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Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Michaela Morales January 17, 2019

February is well known as American Heart Health Month and Presidents Day. But don't worry, there are lots of fun social media holidays to…

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Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

Nick Rogers January 13, 2019

What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic…

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First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Marla Cimini January 8, 2019

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious…

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The Importance of Competitive Benchmarking in PR Strategy

The Importance of Competitive Benchmarking in PR Strategy

Michelle Garrett January 2, 2019

When you set out to work on a PR campaign, you may be excited to jump right in and produce results. But, strategy is…