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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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Social Listening

How Can Social Media Listening Increase Customer Advocacy?

Learn how social media listening helps brands increase customer advocacy through real-time engagement, sentiment analysis, and personalized interactions.

Samantha Scott

Jun 30, 2026 • 22 min read

A speaker at Meltwater Summit 2026 in front of a slide that reads "No one ever made a decision because of a number. They need a story."

PR & Communications

What we learned about PR measurement at Meltwater Summit

How PR measurement is evolving from campaign reporting into real-time reputation and business intelligence.

Lance Concannon

Jun 30, 2026 • 11 min read

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Social Listening

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Why the future of media intelligence requires moving beyond sentiment.

Doug Balut, SVP Global Alliances and Partnerships, Meltwater

Jun 30, 2026 • 12 min read

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Generative Engine Optimization (GEO)

How to integrate SEO and AEO into PR workflows: a strategic framework

Make every PR story easier to find, cite, and prove.

Chris Hanson

Jun 30, 2026 • 16 min read

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Social Listening

Earned Media Monitoring: Complete Guide for PR Teams (2026)

See how earned media monitoring gives PR teams real-time insight, reputation protection, and the metrics to prove communications value.

Chris Hanson

Jun 29, 2026 • 11 min read

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Social Listening

Social Media Metrics and KPIs: What to Measure in 2026

Discover the social media KPIs that matter most for brand awareness, engagement, social listening, lead generation, and proving social media ROI.

Samantha Scott

Jun 29, 2026 • 15 min read

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Generative Engine Optimization (GEO)

Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings

Turn press releases into signals that AI search can find, trust, and cite.

Chris Hanson

Jun 26, 2026 • 19 min read

Social Listening

FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever

Mexico, Brazil, South Africa and the host nations are driving the next wave of World Cup conversation as the knockout race takes shape. Follow the action: Real time dashboard

Lance Concannon

Jun 26, 2026 • 15 min read

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PR & Communications

Find the Right Journalists with a Media Contact Database

How to identify and nurture relevant press contacts using a media database. Improve your PR strategy with tips to create a curated list of journalists.

Samantha Scott

Jun 26, 2026 • 17 min read

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Digital Marketing & PR Tools

The Ultimate Guide to Competitor Analysis Tools for Marketers [2026]

Competitor analysis tools track activity across SEO, social, and media so you can benchmark performance and spot threats before they escalate.

Chris Hanson

Jun 25, 2026 • 16 min read

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Influencer Marketing

Influencer Marketing Compliance: A Comprehensive Guide

Influencer marketing compliance used to be a pre-launch concern. Today, it's something brands must manage throughout the life of a partnership.

Chris Hanson

Jun 25, 2026 • 13 min read

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Social Listening

The Future of BookTok: What 1.7 Billion Engagements Reveal

From 1.3 million BookTok mentions and 1.7 billion engagements Meltwater analysis uncovers where reader attention is growing, which genres dominate, and what's coming next.

Anna Amarotti and Samantha Scott

Jun 25, 2026 • 14 min read

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