PR Career Paths: Top Skills for Communications Grads?

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How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Ahmad Munawar September 15, 2019

  The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a…
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Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Erika Heald September 15, 2019

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold…