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Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights

Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights

Anna Laurila August 22, 2019

Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and…

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The Role of Traditional Media Tools in Trend Forecasting

The Role of Traditional Media Tools in Trend Forecasting

James Coleman August 18, 2019

When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those…