Latest
September 23rd 2016
by Gartner Inc.
If you are a B2B marketer, gone are the days when you hammered prospects with outbound email and telemarketing campaigns designed to prompt their interest in your products and services. Today’s savvy buyers hunt down their own information with search and social tools in a self-education process that taps intoRead More >
September 22nd 2016
by Angela Hausman, PhD
Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth since the globalRead More >
September 22nd 2016
by Hannah Curran
It’s out with the Old World (Columbus Day) and in with the new (Indigenous Peoples’ Day) this week. Netflix debuts both the new Christopher Guest movie and a new Justin Timberlake documentary, HBO launches SJP’s new series Divorce, and the country prepares for a new POTUS with the latest debate.Read More >
September 21st 2016
by Omid Mirshafiei
A viral conversation is like lightning. You don’t know where it’ll strike, and it rarely strikes in the same place twice. If you want to capture it, your gear needs to be optimized and ready to shoot, because it’s not a subject that’s going to stop and pose for you. Read More >
September 20th 2016
by Rebecca Kovacevich
When it comes to B2C Marketing, consumers own the conversation—and they’re adding to it at a prolific pace. To illustrate, over 1 billion pieces of consumer content are shared on Facebook alone every single day. In order to be successful as a marketer, you need to listen and respond toRead More >
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