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Infographic: Is That All? What a Social Media Manager Does
by Karen Uyenco
Infographic: Met Gala Social Media Mentions Beyond the Art of the In-Between
by Mai Le
Infographic: Should I Trendjack on Social Media?
by Mai Le
Infographic: PR and Marketing Reporting—Keys to Capturing KPIs
by Kusal De Silva
Proving Marketing ROI: The Metrics You Should Report
by Brendon Ritz

Latest

May 23, 2017
by Joe Phelan
Writing Wrongs: The Power of the Apology
It’s not easy to admit to being in the wrong. You’d think that, with a mere two syllables, uttering the word sorry would cause few people any strain. But, as Elton John so accurately identified in his 1976 masterpiece, for many it seems to be the hardest word. Imperfection isRead More >
May 21, 2017
by Johnny Vance
Are Digital Assistants in PR’s Future?
We’re fascinated with the idea of mixing PR and voice assistant and voice automation technologies, especially after seeing the challenges faced by Burger King after its commercial “hijacked” several Google Home devices. Burger King’s advertisement brought to light some challenges that PR pros face as they start using AI, theRead More >
May 20, 2017
by Erika Heald
Build an Employee Brand Ambassador Program
Consumers no longer trust in the marketing content brands release into the world. In fact, recent research found only 55 percent of consumers considered a company’s marketing materials to be a trusted source of information when making a buying decision. Fortunately, you can get your marketing message in front ofRead More >
May 19, 2017
by Ben Jessup
Most Important KPIs By Funnel Stage: Awareness
You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There’s SO MUCH DATA, it’sRead More >
May 18, 2017
by Brian Rashid
Are Niche Social Media Sites the Beginning of a New Trend?
Major League Baseball (LB) announced a new social media app on April 18, 2017. The app is called Infield Chatter. As is the custom with new social media apps, this one is only available for your Android and iPhone devices. You can download it from the corresponding app store. AsRead More >

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