more about consumer insights and about consumer insights in the fashion industry.

No matter the market research methods you use, market research’s effectiveness lies in the questions you ask. These questions should be designed to elicit honest responses that will help you reach your goals.

Examples of common market research questions include:

Product or service usage market research questions

How long have you been using [product/service]?

How frequently do you use [product/service]?

What do you like most about [product/service]?

Have you experienced any problems using [product/service]?

Why did you choose [product/service] over a competitor’s [product/service]?

Brand perception market research questions

What words do you associate with our brand?

What sets our brand apart from competitors?

What would make you recommend our brand to others?

Buying behavior market research questions

What do you look for in a [product/service]?

What features in a [product/service] are important to you?

How much time do you need to choose a [product/service]?

How do you discover new products like [product/service]?

Do you prefer to purchase [product/service] online or in-store?

How do you research [product/service] before making a purchase?

How important is pricing when buying [product/service]?

What would make you switch to another brand of [product/service]?

Customer satisfaction market research questions

How happy have you been with [product/service]?

What would make you more satisfied with [product/service]?

How likely are you to continue using [product/service]?

Bonus Tip: Compiling these questions into a market research template can streamline your efforts.

Market research can offer powerful insights, but it also has some limitations. One key limitation is the potential for bias. Researchers may unconsciously skew results based on their own preconceptions or desires, which can make your findings inaccurate.

Let’s put it all together and explore how to do market research step-by-step to help you leverage all its benefits.

How to Do Market Research

What is market research? Learn the power of market research to predict consumer behavior, understand industry trends, and identify potential customers.

TJ Kiely

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