Latest
September 27th 2016
by Bryan Kramer
Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who would’ve lovedRead More >
September 25th 2016
by Erika Heald
It’s clear that finding the right influencer is not simply about finding the people with the highest number of followers on Twitter, YouTube, or some other social network. So what do you look for? Research by influencer marketing platform Traackr found that 3 percent of people generate 90 percent ofRead More >
September 23rd 2016
by Gartner Inc.
If you are a B2B marketer, gone are the days when you hammered prospects with outbound email and telemarketing campaigns designed to prompt their interest in your products and services. Today’s savvy buyers hunt down their own information with search and social tools in a self-education process that taps intoRead More >
September 22nd 2016
by Angela Hausman, PhD
Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth since the globalRead More >
September 22nd 2016
by Hannah Curran
It’s out with the Old World (Columbus Day) and in with the new (Indigenous Peoples’ Day) this week. Netflix debuts both the new Christopher Guest movie and a new Justin Timberlake documentary, HBO launches SJP’s new series Divorce, and the country prepares for a new POTUS with the latest debate.Read More >
