The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Reputation Management
How to Create a Brand Risk Management Plan (+ Template)
Create a brand risk management plan, identify reputation threats, and use media monitoring tools to protect your brand.
Brand Management
Where to Invest Your Brand Marketing Budget in 2026
How to evaluate PR, social media, influencer marketing, and brand awareness initiatives for budget planning.
Social Listening
Understanding Social Media Listening Metrics for PR Success
Social media listening metrics turn raw data into strategic insights for PR teams, helping protect reputation and measure campaign impact effectively.
Social Listening
What Are People Saying About My Products?
Discover how Meltwater's social listening and media intelligence solutions help brands understand what people are saying about their products.
Digital Marketing & PR Tools
Best Media Monitoring Tools in 2026: Top Platforms Compared
The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use.
Influencer Marketing
Influencer Engagement Rate Calculator & Guide
Use our free engagement rate calculator
Marketing
World Cup 2026 Marketing and Sponsorship Trends
Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.
Influencer Marketing
The Data Behind Successful Fragrance Influencer Marketing
Fragrance is one of the hardest products to market online. Discover how creators overcome that challenge with authentic storytelling, emotional reactions, and share-worthy content.
Social Listening
The State of Origin 2026: The Narratives That Defined Australia's Biggest Rugby League Event
An analysis of the moments, narratives and media channels that shaped conversation around Australia's premier rugby league series.
Influencer Marketing
Influencer Marketing Due Diligence: A Risk Management Guide
Conduct influencer marketing due diligence with proven frameworks for creator vetting, brand safety, and risk mitigation.
Social Listening
FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit
The Round of 16 is complete, all three host nations are out, and the quarter-finals are being shaped by Norway’s Brazil upset, England’s Azteca classic, Messi’s comeback and Ronaldo’s farewell.
Marketing
Meltwater Pricing: Plans, Ranges & What to Expect
Meltwater Pricing Explained: Plans, Costs & Investment Guide
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