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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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Digital Marketing & PR Tools

Top Consumer Insights Tools & Companies

The best consumer insights tools help brands understand their customers by analyzing real-time conversations, trends, and behaviors.

Chris Hanson

May 28, 2026 • 14 min read

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Generative Engine Optimization (GEO)

Grok Brand Monitoring: A Step-by-Step Guide to Tracking Brand Mentions

Learn how to track your brand in Grok. Methods, metrics, and tools to measure and improve AI visibility.

Chris Hanson

May 28, 2026 • 10 min read

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Generative Engine Optimization (GEO)

How Digital PR Affects AI Visibility and Search Outcomes

Earned coverage now has two jobs: driving search visibility and giving AI tools context on how to describe your brand from credible third parties. Get the Earned Media for GEO Guide

Chris Hanson

May 28, 2026 • 14 min read

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Marketing

How to Build and Scale Your Enterprise Influencer Marketing Program

Build and scale an enterprise influencer marketing program without losing control of brand safety. eBook: Ultimate Guide to Influencer Marketing

Chris Hanson

May 28, 2026 • 14 min read

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Competitive Intelligence

How to Create an Effective Competitive Intelligence Report (Step by Step with Template)

Turn competitor monitoring into clear PR insights, actions, and stakeholder-ready recommendations. Related: Social Listening for Benchmarking eBook

Chris Hanson

May 28, 2026 • 16 min read

A bright orange glowing orb floating above a spiral of delicate, sparkling glowing orange rings on a burnt orange background. The orb floating above represents that among all the different strategies for search and discoverability for brands, one piece of UGC can go a long way. Blog post image for Why User-Generated Content Is the New Visibility Engine in the AI Search Era

Generative Engine Optimization (GEO)

Why User-Generated Content Is the New Visibility Engine

Brand visibility now depends heavily on conversations happening outside owned channels. Maximize discoverability by tapping into UGC. Report: How LinkedIn Content Wins in AI Search

Chris Hanson

May 28, 2026 • 13 min read

39.5% of AI platform citations in April 2026 are from Earned/News Media sources.

Generative Engine Optimization (GEO)

AI Search Visibility Report: Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility

We used Meltwater GenAI Lens to track monthly changes in LLM citations between March and April 2026

Nathaniel Pallen

May 28, 2026 • 15 min read

A bright pink reflective magnifying glass or search icon on a dark pink background. The magnifying glass is also reflected in the floor. Blog post image for The Citation Layer: Why Specific UGC Wins in AI Answers

Generative Engine Optimization (GEO)

The Citation Layer: Why Specific UGC Wins in AI Answers

See where & how your brand is cited

Chris Hanson

May 27, 2026 • 12 min read

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Content Marketing

Balancing Authenticity in the Age of Automation

New report: Public Perception of Generative AI

Chris Hanson

May 27, 2026 • 10 min read

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Marketing

Why 2026 Is the Year of “Maxxing”

Ann-Derrick Gaillot and Anna Amarotti

May 27, 2026 • 10 min read

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Generative Engine Optimization (GEO)

How to Build a Brand Narrative LLMs Repeat Accurately

If you want LLMs to describe you accurately, you can’t leave your brand narrative up to chance. It needs structure. Related eBook: Own Your AI Visibility

Chris Hanson

May 27, 2026 • 10 min read

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Digital Marketing & PR Tools

The Best Content Marketing Tools for 2026

Content marketing tools help brands plan, create, optimize, distribute, and measure content more efficiently. See the best options! Additional resource: Content Marketing Guide

Chris Hanson

May 26, 2026 • 10 min read

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