Skip to content
logo

The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

Read more

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Read more

Latest posts

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.

Ann-Derrick Gaillot and Anna Amarotti

Jul 20, 2026 • 12 min read

The Converseon logo alongside some marketing analytics charts.

Social Listening

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Why the future of media intelligence requires moving beyond sentiment.

Doug Balut, SVP Global Alliances and Partnerships, Meltwater

Jun 30, 2026 • 12 min read

A burnt orange image showing a floating mirror like symbol in the middle. Flowing into the mirror on the left hand side are dozens of glowing orange strands containing various social media sites logos. Flowing out of the mirror are various graphs and reporting symbols.

Social Listening

Social Media Metrics and KPIs: What to Measure in 2026

Discover the social media KPIs that matter most for brand awareness, engagement, social listening, lead generation, and proving social media ROI.

Samantha Scott

Jun 29, 2026 • 15 min read

Glowing yellow tiles with various social listening and social media icons like a magnifying glass, bar graph, and speech bubble, in a line across a glowing yellow futuristic landscape. The first tile shows the TikTok logo. Blog post image for TikTok monitoring tools

Digital Marketing & PR Tools

10 Best TikTok Monitoring Tools for 2026

List of the 10 best TikTok monitoring tools for data-driven brands in 2026

Samantha Scott

Jun 22, 2026 • 18 min read

An image showing a large Facebook logo in the middle, surrounded by floating social media and reporting symbols.

Digital Marketing & PR Tools

The 8 Best Facebook Monitoring Tools 2026

Chris Hanson

Jun 22, 2026 • 16 min read

An image of a transparent orb with faint lines inside to represent a bar graph. On the left side of the orb is a transparent circle with a frowning face and on the right side is a smiling face. the two faces are connected by a squiggly line that also evokes a reporting trend line. The image is ombre colored from dark glowing pink on the left to glowing teal on the right

Reputation Management

Social Media Sentiment Analysis for PR Teams: Use Cases and Tools (2026)

Learn how social media sentiment analysis works, why it matters for PR teams, and how to monitor sentiment accurately.

Chris Hanson

Jun 18, 2026 • 12 min read

An image of several large pink transparent three dimensional tiles standing upright on a reflective pale pink surface

Digital Marketing & PR Tools

Best Social Media Analytics Tools & Software 2026

Samantha Scott

Jun 4, 2026 • 13 min read

An image showing two light teal hashtag symbols on a gradient background of blue purple and pink. Hashtag tracking tools blog post main image

Social Listening

10 Most Effective Hashtag Tracking Tools

Browse the tools you need to read hashtag signals and how to use hastags effectively. Ebook: Social Listening Guide

Chris Hanson

May 19, 2026 • 17 min read

A dark blue and dark teal background with light blue glowing lines that look like soundwaves in the center. Blog post image for X (Twitter) social listening guide

Social Listening

The Ultimate Guide to X (Twitter) Social Listening for Influencer & Social Teams

X is where customers share opinions, journalists look for sources, and creators react to trends. Here's how not to miss a thing. Also see: Social Listening ebook

Chris Hanson

May 19, 2026 • 16 min read

A shiny gold 3D YouTube logo on a bright orange background.

Social Listening

Top 10 YouTube Monitoring and Analytics Tools

The strongest monitoring platforms reveal trends early enough for teams to respond and course correct.

Chris Hanson

May 19, 2026 • 14 min read

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

Discover what the rise of TikTok Shop, key trends, and user behavior mean for consumer brands.

Anna Amarotti and Ann-Derrick Gaillot

May 15, 2026 • 13 min read

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

This data-driven analysis reveals which influencer posts from Coachella 2026 drove the most value for brands.

Ann-Derrick Gaillot and Anna Amarotti

Apr 21, 2026 • 27 min read

Browse by topics

Generative Engine Optimization (GEO)

Social Listening

Reputation Management

Brand Management

Competitive Intelligence

Customer Journey

AI & Data Analytics

PR & Communications

Internal Communication

Content Marketing

Influencer Marketing

Marketing

Social Media Management

Social Media Marketing

Digital Marketing & PR Tools

Browse by network

Facebook Blog

Instagram Blog

LinkedIn Blog

TikTok Blog

X/Twitter Blog

YouTube Blog

Start making decisions with confidence.

See how one platform can power every decision across PR, communications, and marketing.

Loading...