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Infographic: Is That All? What a Social Media Manager Does
by Karen Uyenco
Infographic: Met Gala Social Media Mentions Beyond the Art of the In-Between
by Mai Le
Infographic: Should I Trendjack on Social Media?
by Mai Le
Infographic: PR and Marketing Reporting—Keys to Capturing KPIs
by Kusal De Silva
Proving Marketing ROI: The Metrics You Should Report
by Brendon Ritz

Latest

July 22, 2017
by Mai Le
How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s Annual Comic-Con, which is taking place this weekend. If you work in the television, film, or the comic book industry (or are maybe a voracious consumer of the aforementioned) you probably were there or at theRead More >
July 20, 2017
by Hannah Curran
Social Sidekick August 2017: Social Holidays, Themes, and Noteworthy Events
Woof! The dog days of summer are here—very appropriate, since August includes National Dog Day (8/26)! Don’t slow down your content in the hot weather. Chill out and ramp up with our monthly digest of social holidays and cultural happenings. Then slide into our DMs by subscribing to our newsletter, so youRead More >
July 18, 2017
by Alice Williams
5 Ways to Keep Your Social Media Team Motivated This Summer
Summer is upon us, which means your social media team has a barrage of big days like Father’s Day, Independence Day, and Labor Day to plan content around. During this busy season, social media teams are tasked with generating a wealth of new content on short deadlines, responding to hundredsRead More >
July 16, 2017
by Michelle Garrett
From Digital to Brick and Mortar: Why Some Brands Are Making the Move to Physical Retail
E-commerce is taking over the way we shop. If you need proof, just look at the retail stores that are downsizing. Staples. Payless ShoeSource. Macy’s. JCPenney. Even Sears. Shopping malls are quickly becoming ghost towns. But wait—not everyone is turning their backs on a physical retail presence. Some e-commerce merchantsRead More >
July 15, 2017
by Mai Le
Crew of the USS Enterprise as PR and Marketing Pros
What if the first time you met your new colleagues, it was to join them on a five-year journey into space? That isn’t the reality for most of us, but for Star Trek’s USS Enterprise and it’s crew, that was a reality. At least that’s how it seemed to the television audience.Read More >

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Crisis Management: You don’t have to be big to be ready

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