The Meltwater Blog

Categories

Topics

Company News

Black Lives Matter: A movement That Should Matter to All

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

Data Science

Why your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Fjord product release

Company News

Fjord Product Announcement: Capturing More Content

PR & Communications

The 3 PR Dashboards Your Comms Strategy Needs

Meltwater impact

PR & Communications

Measuring Every Aspect of PR’s Impact—Even Press Releases

Data driven marketing customer insight

Marketing

5 Ways to Understand Customer Behaviour Through Data-Driven Marketing

Marketing

Infographic: Supercharge Your Marketing with Statistics

how to Measure PR ROI- Align KPIs to Business Goals

PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Marketing

4 Traits of the Modern Marketer

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

Marketing

How to Write a Marketing Report

sentiment analysis

Marketing

Analyse Sentiment with Media Intelligence

Competitive Benchmarking

Marketing

Competitor Benchmarking: What It Is and Why It Is Important

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

What to use Instead of AVE – Shares

What to use Instead of AVE – Shares

KPIs by funnel stage: awareness

Marketing

Most Important KPIs by Funnel Stage: Awareness

PR & Communications

The Importance of Competitive Benchmarking in PR Strategy

media relations reporting

PR & Communications

The Best Approach to Media Relations: Reporting on Your Work

reporting metrics kpis

Marketing

Inbound Marketing Reporting

PR & Communications

PR Reporting: What to Do When Your Results Are Less Than Stellar

Metric - measure

PR & Communications

5 Alternative PR Metrics Worth Monitoring

Marketing

5 Ways To Accurately Measure Your Brand Awareness

Why we should all be analysing brand sentiment around our campaigns

KPI goal setting

PR & Communications

How-To: Setting KPIs for Your Team and Your Company

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Data Science

The What, Why & How of Brand Command Centres

Data Science

How To Understand Your Consumers’ Voice With Review Tracking

PR & Communications

PR in the Boardroom: Winning Over The C-Suite

Data Science

Globally Standardized KPIs for Enterprise Comms Reporting

Fjord product release

Company News

Everything you need to know about our Fjord Product Announcement: Advancing Analytics to Insights

PR & Communications

3 Big Reasons PR Needs More Than Media Monitoring

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

PR & Communications

Australian Media Landscape: Players, Influence, and Power

Marketing

If we were Jollibee, what would we be listening to?

Marketing

Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

gears with analytical icons

PR & Communications

Proven Earned, Owned & Paid Media KPIs That Matter and How to Track Them

Marketing

Crisis Management: How 3 Brands Recovered Right Away

Marketing

What Does It Mean to Be a “Data-Driven” Content Team?

Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI

PR & Communications

Key Reporting Considerations Every PR Pro Needs to Take to Prove PR ROI