The Meltwater Blog

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Marketing

B2B Brands That Are Nailing It On Instagram

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PR & Communications

What PR Professionals Can Learn from Celebrities

smart ways pr amplifies brand content

PR & Communications

4 Smart Ways PR Can Amplify Brand Content

5 Reasons Executives Should Increase Social Media Presence

Marketing

New Retail: The Best of Both (Physical and Digital) Worlds

PR & Communications

37 Best Blog Post Topics to Cure Your Writers Block

Marketing

Women’s World Cup 2019: Social Media Analysis

uk global esports wave

Marketing

Is the UK About to Catch the Global eSports Wave?

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Marketing

Risk and Reputation Management the Hot Topic at Press Lounge Gathering

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Company News

Samsung Galaxy Fold PR Disaster: An Embarrassment Or Opportunity?

Bar graph with trend line showing brand crisis impact

Marketing

How to Measure the Impact of a Crisis on Your Brand Image

social media insights from democratic debate

Marketing

Social Media insights from the second Democratic Debate

PR & Communications

PR Apologies: Winners and Losers

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Marketing

A Match Made in Heaven: Interactive Content & Social Media

introducing new way to partner with our clients

Company News

Introducing a New Way to Partner with Our Clients

Marketing

10 Types of Visual Content That Go Viral

people attending a conference

PR & Communications

How to Take your Industry Conference Attendance to the Next Level

Marketing

Avengers: Endgame – Deep Dive into the Social Media Realm

Australian Parliament House

Marketing

An Analysis of Australian Federal Election Coverage

Marketing

Game of Thrones: Social Media Reactions to the Series Finale

tips to increase pr coverage

PR & Communications

Eight Tips for Increasing PR Coverage

social-media-campaigns-indonesia

Marketing

Top Social Media Campaigns in Indonesia

Marketing

Game of Thrones: Brands Making It Reign

grumpy cat

Marketing

How to Create a Successful Meme Strategy to Grow your Business

Photo of Jorn Lyseggen Meltwater CEO

Marketing

2019 MEST Africa Summit to be held in Nairobi

Game of Thrones logo road to the final battle

Marketing

Game of Thrones: Season 8 Buzz on Social Media

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Marketing

If we were Jollibee, what would we be listening to?

Twitter customer service

Marketing

4 + 4 Tips to Get Noticed in 140: The Twitter Press Release

how to level up your content game

Marketing

How to Level Up Your Contributed Content Game

PR & Communications

Craft A Crisis Management Plan For The F&B Industry With These 5 Steps

Marketing

Are You Aware of the Social Media Trends Shaping Greater China?

Fresh burger, cut in half, hot chips on a flat board. Carl's JR. logo o a yellow background.

Marketing

Is 2019 the year of the vegan? Carl’s Jr and others are betting on it.

power of personalised pr

PR & Communications

The Power of Personalised PR: Top Tips for Communications Pros

Marketing

4 Great Examples of Arts Organizations on Social Media

Photo of a DJ in the sunset

Marketing

The Power of Influencer Marketing: Fyre Festival Case Study

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Marketing

Tips from the Top: South Africa’s Best Marketing Campaigns

Facebook Algorithm

Marketing

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change

sunset image for brand goodbyes

PR & Communications

Brand Goodbyes: How to Communicate a Closure

Backview of football players crouching

Marketing

Top NFL Social Media Feeds

Illustration of drawn eyes

Marketing

Your Guide to Marketing to Generation Z

Brand crisis

PR & Communications

5 Common Urgent Issues That Don’t Need to Become a Brand Crisis

Marketing

The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

the gamification of social media

Marketing

The Gamification of Social Media

personality based marketing

Marketing

Personality-Based Marketing

government social media accounts

Marketing

Government Social Media Accounts: 3 Agencies that Inspire on Social

A computer screen with 3D charts coming out

Marketing

How Do You Measure the ROI of Influencer Marketing?

Two hands, each holding a cell phone - one phone is white, the other is black, both on the same Instagram image but different view formats.

Marketing

Social Entrepreneurs: 5 Consumer Brands that Started on Social

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Marketing

3 Recipe Sites’ Social Strategies

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Marketing

PR and Marketing Trends: Navigating Changing Media Landscapes

PR & Communications

12 PR Blogs Your Competitors Are Reading

Facebook, Twitter and Instagram icons on a multicoloured background.

Marketing

How to Create a Social First Content Marketing Strategy

Woman on the phone in the office

Marketing

Infographic: PR and Marketing Reporting—Keys to Capturing KPIs

5 fashion brands using social media

Marketing

How 5 Fashion Brands Use Social Media

Image of human brain on blue background. Psychology of social media blog post

Data Science

Psychology of Social Media: The Science Behind Why People Share Online

Comic Icons weight lifters report chart

Marketing

What Is a Good Marketing Strategy for New Product Development?

Colorful bubbles

Marketing

Interactive Content & Social Media: A Match Made in Heaven

Photo of a pink pool filled with konfetti and balls

Marketing

Dip Your Toe Into Immersive Experiences

niche communities to find pr professionals

PR & Communications

Niche Communities Where PR Pros Gather

Mirror illustration

Marketing

Digital Marketing Versus Social Media: What’s the Difference?

click through rates likes smartphone

Marketing

How to Increase Engagement on Social Media

5 film festivals using social media

Marketing

5 Film Festivals Using Social Media the Right Way

why you need links in articles

PR & Communications

Media Outreach: Why You Need to Place Links in Articles

get twitter right with high tech saas

Data Science

Get Twitter Right with High-Tech SaaS

music festival social media campaign

Marketing

3 Music Festivals with Successful Social Media Strategies

Marketing

3 Golf Tournaments Using Social Media for Major Impact

Brunette woman in glasses using her laptop while seated at a desk

PR & Communications

Social Media Monitoring Before, During and After a Crisis

people looking at laptop screen for media monitoring and data analysis

PR & Communications

6 Good Reasons to Combine Your PR and Content Marketing Strategies

Illustration of a woman walking through a forest with a flashlight to see analytics

PR & Communications

Brands in Motion: How PR Can Lead the Way

Illustration of a smartphone on vacation

Marketing

The 5 Top Tourism Social Media Accounts

Marketing

6 Major League Baseball Teams Dominating the Social Media Game

Old fashioned computer with headphones. Blog post: 14 proven PR KPIs that matter and how to track them

PR & Communications

14 Proven PR KPIs That Matter and How to Track Them

5 nba teams on social media

Marketing

5 NBA Teams Killing it on Social Media

Blue background

Marketing

3 Reasons Your Company Should Like Other Pages on Facebook

Data Science

Media Monitoring Boolean Query Guide

Infographic: Mo Salah Scores on Social

Marketing

5 Best Health Social Media Campaigns

Data Science

Media Monitoring Companies in India: How to Put Public Data to Work

PR & Communications

What we can learn from the NSW government’s Sydney trains crisis

Three green leaves forming a circle on a pink background. Blog post: Environmental social media campaigns

Marketing

Get Inspired by These Winning Environmental Social Media Campaigns

in pr, there is power in third party validation

PR & Communications

In PR, There’s Power in Third-Party Validation

earned and paid media content impacts pr

PR & Communications

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

eng-03035Quick Tips for Social Video

Marketing

Digital Video Content Trends

Data Science

5 Social Analytics Tips to Improve Your Campaigns

Side view of a girl in a leather jacket using a laptop

PR & Communications

Why Strong Writing Skills Matter More Than Ever for Today’s PR Pro

Instagram stories social influencers

Marketing

How Key Influencers Can Help You During Crisis Communications

co-creation toolkit

Marketing

Co-creation toolkit: Creating content with audiences

Marketing

5 Best Nonprofit Social Media Campaigns

how to engage with journalists on social media

PR & Communications

How to Engage with Journalists on Social Media

Marketing

Crisis Management: How 3 Brands Recovered Right Away

Three blue circles with one word in each - with, trending and topics".

Marketing

Staying on Trend: The Importance of Monitoring Trending Topics Online

Getting PR Traction with Facebook Distribution of Press Releases

Marketing

Facebook Algorithm Change – Now What for Brands?

designing branding for business

Marketing

How to Design a New Brand Identity for Your Business

gen z

Marketing

Top 10 Tips to Master Influencer Marketing

5 Quick Tips for Social Video

Marketing

The State of Live Video (And Where You Should Head)

PR & Communications

5 important questions to ask media intelligence vendors

Three illustrated TVs showing these TV shows respectively (Left to Right): Red TV: Stranger Things; Green TV; The Walking Dead; Blue TV: Pretty Little Liars

Marketing

The 5 Best Social Media Campaigns for TV Shows

turn your executives into pr assets

PR & Communications

How to Make Your Top Executives Your Biggest PR Assets

pr and webiste traffic

PR & Communications

How to show the connection between PR and website traffic

biggest challenge for pr pros

PR & Communications

The biggest challenges for PR pro’s right now

Image of a laptop and analytical icons around it in 3D

Mimrah Mahmood on Singapore’s Changing Media Landscape