Customer Stories
Blog
SupportLogin
EnglishDeutschFrançaisSuomi日本語中文
Request demo

The Meltwater Blog

Social Media

Categories

Topics

Marketing

2020: The Year Social Media Came of Age

Lance Concannon | Jun 29, 2020
Marketing

Reaching Exactly Who You Want: How to Target Your Social Media Promotion

Michelle Garrett | Jun 16, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
Marketing

How to Write the Perfect Professional Instagram Bio

Brian Peters | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insight

Wesley Mathew | Jun 10, 2020
Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

John Boitnott | Jun 9, 2020
Marketing

The Daily Life of a Social Media Manager

Christine Nielsen | May 28, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
hands typing into laptop
Marketing

4 Brands Getting Content Marketing Right

Rachel Sullivan | May 19, 2020
social sharing on mobile phone
Marketing

Research Reveals Secrets of Social Sharing

Karen Taylor | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
Millennials and Gen-Z on smart phone
Marketing

Marketing to Millennials & Gen-Z

Wesley Mathew | May 19, 2020
smartphone ringing icons
PR & Communications

The Best Apps for PR Professionals

Wesley Mathew | May 18, 2020
mail boxes
PR & Communications

Why Your Organisation Needs an Internal Newsletter

Mai Le | May 18, 2020
Marketing

Social Media Experiments: What You Can Learn by Testing Messaging, Imagery, and More

Brian Peters | May 12, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
PR & Communications

10 Steps to Managing a PR or Social Media Crisis

Christine Nielsen | Apr 29, 2020
Marketing

5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Brian Peters | Apr 21, 2020
PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

John Boitnott | Apr 7, 2020
Marketing

Top 10 Social Media Monitoring Tools

Allison Smith | Apr 5, 2020
why now is the time to practice social listening
Marketing

Why Now Is the Time to Practice Social Listening

Khalipha Ntloko | Mar 26, 2020
Marketing

6 Companies That Are Killing It on Instagram

Kim Speier | Mar 24, 2020
Marketing

How to Connect With Your Audience in the Digital Age

James Coleman | Mar 19, 2020
How to Appropriately Respond to Negative Reviews Online
Marketing

How to Appropriately Respond to Negative Reviews Online

Robert Cordray | Mar 17, 2020
Editorial calendar illustration
PR & Communications

5 Content Types You Have To Include In Your Editorial Calendar [Infographic]

Antonija Božičković | Mar 16, 2020
How Social Media Has Changed PR
PR & Communications

How Social Media Has Changed PR

Michelle Garrett | Mar 15, 2020
Facebook Likes
PR & Communications

How to Improve Engagement on Facebook

Alex DiRenzo | Mar 15, 2020
3 Things Your Business is (Still) Getting Wrong About Social Media
Marketing

3 Things Your Business is (Still) Getting Wrong About Social Media

Brian Hughes | Mar 13, 2020
Marketing

To Be Successful on Instagram, You Need Two Things

Philippa Dods | Mar 13, 2020
Instagram Stories smartphone with instagram from above
Marketing

Instagram Stories: 5 Creative Ways to Use Them in Your Marketing

Brian Peters | Mar 12, 2020
Marketing

How Penshoppe Can Leverage Social Media Based on Data

Nurin Nazifa Bte Mohd Yusoff | Mar 12, 2020
Marketing

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Ahmad Munawar | Mar 12, 2020
Instagram stories social influencers
PR & Communications

The Complete Guide: The Role of Instagram Stories in Social Influencer Marketing

Paul-Louis Valat | Mar 11, 2020
social media
Marketing

Why Social Listening is Important at All Levels of Business

Becca Challis | Mar 11, 2020
How Social Media Affects Politics
Marketing

How Social Media Affects Politics

Heather Satterfield | Mar 11, 2020
social media small business
Marketing

Social Listening for Small Business: 5 Ways to Get the Most out of Your Tools

Missing Author | Mar 10, 2020
tactics for customer experience crowd
PR & Communications

6 Tactics For Boosting Customer Experience

Hannah Williams | Mar 10, 2020
social media guidelines
PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

Hannah Williams | Mar 10, 2020
Instagram marketing India
Marketing

Big Instagram Changes Ahead for Indian Marketers and Users?

Wesley Mathew | Mar 10, 2020
Instagram stories
Marketing

Why and How Brands Can Use Instagram Stories

Bryan Kramer | Mar 8, 2020
University social media smartphone building
PR & Communications

5 of the Best University Social Feeds

Nick Rogers | Mar 8, 2020
micro influencers
PR & Communications

Find and Leverage Micro-Influencers for a PR Boost

Michelle Garrett | Mar 8, 2020
Instagram Stories
Marketing

14 Reasons Why Companies Choose Meltwater for Media Monitoring

Alex Iversen | Mar 8, 2020
Saas social media laptop on desk
PR & Communications

5 Examples of SaaS Social Media Accounts That Are a Notch Above the Rest

Nick Rogers | Mar 8, 2020
PR & Communications

Social Communities | The First C of Social Media Marketing

Leslie Nuccio | Mar 7, 2020
Marketing

10-Minute Marketing Makeover - Facebook

Perri Robinson | Mar 7, 2020
Getting PR Traction with Facebook Distribution of Press Releases

10 Easy Ways to Expand Your Facebook Reach

Robert Rydefalk | Mar 6, 2020
Social media to boost brand awareness
Marketing

How to Boost Brand Awareness with Social Media

Meenah Khosraw | Mar 6, 2020
Marketing

How to Leverage Facebook in Your B2B Public Relations

Wendy Marx | Mar 6, 2020
Sponsored post
Marketing

When to Use Sponsored Content

Mandy Schluensen | Mar 6, 2020
Marketing

7 Ways to Beat an Instagram Shadowban

Mai Le | Mar 6, 2020
Facebook sign in page
Marketing

6 Ways To Create Amazing Facebook Content [Guide]

Brooke Sellas | Mar 6, 2020
Being on Brand or being real? What's better for social media?
Marketing

Being on Brand or Being Real: Which Is Better for Social Media?

Brian Peters | Mar 5, 2020
Marketing

Instagram for PR: Make the Most of the Platform Updates

Hannah Williams | Mar 5, 2020
Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

Nick Rogers | Mar 4, 2020
successful social media strategy flirting peacock
PR & Communications

The Secret to a Successful Social Media Strategy? Flirting!

Perri Robinson | Mar 4, 2020
5 Quick Tips for Social Video
Marketing

5 Quick Tips for Social Video

Tara Brannigan | Mar 4, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald | Mar 4, 2020
Executive decision making - taking control of the conversation
PR & Communications

PR Tips: Taking Control of the Conversation in a Digital World

Jeff Bullas | Mar 4, 2020
maintain brand consistency
Marketing

4 Traits of the Modern Marketer

Corey McCarren | Mar 4, 2020
content marketing trends
Marketing

Top Content Marketing Trends You Need to Know for 2019

Leigh Andrews | Mar 4, 2020
3 Easy Steps to Using Facebook Interest Lists for Business
PR & Communications

3 Easy Steps to Using Facebook Interest Lists for Business

Robert Rydefalk | Mar 3, 2020
Social listening HR
PR & Communications

4 Ways Social Listening has Influenced HR

Perri Robinson | Mar 3, 2020
PR & Communications

The Definitive Influencer's Guide

John Wang | Mar 3, 2020
Post on social
PR & Communications

How Often Should You Post on Social Media?

Hannah Williams | Mar 3, 2020
PR & Communications

How a Business Can Create and Maintain a Good Reputation

Cormac Reynolds | Mar 2, 2020
Pro Marketing: 7 Tips for Managing a Corporate Twitter Account
Marketing

Pro Marketing: 7 Tips for Managing a Corporate Twitter Account

Farah Souhail | Mar 2, 2020
social media
Marketing

When Brands Chat on Social Media

Nick Rogers | Mar 2, 2020
WhatsApp and Messenger Apps as a Marketing Tool
Marketing

WhatsApp and Messenger Apps as a Marketing Tool

Hannah Williams | Mar 2, 2020
LinkedIn groups
Marketing

Are LinkedIn Groups Experiencing A Crisis?

Mindi Rosser | Mar 2, 2020
social media roi
Marketing

ROI of Social Media: Why It Matters and How to Measure It

Priya Florence Shah | Mar 2, 2020
IGTV
PR & Communications

How Brands are Utilising IGTV, Instagram’s New Long-Form Video Platform

Perri Robinson | Mar 2, 2020
Making social everyone's business illustrated banner
PR & Communications

Crossfunctionality: Making Social Important Across Your Business

Karen Uyenco | Mar 1, 2020
Social media challenge
PR & Communications

The 7 Principles of Wildly Successful Social Media Challenges

Wesley Mathew | Mar 1, 2020
edgy brands social influencer pancakes image
PR & Communications

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social

Nick Rogers | Mar 1, 2020
successful live stream
PR & Communications

8 Ways to Run a Successful Live Stream

Hannah Williams | Mar 1, 2020
social handles goldfish bowl
PR & Communications

4 Reasons You Might Want to Change Your Social Handles

Erika Heald | Feb 26, 2020
Marketing

Meltwater Selected for Facebook Marketing Partners Program

Riana Dadlani | Feb 23, 2020
Social Media Commerce Strategy in 2020
Marketing

How to Kick Off Your Social Media Commerce Strategy in 2020

Brian Peters | Feb 20, 2020
Marketing

3 Tips for Scaling Social Media Processes

Erika Heald | Feb 18, 2020
social media brand awareness
Marketing

Is social media as a brand awareness tool right for you?

Meltwater | Feb 18, 2020
b2b social media
PR & Communications

A Beginners Guide to Social Media for B2B Marketing Pros

Meltwater | Feb 18, 2020
Social Holidays
Marketing

Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Allison Smith | Feb 16, 2020
hashtags on social
PR & Communications

#Winning: Using Hashtags to Amplify Your Brand

Steph Parker | Feb 16, 2020
Social Media Listening Tools trend-spotting
Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

James Coleman | Feb 14, 2020
Facebook contest marketing
Marketing

7 Tips for a Successful Contest on Facebook

Robert Rydefalk | Feb 14, 2020
click through rates likes smartphone
PR & Communications

10 Tips to Increase Link Click-Throughs on Social Media

Perri Robinson | Feb 12, 2020
What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

Hannah Williams | Feb 11, 2020
social media breakfast illustration
PR & Communications

How Social Media Went from Exciting to Ingrained in Our Lives

Jayson DeMers | Feb 10, 2020
Fake followers robot

What You Need to Know About Fake Followers

Natascha Thomson | Feb 10, 2020
Twitter customer service
PR & Communications

Using Twitter Lists for Better PR

Ambera Cruz | Feb 10, 2020
me too movement friends
PR & Communications

#MeToo – How One Tweet Inspired a Movement

Heather Satterfield | Feb 10, 2020
Facebook business page
Marketing

Have you optimised your Facebook business page for ‘recommendations’?

Perri Robinson | Feb 10, 2020
black friday social media shoppers
PR & Communications

Black Friday: 3 Big Box Retailers’ Social Media Approach

Nick Rogers | Feb 9, 2020
3-Steps to Social Media Holiday Strategy (With Examples)
PR & Communications

3-Steps to Social Media Holiday Strategy (With Examples)

Brian Peters | Feb 9, 2020
best b2b Instagram profiles
PR & Communications

Best B2B Instagram Profiles

Hannah Williams | Feb 9, 2020
Social First Content Strategy: Start with Social, End with Success
Marketing

Social First Content Strategy: Start with Social, End with Success

Karen Uyenco | Feb 6, 2020
Getting PR Traction with Facebook Distribution of Press Releases
PR & Communications

5 Tips To Getting PR Traction with Facebook Distribution of Press Releases

Christine Oneto | Feb 5, 2020
Getting PR Traction with Facebook Distribution of Press Releases
Marketing

4 Facebook Metrics Every Company Should be Measuring

Robert Rydefalk | Feb 5, 2020
Marketing

Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Erica Jenkins | Feb 5, 2020