The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Social Listening
What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences
Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.
Digital Marketing & PR Tools
The Best Talkwalker Alternatives for Social Listening
Compare the best Talkwalker alternatives for social listening.
Digital Marketing & PR Tools
Best Brandwatch Alternatives for AI Visibility (2026)
Listening to your customers on social networks helps you figure out their needs. You can also find out what they’re not getting from your competitors. Explore Meltwater Social Listening
PR & Communications
Media 3.0: The rise of independent social journalists
What happens when the journalist becomes the media brand?
Digital Marketing & PR Tools
Best Google AI Overview Tracking Tools 2026
Compare the best Google AI Overview tracking tools in 2026. Monitor AI search visibility, track citations, measure brand presence, and optimize performance.
Media Monitoring
How To Create Media Monitoring Analysis Reports
Media monitoring platforms automate reporting, making it easy to deliver daily updates across global and regional teams. Meltwater media monitoring features
Digital Marketing & PR Tools
10 Best Brand Tracking Software & Tools
Reputation Management
How to Create Board-Ready Reputation Risk Reports
How to build board-ready reputation risk reports using media monitoring, sentiment analysis, and dashboards that support better investor decisions.
Generative Engine Optimization (GEO)
What PR Teams Get Wrong About Zero-Click Search
See why PR and marketing teams must align on citations and digital PR to control brand visibility in AI search.
Media Monitoring
Guide to Broadcast Monitoring for TV, Radio, and Podcasts
See how Meltwater AI-powered broadcast monitoring finds every brand mention across TV, radio, and podcasts. Meltwater's media monitoring features
Marketing
Black Friday and Cyber Monday Consumer Trends 2026
This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.
Generative Engine Optimization (GEO)
How to Measure AI Visibility ROI: A Practical Framework
AI-generated discovery removes some of the traditional signals marketers usually rely on. Here's how to measure AI visibility for better brand strategy. Free Download: Brand AI Visibility Guide
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Digital Marketing & PR Tools
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