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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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AI & Data Analytics

10 Real-World Ways Communications Teams Are Using the Meltwater MCP

Discover how Meltwater MCP is already helping PR and comms leaders

Chris Hackney

Jul 28, 2026 • 6 min read

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Social Listening

How to Turn Brand Monitoring into Actionable Intelligence

Learn how to transform brand monitoring data into actionable intelligence.

Samantha Scott

Jul 27, 2026 • 18 min read

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Digital Marketing & PR Tools

Best Google AI Overview Tracking Tools 2026

Compare the best Google AI Overview tracking tools in 2026. Monitor AI search visibility, track citations, measure brand presence, and optimize performance.

Chris Hanson

Jul 24, 2026 • 11 min read

Infographic summarizing Reddit smartwatch discussions in the first half of 2026. It highlights 503,000 smartwatch mentions, with Apple Watch accounting for 39% share of voice, 21.2% of discussions expressing negative sentiment, and 6.5% focused on battery life concerns. A line chart illustration on the right represents discussion trends over time.

Social Listening

What Reddit Smartwatch Conversations Reveal About Consumer Trust

Analysis of Reddit conversations reveals useful insights for marketers.

Anna Amarotti and Lance Concannon

Jul 24, 2026 • 13 min read

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

Social Listening

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.

Samantha Tanizar

Jul 24, 2026 • 13 min read

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Social Listening

The Top 13 Social Listening Tools for 2026

Download our free eBook for further reading on how to make the most of social listening tools. Ultimate Guide to Social Listening

Ann-Derrick Gaillot

Jul 24, 2026 • 35 min read

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Reputation Management

How to Create a Brand Risk Management Plan (+ Template)

Create a brand risk management plan, identify reputation threats, and use media monitoring tools to protect your brand.

Chris Hanson

Jul 22, 2026 • 12 min read

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Brand Management

Where to Invest Your Brand Marketing Budget in 2026

How to evaluate PR, social media, influencer marketing, and brand awareness initiatives for budget planning.

Chris Hanson

Jul 22, 2026 • 12 min read

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Social Listening

Understanding Social Media Listening Metrics for PR Success

Social media listening metrics turn raw data into strategic insights for PR teams, helping protect reputation and measure campaign impact effectively.

Chris Hanson

Jul 22, 2026 • 11 min read

A dark purple hued image with a large screen in the center representing a comparison matrix for media monitoring tools. To the left and right sides of the screen are floating smaller screens representing various aspects of comparing software like a bar graph nad sentiment rating.

Digital Marketing & PR Tools

Best Media Monitoring Tools in 2026: Top Platforms Compared

The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use.

Chris Hanson

Jul 21, 2026 • 15 min read

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Social Listening

What Are People Saying About My Products?

Discover how Meltwater's social listening and media intelligence solutions help brands understand what people are saying about their products.

Samantha Scott

Jul 21, 2026 • 28 min read

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Influencer Marketing

Influencer Engagement Rate Calculator & Guide

Use our free engagement rate calculator

Mark Jackson

Jul 21, 2026 • 12 min read

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