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Infographic: San Diego Comic-Con 2017
by Mai Le
Infographic: Is That All? What a Social Media Manager Does
by Karen Uyenco
Infographic: Should I Trendjack on Social Media?
by Mai Le
Infographic: PR and Marketing Reporting—Keys to Capturing KPIs
by Kusal De Silva
Proving Marketing ROI: The Metrics You Should Report
by Brendon Ritz

Latest

August 20, 2017
by Mai Le
10 Reasons Your Organization Needs an Internal Newsletter
Most communications pros are focused on getting the word out, not in. But, as we’ve recently covered, internal communications are important and there’s plenty of overlap between the priorities of a PR professional and the internal newsletter that might come from your culture or HR team. Whether you have a newsletterRead More >
August 19, 2017
by Yariv Rabinovitch
Prepare for PR Crisis with These 6 Tactics
Preparing for a PR crisis requires getting out of the mindset that keeps us busy executing and measuring our tactical goals. Just because we have a social media manager who can push a message out in 140 characters or less several times a day doesn’t mean we have a mechanismRead More >
August 17, 2017
by Dan Viron
Sales Influence in the PR World: Quota Driven
It’s no surprise that PR pros can have an impact on the way a sales team does their work. But let’s look at this from a different viewpoint: can sales practices have an influence on how PR does theirs? Can PR benefit from adopting a quota driven mindset to achieveRead More >
August 15, 2017
by Storie Ledger
A Day, Week, and Month in the Life of a Marketing Data Analyst
In today’s data-driven climate, nearly every business and departmental decision is influenced by numbers. Never before has there been this amount of data at our fingertips, and while accumulating data is important, the real value lies in extracting value from this data. An organization needs to be able to harnessRead More >
August 13, 2017
by Karen Freberg
How Far We Have Come in Teaching Communications
In the span of ten years, technology and social changes have influenced how public relations students have been taught courses. Social media began to come of age in 2007, and now we see it ubiquitously applied, analyzed, and discussed among businesses, agencies, and professionals in a variety of contexts. InfluencerRead More >

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