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A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands. 

Director of Corporate Marketing & Global Content

See all blogs written by TJ Kiely, Director of Corporate Marketing & Global Content at Meltwater. Social media management ★ digital marketing ★ ...

Author: TJ Kiely

What exactly is a brand extension? This is a branding strategy that can help your brand grow by getting in front of a whole different subset of consumers. Let’s look at the definition of brand extension and some great examples of brand extension done right.

How to Build a Successful Brand Extension Strategy

Let’s start with a brand extension definition:

Brand extension is a marketing strategy that uses an established brand to create new products or enter a new brand category.

Brand extensions are used to build brand equity. The more a brand offers (and can do well), the more valuable and indispensable the brand may become.

The products resulting from a brand extension may or may not be closely related to the flagship product for which the brand is already known.

For example, before Apple was the tech giant we know today, it was mostly known for desktop and laptop computers. The company later expanded into portable music players (the iPod), smartphones, tablets, and smartwatches, among other things.

Brands like GE dabble in many different areas. Their presence is felt in healthcare, energy, aviation, and industrial data, to name a few. But each of their business units ties back to the brand’s core, which is to further the development of society.  

So, retail brand extension is not just about finding comparable products or categories. It’s also about aligning the company’s vision, mission, and values as they relate to the core business.

When brands achieve this alignment, they reduce the risk of negative associations. What's more, their product line extension is more likely to be successful. The consumer is more likely to accept it and trust it.

When it comes to types of brand extension, some companies like to play it close to home while others use it for expansion into markets that might at first glance seem like odd choices. But these are the kinds of risks that usually pay off when you have strong brand loyalty, brand equity, and a solid marketing strategy.

And then there are companies that have embraced the concept of brand extension to tap into new markets, new audiences, and new opportunities. They’ve expanded their product offering beyond the initial products that built their brand in the first place.

When you choose the right marketing strategy for your brand extension, things like brand equity, a stronger reputation, and higher profits become natural byproducts. Some of the quintessential branding extension benefits include:

Avoid the cost of creating a whole new brand

Catering to a greater number of customer needs and wants gives you more opportunities to expand your audience. Increasing your customer base drives more revenue and will ultimately make your brand more valuable.

Extending your brand gives you more ways to interact with your customers and more customers with whom to interact. This means more conversations and more marketing touchpoints to help drive top-of-mind awareness of your brand.

Launching a new product or service gives people another reason to interact with your brand. More engagement and more opportunities to impress your audience can help you support your brand image as a whole. Investing in strategic brand management can help you make this goal a bigger reality.

When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product under a new brand. A brand extension allows you to use the same brand messaging, marketing channels, and advertising budget to promote your new idea. 

As you extend your brand into new markets, sectors, and niches, you may find it easier to gain initial traction every time. That’s because you have a ready-made audience that is familiar with your products and services, and most importantly, your reputation. It’s easier and cheaper to win over existing customers than to acquire new customers. They may easily buy into whatever new item you launch simply because they’re familiar with your other products.

Despite the benefits and potential of a brand extension, not all efforts to expand a brand are home runs. In some cases, the wrong approach can dilute your brand, damage your company’s existing image, or lead to confusion about what your company does.

Take Colgate, for example. The company makes perfectly fine toothpaste, but in the 1980s, it also created one of the biggest brand extension failures in history when it launched a beef lasagna. Its image as a minty fresh personal care products brand didn’t translate in the convenience food market.

It's the same story with Cosmopolitan yogurt, Pillsbury’s frozen microwave popcorn, and Cadbury’s instant mashed potatoes. These things just didn’t make sense for the brands and never took off with their intended audiences. 

The best and most successful brand extension ideas start with consumer insights. Getting inside your ideal customer’s head can help you develop a brand extension strategy that will resonate with your target audience.

A consumer evaluation can answer everything from what people want to buy, when and how buyers are searching for products, to how much they’re willing to spend, among other things.

Working with a partner like Meltwater, experienced in to collect and leverage consumer insights can be invaluable to a brand extension strategy. Contact our team today to learn more about how Meltwater can grow your brand in the right direction! Fill out the form below to get started.

Explore how brand extension can unlock new growth for your business. ► Key steps to maximize brand extension ► Brand extension examples

What Is Brand Extension? Benefits, Examples, and How to Do It Right

If you are feeling like your brand has traveled as far as it can go, then it might be time to explore a brand extension. It might be the exact type of fuel you need to go above and beyond your existing market. Consumer research can help you find out if a brand extension is the right step.

Brand Extension Explained: How to Make It Work for Your Business

Hootsuite has been a go-to name in social media management since 2008. But there have been a number of new companies, tools, and possibilities launched since then. Hootsuite remains a powerhouse in social media management, but it’s worthwhile to explore other options that might be a better fit.

With more brands using social media than ever before, there’s no room for gaps in your strategy. Powerful social media management tools can help you stay on top of trends, find niche influencers, track content performance, and connect with your audience like never before.

Here are our top picks for Hootsuite alternatives that can take your social game to new heights.

These are the top Hootsuite alternatives:

Both Meltwater and Hootsuite help brands look beyond trending topics to track mentions, engagement, and sentiment in real-time. However, Meltwater’s social media listening and monitoring offer a competitive alternative to Hootsuite for social media management.

One key difference between Meltwater and Hootsuite lies in compatibility. Hootsuite empowers its listening features via a combination of built-in tools and third-party integrations. The downside is that you have to use multiple social media management tools and manage multiple contracts and relationships to fuel your strategy.

With Meltwater, social media listening and news monitoring come in a single product offering. 

And more across all your social media accounts, all from a central platform. Schedule posts to go out at optimized times based on engagement history, get a single view of your entire content calendar, and establish content publishing workflows for your whole team.

We are also an industry leader in AI innovation. Meltwater AI-powered integrations empower users to make greater impacts on social media through:

AI assistance with post copy to drive conversions

And with Mira, your AI powered teammate, AI is seamlessly incorporated into your workflow, increasing efficiency, data accuracy, and productivity.

Meltwater doesn’t just focus on social media management (like Hootsuite). Get support for your entire brand management strategy, from influencer marketing to competitive analysis to reputation management to market research to market intelligence to media relations. Collective insights can help you create better content based on what your audience wants and expects, putting you way ahead of your competitors.

Get a tour of Meltwater solutions as an alternative to Hootsuite today 

Simply fill out the form below and we will be in touch.

Read on for more companies like Hootsuite that you could consider during your research of alternatives.

Another alternative to Hootsuite, Sendible bills itself as an all-in-one social media management platform. Ideal for social media teams, Sendible keeps everyone on the same page with established approval processes and collaboration tools.

One of its crowning features is its integration with Canva. Users can design new graphics in Canva, then flawlessly port them into Sendible without loss of quality. Connect all of your social media profiles, queue your content, and let Sendible's auto-posting do the rest.

Another unique feature is the ability to post directly to Instagram. Sendible offers a suite of tools specifically for Instagram posting. Automatically post to Instagram Business social profiles, including image carousels. Combined with the Canva integration, social schedulers can become content powerhouses.

Sendible also creates attractive reports that are ready for sharing. Get clear engagement overviews that highlight your reach, post engagements, mentions, and the number of posts sent, among other things. Colorful charts and graphics make it easy to gain insight into your performance. 

Agorapulse combines the power of social media publishing, monitoring, and reporting into one platform. Users love the centralized inbox, where you can keep track of all of your social media messages, comments, and reviews. Save time and never miss an important opportunity to connect with your audience.

It also boasts a user-friendly, clutter-free interface that shortens the learning curve for your team. Intuitive tools help you get straight to business instead of figuring out how to create, schedule, edit, and track posts.

Once you press Send, Agorapulse continues to track your social’s performance. View analytics on each channel to see what’s working and where you can improve. Take advantage of the free trial so you can test-drive its features without risk.

Tip: Learn more about alternatives to Agorapulse.

SocialPilot is primarily a social media schedule and publishing tool, but also offers support for all the steps before and after and is, therefore, a good alternative to Hootsuite. Like other social scheduling tools, SocialPilot gives you a bird’s eye view of all your social accounts in one dashboard to simplify your social media marketing.

You can create custom posts complete with images, GIFs, tags, videos, and other content. Schedule the perfect time to post, or just press Publish. Its bulk scheduling feature allows you to schedule up to 500 posts at once, saving you tons of time and planning.

Other key features include a single Social Inbox for all your social media channels, approval workflows, task assignments, and attractive, shareable reports.

If you’re running an agency, you’ll appreciate SocialPilot’s pre-built white label option. Include your own branding to give your clients a more cohesive experience. Or, join the reseller program to add a new revenue stream to your business.

SocialPilot offers a 14-day free trial so you can experience all its features first-hand.

Made for individuals and team members alike, SocialOopmh simplifies social scheduling by focusing on one easy-to-use core offering. A no-frills, cost-effective experience gives you the social scheduling tools you need and nothing you don’t need.

One of its fan-favorite features is the bulk uploading tool. You can create multiple posts on your computer, then upload them all to SocialOomph at once.

Another unique feature is its Self-Destruct post, which allows your posts to “expire” after a certain period to avoid confusing your audience with outdated information. This is an ideal solution for timely posts or offers.

SocialOomph also features Flood Control. This automates a publishing limit on your accounts so you don’t end up posting too often and annoy your followers.

Using Zoho CRM to manage your client relationships? This Hootsuite alternative was made for you!

The makers of the top-rated Zoho CRM also created Zoho Social, an in-depth social media management tool that’s primed for growth.

For starters, it helps you create a publishing schedule based on when your audience is most active. Build your entire content calendar within the platform and visualize your pipeline at a glance. A monitoring dashboard gives you real-time insights into the most important information.

Most notably, you can move the leads and customers you acquire from social media directly into your Zoho CRM. It also integrates with Facebook Ads, LinkedIn Ads, Canva, and more.

Download the Zoho Social mobile app to take social media management with you. Since it's cloud-based, you can access to all your data from your mobile device.

Form and function? You'll find it all in this Hootsuite alternative.

One of the most recognized names in social media platforms, Sprout Social offers an enterprise-grade user experience that infiltrates every aspect of social management.

Unlike most other social platforms, Sprout Social includes social listening technologies. Discover trends and other actionable insights based on real data that can help guide your content creation and posting. Plan all of your posts within the platform while gaining more control over how you organize, schedule, and deliver content.

A unified social inbox gives you back your time while ensuring no DM falls through the cracks. You can also save time by tracking your content’s performance directly through your Sprout Social dashboard and analytics.

One of its most unique features is the Advocacy tool. Easily allow your team members to share your branded or selected content on their own social channels to grow your reach even faster. Turn your employees into advocates to get your content seen. You can also boost Facebook posts directly within Sprout Social – no extra steps required.

Sprout Social also offers a mobile app, allowing you to manage auto-scheduling on the go.

A lesser-known Hootsuite alternative, eClincher's social media management tool caters to small businesses, mid-sized businesses, enterprises, agencies, and franchises.

Use eClincher to manage single posts or entire social campaigns. An Auto-Post feature automatically “recycles” your top-performing content, helping you get more engagement than ever. Upload and schedule content in bulk to save even more time and manual headache. Plus, you can manage all of your assets within the platform or easily port them to your cloud storage provider.

Its suite of integrations is nothing short of impressive. You can make a powerful tool even more potent by adding Dropbox, Google Drive, Zendesk, and more. And naturally, you can include a wide mix of social channels, from Facebook and Instagram to TikTok and YouTube.

A popular Hootsuite alternative, CoSchedule offers a number of marketing management products under the CoSchedule umbrella. Its primary goal is to help marketers organize their entire strategy and all their social media profiles in a single place. A central source allows brands to remain agile and eliminate bottlenecks.

A single calendar view gives you at-a-glance insights across all your social networks. See and schedule content and monitor your progress with every post.

For an additional fee, its headline studio can help you save time on content creation and A/B testing. CoSchedule automatically scores your headline with data to back it up. It also suggests improvements and helps you choose high-scoring keywords that get results.

Exploring alternatives to Hootsuite gives you a chance to break through limitations you didn’t even know you had. Learn how Meltwater can help you improve your social media game when you schedule a demo using the form below.

Thank you! A member of our team will be in touch soon

Looking for companies similar to Hootsuite? Check out the best Hootsuite alternatives for social media management and more.

The Best Hootsuite Alternatives 2025

From scheduling posts to using AI-driven technologies that take the guesswork out of social media, there are lots of opportunities to streamline your workflow. To make it in social marketing in 2025, only the best tools and strategies will do. 

Instagram is the stuff dreams are made of. It’s a direct connection to celebrities, influencers, the lifestyles of the rich and famous, and can also be a window into those leading the simple life. They’ve inspired countless users about where to travel, what to buy, and who to follow. For brands interested in reaching both global and niche audiences, there’s no better way than to tap the help of the top influencers on Instagram.

Using our Meltwater influencer database, we’ve rounded up the top Instagram influencers based on engagement, audience size, and overall popularity. Learn from them, partner with them, and see how Instagram can take your business to new heights.

How to Find the Top Instagram Influencers

Top 9 Instagram Influencers Based on Engagement Rate

How to Create Your Own Instagram Influencers List

Tip: If you'd like to go more local in your research, take a look at the top Australian Instagram influencers, the top Instagram Influencers in Malaysia, the top Instagram Influencers in Hong Kong, the top Instagram influencers in Singapore, and the biggest Swedish influencers. We also have a list of the top Instagram couple influencers, top travel influencers and top tech influencers for you.

We use our Meltwater influencer marketing suite to discover the top Instagram influencers.

Our platform allows us to narrow down our search for influencers based on a range of criteria, including follower count, platform, engagement rate, country, reach, category, and more.

It’s this flexibility that makes Meltwater such a powerful tool for influencer marketing. There’s more than one way to define “top Instagram influencers,” because audience size only tells part of the story.

By matching influencers against your own criteria, you can find the best influencers for your use cases.

Does the influencer share my target audience?

Is follower count the most important consideration?

How can I tell the influencer’s engagement rate?

Can a global influencer give me similar or better results than a local influencer?

How well-known is the influencer outside of Instagram?

Could a lesser-known influencer give me a better influencer campaign ROI?

With these questions in mind, there’s no doubt that vetting influencers is a multifaceted process. Having the right data at your fingertips gives you a good starting point to begin the selection process.

Tip: Read our blog about how to find the right influencers to partner with your brand.

At Meltwater, we have many of the same questions you do when it comes to choosing influencers. That’s why we ran the data to find the most followed Instagram accounts — consider this a free preview.

More than 853.1 million Instagram followers

Posts reach an average of 127.9 million fans

A name known around the world both on and off Instagram, soccer star Cristiano Ronaldo boasts more than 853.1 million followers, one of the largest audiences on IG.

Posts reach an average of 127.9 million fans, which focus on everything from sports to nature. In terms of influence, our platform gives him a rating of 99 out of 100.

Posts reach an average of 24.4 million fans

The irony isn’t lost here: Instagram has one of the most followed IG accounts with 728.2 million followers. Posts from the official account reach an average of 24.4 million people around the world, featuring a collection of art, people, communities, and other content.

The audience for IG’s Instagram account is nearly split 50/50 in terms of gender, with the majority of followers living in the US and India.

More than 385.4 million Instagram followers

Posts reach an average of 26.6 million fans

Another name that needs no introduction, Beyonce is one of the most followed celebrities on Instagram.

She’s amassed more than 385.4 million followers to date, most of whom are in the United States and Brazil. 

Average post reach of 54.6 million people

Khaby Lame might not be a household name, but his fans around the world will recognize his deadpan facial expressions and content highlighting the flaws in various “life hacks.”

Born in Senegal and living in Italy, Khaby first rose to fame on TikTok via videos that mock well-intentioned yet overly complicated shortcuts for basic tasks.

He now has nearly 240 million followers on Instagram with an average post reach of 54.6 million people.

Average post reach of 23.3 million people

American actress and media personality Addison Rae was ranked the highest-earning TikToker in 2020, but she’s gained quite a following on Instagram, too.

The content creator has garnered a number of brand partnerships, including L’Oreal Paris and Champs Sports, with posts reaching 23.3 million fans on average. Our data shows the majority of her followers are women and located in the United States and Germany.

Tip: Take a look at The 10 Most Followed TikTok Accounts, The Best Australian TikTokers, The Top South African TikTokers, and The Top TikTok Influencers in the Philippines

Popular doesn’t always mean better, especially if you have a niche product. Celebrities have mass appeal, so consider that only a portion of their followers might fit your ideal customer profile. 

In addition to looking at audience size, you’ll also want to consider engagement rate.

Nano influencers (those with between 500-5,000 followers) average a 4.8% engagement rate per post, making them the most engaging type of influencer to partner with.

Here’s what our Meltwater data tells us about the top Instagram influencers with high engagement:

One of Indonesia’s most popular fashion influencers, JISOO creates lifestyle content for her 72.9 million followers.

The majority of her followers live in Indonesia and Russia, with the average post reaching 4.9 million people. Even considering her celebrity-sized following, her engagement rate remains higher than average at 6.73%.

More than 61.2 million Instagram followers

South Korean actor and activist Lee Min-ho has garnered more than 61.2 million followers on Instagram.

He’s most widely known for his role in the 2009 hit Boys Over Flowers, which earned him a Best New Actor award.

His most noteworthy social media presence is on Instagram, where he earns a 6.84% average engagement rate.

Musician Peso Pluma, also known as La Doble P (Double P) has an impressive engagement rate on Instagram despite not posting frequently.

About 16.83% of his fans engage with his posts, more than triple the average of a nano influencer.

Explore top Instagram influencers driving engagement and brand success. Learn how to find and partner with impactful social media influencers.

The 25 Top Instagram Influencers [Global List]

It’s no secret that employees are the backbone of every organization’s success. But what you might not realize is just how powerful that backbone can be. When it comes to recruiting candidates, growing your brand on social media, or creating your dream company culture, look no further than your employee advocates.

Here’s a closer look at the role of employee advocacy and why it matters.

How Does Employee Advocacy on Social Media Work?

Tips For a Successful Employee Advocacy Program on Social Media

Let’s start with a definition: What is employee advocacy, exactly?

We think of employee advocacy as the intentional practice of turning your employees into word-of-mouth advocates for your brand on social media. It’s the strategy behind encouraging your employees to actively promote you as an employer.

Your employees have a unique perspective on your company. They see how you perform day in and day out. They interact directly with your customers. They know who the company is on the inside and can help add credibility to the corporate image that's project to the public.

Best of all, any employee can become an advocate for your brand. Social media has given everyone a place to share their voice. Using platforms like LinkedIn, every employee has the potential to become a social media influencer for your company.

What does an employee advocacy program include?

Empowering the company by sharing its messages, values, visions, and company news with others on social media and "IRL"

Sharing positive experiences in the workplace with non-employees

Serving as a product or brand expert by answering questions, creating, and sharing content on multiple social channels

Promoting company social media content to grow its reach

Recommending the brand’s services or products to others

Embodying the company’s best interests by following all internal communication guidelines 

When done consistently and well, employee advocacy can help you grow your brand awareness and reputation faster and more effectively than relying on your marketing alone.

For starters, it requires a lower budget as you are reallocating existing resources. Instead of spending money on new or outsourced content creation, your employees are sharing some of the load.

Studies have shown that employee advocacy can 10x your brand’s reach, boosting brand buzz and increasing your company’s bottom line.

It also increases your credibility amongst your workforce's connections and makes them more likely to try out your services or products. Their recommendations are coming from real people, not brands or paid advertisements.

An employee advocacy program is also a great way to keep your employees up to date on the latest happenings in your industry. They can gain valuable insights while interacting with potential customers and prospects they might not have had before. Help them experience your company from new perspectives to create better experiences for the customers with whom they interact.

Like your company, your employees are probably active on at least one social media network.

Statista reveals that more than 82% of U.S. adults have at least one social account. This not only means having an account, but also whole social networks of friends, family, and followers who view and engage with their posts.

While you can promote employee advocacy on any social media network, many brands opt to double down on LinkedIn. That’s because LinkedIn is inherently designed for networking and brand building.

Tip: Learn how to turn your employees into LinkedIn content superstars!

As the professional’s network, it’s a place where professionals meet in their official capacities. It’s not a place for family vacation photos. It’s designed to promote brands and companies, create thought leadership, and share value and insights across a range of topics.

Because of this, LinkedIn is a place where professionals are most likely to pay attention to what your employees have to say.

When crafting a social media employee advocacy program, it’s important to help employees see the value in advocating for your brand. They need to learn what to post, when and where to post it, and why they’re posting it. They should understand their role in your overall employee advocacy social media goals.x

Motivating your employees can empower them and help them feel excited to advocate for you via social posts. Offer incentives and spur a little healthy competition.

Some employee advocacy platforms have leader boards that give points for every share and provide useful analytics based on shares. This will induce competition while still keeping it professional, and it will also give you insights into which employee or post is performing better. You can give incentives to the top competitors as you please.

Set realistic, short-term goals for your social advocacy program. These goals have to be measurable. The idea is to see if you are reaching your goals or if you have to tweak your program to make it better. If goals aren’t being reached, investigate what the problem is and improve accordingly.

It is important to ensure your employees understand what they can and cannot share as representatives of your business. Careless posting and commenting can cost your business by driving customers away. As your employees start posting, look for examples of good (and bad) posts that can help you create an employee advocacy playbook to use for future posts. Document your social media policy in writing so advocates can refer back to it.

<div style="background-color: #c4f4f4; padding: 20px;">Tip: <a href="https://www.meltwater.com/en/resources/employee-social-media-playbook">Download our free social media guideline template</a> or read our blog to <a href="https://www.meltwater.com/en/blog/training-employees-to-use-social-media-top-10-guidelines-for-social-media-participation">learn more about the most important employee guidelines</a> and start working on your employee advocacy today!</div>

Getting support from the employer starts at the top. Make sure your C-suite leadership understands the value of an employee advocacy plan. The C-suite can (and should) become advocates too, and can help to amplify employees as they create and share company-branded content. They might even feel inspired to become thought leaders on social media and contribute to the employee advocacy strategy. 

In the early stages, a day-to-day check-in is fine as you're establishing boundaries. But don’t micromanage everything they post, as this can be very demotivating. Once the rules and guidelines are set, check in once a month to see what they’re posting but don’t constantly obsess over it.

Employee advocacy programs as well as employee ambassador programs sound great in theory. But what do they look like in action? Get inspired with a few employee advocacy examples we’ve seen from other brands:

Salesforce is a category leader when it comes to business CRM software.

It’s also a top-notch place to work, according to its employees. As of 2021, the company had enrolled nearly 11,000 employees in its social media ambassador program.

Salesforce CEO Mark Benioff emailed his sales team to start using social media to spread the word and make connections. He wanted employees to try to recruit sales performers and even put together a few ready-made posts for them. In return, employees would earn a referral bonus.

These efforts yielded some impressive results: 

Not just a social media example, but Chick-Fil-A's “Little Stories” allows employees to share stories from their frontlines.

The commercial series focuses on different Chick-Fil-A employees sitting on a couch with a customer they’ve connected with. Together, they share a heartwarming story that proves the brand is about more than just chicken.

These stories encourage employees to go above and beyond every day and encourage employees to share these little moments and reinforce the brand’s image.

With more than 100K employees around the world, there’s no one better to tell Google’s story than its own eyes and hands. Google aims to differentiate itself as being the best option for everything it has to offer. This means choosing the best candidates to join its ranks, so Google turns to its employees to help with the recruiting.

Google’s user-generated @LifeatGoogle page is dedicated to employees who want to share their stories. It’s authentic and completely run by employees. It’s intel from the inside that job seekers can put to work and even use to connect with current employees.

Another gold standard in employee engagement, Adobe’s Social Shift program emphasizes training its team members on the role, benefits, and how to’s of employee advocacy.

The company-wide program has close to 900 brand ambassadors and attributes its success to helping employees see value for themselves in participating.

The company encourages employees to become ambassadors by sharing their employee work-life stories, using Adobe products, or participating in their social impact efforts.

Since social selling and sharing content is not a part of everyone’s job description, they will need all the help they can get. That’s why we recommend investing in employee engagement advocacy platforms.

Investing in a proper platform like Ambassify, DrumUp or Linkedin Elevate makes sharing less time-consuming for employees of all departments.

An employee advocacy tool is another thing that can help you out. Content marketing tools are great for employee advocacy programs as they give easy access to shareable content for social media.

Another tool to help you amplify your brand’s message is this guide, How to Build A Serious Social Media Program. In it, you’ll find tips and tricks from a veteran PR and social media expert who built successful media programs on both small and large budgets.

Also, remember to make employee advocacy a team sport, as playing as a team will also give both your workforce and the organization an opportunity to bond better.

At Meltwater, we help you capitalize on the content your employees create with holistic social media monitoring, social management, and media intelligence. Track brand mentions, posts, click-through rates, and engagements across the web, including social media channels where you don’t have a company presence. See top-performing content at a glance and how it’s helping your brand image. Identify your best internal influencers and share how they’re making a real difference.

Learn more about social media employee advocacy, employee advocacy tools, employee advocacy programs, and employee advocacy examples.

What Is Employee Advocacy and Why Is It Important?

TikTok may have come late to the social media game, but it’s proven time and time again that there’s always room for more. This short-form video platform has captured the attention of young audiences around the world, making it a place businesses and brands want to be. In our previous blog, we talked about the rise of TikTok and what it is about.

What exactly does TikTok have to offer marketers that other platforms don’t? And more importantly, is TikTok here to stay?

After looking at some generic social media statistics it's time to dive into some of the most essential TikTok stats, facts, and details that will help you craft a winning social media strategy.

Before we dive into the specific TikTok numbers and statistics, it’s important for you to know more about the platform itself. Here’s what you need to know about TikTok:

TikTok is a Chinese-based social media app that specializes in short-form videos.

ByteDance purchased and merged the lip-syncing app Musical.ly with TikTok in 2018.

How many people have TikTok? What are TikTok demographics? Discover the top TikTok stats that prove why it deserves a place in your social strategy.

TJ Kiely

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