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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

kim cattrall sitting on desk with phone

PR and Communications

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions.

Jenny Force

2026-10-123 min read

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meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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Latest posts

kim cattrall sitting on desk with phone

PR & Communications

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions. Watch the Films

Jenny Force

Oct 12, 2026 • 3 min read

Digital Report 2026 South Korea cover

Social Listening

Social Media Statistics for South Korea [Updated 2026]

Download the Global Digital Report 2026

Jieun Oh

Oct 11, 2026 • 24 min read

A bright pink glowy image showing a large magnifying glass over a card with speech bubbles and other symbols, followed by other cards, each with fewer and fewer symbols.

Social Listening

The Hidden Cost of Incomplete Social Listening Data

Social listening tools that only see part of the conversation cost teams time and can damage credibility. Learn what complete coverage really means and how it helps. Explore Meltwater Social Listening

Anna Amarotti

Oct 9, 2026 • 12 min read

An orange and yellow glowy image with a large transparent floating orb in the center, surrounded by various media monitoring symbols like a graph, checklist, gear, cloud, graph, and search icon.

Media Monitoring

How to Choose a Media Intelligence Platform: A Buyers Checklist

Learn the key media intelligence capabilities to evaluate before you choose a platform. Explore Meltwater Media Intelligence

Chris Hanson

Oct 9, 2026 • 13 min read

A bright pink and orange glowy image showing an AI symbol inside of a large transparent floating tile. Flowing into the tile from the left are several other smaller transparent tiles of various sizes. Out of the right side is an arrow going up and to the left, tracking a bar graph.

Generative Engine Optimization (GEO)

Your AI Visibility Score Is a Mirror, Not a Scoreboard

Learn what AI visibility actually measures and how PR teams turn the diagnosis into lasting brand authority. Explore GenAI Lens

Sarah Mai Stokholm

Oct 8, 2026 • 9 min read

ListenFirst logo over a colorful abstract illustration of social media conversations, audience insights, data analysis, and engagement flowing across a digital landscape.

Social Listening

The social intelligence stack: Turning social data into better decisions by ListenFirst

Connect the signals. Improve the decision.

Chase Varga

Oct 7, 2026 • 14 min read

Graphic showing an approximate 2:1 ratio beside a line chart, illustrating that consumer posts about smart glasses outnumbered brand posts in Meltwater’s July–September 2026 analysis sample.

Marketing

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.

Anna Amarotti and Ann-Derrick Gaillot

Oct 5, 2026 • 9 min read

A bright blue and green glowy image showing a trend line and search icon

Social Listening

Trend Detection Methods & Algorithms Guide

Learn how trend detection works, from visual and statistical methods to AI-powered algorithms that surface emerging trends in real time.

Ann-Derrick Gaillot

Oct 5, 2026 • 11 min read

Collage of speakers, panel discussions, networking, and attendees at Meltwater Summit London, set against a colorful pink, orange, and yellow gradient background.

PR & Communications

Meltwater Summit on Tour: London - Key Takeaways

What were the big lessons from Meltwater Summit on Tour: London?

Lance Concannon

Oct 2, 2026 • 12 min read

A chart showing that 12 times as many discussions focus on audio podcasts vs video podcasts.

Content Marketing

Audio vs. Video Podcasts: Which format do people prefer?

Audio is the favorite, but video podcasts are growing fast.

Anna Amarotti and Lance Concannon

Sep 28, 2026 • 11 min read

A bright glowy teal and purple image showing a magnifying glass in the center over a search result. There is also an AI symbol and several geometric shapes in the image

Media Monitoring

Best AI Search Monitoring Tools for 2026

Compare the best AI search monitoring tools for tracking brand visibility across ChatGPT, Gemini, and other AI platforms

Chris Hanson

Sep 25, 2026 • 13 min read

Converseon Blog Header

AI & Data Analytics

Beyond Polarity: Attitude Analysis by Converseon

Go beyond how people feel to understand what they’ll do next.

Jasper Snyder

Sep 25, 2026 • 10 min read

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