The Meltwater Blog

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

How to Create a Successful Marketing Campaign

Search

Categories

Topics

Looking for the latest social media news? This blog has it. This image of a retro-looking microphone against a solid background conveys the message that news is being broadcast

Marketing

Social Media News: The 5 Biggest Stories of the Week

A computer screen with 3D charts coming out

Marketing

Increase your Social ROI with Consumer Insights

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

A phone on a pink stripped background with speech bubbles popping out.

Marketing

6 Tactics For Optimizing Customer Experience

5 Quick Tips for Video Content Marketing

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

A gold, metal spiral pointing towards the sky set against a light orange backdrop. This image is being used for a blog on content marketing trends for 2022.

Marketing

8 Content Marketing Trends You Need to Know For 2022

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

Two open laptops on a desk with two hands, writing on a piece of paper between the laptops. Two people are sharing ideas.

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

A mold of a human head but the face itself is missing. Instead, there is a hole with a lightbulb in the center. The image is like looking inside of a person to see what ideas they are thinking up, which is what this blog about the most innovative social media posts of 2021 is all about.

Marketing

The Most Innovative Social Media Content Ideas 2021

The path to social media management success involves several steps. In this blog post, we outline that process. This image depicts a series of steps with a gold trophy at the top.

Marketing

Social Media Management [Tips to Elevate Your Brand]

Marketing

Brand Equity: What it is and how to build it

Marketing

What Are Brand Ambassadors and Why Are They Important?

Night time picture Times Square, New York

Marketing

A Quick Dive into Co-Branding

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

An image of a computer screen that displays a series of KPIs that can be used to conduct a competitor analysis

Marketing

How To Perform A Competitor Analysis

Hand holding medals on blue background

Marketing

2020 Tokyo Olympics: Social Media Briefs of Southeast Asian Athletes

An illustration of a pie chart broken up into three parts. This is the type of graph that you may see on your social media analytics report evaluating an Instagram marketing campaign's performance.

Marketing

The Complete Guide to Social Media Analytics

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

An image from a blog on social media reporting of a series of teal cylinders stacked in ascending order to form a graph. There is a pink sphere atop the tallest teal cylinder.

Marketing

The Complete Guide to Social Media Reporting

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

A bright pink lightbulb hovering in the air in front of a pale blue background. This image is used to describe a blog post outlining several ideas on how to use social walls in your marketing campaigns.

Marketing

How To Use a Social Wall With Examples

Image of a light blue old-fashioned film reel with film coming out, on a pink background. How to create and use Instagram Reels blog post

Marketing

What is Instagram Reels? The Complete Guide

Marketing

The Ultimate Brand Strategy Framework

An orange megaphone on an orange surface

Marketing

What Is Marketing & Why Your Business Can't Do Without It

Marketing

Using TikTok for Your Influencer Marketing Strategy

Customer loyalty is hard to achieve, and this image of a maze from above with a heart in the center perfectly represents the tireless journey marketers must embark on to achieve customer loyalty.

Marketing

How To Build & Maintain Customer Loyalty

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

White star on green background. Best social media marketing examples from 2021

Marketing

7 of the Best Social Media Marketing Examples in 2021

graphic of upwards arrow with bars

Marketing

Facebook Monitoring: How to Get The Best Facebook Page Analytics

graphic of smartphone with white screen and paper

Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

yellow tape measure against a coral pink background

Marketing

The Importance of Social Media Metrics - Definitions and Calculations

A bullseye dartboard with two pink darts next to it.

Marketing

How To Identify & Satisfy The 10 Most Common Customer Needs

pink and blue door frames for community management

Marketing

The Ultimate Guide to Community Management

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Marketing

The Top 21 Social Media Monitoring Tools for 2021

An illustrated version of a smartphone with confetti and social media iconography, like a heart and a Facebook like button, floating around the phone. These celebratory symbols and icons represent the engagement notifications a community manager would hope to see after implementing a new social media marketing strategy.

Marketing

Ultimate Social Media Marketing Guide

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Marketing

8 Social Media Challenges Clients Need Your Help With

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

Marketing

How to Win More New Business for Your Agency, With Social Listening

Twitter bird on dark blue background

Marketing

Twitter Management for Beginners

Picture of a game controller on pink background

Marketing

Esports Marketing Trends in Southeast Asia

5 stars on a blue background for facebook recommendations and reviews

Marketing

How to Leverage Facebook Recommendations for Your Business

The universal icon for connection, which is represented by three dots connected by lines in the shape of an arrow. If you wanted to cross-post content across social media platforms, then you would likely click on this icon.

Marketing

The Ultimate Guide To Crossposting on Social Media

White Twitter bird over light blue background. Twitter marketing strategy blog.

Marketing

Creating a Twitter Marketing Strategy in 2021

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

Marketing

Guide to Posting Videos on Twitter

Marketing

Profitable Social Media Services for Your Agency

An illustrated image of a video play icon that appears as a red cube with a white triangle in the center. If you are marketing on YouTube, you want your subscribers to be clicking on this video icon player on the platform.

Marketing

10 Tips to Grow Subscribers on YouTube (The Organic Way)

How to create and manage a YouTube channel. Image with YouTube video on blue background showing video red play bar quarter way through

Marketing

How to Create & Manage a YouTube Channel

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

Three blue American dollar signs against a blue background. The dollar signs represent the revenue your marketing team could generate through Facebook lead ads.

Marketing

How to Use Facebook Lead Generation Ads

Mock-ups of several YouTube ads hovering over a smartphone in a carousel format that give you a sense of how video marketing works. The first ad features a pair of headphones, the second ad features a video game controller, and the final ad in the series displays a blue t-shirt.

Marketing

A Starter Guide to Advertising on YouTube

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

An icon of a YouTube video player with icons of hearts and "Likes" floating around the video in a heart-like shape. This is the type of engagement most marketers dream their YouTube video marketing strategy will generate.

Marketing

Ultimate Guide to YouTube Marketing

Megaphone sending a WhatsApp Broadcast

Marketing

All You Need To Know About WhatsApp Broadcast

Marketing

How To Be Successful With Instagram Marketing

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A smartphone that has various objects like a pair of shoes, a suitcase, a credit card, and lipstick all flying out of the screen and into the real world. This image illustrates the growing shift toward online shopping, and in particular social commerce through platforms like Facebook Marketplace.

Marketing

How To Sell on Facebook Marketplace

A purple conversation bubble with three hearts cut into it that resembles the icon that appears when you get a "like" on your Instagram business acount

Marketing

How to Use Instagram for Business

A collection of objects, like a bullseye target, bar chart and magnifying glass, that are meant to represent social media marketing metrics small businesses could evaluate

Marketing

How To Boost Your Small Business With Social Media Marketing

An image of a cartoon phone with stylized chat bubbles appearing around the screen against a solid pink background. Each of the four chat bubbles are a different color, symbolizing the different threads that marketers can engage in on Reddit.

Marketing

The Ultimate Guide to Reddit Marketing

Picture of WhatsApp logos linked together

Marketing

How To Create And Use Whatsapp Ads

Marketing

WhatsApp and Messenger Apps as a Marketing Tool

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

Marketing

How To Use WhatsApp for Business in 2021

Person wearing multiple watches for different time zones on bright yellow background. Hero image for social media management blog post.

Marketing

Infographic: A Day in the Life of a Social Media Marketing Manager

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Person holding eyeglasses up to a brightly lit street. Header image for 10 steps for a social media audit.

Marketing

10 Easy Steps For a Social Media Audit

Map pin connecting several red threads. Header image for planning a marketing strategy for 2021 blog post.

Marketing

How to Create a Successful Marketing Strategy for 2021

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

person holding mobile phone with instagram on the screen

Marketing

How to Post on Instagram - The Full Guide

Three circular objects, increasing in size. Ultimate 2021 guide to social media image sizes

Marketing

Full Guide to Social Media Image Sizes for 2021

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

National Days calendar for 2021

Marketing

Celebrating National Days, Weeks, and Months on Social Media - Ultimate Guide

An image of a hand holding a seed that has sprouted. This image is the header for our blog about growth hacking for marketers.

Marketing

Growth Hacking for Marketers

Marketing

How To Get More Instagram Followers

person wearing apple watch typing on a keyboard on their desk

Marketing

How to Master Content Marketing in the Middle East

A live video of a street filmed through a mobile phone

Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

Facebook search bar

Marketing

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

green and orange background with a calendar in the foreground

Marketing

How to Create a Social Media Content Calendar

arab woman wearing sunglasses standing against wooden wall

Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

Marketing

Event Marketing Strategies and Best Practices

A young man sitting on his laptop looking at a report on a paper on his table

Marketing

3 Social Listening Use Cases for Pandemic Marketing

image of a laptop on a desk with a person typing on the keyboard

Marketing

Marketing Trends To Watch in 2021

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

four arab women against a grey wall looking at their smartphones

Marketing

The Top 3 Social Media Trends for the Middle East

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

people laughing and talking outside during daytime

Marketing

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

An image of Instagram ads over a blue and green background

Marketing

How to Use Instagram Ads — A Guide for Marketers

Photo Menschen mit Kaffees und Smartphones in den Händen

Marketing

PESO-Modell: Owned, Earned, Paid, Shared & Converged Media Erklärt

Page 1 Page 2 Page 3 Page 4 Page 5 Next