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20+ YouTube Statistics Marketers Need to Know in 2024

TJ Kiely

Feb 1, 2024

YouTube has drastically evolved from its early days as a simple video platform. What started as a way for people to upload clips of themselves is now a powerhouse in social media marketing. YouTube offers a way for brands to get in front of large audiences at scale, either through their own channels or by partnering with influencers and creators. Not only is the platform now one of the largest search engines in the world, but the company also generates billions in annual revenue.

What does all of this mean for your YouTube marketing and social listening strategy? Let’s look at some key YouTube statistics and how you can use them to grow your YouTube channel, revenue, and brand image.

Table of Contents:

General YouTube Statistics

Let’s start with an overview of YouTube. This video-first platform emerged in 2005 as a tiny startup with the goal of making anyone and everyone the star of their own show, figuratively speaking. Founded by two engineers and a designer who met while working at PayPal, the platform has completely transformed content marketing as we know it.

Here’s a closer look at some of the most impressive YouTube stats.

YouTube home screen

How many YouTube channels are there?

YouTubers have created over 113 million YouTube channels to date. (Global Media Insight)

That said, there’s still plenty of room for brands to make a splash with their own content channel. Learn more in our blog post on how to create and manage a YouTube channel.

How many people use YouTube?

YouTube is the second most visited website in the world with 14.43 billion total visits. Google takes the number one spot with nearly triple the number of total visits. (DataReportal)

  • YouTube has more than 2.7 billion monthly logged-in users who generate billions of views. (DemandSage)
  • It is the 3rd most used social media platform on a daily basis. (October Global Statshot)

How much content is uploaded to YouTube every day?

Video marketing has certainly taken over the digital space. Currently, active users are uploading 500 hours of video content to the platform every minute! That equals about 12,000 hours of content per day. (YouTube)

How much YouTube do people watch each day?

YouTube's logged-in users rack up more than one billion hours of video watch time each day. (Oberlo)

YouTube Shorts average roughly 70 billion daily views (YouTube)

YouTube Demographics

Who is using YouTube, and how are they using it? How much time do they spend here? What do they like and engage with the most? Read on for more stats YouTube marketers can use.

YouTube demographics statistics

  • 54% of YouTube users are men. YouTube usership remains slightly weighted toward male users (age 18+). 45.6% of YouTube users are women. (October Statshot)
  • 47% of internet users worldwide use YouTube. With a lot of competition out there, just under half of all internet users log into YouTube regularly. (October Statshot)
  • YouTube is popular with younger audiences, but it boasts a healthy user base spanning all ages. For instance, 95% of individuals between the ages 18-29 and 95% of individuals ages 30-49 use YouTube, as well as 49% of users who are 65+. By comparison, other social media platforms like TikTok, Snapchat, and Instagram haven’t caught on as much with older audiences. (Pew Research Center)
  • YouTube is available in over 100 countries and offers content in 80 different languages. It’s one of the largest global social media platforms, which helps to make it more attractive to more people. (YouTube)

YouTube user statistics

  • YouTube is the second most used social media platform in the world, trailing Facebook. The third most used social media platform is WhatsApp, which has about 500 million fewer users than YouTube. (Statista)
  • 54% of YouTube users are visiting the platform daily and more than a third visit several times a day. The video platform has one of the most engaged audiences of all social media! (Pew Research Center)

YouTube usage statistics

  • 40% of watch time on YouTube happens on a mobile device. (Social Shepherd)
  • 12.3% of internet users rely on vlogs (video blogs) to conduct brand research. (Influencer Marketing Hub)
  • People spend the most time in one sitting on YouTube. The average session duration on YouTube is 7 minutes, 29 seconds, followed by TikTok (6:55). (October Statshot)

YouTube target audience statistics

  • Gaming-related content is immensely popular, as is sports content. Live sports digital viewership is expected to reach 90 million viewers by 2025. Meanwhile, 74% of sports fans visit YouTube several times each week. (Think With Google)
  • YouTube content for kids is also booming. 80% of parents with kids ages 11 or younger say they let their children watch YouTube. There is also tons of kid-friendly content, including Cocomelon, which is one of the top five most popular channels. (Pew Research Center/Social Blade)
  • The word “song” is the top search query on YouTube, followed by “movie” which is the second most searched term. (October Statshot)

Subscription YouTube Stats

YouTube encourages users subscribe to channels so they never miss new content from their favorite creators. Subscriptions also help the YouTube algorithm serve users relevant recommendations.

Who is the most subscribed YouTuber?

Looking at individual YouTubers, Mr. Beast takes the lead with 236 million subscribers. Mr. Beast, also known as 25-year-old James Stephen Donaldson, is famous for high production value videos that frequently feature giveaways. (Wikipedia)

Which YouTuber has the most subscribers?

If you’re looking at the brand channel with the most subscribers, that designation goes to T-Series, an Indian music label and film production company. As of January 2024, T-Series has 258 million subscribers and more than 20,000 videos uploaded. (Wikipedia)

Learn how to grow your channel with our tips on growing subscribers on YouTube.

YouTube Monetization Stats

YouTube launched its monetization strategy in 2006, just shortly over a year after the platform emerged. By 2009, it offered seven ad formats to help users monetize their channels. Here’s a closer look at what YouTubers are earning these days and other YouTube money stats.

What were YouTube's profits last year?

In Q4 of 2023, YouTube made $9.2 billion in ad revenue (a 15.5% increase). (Variety)

How much is YouTube worth?

YouTube profits and annual revenue have been on the up and up for years, going from $17.2 billion in 2021 to $29.7 billion in 2023. (Statista)

What is the top YouTuber's income?

Jimmy Donaldson, aka MrBeast, is the highest-paid earner on YouTube, having generated an estimated $82 million in revenue. (CBS)

What is the top YouTuber net worth?

Based on overall net worth, the highest-earning YouTuber is Jeffree Star with an estimated net worth of $200 million. (Tech Tips with Tea)

How much money does the average YouTuber make?

The average YouTube channel generates about $18 in revenue for every 1000 ad views. However, earnings aren’t based on the number of views, but rather the actions taken on ads. If users watch your videos but don’t click on the ads, your channel doesn't earn any money. (Influencer Marketing Hub)

How much does YouTube pay content creators?

YouTube pays out about 68% of the revenue generated through AdSense. So, if a video earns $100 in ad revenue, the publisher will receive $68. (Google)

Video Statistics YouTube

From gaming walk-throughs to music videos, product reviews to beauty tutorials, YouTube is a bevy of content for everyone. But what are people actually watching, liking, subscribing to, and (perhaps most importantly) buying? These YouTube usage stats can help add some clarity.

What is the most-viewed song on YouTube?

Perhaps unsurprisingly, the most-viewed song on YouTube is the "Baby Shark Dance." It has earned more than 10 billion views.  (Statista)

Though not all YouTube content is based on music, its most popular videos seem to be. The "Baby Shark Dance" is the most-watched video, followed by "Despacito" with 8.3 billion views. (Wikipedia)

YouTube’s size and scope hold a lot of potential for brands to provide value to their video-hungry audience. Meltwater supports your YouTube marketing strategy with data-driven insights into the content your customers love. From topics of interest to who is leading the conversation, Meltwater empowers your content ideation to help you form better connections with your viewers.

Learn more when you schedule a demo!