Field Guide to Social Influencers
The Importance of Social Influencers
For those who think that social influencers are just members of the Kardashian family, you are mistaken. They are real people posting on behalf of a brand or company, therefore their posts and messaging contain a certain sense of authenticity. They are digital experts, not just in social media but in e-commerce and other web platforms.
We created this field guide to help you work with social influencers to reach a larger audience.