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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

A bright orange glowing orb floating above a spiral of delicate, sparkling glowing orange rings on a burnt orange background. The orb floating above represents that among all the different strategies for search and discoverability for brands, one piece of UGC can go a long way. Blog post image for Why User-Generated Content Is the New Visibility Engine in the AI Search Era

Generative Engine Optimization (GEO)

Why User-Generated Content Is the New Visibility Engine

Brand visibility now depends heavily on conversations happening outside owned channels. Maximize discoverability by tapping into UGC.

Chris Hanson

May 28, 2026 • 11 min read

39.5% of AI platform citations in April 2026 are from Earned/News Media sources.

Generative Engine Optimization (GEO)

AI Search Visibility Report: Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility

We used Meltwater GenAI Lens to track monthly changes in LLM citations between March and April 2026

Nathaniel Pallen

May 28, 2026 • 15 min read

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Marketing

Why 2026 Is the Year of “Maxxing”

Ann-Derrick Gaillot and Anna Amarotti

May 27, 2026 • 10 min read

A grouping of see through, three dimensional floating tiles and blocks of various sizes. They are tinted teal blue on a gradient background of dark to light teal. Blog post image for How to Build a Brand Narrative That LLMs Repeat Accurately.

Generative Engine Optimization (GEO)

How to Build a Brand Narrative LLMs Repeat Accurately

If you want LLMs to describe you accurately, you can’t leave your brand narrative up to chance. It needs structure. Related eBook: Own Your AI Visibility

Chris Hanson

May 27, 2026 • 10 min read

A bright pink reflective magnifying glass or search icon on a dark pink background. The magnifying glass is also reflected in the floor. Blog post image for The Citation Layer: Why Specific UGC Wins in AI Answers

Generative Engine Optimization (GEO)

The Citation Layer: Why Specific UGC Wins in AI Answers

See where & how your brand is cited

Chris Hanson

May 27, 2026 • 12 min read

A strip of bright teal rectangular tiles starting in the bottom left corner and looping around to the bottom right of the image. There are two tiles in the distance reflecting light. The tiles closest to the front are darker and less reflective. The background is a lighter matte teal. Blog post image for Authenticity in the Age of AI.

Content Marketing

Balancing Authenticity in the Age of Automation

New report: Public Perception of Generative AI

Chris Hanson

May 27, 2026 • 10 min read

An image of several three dimensional bars of various heights. They are glowy and transparent-seeming. The background is a dark teal color. The bars are reflecting light from within. Content marketing tools blog post image

Digital Marketing & PR Tools

The Best Content Marketing Tools for 2026

Content marketing tools help brands plan, create, optimize, distribute, and measure content more efficiently. See the best options! Additional resource: Content Marketing Guide

Chris Hanson

May 26, 2026 • 10 min read

An image showing a glowing teal rolling landscape on a dark background. In the middle is the DeepSeek logo.

Generative Engine Optimization (GEO)

DeepSeek Brand Monitoring: Tools and Methods

Learn how to track your brand in DeepSeek. Discover methods, metrics, and tools to measure and improve AI visibility.

Chris Hanson

May 22, 2026 • 11 min read

Graphic featuring a large magenta “93%” centered on a light gray background, with a lighter mirrored version of the number behind it for a layered effect. Below the percentage, bold black text reads: “Stanford’s AI visibility for ‘best university alumni networks’.”

Generative Engine Optimization (GEO)

AI Visibility in Higher Education Recommendations

See how your brand performs in LLMs

Anna Amarotti and Ann-Derrick Gaillot

May 22, 2026 • 14 min read

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Reputation Management

Brand Reputation Protection: Strategies & Tools

Learn effective brand reputation protection strategies and tools to monitor risk, manage crises, and safeguard your brand. Full Reputation Management Guide

Chris Hanson

May 21, 2026 • 9 min read

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Reputation Management

How to Create a Crisis Communication Plan (Step-by-Step)

Without a crisis comms plan, teams scramble. That internal confusion can easily spill into public view. Here's how to present a united front. Further reading: How to Manage a PR Crisis

Chris Hanson

May 21, 2026 • 13 min read

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Influencer Marketing

How to Use an Influencer Marketing Hub

Meltwater

May 21, 2026 • 12 min read

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