The Meltwater Blog

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How to Create a PR Strategy in 2023

Editor's Pick

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The Top 21 Social Media Monitoring Tools for 2023

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Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Full Guide to Social Media Image Sizes for 2023

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10 Examples of Effective Press Releases [+ Free Template]

White star on green background. Best social media marketing examples from 2021

7 of the Best Social Media Marketing Examples in 2021

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How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Looking for the latest social media news? This blog has it. This image of a cartoon newspaper against a solid pink background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Marketing

How To Do a Twitter Audit Incl. Fake Follower Check

Image showing a large yellow star in the middle of a gold medal, on a light gold background. Blog post for the best 13 influencer marketing platforms.

Marketing

The 13 Best Influencer Marketing Platforms, Tools & Software 2023

Best interactive social posts.

Marketing

The Best Interactive Posts For Social Media 2022

Marketing

What's Trending? The Top TikTok Trends 2022

Marketing

The Best Influencer Management Platforms & Tools [2023]

Image showing a scale of emotions from angry to happy. Top consumer insights companies blog post.

Marketing

9 Top Consumer Insights Tools & Companies

Marketing

54 TikTok Stats You Need To Know [2023]

Dark purple video play buttons on light purple background, in different sizes. Video sizing for all social media channels blog post.

Marketing

Ultimate Guide to Social Media Video Sizes in 2023

3D Illustration of a clock with hearts as the title image for the best times to post on Instagram in Australia

Marketing

When is the best time to post on Instagram in Australia?

Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2023

Marketing

The Best Sprout Social Alternatives 2023

Illustration of social media channel logos with the Philippine flag

Marketing

What Are the Most Used Social Media Platforms in the Philippines 2022?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Tailwind.

Marketing

The Best Tailwind Alternatives 2023

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

31 YouTube Statistics Marketers Need to Know in 2023

3D Illustration of the Australian flag next to a YouTube icon

Marketing

The 20 Biggest Australian YouTubers

A message icon with a green checkmark for a Meltwater blog about social listening tools.

Marketing

The Top 12 Social Media Listening Tools for 2023

Marketing

The 20 Best Australian TikTokers

Image showing a red dress with black polkadots inside a phone, on a bright green background. Blog post on live shopping for brands.

Marketing

Beginners Guide to Live Shopping for Marketers

3D illustration of an icon in image recognition for our blog about image recognition software

Marketing

Image Recognition Software (Top Picks for 2023)

Marketing

The Top 10 South African TikTokers 2022

Marketing

The Best TikTok Scheduling Tools 2023

3D Illustration of marketing items

Marketing

What Is Marketing & Why Your Business Can't Do Without It

pink binoculars with a blue background for social media trends

Marketing

Social Media Trends 2023: What You Need to Know

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2023 [Infographic]

A 3D cartoon version of a computer with an iPad and a phone hovering in front of the screen. The three devices display windows with duplicative content demonstrating how to repurpose content across devices.

Marketing

Repurposing Content: Definition, Software, Examples

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

Image with a hand holding a phone surrounded by social media symbols. Blog post image for Important Influencer Marketing statistics

Marketing

The Most Important Influencer Marketing Statistics for 2023

3d Illustration of fitness equipment and the South African flag to display the list of top South African fitness influencers

Marketing

Top South African Fitness & Sports Influencers

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2023

Icons of boxes a shopping cart surround a desktop computer in this blog about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.

Marketing

Black Friday by the Numbers

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers in 2023

neon social media symbol showing zero likes. Top social media statistics for marketers in 2023 blog post.

Marketing

70+ Social Media Marketing Statistics for 2023

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2023 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2023

3D illustration of blue headphones for social listening.

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Illustration of a podium showing a red target with an arrow in the bullseye in the center, yellow light bulb and trophy cup on either side. Blog post on creating a successful marketing strategy.

Marketing

How to Create a Successful Marketing Strategy for 2023

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

A mobile phone surrounded by icons like a pie chart, bar graph, and arrow hitting a bullseye for a blog about the best content marketing tools.

Marketing

The Best Content Marketing Tools for 2023

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2023

Illustration of a phone showing social media apps in front of a larger screen with a direct message inbox set up, and graphs showing social media insights. Social media analytics guide

Marketing

The Complete Guide to Social Media Analytics

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Marketing

How Will Leading Agencies Use Meltwater In 2023?

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2023

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Sprinklr.

Marketing

The Best Sprinklr Alternatives 2023

Image showing all different kinds of content marketing channels including video, music, podcast, social media, blogs. Content marketing trends for 2023 blog post.

Marketing

8 Content Marketing Trends You Need to Know For 2023

3D Illustrations of social media statistics in the Philippines

Marketing

Social Media Statistics in the Philippines [2022]

Marketing

How To Get Verified on TikTok — Get the Blue Tick

Marketing

How to Quickly Spot Fake Influencers

Marketing

66 Instagram Statistics for 2023

A melting, pink ice cream bar for a blog about the top viral food trends of the year.

Marketing

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.

Modern Marketing Team

Marketing

6 Essential Roles of the Modern Marketing Team

An abstract scenario with a teal podium in the center. The podium has three squares behind it. The image is being used as the Best Social Media Management Tools

Marketing

Best Social Media Management Tools 2023

Looking for an alternative social media management solution? This image of a woman staring into a giant telescope represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2023

A man stands up and looks through a pair of binoculars as he explores alternative social listening and social media management solutions.

Marketing

The Best Brand24 Alternatives 2023

A 3D rendering of an Instagram post with the South African flag in the center in the shape of a heart with several emoticons floating around it

Marketing

The Top 10 South African Instagram Influencers

A woman looking through a pair of binoculars during her search for a new social media management platform.

Marketing

The Best Brandwatch Alternatives 2023

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2023

Image showing a large pink arrow surrounded by smaller arrows and clouds on a pale blue background. Twitter impressions and reach blog post guide.

Marketing

What Are Twitter Impressions & Reach?

Marketing

Current Instagram Trends to Watch

A blue and black retro television with a leaning antenna set against a coral pink background

Marketing

The Ultimate Brand Awareness Guide 2023

A pair of pink and blue sunglasses on a pink background. The sunglasses appear ad if they are being photographed for a fashion photoshoot that an instagram influencer in South Africa may share on his/her account.

Marketing

List Of The Top South African Fashion Influencers

Illustration of a person holding a pink megaphone in front of a phone. Working with micro influencers blog post

Marketing

Why Micro Influencers Matter

Phone with heart symbols pouring out. Top social campaigns for inspiration

Marketing

10 of the Top Social Media Campaigns of 2022

Marketing

Modern Customer Service on Twitter Is Also PR

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

Illustration of someone buying online to demonstrate the power of social commerce

Marketing

What is Social Commerce? Definition, Examples, Tips

Illustration of a phone on a light green background with like, comment, and email symbols. Finding the best influencers blog post

Marketing

How to Find the Right Influencers to Partner with Your Brand

Illustration of a hashtag for the most trending hashtags in Australia

Marketing

List of the Most Trending Hashtags in Australia

Image showing desktop computer with illustrated gold coin, star, target symbol and ad creation screen under a magnifying glass. Digital Marketing definition and beginners guide blog post.

Marketing

What Is Digital Marketing? A Beginners Guide.

Illustration of a business Facebook page under the hood with tools. Facebook monitoring blog post.

Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

Marketing

The Secrets of Successful Video Marketing

Illustration of a smartphone with various types of furniture entering the real space outside the phone. Augmented reality ultimate guide

Marketing

Augmented Reality: The Ultimate Guide for Beginners

Marketing

How to Use Twitter Analytics: Hashtags, Followers, Demographics

Marketing

4 Rules of Engagement for Influencer Marketing

Back-to-school supplies, including a backpack, books, and pencils, against a pink background.

Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

What Is TikTok And How Did It Become So Successful?

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Marketing

Using TikTok for Your Influencer Marketing Strategy

Image of a phone with Instagram analytics symbols.

Marketing

The Ultimate Instagram Analytics & Insights Guide

An illustration of different gadgets

Marketing

The Top 5 TikTok Influencers in the Philippines

Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

Image showing 3D illustrated red Instagram like notification falling from the sky into a pile. How to get more Instagram followers blog post.

Marketing

How To Get More Instagram Followers

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Yellow yield sign on a pink background. Don't make these common social media mistakes!

Marketing

10 Common Social Media Mistakes

Image of a phone surrounded by social media symbols. Niche social media sites for marketers to know about.

Marketing

What the Rise of Niche Social Media Platforms Means for Marketers

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Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Magnifying glass. Take a look into the top Chinese social media platforms

Marketing

How To Stay On Top With Meltwater's Chinese Social Media Monitoring Tool

Multiple screens representing the multiple different Chinese social media platforms consumers can chose from

Marketing

The 8 Top Chinese Social Media Apps, Sites & Platforms 2022

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

Image of a YouTube screen with video progress bar, on a light blue background. Quick tips for social videos blog post.

Marketing

5 Quick Tips for Social Video Content

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

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