The Meltwater Blog

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Marketing

8 Content Marketing Trends You Need to Know For 2022

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Marketing

Esports Marketing Trends in Southeast Asia

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Data Science

Audience Report: Who's Driving the Chatter Online Around NFTs?

A cartoon model of the Earth that is melting. Below the floating Earth is a puddle. In this blog post, we examine how the topic of climate change is being discussed on social media.

PR & Communications

Using Social Media to Combat Climate Change

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Data Science

Hashtags, Hope and Health: Lockdown Highlights from the Middle East

A graffiti-covered wall with the image of a man creates the illusion that a tree's foliage is the person's hair. This is an example of the tactics often used in guerrilla marketing

Marketing

The Six Most Successful Guerrilla Marketing Campaigns To Inspire Your Brand

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Marketing

Marketing Trends To Watch in 2021

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Marketing

The Top 3 Social Media Trends for the Middle East

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

PR & Communications

Trends shaping the virtual banking industry in Hong Kong

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Marketing

70+ Social Media Marketing Statistics for 2020

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Marketing

Don't Miss Out On The Power Of Conversational Marketing

Small ancient statue figurine with sunglasses, bubblegum, and headphones. How marketers can use TikTok blog post

Marketing

The Rise of TikTok: A Guide for Marketers

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

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Data Science

How AI helps Spotify win in the music streaming world

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

trending

Marketing

17 Marketing Trends to Watch out for in 2017

Marketing

How Penshoppe Can Leverage Social Media Based on Data

AI robot

Data Science

3 AI Driven Lawtech Startups Changing the Legal Landscape

The hunt for alternative data in the finance industry

Data Science

The hunt for alternative data in the finance industry

public relations questions

PR & Communications

6 Common Client Misconceptions About Public Relations

Data Science

Netflix: Data-driven decision-making

History of PR

PR & Communications

The History of Public Relations

content marketing trends

Marketing

Top Content Marketing Trends You Need to Know for 2019

supply chain risk mitigation

Data Science

How to Use AI and Data for Supply Chain Risk

PR & Communications

Digital PR Disasters and the New Crisis Communications

Corporate Sustainability

Marketing

Corporate Sustainability: What’s Trending?

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PR & Communications

Start a Trend with This Essential Ingredient

Social Media Listening Tools trend-spotting

Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

Nostalgia

Marketing

4 Brands Making a Nostalgia-Driven Comeback

Modern day PR

PR & Communications

Challenges of Modern Day PR Pros Versus Those of Decades Past

superbowl 2020 data

Data Science

Super Bowl 2020 Data: Explore the numbers behind the big game

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PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

suffering in silence CARE report 2019

Data Science

The 10 Most Under-Reported Humanitarian Crises of 2019

Marketing

10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

PR & Communications

4 Massive Trends in PR and Communications

Data Science

How AI is Fueling Smarter Marketing Teams

Data Science

How AI-driven customer personalization is driving the top line

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Data Science

The Growing Focus on AI in Venture Capital

Airline - travel and tourism

Data Science

External data factors impacting airline profits

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Marketing

Tips From the Top: India’s Best Marketing Campaigns

Data Science

What Digital Transformation Means for the Future of Retail

Data Science

5 Ways AI Is Transforming Digital Marketing

data storytelling

Marketing

5 Amazing Ways to Impact Your Audience with Data Storytelling

christmas ads

Marketing

The History of Christmas Ad Campaigns in the UK (and 2019’s top 5)

Marketing

Game Changers – The Vegan Phenomenon

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Company News

Meltwater Launches Data Sets on New Amazon AWS Data Exchange

Marketing

How Augmented Reality Apps are Changing Customer Engagement

media monitoring in scotland

Marketing

Media Monitoring in Scotland – A Brand Gateway in a Promising Market

Marketing

5 Reasons Why Gaming Is the Next Big Brand Opportunity

Marketing

B2B Brands That Are Nailing It On Instagram

Marketing

Women’s World Cup 2019: Social Media Analysis

uk global esports wave

Marketing

Is the UK About to Catch the Global eSports Wave?

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Company News

Samsung Galaxy Fold PR Disaster: An Embarrassment Or Opportunity?

Marketing

Dear Marketers, It’s Time To Pay Attention To Social Commerce

PR & Communications

PR Apologies: Winners and Losers

Marketing

10 Types of Visual Content That Go Viral

Photo of Jorn Lyseggen Meltwater CEO

Marketing

2019 MEST Africa Summit to be held in Nairobi

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Marketing

Social Media Trends 2019: What You Need to Know

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Marketing

PR and Marketing Trends: Navigating Changing Media Landscapes

Marketing

Dip Your Toe Into Immersive Experiences

eng-03035Quick Tips for Social Video

Marketing

Digital Video Content Trends

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Marketing

Staying on Trend: The Importance of Monitoring Trending Topics Online

Data Science

Forecasting Resources Includes Community

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PR & Communications

Throwing Shade on Social: Newsjacking and Negative PR

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Data Science

How to Predict Industry Trends Before Anyone Else

non-marketing employees

Marketing

Non-Marketing Employees: An Untapped Content Resource