The 5 Dimensions of Killer Content Marketing
Beyond the Sales Funnel
While the funnel is a useful model for understanding customer behavior, most customer journeys are much more complicated than we give them credit for.
Join Douglas Karr, founder of the Marketing Technology Blog, to explore the nuances of customer motivation and decision-making. He breaks down the relationship between customer and content in very human, relatable terms that will help you connect with customers in meaningful ways.