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Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Michaela Morales March 21, 2019

As the saying goes, "April Showers Bring May Flowers"! April also brings us April Fools Day (so everyone be aware of any pranks!), Earth…

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Creating a Flexible Brand Voice That Still Maintains Global Consistency

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald March 12, 2019

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name…

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Four Ways PR Can Support Event Marketing

Four Ways PR Can Support Event Marketing

Michelle Garrett February 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to…