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Creating a Flexible Brand Voice That Still Maintains Global Consistency

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald March 12, 2019

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name…

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Four Ways PR Can Support Event Marketing

Four Ways PR Can Support Event Marketing

Michelle Garrett February 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to…

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Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide

Jon Pushkin February 24, 2019

Regardless of their industry or the specifics of their particular crisis, there is one consistent question we get from clients when faced with criticism.…