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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Prove tens of millions of dollars of earned media

Scale and centralize media monitoring operations

“What we do in communications really matters, and Meltwater helps us prove the value of what we do.”

University Of Miami CustomerStory-PDF (1).pdf

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Meltwater Customer Story: UMiami

Established in 1925, the University of Miami is where more than 19,000 students from around the world pursue their educational, research, and athletic dreams each year. With so many stories to tell and audiences to reach, the university’s central communications team needed media monitoring and relations solutions that could scale with its needs seasonally and in the long term. UMiami uses Meltwater to stay agile and optimize its operations with reliable data.

See how the University of Miami uses Meltwater’s AI-powered media intelligence and reporting to track coverage, prove impact, and increase visibility.

The University of Miami’s PR & Media Intelligence Strategy

How UMiami Uses Meltwater to Drive Provable Media Impact

University of Miami

Redefine its customer community during a period of disruption.

Create a UGC campaign reaching 2.3 million people

Recruit influencers to voluntarily participate in the campaign

“With #PourUnInstant we wanted to demonstrate the solidarity of the Quebec tourism industry, and also position Quebec as a top travel destination.”

Alliance de l'industrie touristique du Québec, The Quebec Tourism Industry Alliance, unites over 100 companies in 40 regional and sectoral tourism associations, and is committed to promoting Quebec as a world-class, sustainable travel destination. 

The Alliance is powered by a dedicated team, who have been recognized as a vital contributor to the national and international growth of the Quebec tourism industry. Which is why Alliance knew they had to do something in response to COVID-19 and the immediate impact felt by the The Quebec tourism industry.

LEarn how Quebec Tourism Industry Alliance got $1M in Earned Media Value (EMV) using Meltwater Influencer Marketing.

Quebec Tourism Industry Alliance

Quebec Tourism Industry Alliance Sees $1M in Earned Media Value (EMV) Using Meltwater Influencer Marketing.

Save six hours a week on influencer management work

Integrate data-driven insights such as audience demographics into the decision-making process

Automate campaign reporting and analysis, saving time and increasing efficiency

“With Meltwater Influencer Marketing, work that once took us 8-hours now takes 2-hours. Not only that, but the quality and clarity of our work is greatly improved.”

Contact us to learn more

Nuun is a hydration company that created fun drink tablets that are boosted with electrolytes. Based in Seattle, Nuun is now the must-have hydration product, with tablets sold in over 30 countries. Influencer marketing is a key component of the brand’s marketing strategy. Impressively, the team handles all influencer campaigns in-house. 

But, as the company grew in popularity, so too did the scale of their campaigns. Nuun needed a tool that would support their growing needs by automating manual work and elevate their strategy with data-driven capabilities.

Read this customer story to learn how Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing.

Nuun Hydration x Meltwater Customer Story

Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing

Nuun Hydration

Build a brand ambassador program worth $70,000

Slash influencer discovery and vetting time by 70%

Achieve $250K in earned media value (EMV)

Customer Story-Woodloch.pdf

See for yourself

Woodloch Resort is an all-inclusive, family-friendly vacation destination nestled in Pennsylvania’s Pocono Mountains. Along with being ranked within the top 10% of hotels worldwide on TripAdvisor, the resort was named Best Family Resort by USA Today in 2019, 2021, and 2022. That success isn’t without intention; the brand routinely launches large-scale influence campaigns to increase bookings, build brand awareness, and attract media attention. The winter travel season is of particular importance to the resort, which is why they rely on Meltwater to boost the ROI of its holiday campaigns.

Read this customer story and learn how Woodloch Resort boosted press coverage by 2,100% with Meltwater's influencer marketing solution.

Customer Story: Woodloch Resort

How Meltwater Helped Woodloch Resort Boost Its Press Coverage by 2100%

Woodloch Resort

Identify the best influencers for its campaign.

Vet influencers to ensure they were a good fit.

Achieve phenomenal ROI for its influencer campaign.

VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. Working with a wide range of partners in both the UK and overseas, the company’s mission is to grow the volume and value of tourism across the nations and regions of Britain.

Read this customer story to learn how VisitBritain gains 1.7 Million in True Reach using Meltwater Influencer Marketing.

VisitBritain x Meltwater Customer Story

VisitBritain Gains 1.7 Million in True Reach Using Meltwater Influencer Marketing

VisitBritain

Measure the impact of its communications against key internal objectives

Stay on top of industry changes with customized reports and human analysis

“Meltwater is a full package. Being able to have the platform and the professional services organization that you can trust is why I enjoy working with them so much.”

Western Union Customer Story.pdf

Meltwater Customer Stories: Western Union

When a company as prominent as Western Union assesses its reputation, it needs something far beyond a bird’s-eye view. As the world leader in remittances and money transfers — with more than 550,000 agent locations in over 200 countries and territories worldwide — the company has a vast online presence, racking up around 80,000 media and social media mentions every month. Meltwater’s extensive data sets and in-house human analysts are the perfect solutions for Western Union’s communications and brand management requirements.                                        

Before Meltwater, Western Union’s social listening, analytics, and insight department found it difficult to access and make sense of the ocean of relevant data generated each day. “The ability to interpret and create a narrative around that data, to understand the true impact, is critical to Western Union and other large Fortune 500 companies,” says Evan Escobedo, the department’s global lead. “Meltwater helps us truly understand not just the outputs and outcomes but also the impact our messages have and how they align to our business priorities.”

Discover how Meltwater's custom reporting services inform Western Union's brand monitoring and brand management strategy.

Western Union — Meltwater Customer Story

How Meltwater’s custom reporting services inform Western Union’s brand strategy

Western Union

“It's critical for us to be able to make decisions based on the ROI and KPIs in and around everything we're doing. With Meltwater, we’re able to track and contextualize all that, informing us of where we can do a better job and where we're already doing a great job. That's huge.”

NASCARCustomerStory_PDF.pdf

About Meltwater

NASCAR is the leading motorsport organization in the United States, featuring the top drivers in the world competing in some of the most prestigious racing events that the industry has to offer. Connecting with millions of fans around the globe via TV, live events, and digital platforms, it includes a vast network of teams, drivers, races, sponsors, and more. To stay competitive and relevant in the entertainment and sports landscape, NASCAR relies on in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

See how NASCAR uses Meltwater's in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

How NASCAR Uses Meltwater to Drive Major Media Coverage

1,500 newsletter readers
Informed on top media coverage three times a week 

Eight-figure advertising value equivalency 
Generated over one five-month campaign

NASCAR

“Meltwater has the strongest product roadmap compared to other solutions, particularly in its understanding of AI evolution. They have very out-of-the-box thinkers, which is definitely why we chose Meltwater to be our partners for the long term.”

HEINEKEN x Meltwater customer story.pdf

As one of the world’s most recognized beverage brands, HEINEKEN is committed to brewing a better world. To further that mission, it uses consumer and market data to guide its communications strategies. HEINEKEN’s corporate affairs team works closely with marketing, analytics, and other departments to ensure that data drives their business decisions. It uses Meltwater to power those operations, giving all stakeholders access to insights that help them have maximum impact.

Learn how HEINEKEN uses Meltwater to future-proof its communications strategies in the age of generative AI.

How HEINEKEN Powers AI-Era Brand Management with Meltwater

360° brand visibility
Across traditional, social, and GenAI landscapes

How HEINEKEN Uses Meltwater to Future-Proof Brand Management for the GenAI Era

HEINEKEN

“We use Meltwater for every campaign. We would not have successful media campaigns without a tool like Meltwater.”

Berrett-KoehlerCustomerStoryPDF_061825.pdf

Berrett-Koehler Publishers is an independent, mission-driven publishing company focused on inspiring personal, organizational, and societal transformations. In operation for over 30 years, it boasts a wide catalog of nonfiction titles, distributed through Penguin Random House, that span business, leadership, self-improvement, and social change. As it works to produce books and ideas that help create a better world for all, Berrett-Koehler Publishers relies on Meltwater to power its publicity operations.

Discover how Meltwater’s media relations solution helps Berrett-Koehler Publishers track media coverage, tailor outreach, and support authors with PR workflows.

How Berrett-Koehler Publishers Maximizes Impact with Meltwater

Berrett-Koehler Publishers

Scale its influencer marketing to over one thousand creators

Calculate influencer ROI on a macro and micro level

Reduce manual efforts by tens of thousands of man-hours

Customer Story- Mary Ruth's.pdf

Gaining traction in a competitive niche like supplements and vitamins is no easy feat. While there’s massive potential here (the entire market is worth an estimated $61.2 billion based on 2020 data), the number of competitors and big brands increases the challenge for visibility. 

To carve a niche and gain market share, Mary Ruth's turned to influencers and an affiliate sales model to drive conversions for its vegan liquid vitamins and supplements.

Read this Meltwater customer story to learn how Mary Ruth's uses Meltwater Influencer Marketing to drive more conversions.

Meltwater x Mary Ruth's Customer Story

In a competitive market like supplements and vitamins, influencers can make an impact on sales. Here’s how Mary Ruth's uses Meltwater Influencer Marketing to drive conversions.

Mary Ruth's

Operationalize its influencer strategies to better support clients and execute campaigns

Trade manual calculations for automation, organization, and access to historical data

Expand its offerings to clients and realize more opportunities for growth

Customer Story- Gild Creative.pdf

Storytelling is at the heart of company culture. Stories allow companies to put into context how they’re innovating, differentiating themselves, and continuing to meet the needs of their audience. 

For Gild Creative Group, a conscious marketing agency, creating these stories for clients includes the assistance of influencers, but the process in which they discovered and strategized with influencers needed some fine-tuning.

Learn how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Gild Creative Group

Read how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Discover specific category insights to optimize campaigns

Hyundai.Customer Story (1).pdf

Meltwater Customer Story:  Hyundai

As one of the world’s biggest names in automotive, Hyundai is dedicated to moving humanity forward. Developing electric vehicles (EVs) since 1991, the company released its first range of eco-friendly models, the IONIQ, in 2016. Today, Hyundai is an industry leader in the global advancement toward zero-emissions mobility with its innovations in EV, hybrid, and fuel cell technology.

Read this Meltwater customer story to learn how Hyundai uses Meltwater to uncover consumer insights.

Hyundai — Meltwater Customer Story

How Hyundai Drives Valuable Consumer Insights with Meltwater

Hyundai

“With Meltwater, we can better identify the information that's relevant and turn it into actionable insights.”

Big Valley Marketing customer story.pdf

Big Valley Marketing is an award-winning consultancy focused on helping B2B technology companies grow, win, and lead in their markets through data-driven, expert-led strategies. Specializing in software, AI, cybersecurity, and other sectors, Big Valley delivers marketing, analytics, and communications services to organizations at every stage of growth. With a deep understanding of the complexities of the B2B tech landscape, the consultancy knows the importance of tailored strategies driven by reliable data. That’s why Big Valley relies on Meltwater for the insights it needs to drive visibility, credibility, and market leadership for its diverse roster of clients.

Learn how Big Valley Marketing uses Meltwater to drive visibility, credibility, and market leadership for its diverse roster of clients.

How Meltwater Empowers Big Valley Marketing’s Data-Driven Innovation

Big Valley Marketing

“As a newer company, we continue to reach into new markets and without Meltwater it would be quite hard to even understand where to begin.”

Akind Customer Story (1).pdf

Do more in less time

Fine jewelry brand Akind creates jewelry that people can feel good about, using sustainable materials and partnering with factories committed to ethical methods and exceptional craftsmanship. From recycled gold to lab-grown diamonds, Akind’s products are built not only to last forever, but to reduce the footprint they leave behind.

Read this customer story to learn how fine jewelry brand Akind uses Meltwater to boost productivity by 100%.

Akind - Meltwater Customer Story

With streamlined campaign management

50% time savings

How Akind uses Meltwater to double its marketing productivity

Akind

Find global nano-influencers in every market

Localize communications, content, and payment for influencers

Increase overseas market share with highly engaged global teams

Customer Story- Cricut.pdf

Arts and crafts is a thriving global market, valued at an estimated $30.24 billion. For U.S.-based brand Cricut, the potential to tap into international markets seemed limitless, especially in the age of content creation, TikTok videos, and Pin-spiration. 

It’s these very factors that gave influencer marketing a permanent place in the brand’s playbook, but it needed a better way to find, recruit, and manage influencers around the world.

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing.

Cricut x Meltwater Customer Story

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing

Cricut

Boost social media monitoring efficiency by 10%

Uncover new opportunities through competitive intelligence

Align social media activities with business goals

“Meltwater has transformed our social media management by streamlining processes, enhancing engagement, and providing the insights needed to make informed decisions, ultimately leading to improved customer satisfaction and business growth.”

2470865_iKhoka-PDFCopyCopy_092424.pdf

iKhokha, one of Africa’s fastest-growing fintech companies, gives small and midsize enterprises (SMEs) the tools they need to Believe in Better and build better businesses. Offering a suite of services and tools, from payment solutions to accounting software, the company works to give all business owners access to the digital economy. 

For iKhokha’s marketing teams, building a successful social media presence is key to driving brand growth, but inefficient monitoring, fragmented data, and limited analytics were holding it back. iKhokha used Meltwater to streamline and optimize their social media management processes and get the insights they need to reach their goals.

Learn how iKhokha uses Meltwater social listening and social media management to turn data into customer-centered marketing decisions that drive impact.

Discover how iKhokha uses Meltwater for Social Media Management

10% boost 
in social media monitoring efficiency

How Meltwater Transformed iKhokha’s Approach to Social Media

iKhokha

Understand the perception and reputation of BIC across all geographies

Provide curated qualitative insights to leadership on an ongoing basis

“Using Meltwater has allowed us to show the leaders of the company the impact and value that PR brings. Having the qualitative data to reinforce the value of communications — and the value of our strategy — with trackable data monthly has been really helpful.”

Challenge

“With Meltwater we truly have this global snapshot and everything is flowing through one process, one system. We feel confident that, yep, this is capturing everything we need.”

Solution

BIC-CustomerStory.pdf

Summary

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BIC is a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers, and promotional products. People around the world use BIC’s products on a daily basis, and the organization wanted to better understand what consumers were saying about the products they used online. The company had never monitored sentiment or online mentions to gauge consumers’ perceptions of BIC, which is why the organization turned to Meltwater.

To understand how BIC and its products were perceived in the market, the company had conducted one-off surveys. However, surveys have their limitations. To get an unfiltered view of consumers’ thoughts around the brand and the company’s products on a global scale, BIC turned to social listening and media monitoring as a way to collect this information. By looking at what people and the media were saying about BIC online or in the news, the team thought that they’d be able to capture a more complete picture of how their reputation looked than one or multiple surveys could.

How BIC manages campaign reporting for its global brands and conducts reputation analysis using Meltwater media monitoring.

Meltwater Customer Stories: BIC

How BIC implemented global alignment around reporting and brand monitoring

Extract actionable PR insights from oceans of digital content

“Because of the seriousness of our work and the importance of the information we have flowing, it's important for me to know that I can work with an organization like Meltwater that has our best interests at heart.”

MW_Customer-Story-Brochure_03.pdf

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Empowering a healthier Canada means no days off for LifeLabs, Canada’s largest and most trusted medical diagnostics company. As it performs over 112 million laboratory tests for 75,000 customers daily across Ontario, British Columbia, and Saskatchewan, the organization needs media intelligence and insights that keep pace with quickly evolving industry and customer needs. LifeLabs uses Meltwater to power the internal and external communications that keep it in conversation with the Canadian public it serves.

Read this customer story to learn how LifeLabs uses Meltwater to power its internal and external communications | Meltwater Customer Story

LifeLabs — Meltwater Customer Story

How Meltwater Helps LifeLabs Get the Pulse of Canadian Healthcare

LifeLabs

“We use Meltwater to change the conversation with our senior leadership. We can show impressions, reach, view-through rates, and which audiences we’re actually talking to — it’s all at our fingertips.”

Canon Customer Story.pdf

Meltwater Customer Story: Canon

Canon is a global technology leader renowned for its imaging solutions, from cameras and printers to medical and industrial equipment. With a corporate history that spans more than 80 years and a product portfolio that serves both businesses and consumers, Canon empowers creators and professionals to capture, share, and innovate. 
With such a diverse range of products and audiences, Canon requires a robust, strategically aligned social media presence across nearly every major social platform, including Instagram, TikTok, YouTube, Facebook, LinkedIn, and Pinterest. Gareth Crew, Canon’s Social and Digital Communications Lead in EMEA, and his team work with their agency to leverage Meltwater, ensuring they have the right insights and data to run impactful influencer campaigns and elevate Canon’s performance across markets.

Discover how Canon uses Meltwater with its agency to streamline influencer campaigns, cut costs, and showcase social impact to leadership.

How Canon Optimizes Influencer Strategy with Meltwater

How Canon Optimizes and Proves the Impact of Influencer Partnerships with Meltwater

Canon

Build a quantitive influencer scoring methodology

Enhance its influencer discovery and selection process

Implement a CRM for influencer campaign management

Boelter + Lincoln is a full-scale marketing agency, supporting clients with their range of expertise including; Influencer Marketing, Social Media, Public Relations, Media, Branding, Design, Content Creation, and Strategy. There is really no service that is off-limits for the B+L team. 

The agency specializes in supporting clients in Travel & Tourism, Manufacturing, Healthcare, Finance, and Food & Beverage. No matter the service or the industry, B+L clients will receive data-driven results. This begins with thorough research of each client’s industry and finalizes in customized strategy and results.

Learn how digital agency Boelter + Lincoln used Meltwater to establish an influencer scoring methodology.

Boelter + Lincoln

Learn how Digital Agency Boelter + Lincoln Used Meltwater to Establish an Influencer Scoring Methodology.

Extract actionable insights from social and media intelligence

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Meltwater Customer Story - CNSI at UCLA.pdf

Transforming strategies

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

Analyze media coverage across 40 countries in 21 languages

“Meltwater has capabilities that truly no other tool in the industry has, from the ability to have simultaneous workflows from different markets in different time zones to AI capabilities to Insight Reports. There's just so much that you can get out of Meltwater that you can't get out of other tools.”

The International Rescue Committee (IRC) is one of the largest humanitarian aid organizations in the world. To support its work of helping refugees in 40 countries around the world rebuild their lives, it uses Meltwater’s robust PR solutions to help it generate and sustain media attention on humanitarian crises and its work on the ground.

See how the International Rescue Committee uses Meltwater to keep global attention on humanitarian crises.

Case Stories