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Image showing desktop computer with illustrated gold coin, star, target symbol and ad creation screen under a magnifying glass. Digital Marketing definition and beginners guide blog post.

Marketing

What Is Digital Marketing? A Beginners Guide.

 Illustrated people are standing in three groups and talking, around some of them we can see a red rectangle

Marketing

Image Recognition Software (TOP Picks for 2022)

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Blue play icon

Marketing

The Secrets of Successful Video Marketing

Illustration of a smartphone with various types of furniture entering the real space outside the phone. Augmented reality ultimate guide

Marketing

Augmented Reality: The Ultimate Guide for Beginners

Illustrated Twitter logo, smartphone, and Twitter analytics graph. Analytics for Twitter blog post

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

A phone screen featuring a profile picture and a large  "follow" button, for a blog about rules of engagement for influencer marketing.

Marketing

4 Rules of Engagement for Influencer Marketing

Back-to-school supplies, including a backpack, books, and pencils, against a pink background.

Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

The Rise of TikTok: A Guide for Marketers

3D illustration of blue headphones for social listening / social media monitoring

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

TikTok logo in phone with pink background

Marketing

Using TikTok for Your Influencer Marketing Strategy

Image of a phone with Instagram analytics symbols.

Marketing

The Ultimate Instagram Analytics & Insights Guide

An illustration of different gadgets

Marketing

The Top 5 TikTok Influencers in the Philippines

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Large Facebook logo on blue background. Facebook management tips blog post

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2022 [Infographic]

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2022

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2022

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2022

A 3D cartoon version of a computer with an iPad and a phone hovering in front of the screen. The three devices display windows with duplicative content demonstrating how to repurpose content across devices.

Marketing

Repurposing Content: Definition, Software, Examples

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2022

Image of a YouTube screen with video progress bar, on a light blue background. Quick tips for social videos blog post.

Marketing

5 Quick Tips for Social Video Content

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2022

The Twitter logo appears on a 3D blue tile in this image for a blog about Twitter stats for marketers and brands.

Marketing

34 Twitter Stats Marketers Need To Know in 2022

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

31 YouTube Statistics Marketers Need to Know in 2022

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

Marketing

The Guide To Marketing Automation

A woman and a man standing beside a telescope. The man is looking through the lens while the woman points in the direction he should be looking. The pair are looking for a new social listening and social media management platform to grow their brand.

Marketing

The Best Sprout Social Alternatives 2022

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.

Marketing

The Best User-Generated Content Examples & Ideas

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2022

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2022

Graphic of a credit card hovering near a smartphone with a receipt coming out of its screen

Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

Fake followers robot

Marketing

What You Need to Know About Fake Followers on Social Media

A blue and black retro television with a leaning antenna set against a coral pink background

Marketing

The Ultimate Brand Awareness Guide 2022

brand tone of voice

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

green hand pointing to a round mirror

Marketing

How to Find the Right Influencers to Partner with Your Brand

A layout of different design creation tools that a marketer may toggle between when creating a marketing infographic.

Marketing

How to Create an Infographic [for Non-Designers]

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2022

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

A picture of an influencer in a mobile phone and other influencers liking his content

Marketing

How to Use an Influencer Marketing Hub

The LinkedIn logo against a blue-grey background

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

Marketing

The Most Important Influencer Marketing Statistics for 2022

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

This image depicts a keyboard with pink keys and a pink search bar hovering above. The image is being used to describe the process a customer begins with when researching products, and this blog on How to Write SEO Optimized Content can help get your content seen by your customers during this research.

Marketing

How to Write SEO Optimized Content

An illustrated image of an imaginary digital world where cartoon people are popping out of several screens. The people are interacting with icons representing some of the biggest marketing trends of 2022, like AR, VR and social media.

Marketing

Marketing Trends To Watch in 2022

A blurry computer screen displaying the Facebook logo in the top-left corner

Marketing

A Guide to Creating a Facebook Business Page

Black and white image of a man sitting at a desk with a laptop

Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

A guy wearing a metaverse headpiece

Marketing

Metaverse - How will virtual spaces be used in the future?

mobile phone.

Marketing

The Best Content Marketing Tools for 2022

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2022

Digital image of people standing together with 3 on a screen

Marketing

How Will Leading Agencies Use Meltwater In 2022?

There is a goal to every customer journey and this image of a giant map pin symbolizes that goal point.

Marketing

Customer Journey Guide: Why and How to Create a Customer Journey Map

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2022

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2022

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2022

You can see a 3D animated brain in front of a teal background

Marketing

The What, Why And How of Sentiment Analysis

Image of an integrated social media management strategy

Marketing

Building An Integrated Social Media Management Plan

You can see a blank sheet of paper leaning against a wall in a pink room

Marketing

The State Of Print Monitoring With Meltwater

Image of Chinese social media apps on orange podium

Marketing

Understanding the Chinese Social Media Landscape

Image of various charts showing media monitoring reporting analytics

Marketing

How To Create Media Monitoring Analysis Reports

A computer screen with 3D charts coming out

Marketing

How To Measure & Analyse Media Coverage

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2021

Microphone and headphones on a pink background

Marketing

TV & Radio Broadcast Monitoring with Meltwater: Everything you need to know

TJ to Update - Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2021

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2022

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Marketing

Teamwork Guide - How To Build An Effective Team

pink binoculars with a blue background for social media trends 2021

Marketing

Social Media Trends 2022: What You Need to Know

photo of a glasses held in front of an open book

Marketing

How To Use Meltwater As A Research Tool: Agency Edition

An illustration of a user profile icon that could represent an influencer on Facebook, Instagram, YouTube or LinkedIn that a brand may collaborate with for a social marketing campaign.

Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Creating A Brand Story With The Art of Storytelling

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

A computer screen with 3D charts coming out

Marketing

Increase your Social ROI with Consumer Insights

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

A phone on a pink stripped background with speech bubbles popping out.

Marketing

6 Tactics For Optimizing Customer Experience

A gold, metal spiral pointing towards the sky set against a light orange backdrop. This image is being used for a blog on content marketing trends for 2022.

Marketing

8 Content Marketing Trends You Need to Know For 2022

Pink old fashioned movie camera on light pink background. 50 video ideas for brands

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2022 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2022

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]