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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Search icon around different media types as the title image for media monitoring

Media Monitoring

What Is Media Monitoring? Definition, Types & Strategy

Demo Meltwater's media monitoring tool

Chris Hanson

Aug 18, 2026 • 33 min read

A dark orange and blue ombre image, with the orange transitioning into blue from left to right. In the middle of the image is a winding staircase with a thin glowing line leading to the top.

Social Listening

Trendspotting: meaning, examples, and tips

Discover how trendspotting helps you identify emerging shifts early, understand the signals behind them, and act before trends peak.

Ann-Derrick Gaillot

Aug 17, 2026 • 12 min read

A bright yellow image with two large floating screens. The screen to the left has five tiles in a line, starting in yellow and ending with a pink tile on the right. The screen on the right has a large grid of tiles.

Media Monitoring

In-House vs. Agency Media Monitoring in 2026

Compare costs, coverage, and speed to find the right model for your team in 2026

Chris Hanson

Aug 17, 2026 • 13 min read

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Social Listening

The Top 15 Social Media Monitoring Tools 2026

Wesley Mathew

Aug 16, 2026 • 41 min read

Upward-trending bar chart illustrating a 67.8% increase in LinkedIn citations in July.

Generative Engine Optimization (GEO)

AI Search Visibility Report - July 2026: The latest developments in generative search

LinkedIn appears in a lot more AI search citations this month.

Nathaniel Pallen

Aug 14, 2026 • 16 min read

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Generative Engine Optimization (GEO)

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

An analysis of AI visibility, sentiment, and citation sources of Korean skincare brands across eight LLMs in the US market.

Samantha Tanizar

Aug 14, 2026 • 12 min read

A bright orange and pink image with a clipboard, bar graph, pie graph, and square pyramid.

PR & Communications

How to Write a PR Report That Proves Impact

How to write a strong PR report that proves ROI

Chris Hanson

Aug 12, 2026 • 13 min read

Illustration of an executive analytics report dashboard with charts, customer ratings, feedback, security, and growth icons in glowing teal and green tones.

Generative Engine Optimization (GEO)

The Executive Report for AI Search: What Leaders Actually Want to See

Turn AI search data into executive-ready decisions.

Lance Concannon

Aug 10, 2026 • 19 min read

A light blue image with five floating transparent screens showing various marketing symbols in various dark teal and purple tones. The middle image represents an org chart with an executive at the top.

Marketing

Executive Marketing Reporting: What Executives Care About

Transform marketing data into executive-ready insights that connect marketing performance to business outcomes. Related: Marketers Guide to Unified Reporting

Samantha Scott

Aug 10, 2026 • 26 min read

A dark purple hued image with a large screen in the center representing a comparison matrix for media monitoring tools. To the left and right sides of the screen are floating smaller screens representing various aspects of comparing software like a bar graph nad sentiment rating.

Digital Marketing & PR Tools

Best Media Monitoring Tools in 2026: Top Platforms Compared

The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use.

Chris Hanson

Aug 10, 2026 • 21 min read

A bright yellow mage with a large stat that says twenty seven percent, with a decorative graph next to it. Twenty seven percent is the highest LLM visibility score for a grocery retailer associated with savings

Social Listening

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

Meltwater's GenAI Lens analysis reveals how AI models recommend grocery savings.

Samantha Scott and Anna Amarotti

Aug 10, 2026 • 17 min read

A light purple and blue image with a slightly out of focus four by three grid of various marketing symbols in the center. Hovering over the grid is a large magnifying glass showing an in focus symbol of a bar graph with a trend line going up and to the right.

Social Listening

How to Use Meltwater to Identify Messaging Driving Engagement

Identify the messaging that increases engagement and drives conversions.

Samantha Scott

Aug 6, 2026 • 19 min read

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