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Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Marketing

How To Be Successful With Instagram Marketing

hand on mobile phone

Data Science

Hashtags, Hope and Health: Lockdown Highlights from the Middle East

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A toy robot that has been made using scraps of pieces from different machines or mechanical parts, like springs, electrical plugs, and wires. He could be social-savvy bot answering questions around how to build similar social media bots.

Data Science

Social Media Bots: How They Work and How to Use Them

An illustration of a diverse group of women against a purple backdrop

Company News

Celebrating International Women's Day, 2021

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Marketing

How To Use WhatsApp for Business in 2021

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

PR & Communications

Dark Social: The Next Marketing Opportunity

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

social media image sizes in 2021

Marketing

Full Guide to Social Media Image Sizes for 2021

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Marketing

How to Post on Instagram - The Full Guide

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

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Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

Facebook search bar

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

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Marketing

How to Create a Social Media Content Calendar

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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

3 Social Listening Use Cases for Pandemic Marketing

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Marketing

7 of the Best Social Media Marketing Examples in 2021

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Marketing

The Top 3 Social Media Trends for the Middle East

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Data Science

The Battle for the White House on Social Media

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PR & Communications

How Social Listening Can Help the Finance Industry

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

Marketing

5 Things to Learn from Apple's Marketing Strategy

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Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

arabian woman holding her smartphone to take a photo

Marketing

A Quick Guide to Social Media Marketing in the Middle East

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Marketing

4 Pillars to a Strong Social Media Governance Model

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

A hand holding a smartphone to shoot a video

Marketing

5 Quick Tips for Social Video Content

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Marketing

Owned, Earned, Paid & Shared Media Explained

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Marketing

A Beginner's Guide to Social Media for B2B

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

Marketing

When is the Best Time to Post on Social Media? [Infographic]

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

Marketing

Dark Post and Organic Posts Explained: What Works Best

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

empowering africa: women who are rising and inspiring us all

Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

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Marketing

70+ Social Media Marketing Statistics for 2020

Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Woman wearing dungarees watching a video on her phone with earphones

Marketing

2020: The Year Social Media Came of Age

A yellow, red and blue target with a dart in the middle.

Marketing

How to Target Your Social Media Promotion

Marketing

How to Write the Perfect Professional Instagram Bio

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

person holding a mobile phone with coffee and a laptop on the table

Marketing

How to Boost Facebook Reach

Marketing

The Daily Life of a Social Media Manager

PR & Communications

How to Ensure You Never Miss a Media Mention

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Marketing

4 Brands Getting Content Marketing Right

social sharing on mobile phone

Marketing

Research Reveals Secrets of Social Sharing

Marketing

Calls to Action: 50 That Sell and 10 That Repel

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

smartphone ringing icons

PR & Communications

The Best Apps for PR Professionals

illustrated image of a purple background with a woman in blue sitting on a phone screen using her own smartphone

Marketing

Social Media Experiments: What You Can Learn by Testing

Marketing

9 Keys to an Effective Content Marketing Strategy

PR & Communications

10 Steps to Managing a PR or Social Media Crisis

Marketing

5 Steps to Building a Nonprofit Campaign

PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

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Marketing

Top 10 Social Media Monitoring Tools

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

Marketing

6 Companies That Are Killing It on Instagram

man with a microphone hosting a panel discussion

Marketing

How to Connect With Your Audience in the Digital Age

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

Editorial calendar illustration

PR & Communications

5 Editorial Calendar Content Types [infographic]

PR & Communications

How to Improve Engagement on Facebook

3 Things Your Business is (Still) Getting Wrong About Social Media

Marketing

3 Things Your Business is (Still) Getting Wrong About Social Media

Marketing

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Marketing

How Penshoppe Can Leverage Social Media Based on Data

Instagram Stories smartphone with instagram from above

Marketing

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Marketing

Why Social Listening is Important at All Levels of Business

How Social Media Affects Politics

Marketing

How Social Media Affects Politics

social media guidelines

PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

tactics for customer experience crowd

PR & Communications

6 Tactics For Boosting Customer Experience

social media small business

Marketing

5 Ways Small Business Can Use Social Listening Tools

Instagram marketing India

Marketing

Big Instagram Changes Ahead for Indian Marketers and Users?

Instagram Stories

Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring

Saas social media laptop on desk

PR & Communications

5 Examples of Outstanding SaaS Social Media Accounts

University social media smartphone building

PR & Communications

5 of the Best University Social Feeds

micro influencers

PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Marketing

10-Minute Marketing Makeover - Facebook

PR & Communications

Social Communities | The First C of Social Media Marketing

Marketing

When to Use Sponsored Content

Marketing

How to Boost Brand Awareness with Social Media

Marketing

7 Ways to Beat an Instagram Shadowban

Marketing

How to Leverage Facebook in Your B2B Public Relations

Facebook sign in page

Marketing

6 Ways To Create Amazing Facebook Content [Guide]

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