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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Latest posts

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Media Monitoring

How To Create Media Monitoring Analysis Reports

Media monitoring platforms automate reporting, making it easy to deliver daily updates across global and regional teams. Meltwater media monitoring features

Samantha Scott

Aug 25, 2026 • 15 min read

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Reputation Management

How to Create Board-Ready Reputation Risk Reports

How to build board-ready reputation risk reports using media monitoring, sentiment analysis, and dashboards that support better investor decisions.

Jenny Force

Aug 25, 2026 • 9 min read

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Digital Marketing & PR Tools

The Top Marketing Campaign Measurement Tools, 2026

Top solutions for tracking performance, attributing results to marketing efforts, and data-driven ROI reporting. Related guide: Marketing KPIs

Lance Concannon

May 14, 2026 • 14 min read

An image showing an AI robot sitting on top of a 3D pie graph, next to a bar chart with a magnifying glass hovering over star ratings. There is also a glowing brain with sparkles next to the chart. Image for competitor benchmarking blog post and guide

Competitive Intelligence

Competitor Benchmarking: What It Is, Why It Is Important, and Tools to Succeed

Stay competitive in LLM results with GenAI Lens

Jess Smith

Apr 2, 2026 • 15 min read

Social Listening

Brand Sentiment Tracking: Monitor the Perception of Your Brand

TJ Kiely

Oct 20, 2025 • 8 min read

Digital Marketing & PR Tools

Unified Dashboards Now Available for Meltwater Customers

Nathaniel Pallen

Oct 2, 2025 • 3 min read

Meltwater Copilot brings the power of Meltwater to Microsoft Teams and Office, giving you easy access to insights

AI & Data Analytics

Bringing Insights to Everybody - Meltwater Agent for Microsoft

John Box

May 15, 2025 • 3 min read

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Social Media Management

Reach vs. Impressions: Understanding the Difference

TJ Kiely

Jan 14, 2025 • 8 min read

Marketing

Must-Have Marketing KPIs and How to Measure Them

Samantha Scott

Feb 9, 2024 • 8 min read

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Marketing

The Ultimate Guide to Campaign Measurement: Measure Campaign Success

Lance Concannon

Mar 31, 2023 • 15 min read

Digital Report 2023: The United Arab Emirates (UAE) - social media statistics 2023 cover

Social Listening

UAE Social Media Statistics [Updated 2023]

Soha Emam

Feb 22, 2023 • 10 min read

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AI & Data Analytics

Globally Standardized KPIs for Enterprise Comms Reporting

Erika Heald

Jan 2, 2020 • 5 min read

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