The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Social Listening
What Are People Saying About My Products?
Discover how Meltwater's social listening and media intelligence solutions help brands understand what people are saying about their products.
Marketing
World Cup 2026 Marketing and Sponsorship Trends
Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.
Influencer Marketing
The Data Behind Successful Fragrance Influencer Marketing
Fragrance is one of the hardest products to market online. Discover how creators overcome that challenge with authentic storytelling, emotional reactions, and share-worthy content.
Social Listening
The State of Origin 2026: The Narratives That Defined Australia's Biggest Rugby League Event
An analysis of the moments, narratives and media channels that shaped conversation around Australia's premier rugby league series.
Influencer Marketing
Influencer Marketing Due Diligence: A Risk Management Guide
Conduct influencer marketing due diligence with proven frameworks for creator vetting, brand safety, and risk mitigation.
Marketing
Meltwater Pricing: Plans, Ranges & What to Expect
Meltwater Pricing Explained: Plans, Costs & Investment Guide
Social Listening
FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit
The Round of 16 is complete, all three host nations are out, and the quarter-finals are being shaped by Norway’s Brazil upset, England’s Azteca classic, Messi’s comeback and Ronaldo’s farewell.
Social Listening
Chinese Sponsors at FIFA 2026: The First Two Weeks
How Hisense, Lenovo, and Mengniu approached the world's biggest sporting stage, and what the data shows
AI & Data Analytics
Your Best Context is Already in the Room
AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.
Generative Engine Optimization (GEO)
AI Search Visibility Report - June 2026: How Generative Search Changed This Month
AI citation analysis reveals how YouTube, Wikipedia, NIH and earned media are shaping brand visibility in generative search.
Marketing
What Meltwater Summit Taught Us About Understanding Consumers in Real Time
The biggest takeaway from Meltwater Summit 2026? Real-time consumer understanding isn't just about reacting faster.
Social Media Marketing
What To Do If Your Brand Goes Viral: How To Keep The Momentum
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