The Meltwater Blog

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Illustrated Twitter logo, smartphone, and Twitter analytics graph. Analytics for Twitter blog post

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

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Marketing

The Ultimate Instagram Analytics & Insights Guide

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

Measuring tool.

How to Measure Share of Voice: PPC, SEO and Social Media

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Data Science

What Is Data Analytics? [Beginner’s Guide 2022]

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

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Marketing

How Will Leading Agencies Use Meltwater In 2022?

Three colorful arrows cut out of paper pointed upwards. The arrows are meant to reflect the direction of a graph that you might find after creating a PR or marketing report.

Data Science

The Big Reporting Guide: Why It's Important And Which Types Exist

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

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Marketing

Increase your Social ROI with Consumer Insights

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PR & Communications

6 Metrics Journalists Need To Know For Data Storytelling

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Data Science

Elections And The Threat of Foreign Interference

Company News

Black Lives Matter: A movement That Should Matter to All

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

pr reports

PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

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PR & Communications

The 3 PR Dashboards Your Comms Strategy Needs

Meltwater impact

PR & Communications

Measuring Every Aspect of PR’s Impact—Even Press Releases

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

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Marketing

Infographic: Supercharge Your Marketing with Statistics

maintain brand consistency

Marketing

4 Traits of the Modern Marketer

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

Marketing Reporting using a laptop and a screen in the office.

Marketing

How to Write a Marketing Report

Competitive Benchmarking

Marketing

Competitor Benchmarking: What It Is and Why It Is Important

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

Reporting

PR & Communications

The Importance of Competitive Benchmarking in PR Strategy

media relations reporting

PR & Communications

The Best Approach to Media Relations: Reporting on Your Work

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PR & Communications

PR Reporting: What to Do When Your Results Are Less Than Stellar

Metric - measure

PR & Communications

5 Alternative PR Metrics Worth Monitoring

reporting metrics kpis

Marketing

How to get your inbound marketing reporting off the ground

Brand awareness

Marketing

5 Ways To Accurately Measure Your Brand Awareness

Brand love - brand sentiment

Why we should all be analysing brand sentiment around our campaigns

Orange slice with dart on blue background. Blog post: Setting KPIs for Your Team and Your Company

PR & Communications

How-To: Setting KPIs for Your Team and Your Company

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

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Data Science

The What, Why & How of Brand Command Centres

Data Science

How To Understand Your Consumers’ Voice With Review Tracking

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PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

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PR & Communications

Australian Media Landscape: Players, Influence, and Power

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Marketing

If we were Jollibee, what would we be listening to?

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Marketing

Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

Old fashioned computer with headphones. Blog post: 14 proven PR KPIs that matter and how to track them

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

Marketing

Crisis Management: How 3 Brands Recovered Right Away

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Marketing

What Does It Mean to Be a “Data-Driven” Content Team?

Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI

PR & Communications

Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI