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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

A yellow glowy image with a large transparent yield sign with an exclamation point inside, surrounded by various floating symbols to represent monitoring a social media crisis.

Reputation Management

Social Media Crisis Response: A Complete Guide

A social media crisis can spiral fast. Get the response plan, timeline, and playbook comms leaders use to detect and defuse crises before they escalate.

Chris Hanson

Sep 23, 2026 • 12 min read

A teal image with a large smart phone screen in middle. Inside the screen is an influencer with a megaphone and there are several marketing and social media symbols floating near the screen.

Influencer Marketing

11 Examples of the Best Influencer Marketing Campaigns

See how 11 brands are using creator partnerships to build reach, engagement, and action — and what marketers can learn from their tactics.

Neil Brennan

Sep 17, 2026 • 18 min read

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Social Listening

What Is Social Media Monitoring And How Does It Work?

Learn what social media monitoring is, why it matters, and how to turn signals into action with Meltwater.

Chris Hanson

Sep 11, 2026 • 16 min read

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Social Listening

10 Top Social Media Campaigns of 2026

Get inspired by 10 of the top social media campaigns of 2026, plus how to track your own with social listening.

Ellen Kirkpatrick

Sep 11, 2026 • 15 min read

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.

Ann-Derrick Gaillot and Anna Amarotti

Jul 20, 2026 • 12 min read

The Converseon logo alongside some marketing analytics charts.

Social Listening

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Why the future of media intelligence requires moving beyond sentiment.

Doug Balut, SVP Global Alliances and Partnerships, Meltwater

Jun 30, 2026 • 12 min read

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Social Listening

Social Media Metrics and KPIs: What to Measure in 2026

Discover the social media KPIs that matter most for brand awareness, engagement, social listening, lead generation, and proving social media ROI.

Samantha Scott

Jun 29, 2026 • 15 min read

An image showing a large Facebook logo in the middle, surrounded by floating social media and reporting symbols.

Digital Marketing & PR Tools

The 8 Best Facebook Monitoring Tools 2026

Ellen Kirkpatrick

Jun 22, 2026 • 16 min read

Glowing yellow tiles with various social listening and social media icons like a magnifying glass, bar graph, and speech bubble, in a line across a glowing yellow futuristic landscape. The first tile shows the TikTok logo. Blog post image for TikTok monitoring tools

Digital Marketing & PR Tools

10 Best TikTok Monitoring Tools for 2026

List of the 10 best TikTok monitoring tools for data-driven brands in 2026

Samantha Scott

Jun 22, 2026 • 18 min read

An image of a transparent orb with faint lines inside to represent a bar graph. On the left side of the orb is a transparent circle with a frowning face and on the right side is a smiling face. the two faces are connected by a squiggly line that also evokes a reporting trend line. The image is ombre colored from dark glowing pink on the left to glowing teal on the right

Reputation Management

Social Media Sentiment Analysis for PR Teams: Use Cases and Tools (2026)

Learn how social media sentiment analysis works, why it matters for PR teams, and how to monitor sentiment accurately.

Chris Hanson

Jun 18, 2026 • 12 min read

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Digital Marketing & PR Tools

Best Social Media Analytics Tools & Software 2026

Samantha Scott

Jun 4, 2026 • 13 min read

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