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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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PR and Communications

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions.

Jenny Force

2026-10-123 min read

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meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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Latest posts

Search icon around different media types as the title image for media monitoring

Media Monitoring

What Is Media Monitoring? A Complete Guide for 2026

Learn what media monitoring is, how it works, and how marketing and insights teams use it to track brand mentions, sentiment, and AI visibility. Demo Meltwater's media monitoring capabilities

Chris Hanson

Nov 11, 2026 • 23 min read

A teal image that with pink accents that shows five floating tiles in the center, from left to right they show a magnifying glass, bar graph, shield with an exclamation mark, gear, and a check mark. Surrounding the tiles are arrows in a circle. The image represents the risk management lifecyle.

Reputation Management

Understanding the Risk Management Lifecycle: A Comprehensive Guide

Learn the five-stage risk management lifecycle that helps teams identify, assess, prioritize, and act before issues escalate.

Chris Hanson

Nov 10, 2026 • 16 min read

A dark blue glowy image with glowing light teal accents. In the center of the image is a phone lying on the surface, with several business symbols flowing up and out of the screen. The image represents researching social media monitoring tools

Digital Marketing & PR Tools

12 Best Social Media Monitoring Tools in 2026 (Compared & Priced)

Compare 12 social media monitoring tools on price, alert speed, sentiment and coverage. Take a social media monitoring product tour

Ryan Hansen

Nov 9, 2026 • 28 min read

Cover image for Digital 2027: The United States of America, featuring the U.S. flag and Meltwater and We Are Social logos.

Social Media Marketing

Internet and Social Media Statistics in the U.S. for 2027

Explore the latest data on how Americans use the internet, social media, mobile devices, AI, and ecommerce in 2027.

Chris Hanson

Nov 9, 2026 • 20 min read

A large illustrated Muck Rack logo in a glowy yellow image with three floating transparent circles to the right of the logo, each with a PR or business symbol inside. The image represents researching Muck Rack alternatives.

Digital Marketing & PR Tools

8 Best Muck Rack Alternatives in 2026 (Compared & Priced)

Compare 8 Muck Rack alternatives for PR teams on media database, monitoring, distribution and AI visibility, with pricing and G2 ratings.

Robert Bishop

Nov 9, 2026 • 24 min read

PR & Communications

PR Measurement Guide: 15 Must-Have PR KPIs and How to Track Them

Measure the PR KPIs that show where your brand is visible, how it is perceived, what it influences, and how it appears in AI search.

Stacy Slayden

Nov 6, 2026 • 21 min read

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Reputation Management

Business Reputation Management: How to Create and Maintain a Good Reputation

Today's consumers are more dedicated to educating themselves about the companies they choose to support. Maintain customer loyalty by maintaining a good reputation. Related Resource: Reputation PR Strategies & Examples

TJ Kiely

Nov 5, 2026 • 23 min read

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AI & Data Analytics

What Is Prescriptive Analytics? Turning a Forecast Into a Next Step

Prescriptive analytics recommends the next best action, not just a forecast. See the techniques, examples, and tools teams use to act with confidence.

Dino Delic

Nov 5, 2026 • 11 min read

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AI & Data Analytics

What Is Data Analytics? [Beginner’s Guide 2026]

The world of data analytics is complex. Learn how it differs from data science, and common data analysis use-cases. Also see: Guide to Mastering Data Management

Teodora Kuhanec

Nov 4, 2026 • 20 min read

A dark purple hued image with a large screen in the center representing a comparison matrix for media monitoring tools. To the left and right sides of the screen are floating smaller screens representing various aspects of comparing software like a bar graph nad sentiment rating.

Digital Marketing & PR Tools

12 Best Media Monitoring Tools in 2026 (Compared & Priced)

The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use. Explore Meltwater Media Monitoring

Robert Bishop

Nov 4, 2026 • 28 min read

A bright pink glowy image with a barometer in the center showing a risk range from green to red. The needle is hovering over the red on the right side of the barometer.

Reputation Management

Reputation Risk Scoring: Principles and Methodologies

Learn how reputation risk scoring works, from risk categories to weighting and thresholds. Take a media intelligence product tour

Chris Hanson

Nov 4, 2026 • 17 min read

Toyota Motor Asia executive Pras Ganesh speaks on stage at Meltwater’s Summit on Tour: Asia in Singapore

Reputation Management

Reputation in Asia: What Toyota Teaches Us About Leading the Narrative

Lessons from Toyota Motor Asia on building trust, navigating complexity and leading narratives across diverse markets in Asia, at Summit on Tour: Asia.

Samantha Tanizar

Nov 4, 2026 • 5 min read

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