The Meltwater Blog
How to Create a PR Strategy in 2023
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Marketing
The What, Why And How of Sentiment Analysis
Marketing
TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know
Marketing
Increase your Social ROI with Consumer Insights
PR & Communications
UK Media Database Comparison: Get the Best Contacts
Marketing
What Is Marketing & Why Your Business Can't Do Without It
PR & Communications
14 Proven PR KPIs That Matter and How to Track Them
Marketing
The Complete Guide to Social Media Analytics
Marketing
How Will Leading Agencies Use Meltwater In 2023?
Marketing
What Are Twitter Impressions & Reach?
Marketing
Facebook Monitoring: How to Get The Best Facebook Page Analytics
Marketing
How to Use Twitter Analytics: Hashtags, Followers, Demographics
Marketing
The Ultimate Instagram Analytics & Insights Guide
How to Measure Share of Voice: PPC, SEO and Social Media
Marketing
4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing
Data Science
Top 5 Data Visualization Tools — And They’re Free
Data Science
The Big Reporting Guide: Why It's Important And Which Types Exist
PR & Communications
6 Metrics Journalists Need To Know For Data Storytelling
Data Science
Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)
Data Science
Elections And The Threat of Foreign Interference
Company News
Black Lives Matter: A movement That Should Matter to All
Marketing
Why Brands Are Ditching Demographics in Favour of Audience Insights
How to Optimise PR Measurement with PR Custom Scoring
PR & Communications
5 Reports Every PR Pro Needs to Prove PR ROI
PR & Communications
The 3 PR Dashboards Your Comms Strategy Needs
PR & Communications
Measuring Every Aspect of PR’s Impact—Even Press Releases
PR & Communications
How to Measure PR ROI: Align KPIs to Business Goals
Marketing
Infographic: Supercharge Your Marketing with Statistics
Marketing
4 Traits of the Modern Marketer
Data Science
How to Use AI and Data for Supply Chain Risk
Marketing
How to Write a Marketing Report
Marketing
Competitor Benchmarking: What It Is and Why It Is Important
Marketing
How Social Media Listening Tools Are a Trend Forecaster’s Best Friend
What to use Instead of AVE – Shares
Marketing
Most Important KPIs by Funnel Stage: Awareness
PR & Communications
The Importance of Competitive Benchmarking in PR Strategy
PR & Communications
The Best Approach to Media Relations: Reporting on Your Work
PR & Communications
PR Reporting: What to Do When Your Results Are Less Than Stellar
PR & Communications
5 Alternative PR Metrics Worth Monitoring
Marketing
How to get your inbound marketing reporting off the ground
Marketing
5 Ways To Accurately Measure Your Brand Awareness
Why we should all be analysing brand sentiment around our campaigns
PR & Communications
How-To: Setting KPIs for Your Team and Your Company
Data Science
The 10 Most Under-Reported Humanitarian Crises of 2019
Data Science
The What, Why & How of Brand Command Centres
Data Science
How To Understand Your Consumers’ Voice With Review Tracking
PR & Communications
PR in the Boardroom: Winning Over The C-Suite
Data Science
Globally Standardized KPIs for Enterprise Comms Reporting
Company News
Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights
Company News
Meltwater Launches Data Sets on New Amazon AWS Data Exchange
PR & Communications
Australian Media Landscape: Players, Influence, and Power
Marketing
If we were Jollibee, what would we be listening to?
Marketing
Infographic: PR and Marketing Reporting—Keys to Capturing KPIs
Marketing
Crisis Management: How 3 Brands Recovered Right Away
Marketing