The Meltwater Blog

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How to Create a PR Strategy in 2022

Editor's Pick

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The Top 21 Social Media Monitoring Tools for 2022

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White star on green background. Best social media marketing examples from 2021

7 of the Best Social Media Marketing Examples in 2021

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Full Guide to Social Media Image Sizes for 2022

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10 examples of effective press releases + a template to download

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Marketing

What Is Digital Marketing? A Beginners Guide.

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Marketing

Image Recognition Software (TOP Picks for 2022)

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Marketing

The Secrets of Successful Video Marketing

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Marketing

Augmented Reality: The Ultimate Guide for Beginners

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

Marketing

4 Rules of Engagement for Influencer Marketing

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Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

The Rise of TikTok: A Guide for Marketers

3D illustration of blue headphones for social listening / social media monitoring

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Marketing

Using TikTok for Your Influencer Marketing Strategy

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Marketing

The Ultimate Instagram Analytics & Insights Guide

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Marketing

The Top 5 TikTok Influencers in the Philippines

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Marketing

The Complete Guide to Social Media Analytics

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

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Marketing

How To Get More Instagram Followers

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Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

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Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

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Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

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Marketing

Best Times to Post on Social Media in 2022 [Infographic]

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Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

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Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2022

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Marketing

Ultimate Social Media Marketing Guide

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Marketing

The Best Brand24 Alternatives 2022

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Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2022

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Marketing

Repurposing Content: Definition, Software, Examples

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

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Marketing

Ultimate Guide to Social Media Video Sizes in 2022

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Marketing

5 Quick Tips for Social Video Content

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Marketing

Social Media Statistics for Australia [2021 & 2022]

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Marketing

UGC Guide: What is User-Generated Content?

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Marketing

What Is Content Marketing, and Why Is It King?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2022

Marketing

34 Twitter Stats Marketers Need To Know in 2022

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Marketing

31 YouTube Statistics Marketers Need to Know in 2022

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

Marketing

The Guide To Marketing Automation

Marketing

The Best Sprout Social Alternatives 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2022

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2022

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

What You Need to Know About Fake Followers on Social Media

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Marketing

The Ultimate Brand Awareness Guide 2022

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

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Marketing

How to Find the Right Influencers to Partner with Your Brand

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Marketing

How to Create an Infographic [for Non-Designers]

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Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

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Marketing

The Complete Guide to Instagram Stories

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Marketing

How to Get Verified on Instagram

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Marketing

How to Use an Influencer Marketing Hub

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

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Marketing

The Most Important Influencer Marketing Statistics for 2022

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Marketing

Tips & Tricks for Better B2B Content Marketing

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

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Marketing

Marketing Trends To Watch in 2022

Marketing

A Guide to Creating a Facebook Business Page

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Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

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Marketing

Metaverse - How will virtual spaces be used in the future?

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Marketing

The Best Content Marketing Tools for 2022

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2022

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Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

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Marketing

Best Social Media Management Tools 2022

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2022

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2022

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

Building An Integrated Social Media Management Plan

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Marketing

The State Of Print Monitoring With Meltwater

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Marketing

Understanding the Chinese Social Media Landscape

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Marketing

How To Create Media Monitoring Analysis Reports

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Marketing

How To Measure & Analyse Media Coverage

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2021

Microphone and headphones on a pink background

Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

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Marketing

Creating a Twitter Marketing Strategy in 2022

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Marketing

Teamwork Guide - How To Build An Effective Team

pink binoculars with a blue background for social media trends 2021

Marketing

Social Media Trends 2022: What You Need to Know

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

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Marketing

Creating A Brand Story With The Art of Storytelling

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

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Marketing

Increase your Social ROI with Consumer Insights

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

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Marketing

6 Tactics For Optimizing Customer Experience

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Marketing

8 Content Marketing Trends You Need to Know For 2022

Pink old fashioned movie camera on light pink background. 50 video ideas for brands

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

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