The Meltwater Blog

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Illustration of a hashtag for the most trending hashtags in Australia

Marketing

List of the Most Trending Hashtags in Australia

Illustration of a smartphone with various types of furniture entering the real space outside the phone. Augmented reality ultimate guide

Marketing

Augmented Reality: The Ultimate Guide for Beginners

Back-to-school supplies, including a backpack, books, and pencils, against a pink background.

Marketing

What 2022 Back-to-School Trends Say about the Year Ahead

Large TikTok symbol. Blog post, guide to tiktok for brands

Marketing

The Rise of TikTok: A Guide for Marketers

People stand underneath a giant rainbow flag in this image for a blog about five things brands should remember during Pride Month.

Marketing

6 Points for Brands to Remember during Pride Month

3D Illustration of bars and a positive trend line

Marketing

Social Media Statistics for Australia [2021 & 2022]

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

An illustrated image of an imaginary digital world where cartoon people are popping out of several screens. The people are interacting with icons representing some of the biggest marketing trends of 2022, like AR, VR and social media.

Marketing

Marketing Trends To Watch in 2022

Black and white image of a man sitting at a desk with a laptop

Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon social media symbol showing zero likes. Top social media statistics for marketers in 2022 blog post.

Marketing

70+ Social Media Marketing Statistics for 2022

A guy wearing a metaverse headpiece

Marketing

Metaverse - How will virtual spaces be used in the future?

Group of lightbulbs with one yellow colored in the middle signifying a PR trend amongst the bunch.- TJ to update

PR & Communications

5 Massive PR Trends in 2022 Your Brand Should Be Dominating

You can see a blank sheet of paper leaning against a wall in a pink room

Marketing

The State Of Print Monitoring With Meltwater

pink binoculars with a blue background for social media trends 2021

Marketing

Social Media Trends 2022: What You Need to Know

A gold, metal spiral pointing towards the sky set against a light orange backdrop. This image is being used for a blog on content marketing trends for 2022.

Marketing

8 Content Marketing Trends You Need to Know For 2022

Picture of a game controller on pink background

Marketing

Esports Marketing Trends in Southeast Asia

An image of three hexagonal shapes arranged like a podium, but there's nothing placed on top of each of the three shapes.

Data Science

Audience Report: Who's Driving the Chatter Online Around NFTs?

A cartoon model of the Earth that is melting. Below the floating Earth is a puddle. In this blog post, we examine how the topic of climate change is being discussed on social media.

PR & Communications

Using Social Media to Combat Climate Change

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

four arab women against a grey wall looking at their smartphones

Marketing

The Top 3 Social Media Trends for the Middle East

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

PR & Communications

Trends shaping the virtual banking industry in Hong Kong

Red telephone against a white background

Marketing

Don't Miss Out On The Power Of Conversational Marketing

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

trend forecasting arrows

PR & Communications

How PR Pros Can Become Master Trend Forecasters

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

spotify ai

Data Science

How AI helps Spotify win in the music streaming world

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

Marketing

How Penshoppe Can Leverage Social Media Based on Data

AI robot

Data Science

3 AI Driven Lawtech Startups Changing the Legal Landscape

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

Data Science

Netflix: Data-driven decision-making

public relations questions

PR & Communications

6 Common Client Misconceptions About Public Relations

History of PR

PR & Communications

The History of Public Relations

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

PR & Communications

Digital PR Disasters and the New Crisis Communications

Corporate Sustainability

Marketing

Corporate Sustainability: What’s Trending?

Starting a trend illustration

PR & Communications

Start a Trend with This Essential Ingredient

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

Nostalgia

Marketing

4 Brands Making a Nostalgia-Driven Comeback

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

superbowl 2020 data

Data Science

Super Bowl 2020 Data: Explore the numbers behind the big game

Futurists analysts and forecasters naval twitter feed

PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Photo of a smartphone with a podcast running

Marketing

10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Photo of a laptop with a diagram overlay

PR & Communications

4 Massive Trends in PR and Communications

Image of a face in blue technical shapes

Data Science

How AI-driven customer personalization is driving the top line

Data Science

How AI is Fueling Smarter Marketing Teams

Airline - travel and tourism

Data Science

External data factors impacting airline profits

Stack of coins

Data Science

The Growing Focus on AI in Venture Capital

India marketing campaigns banner illustration

Marketing

Tips From the Top: India’s Best Marketing Campaigns

Data Science

What Digital Transformation Means for the Future of Retail

data storytelling

Marketing

5 Amazing Ways to Impact Your Audience with Data Storytelling

Robot illustration with code tags as a metaphor for AI

Data Science

5 Ways AI Is Transforming Digital Marketing

christmas ads

Marketing

The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)

Marketing

Game Changers – The Vegan Phenomenon

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Illustration of a connected world

Marketing

How Augmented Reality Apps are Changing Customer Engagement

media monitoring in scotland

Marketing

Media Monitoring in Scotland – A Brand Gateway in a Promising Market

why gaming is the next brand opportunity

Marketing

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Marketing

B2B Brands That Are Nailing It On Instagram

Marketing

Women’s World Cup 2019: Social Media Analysis

uk global esports wave

Marketing

Is the UK About to Catch the Global eSports Wave?

An open Samsung Fold cell phone with a colourful butterfly type image over both screens.

Company News

Samsung Galaxy Fold PR Disaster: An Embarrassment Or Opportunity?

Photo of a man holding a presentation

Marketing

Dear Marketers, It’s Time To Pay Attention To Social Commerce

PR & Communications

PR Apologies: Winners and Losers

Marketing

10 Types of Visual Content That Go Viral

Photo of Jorn Lyseggen Meltwater CEO

Marketing

2019 MEST Africa Summit to be held in Nairobi

Sunglasses with various graphics in the lenses.

Marketing

PR and Marketing Trends: Navigating Changing Media Landscapes

Photo of a pink pool filled with konfetti and balls

Marketing

Dip Your Toe Into Immersive Experiences

eng-03035Quick Tips for Social Video

Marketing

Digital Video Content Trends

Three blue circles with one word in each - with, trending and topics".

Marketing

Staying on Trend: The Importance of Monitoring Trending Topics Online

throwing shade on social media

PR & Communications

Throwing Shade on Social: Newsjacking and Negative PR

silver outdoor binoculars

Data Science

How to Predict Industry Trends Before Anyone Else

non-marketing employees

Marketing

Non-Marketing Employees: An Untapped Content Resource