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Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

Increase your Social ROI with Consumer Insights

Company News

Product Update: Scheduling Instagram Stories and Carousel Posts

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Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2021 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2021

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

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PR & Communications

How Social Media is Impacting the Philippines Political Landscape

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

An image from a blog on social media reporting of a series of teal cylinders stacked in ascending order to form a graph. There is a pink sphere atop the tallest teal cylinder.

Marketing

The Complete Guide to Social Media Reporting

A bright pink lightbulb hovering in the air in front of a pale blue background. This image is used to describe a blog post outlining several ideas on how to use social walls in your marketing campaigns.

Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

COVID vaccine vial and syringe on blue background

PR & Communications

How Brand Reputation Impact COVID Vaccinations in Australia

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

A diverse group of people with each wearing a sweater with one of the letters from the acronym LGBTQ+ on the front.

Company News

Celebrating Pride at Meltwater

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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PR & Communications

How Much Does Media Monitoring Cost?

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

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Marketing

The Ultimate Guide to Community Management

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2021

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Marketing

8 Social Media Challenges Clients Need Your Help With

PR & Communications

Guide to Instagram Profile Pictures 2021

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PR & Communications

Fighting Fake News on Social Media

Marketing

How to Win More New Business for Your Agency, With Social Listening

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

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Marketing

How to Leverage Facebook Recommendations for Your Business

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2021

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Marketing

How To Be Successful With Instagram Marketing

Three yellow lightbulbs lined up next to one another. The lightbulbs are three different sizes, but all the same shape.

Data Science

Hashtags, Hope and Health: Lockdown Highlights from the Middle East

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A toy robot that has been made using scraps of pieces from different machines or mechanical parts, like springs, electrical plugs, and wires. He could be social-savvy bot answering questions around how to build similar social media bots.

Data Science

Social Media Bots: How They Work and How to Use Them

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Company News

Celebrating International Women's Day, 2021

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Marketing

How To Use WhatsApp for Business in 2021

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

PR & Communications

Dark Social: The Next Marketing Opportunity

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

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Marketing

How to Post on Instagram - The Full Guide

Three circular objects, increasing in size. Ultimate 2021 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2021

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

Marketing

How To Get More Instagram Followers

A live video of a street filmed through a mobile phone

Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

Facebook search bar

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

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Marketing

How to Create a Social Media Content Calendar

A young man sitting on his laptop looking at a report on a paper on his table

Marketing

3 Social Listening Use Cases for Pandemic Marketing

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Marketing

The Top 3 Social Media Trends for the Middle East

A voter filling out a ballot at a polling place

Data Science

The Battle for the White House on Social Media

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PR & Communications

How Social Listening Can Help the Finance Industry

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

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Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

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Marketing

A Quick Guide to Social Media Marketing in the Middle East

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Marketing

4 Pillars to a Strong Social Media Governance Model

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

A hand holding a smartphone to shoot a video

Marketing

5 Quick Tips for Social Video Content

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Marketing

Owned, Earned, Paid & Shared Media Explained

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Marketing

A Beginner's Guide to Social Media for B2B

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

Marketing

Best Times to Post on Social Media [Infographic]

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

Photo of rain drops with the Facebook like icon thumbs down in the background

Marketing

Dark Post and Organic Posts Explained: What Works Best

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

empowering africa: women who are rising and inspiring us all

Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

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Marketing

70+ Social Media Marketing Statistics for 2020

Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Woman wearing dungarees watching a video on her phone with earphones

Marketing

2020: The Year Social Media Came of Age

A yellow, red and blue target with a dart in the middle.

Marketing

How to Target Your Social Media Promotion

Woman logging into Instagram on her phone. Computer screen in the background.

Marketing

How to Write the Perfect Professional Instagram Bio

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

person holding a mobile phone with coffee and a laptop on the table

Marketing

How to Boost Facebook Reach

Marketing

The Daily Life of a Social Media Manager

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

hands typing into laptop

Marketing

4 Brands Getting Content Marketing Right

social sharing on mobile phone

Marketing

Research Reveals Secrets of Social Sharing

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

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PR & Communications

The Best Apps for PR Professionals

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