The Meltwater Blog

Illustration of two people talking with different colored speech bubbles and a lightbulb in between them. Creating a PR strategy for 2023 blog post.

How to Create a PR Strategy in 2023

Editor's Pick

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

The Top 21 Social Media Monitoring Tools for 2023

Popular

Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Full Guide to Social Media Image Sizes for 2023

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

10 Examples of Effective Press Releases [+ Free Template]

White star on green background. Best social media marketing examples from 2021

7 of the Best Social Media Marketing Examples in 2021

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Marketing

Increase your Social ROI with Consumer Insights

3D illustration of social media statistics for Malaysia

Marketing

Social Media Statistics for Malaysia [2022]

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Marketing

How To Do a Twitter Audit Incl. Fake Follower Check

Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2022

Marketing

What's Trending? The Top TikTok Trends 2022

Marketing

54 TikTok Stats You Need To Know [2023]

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2023

A magnifying glass hovers over the last 2 in 2022, for a blog about the top trends of the year as analyzed by Meltwater's social intelligence platform.

Data Science

What Topics Were Trending on Social Media in 2022?

3D Illustration of a clock with hearts as the title image for the best times to post on Instagram in Australia

Marketing

When is the best time to post on Instagram in Australia?

Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2023

Marketing

The Best Sprout Social Alternatives 2023

Illustration of social media channel logos with the Philippine flag

Marketing

What Are the Most Used Social Media Platforms in the Philippines 2022?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2023

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Planoly.

PR & Communications

The Best Planoly Alternatives 2023

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

31 YouTube Statistics Marketers Need to Know in 2023

3D Illustration of the Australian flag next to a YouTube icon

Marketing

The 20 Biggest Australian YouTubers

A message icon with a green checkmark for a Meltwater blog about social listening tools.

Marketing

The Top 12 Social Media Listening Tools for 2023

Marketing

The 20 Best Australian TikTokers

Image showing a red dress with black polkadots inside a phone, on a bright green background. Blog post on live shopping for brands.

Marketing

Beginners Guide to Live Shopping for Marketers

3D illustration of an icon in image recognition for our blog about image recognition software

Marketing

Image Recognition Software (Top Picks for 2023)

Marketing

The Top 10 South African TikTokers 2022

Marketing

The Best TikTok Scheduling Tools 2023

3D Illustration of marketing items

Marketing

What Is Marketing & Why Your Business Can't Do Without It

pink binoculars with a blue background for social media trends

Marketing

Social Media Trends 2023: What You Need to Know

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2023 [Infographic]

A 3D cartoon version of a computer with an iPad and a phone hovering in front of the screen. The three devices display windows with duplicative content demonstrating how to repurpose content across devices.

Marketing

Repurposing Content: Definition, Software, Examples

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

3d Illustration of fitness equipment and the South African flag to display the list of top South African fitness influencers

Marketing

Top South African Fitness & Sports Influencers

PR & Communications

Guide to Instagram Profile Pictures 2023

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2023

neon social media symbol showing zero likes. Top social media statistics for marketers in 2023 blog post.

Marketing

70+ Social Media Marketing Statistics for 2023

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2023

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2023 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2023

3D illustration of blue headphones for social listening.

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2023

3D Illustrations of social media statistics in the Philippines

Marketing

Social Media Statistics in the Philippines [2022]

Image showing a floating pink staircase leading up to a target with an arrow in the bullseye, on a pale pink background. Achieving Instagram impressions and reach blog post

Instagram Impressions & Reach: Definitions

Marketing

How To Get Verified on TikTok — Get the Blue Tick

Marketing

66 Instagram Statistics for 2023

A melting, pink ice cream bar for a blog about the top viral food trends of the year.

Marketing

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2023

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2023

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2023

A 3D rendering of an Instagram post with the South African flag in the center in the shape of a heart with several emoticons floating around it

Marketing

The Top 10 South African Instagram Influencers

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2023

Illustration showing a live button, broadcasting play button, and video camera symbol surrounded by happy face emojis and hearts. Blog post header image about Livestreams for brands.

PR & Communications

Ultimate Guide to Livestreams for Brands

Image showing a large pink arrow surrounded by smaller arrows and clouds on a pale blue background. Twitter impressions and reach blog post guide.

Marketing

What Are Twitter Impressions & Reach?

Marketing

Current Instagram Trends to Watch

A blue and black retro television with a leaning antenna set against a coral pink background

Marketing

The Ultimate Brand Awareness Guide 2023

A pair of pink and blue sunglasses on a pink background. The sunglasses appear ad if they are being photographed for a fashion photoshoot that an instagram influencer in South Africa may share on his/her account.

Marketing

List Of The Top South African Fashion Influencers

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2022

Marketing

Modern Customer Service on Twitter Is Also PR

Illustration of someone buying online to demonstrate the power of social commerce

Marketing

What is Social Commerce? Definition, Examples, Tips

Illustration of a hashtag for the most trending hashtags in Australia

Marketing

List of the Most Trending Hashtags in Australia

Illustration of a business Facebook page under the hood with tools. Facebook monitoring blog post.

Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

Marketing

The Secrets of Successful Video Marketing

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

Back-to-school supplies, including a backpack, books, and pencils, against a pink background.

Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Image of a phone with Instagram analytics symbols.

Marketing

The Ultimate Instagram Analytics & Insights Guide

An illustration of different gadgets

Marketing

The Top 5 TikTok Influencers in the Philippines

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

How Social Media Has Changed PR

PR & Communications

How Social Media Has Changed PR

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Image showing speech bubble surrounded by smaller speech bubbles in different colors. Blog post detailing what employees should never share on social media

PR & Communications

10 Things You Should Never Share on Social Media

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

Image of a YouTube screen with video progress bar, on a light blue background. Quick tips for social videos blog post.

Marketing

5 Quick Tips for Social Video Content

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

An image of a white smartphone against a pink background surrounded by red message boxes.

PR & Communications

Social Media Comments Guide: How to Respond to Instagram Comments

A device screen floats against a blue background surrounded by speech bubbles and notification icons

PR & Communications

How to Conduct a Media Impact Analysis

Marketing

34 Twitter Stats Marketers Need To Know in 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

Fake followers robot

Marketing

Fake Instagram & Twitter: What You Need to Know About Fake Followers

Marketing

Instagram Video: How to Use IGTV for Your Social Media Strategy

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Meltwater won seven awards from G2. Here two badges displaying the awards for Best Marketing Products and Best Software are featured in the center of the image with text above that reads, "2022 Best Software Awards".

Company News

Meltwater Celebrates G2 Best Software Awards Wins

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

Silhouettes of different women from a number of cultures and backgrounds. This image is being used for a blog on International Women's Day 2022 from Meltwater.

Company News

Happy International Women’s Day, 2022!

Marketing

A Guide to Creating a Facebook Business Page

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

Image of an integrated social media management strategy

Marketing

Building An Integrated Social Media Management Plan

Image of Chinese social media apps on orange podium

Marketing

Understanding the Chinese Social Media Landscape

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2022

Marketing

How To Use WhatsApp for Business in 2023

Company News

Product Update: Scheduling Instagram Stories and Carousel Posts

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

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