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Infographic: Is That All? What a Social Media Manager Does
by Karen Uyenco
Infographic: Met Gala Social Media Mentions Beyond the Art of the In-Between
by Mai Le
Infographic: Should I Trendjack on Social Media?
by Mai Le
Infographic: PR and Marketing Reporting—Keys to Capturing KPIs
by Kusal De Silva
Proving Marketing ROI: The Metrics You Should Report
by Brendon Ritz

Latest

June 27, 2017
by Mai Le
PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)
In a year where an average Joe has the gall to mansplain the Bible to the Pope on Twitter or a presidential spelling error (covfefe) can go viral, PR pros need to be more vigilant than ever about their brand’s social media presence. If pre-2016 media monitoring was a convenientRead More >
June 25, 2017
by Karen Uyenco
Attention Business Leaders: 5 Reasons Why You Need to Master Social
So you’re a C-Suite executive. A top business leader. Some call you the big cheese, the head honcho, the holder of the pocket book. Your business is your life. So why aren’t you paying more attention to social? Data shows that when leaders and senior management are on active onRead More >
June 24, 2017
by Jeff Bullas
PR Tips: Taking Control of the Conversation in a Digital World
Public relations is about communications: the message, the medium, and the content. However, the channels are changing and so is the technology. Today, communication is messy, splintered, and in real time. It’s amplified by the social web and has made everyone a publisher and a virtual reporter. Nonetheless, the messageRead More >
June 22, 2017
by Hannah Curran
Social Sidekick July 2017: Social Holidays, Themes, and Noteworthy Events
Oh say can you Tweet! The 4th of July, the return of Game of Thrones, Shark Week, and Wimbledon may be comin’ in hot this July, but you can keep your social media workload light by planning your social holiday posts in advance. Subscribe to Sidekick to get our monthlyRead More >
June 20, 2017
by Karen Uyenco
How Social Media Can Extinguish (or Ignite) Your PR Crisis
Whether your company is killing it on social or getting by with a minimal presence, having a pre-baked crisis communication plan should be part of your comms DNA. However, the reality is that a PR News/Nasdaq survey says nearly half of all companies are operating without a crisis communications plan.Read More >

Resources

Social Listening

Listen Up! Guide to Social Listening for Smarter Business Ebook