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Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

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Marketing

How to Create a Successful Marketing Campaign

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Marketing

How To Be Successful With Instagram Marketing

Megaphone sending a WhatsApp Broadcast

Marketing

All You Need To Know About WhatsApp Broadcast

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segementation & Personas - Ultimate Guide

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Marketing

How To Use WhatsApp for Business in 2021

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2021

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

social media image sizes in 2021

Marketing

Full Guide to Social Media Image Sizes for 2021

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Marketing

How to Post on Instagram - The Full Guide

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

A live video of a street filmed through a mobile phone

Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

Facebook search bar

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

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Marketing

How to Create a Social Media Content Calendar

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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

Marketing

3 Social Listening Use Cases for Pandemic Marketing

a woman using her phone to take a photo of pastries

Marketing

7 of the Best Social Media Marketing Examples in 2021

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Marketing

Marketing Trends To Watch in 2021

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

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Marketing

The Top 3 Social Media Trends for the Middle East

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

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Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Marketing

5 Things to Learn from Apple's Marketing Strategy

Coworkers looking and pointing at a laptop on a desk

Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

arabian woman holding her smartphone to take a photo

Marketing

A Quick Guide to Social Media Marketing in the Middle East

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Marketing

What is (Online) Display Advertising? An Updated Guide

Marketing

4 Pillars to a Strong Social Media Governance Model

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Marketing

Marketing ROI: Definition, Measurement & Improvement

A hand holding a smartphone to shoot a video

Marketing

5 Quick Tips for Social Video Content

Hands playing on phones

Marketing

Owned, Earned, Paid & Shared Media Explained

A team meeting casual

Marketing

A Beginner's Guide to Social Media for B2B

Media Intelligence dashboards on monitors

Marketing

What is Media Monitoring? A Guide for MarCom professionals

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Marketing

When is the Best Time to Post on Social Media? [Infographic]

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

Marketing

Dark Post and Organic Posts Explained: What Works Best

two people looking at a screen for data analysis

Marketing

The Top 3 Things to Know About the Future of Marketing

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

The Importance of Reviews in the Customer Journey

empowering africa: women who are rising and inspiring us all

Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

man writing a workflow strategy on a white board

Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

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Marketing

An A-Z Dictionary of Marketing Terms and Definitions

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Marketing

70+ Social Media Marketing Statistics for 2020

A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing

Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.

Marketing

Marketing Tools and Software: How to Choose the Best One for You

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

marketing communication strategy

Marketing

Why You Need a Marketing Communication Strategy

Red telephone against a white background

Marketing

Don't Miss Out On The Power Of Conversational Marketing

Woman wearing dungarees watching a video on her phone with earphones

Marketing

2020: The Year Social Media Came of Age

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Marketing

How to Build an Influencer Strategy for Social Enterprises

Marketing

Why Your Idea of Influencer Marketing is Outdated

Marketing

The Rise of TikTok: A Guide for Marketers

A yellow, red and blue target with a dart in the middle.

Marketing

How to Target Your Social Media Promotion

Marketing

How to Write the Perfect Professional Instagram Bio

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

Marketing

TikTok: What Is It? Who’s on It? And Is It Right for Your Brand?

person holding a mobile phone with coffee and a laptop on the table

Marketing

How to Boost Facebook Reach

Marketing

Leveraging UGC In a Post-COVID World

Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Marketing

The Daily Life of a Social Media Manager

Marketing

What Is Purpose-Driven Marketing?

Marketing

How to Use Meltwater As a Research Tool

hands typing into laptop

Marketing

4 Brands Getting Content Marketing Right

social sharing on mobile phone

Marketing

Research Reveals Secrets of Social Sharing

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

Marketing

Calls to Action: 50 That Sell and 10 That Repel

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

Marketing

How to Win Back Your Customers After a Bad Experience

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