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Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

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Marketing

The Ultimate Brand Strategy Framework

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

Marketing

Using TikTok for Your Influencer Marketing Strategy

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

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Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

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Marketing

The Importance of Social Media Metrics - Definitions and Calculations

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Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

pink and blue door frames for community management

Marketing

The Ultimate Guide to Community Management

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2021

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

Marketing

How to Win More New Business for Your Agency, With Social Listening

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Marketing

Esports Marketing Trends in Southeast Asia

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2021

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

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Marketing

All You Need To Know About WhatsApp Broadcast

Marketing

How To Be Successful With Instagram Marketing

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

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Marketing

Top 21 Social Media Monitoring Tools

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Marketing

How To Use WhatsApp for Business in 2021

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2021

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

Three circular objects, increasing in size. Ultimate 2021 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2021

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Marketing

How to Post on Instagram - The Full Guide

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

Marketing

How To Get More Instagram Followers

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Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

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Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

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Marketing

How to Create a Social Media Content Calendar

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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

Event Marketing Strategies and Best Practices

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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

3 Social Listening Use Cases for Pandemic Marketing

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

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Marketing

Marketing Trends To Watch in 2021

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

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Marketing

The Top 3 Social Media Trends for the Middle East

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Marketing

The Rise of Converged Media [Expert Interviews]

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Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

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Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

Meltwater Social Media Festival Wrap Up

Illustration of floating hashtag icons with people sitting on one large hashtag using various electronic devices

Marketing

The Hashtag Guide: How To Hashtag on Facebook, Instagram And Twitter

arabian woman holding her smartphone to take a photo

Marketing

A Quick Guide to Social Media Marketing in the Middle East

Marketing

What is (Online) Display Advertising? An Updated Guide

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

Marketing

4 Pillars to a Strong Social Media Governance Model

Phone screen with an instagram icon next to the Twitter and SnapChat icons.

Marketing

How to Get Verified on Instagram

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI

Marketing

Marketing ROI: Definition, Measurement & Improvement

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Marketing

5 Quick Tips for Social Video Content

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Marketing

Owned, Earned, Paid & Shared Media Explained

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Marketing

A Beginner's Guide to Social Media for B2B

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Media Intelligence dashboards on monitors

Marketing

What is Media Monitoring? A Guide for MarCom professionals

Marketing

Best Times to Post on Social Media [Infographic]

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

Marketing

Dark Post and Organic Posts Explained: What Works Best

two people looking at a screen for data analysis

Marketing

The Top 3 Things to Know About the Future of Marketing

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

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