The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Trust in the Age of AI: What Consumers Really Think About AI Generated Content
Lance Concannon
2026-04-273 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Social Listening
FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever
Mexico, Brazil, South Africa and the host nations are driving the next wave of World Cup conversation as the knockout race takes shape.
Generative Engine Optimization (GEO)
Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings
Turn press releases into signals that AI search can find, trust, and cite.
Digital Marketing & PR Tools
The Ultimate Guide to Competitor Analysis Tools for Marketers
Competitor analysis tools track activity across SEO, social, and media so you can benchmark performance and spot threats before they escalate.
Influencer Marketing
Influencer Marketing Compliance: A Comprehensive Guide
Influencer marketing compliance used to be a pre-launch concern. Today, it's something brands must manage throughout the life of a partnership.
Social Listening
The Future of BookTok: What 1.7 Billion Engagements Reveal
From 1.3 million BookTok mentions and 1.7 billion engagements Meltwater analysis uncovers where reader attention is growing, which genres dominate, and what's coming next.
Customer Journey
What Is Desk Research? Meaning, Methodology, Examples
Desk research helps marketers uncover insights faster by leveraging existing data sources. Methods, tools, and practices for turning secondary research into strategic decisions.
PR & Communications
How to Find Journalists and Build Media Lists for PR Success
Finding the right journalists can mean the difference between a pitch that gets ignored and one that earns meaningful coverage. How to identify relevant reporters, build targeted media lists, and streamline outreach.
Influencer Marketing
Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI
Attribution reveals how creators influence revenue beyond likes and impressions. Learn which models provide the clearest view of campaign impact.
Generative Engine Optimization (GEO)
What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026
Seven lessons from Meltwater Summit 2026 on earning visibility in the age of AI.
Digital Marketing & PR Tools
10 Best TikTok Monitoring Tools for 2026
List of the 10 best TikTok monitoring tools for data-driven brands in 2026
Digital Marketing & PR Tools
8 Best LinkedIn Monitoring Tools for 2026
8 top LinkedIn monitoring tools for 2026. Compare features to track performance and brand activity on LinkedIn.
Digital Marketing & PR Tools
The 8 Best Facebook Monitoring Tools 2026
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