The Meltwater Blog

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How to Create a PR Strategy in 2022

Editor's Pick

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The Top 21 Social Media Monitoring Tools for 2022

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7 of the Best Social Media Marketing Examples in 2021

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Full Guide to Social Media Image Sizes for 2022

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10 examples of effective press releases + a template to download

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Marketing

Social Media Statistics for Australia [2021 & 2022]

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Marketing

UGC Guide: What is User-Generated Content?

Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

What Is Content Marketing, and Why Is It King?

Marketing

34 Twitter Stats Marketers Need To Know in 2022

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Marketing

31 YouTube Statistics Marketers Need to Know in 2022

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Marketing

The Guide To Marketing Automation

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Marketing

What You Need to Know About Fake Followers on Social Media

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

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Marketing

How to Find the Right Influencers to Partner with Your Brand

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Marketing

How to Create an Infographic [for Non-Designers]

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Marketing

How to Get Verified on Instagram

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Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

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Marketing

The Complete Guide to Instagram Stories

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Marketing

How to Use an Influencer Marketing Hub

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

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Marketing

The Most Important Influencer Marketing Statistics for 2022

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Marketing

Tips & Tricks for Better B2B Content Marketing

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

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Marketing

Marketing Trends To Watch in 2022

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Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

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Marketing

The Best Content Marketing Tools for 2022

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Marketing

Metaverse - How will virtual spaces be used in the future?

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Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

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Marketing

Best Social Media Management Tools 2022

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2022

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Marketing

The What, Why And How of Sentiment Analysis

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Marketing

The State Of Print Monitoring With Meltwater

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Marketing

Building An Integrated Social Media Management Plan

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Marketing

Understanding the Chinese Social Media Landscape

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Marketing

How To Create Media Monitoring Analysis Reports

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Marketing

How To Measure & Analyse Media Coverage

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Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

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Marketing

10 of the Top Social Media Campaigns of 2021

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

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Marketing

Creating a Twitter Marketing Strategy in 2022

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Marketing

Teamwork Guide - How To Build An Effective Team

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Marketing

How To Use Meltwater As A Research Tool: Agency Edition

Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

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Marketing

Creating A Brand Story With The Art of Storytelling

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

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Marketing

Increase your Social ROI with Consumer Insights

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Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

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Marketing

The Definitive Guide to Influencer Marketing

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Marketing

6 Tactics For Optimizing Customer Experience

5 Quick Tips for Video Content Marketing

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

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Marketing

8 Content Marketing Trends You Need to Know For 2022

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

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Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

Marketing

Brand Equity: What it is and how to build it

Marketing

What Are Brand Ambassadors and Why Are They Important?

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Marketing

A Quick Dive into Co-Branding

Marketing

The Ultimate Brand Awareness Guide 2021

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Marketing

How to Come Up with Ideas for Content Creation

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

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Marketing

How To Perform A Competitor Analysis

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Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

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Marketing

The Complete Guide to Social Media Analytics

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Marketing

The Complete Guide to Social Media Reporting

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

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Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

Marketing

The Ultimate Brand Strategy Framework

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

Marketing

Using TikTok for Your Influencer Marketing Strategy

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Marketing

The 6 Most Common Types of Customers & How To Approach Them

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Marketing

The Ultimate Guide to Referral Marketing

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

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Marketing

The Ultimate Guide to Community Management

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

Marketing

How to Win More New Business for Your Agency, With Social Listening

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Marketing

Twitter Management for Beginners

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Marketing

Esports Marketing Trends in Southeast Asia

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Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

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Marketing

Real-Time Marketing: Definition & Examples

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

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Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

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Marketing

How to Create a Successful Marketing Campaign

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Marketing

What is B2B Marketing and B2B Sales?

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Marketing

Ultimate Guide to YouTube Marketing

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