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This image for a blog about database normalization shows a screen displaying graphs and charts.
Data Science

An Introduction to Database Normalization

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.
Marketing

UGC Guide: What is User-Generated Content?

A megaphone and notification symbols pop out of a laptop screen in this image for a blog about user-generated content examples.
PR & Communications

The Best User-Generated Content Examples & Ideas

A device screen floats against a blue background surrounded by speech bubbles and notification icons
PR & Communications

How to Conduct a Media Impact Analysis

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.
Marketing

What Is Content Marketing, and Why Is It King?

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.
Marketing

The Guide To Marketing Automation

A rocket ship taking off from a laptop keyboard. This image is being used for a blog on how Business Intelligence can improve your corporate strategy.
Data Science

How Business Intelligence Can Fuel Your Efforts

brand tone of voice
Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

Photo of a printed report
PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

Smartphone showcasing Instagram Stories
Marketing

The Complete Guide to Instagram Stories

The LinkedIn logo against a blue-grey background
Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

On a laptop display we see an envelope with a letter and a notification symbol, a man and a woman are looking at it.

Internal Communications – Key to a Successful Business & Happy Employees

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.
Data Science

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.
Data Science

AI in Marketing: Why AI-Powered Insights Are Important for Marketing in 2022

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.
Marketing

Tips & Tricks for Better B2B Content Marketing

Black and white image of a man sitting at a desk with a laptop
Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon lightning bolt
PR & Communications

Online Reputation Repair: Everything You Need to Know

mobile phone.
Marketing

The Best Content Marketing Tools for 2022

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation
PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.
PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

A pie chart with a magnifying glass focused on a segment of the data. It's always important to analyze the trends and data around your industry, so in this blog, we dive into the top PR statistics for 2022.
PR & Communications

20 Most Important PR Statistics for 2022

Image of Netflix logo on black background
PR & Communications

5 Lessons From Netflix’s Public Affairs Strategy

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update
PR & Communications

B2B PR Essentials and Tips

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Reputation Management Companies 2022
PR & Communications

The 8 Best (Online) Reputation Management Companies 2022

A 3D rendering of a megaphone laying on its side. A megaphone is used to disseminate a message to a large number of people and is often associated with public relations professionals, as they are trying to spread a message about their client's products or news to media outlets. That's why this image is being used as the header image for a blog on the 10 of the Best PR Campaigns of 2021
PR & Communications

10 of the Best PR Campaigns of 2021

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.
Marketing

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.
PR & Communications

Barriers to Effective Communication & How to Overcome Them

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.
Marketing

Creating A Brand Story With The Art of Storytelling

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.
Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A computer screen with 3D charts coming out
Marketing

Increase your Social ROI with Consumer Insights

A laptop with a pink colourful background
Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

5 Quick Tips for Video Content Marketing
Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.
PR & Communications

The Best Online Reputation Management Services & Software 2022

Two open laptops on a desk with two hands, writing on a piece of paper between the laptops. Two people are sharing ideas.
Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

TJ to Update - Communication bubbles.
PR & Communications

The Best Communication Channels for Businesses

A 3D rendering of four sets of stairs that all meet to form a platform. This image is being used on a blog that describes the steps involved in building brand equity.
Marketing

Brand Equity: What it is and how to build it

Night time picture Times Square, New York
Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.
PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.
Marketing

How to Come Up with Ideas for Content Creation

A giant letter "T" with various icons and widgets hovering around it, like a pencil, a pie chart, and a graph. These icons that are involved in the editing of the letter "T" are part of the design process a designer might undergo in a brand management exercise to ensure that the size, color, and style of the letter "T" match the brand's guidelines.
Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.
Marketing

Product Branding: Definition, Examples and Strategy

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.
Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

An image of a computer screen that displays a series of KPIs that can be used to conduct a competitor analysis
Marketing

How To Perform A Competitor Analysis

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.
Marketing

Guide To Leveraging the Marketing Funnel

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post
PR & Communications

How to Write a Communication Plan

A set of blocks: two large yellow cubes and a smaller pink cube. The pink cube clearly stands out from the other yellow cubes, which makes this image the perfect fit for our blog on brand extensions and how to include them in your strategy.
Marketing

What is Brand Extension And How To Include It Into Your Strategy?

Building a brand strategy framework takes finesse and balance, which is why this image of an orange sphere balanced atop a teal prism is a fitting metaphor for the skill required in assembling a brand strategy.
Marketing

The Ultimate Brand Strategy Framework

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.
Marketing

The 6 Most Common Types of Customers & How To Approach Them

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.
Marketing

The Ultimate Guide to Referral Marketing

graphic of smartphone with white screen and paper
Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

A white ladder placed against a light blue wall that is leading up to a window that is a giant orange circle. The abstract image feels aspirational, like the idea of a positive employer brand image that employees and companies strive for
Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop
Marketing

Reputation PR: Definition, Strategies & Examples

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.
PR & Communications

How Social Media Challenges Become Wildly Successful

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.
Marketing

Real-Time Marketing: Definition & Examples

hand creating a heart shape against a pink background
PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.
Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.
Company News

Update Your Skills Through Meltwater Academy

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.
Marketing

How to Create a Successful Marketing Campaign

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.
Marketing

What is B2B Marketing and B2B Sales?

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.
Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.
Marketing

How Data-Driven Marketing Campaigns Work

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses
Data Science

Big Data: What it Is and Why it Is Important for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.
Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation
Marketing

Marketing Segmentation & Personas - Ultimate Guide

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.
Marketing

What You Need to Know About Direct Marketing

Image of a datastream as the header for our blog about APIs
Data Science

The Value of API and Analysing Different Data Types

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.
Marketing

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog
Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.
PR & Communications

How To Create A Reputation Management Policy & Strategy

A women planning out a strategy on a piece of paper
PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

Two women seated at desks working on their respective laptops
PR & Communications

What is the Difference Between Marketing and PR?

A live video of a street filmed through a mobile phone
Marketing

The Secrets of Successful Video Marketing

A blurry computer screen displaying the Facebook logo in the top-left corner
Marketing

A Guide to Creating a Facebook Business Page

Neon heart
PR & Communications

Why Personal Reputation Management Is the Key for Your Success

overlapping leaves
Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

Event Marketing Strategies and Best Practices

Two people standing in front of a board brainstorming
PR & Communications

PR strategies ahead of an uncertain 2021

a person typing on a laptop with a credit card close by
Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

eng-0505-blog-Analysing the Online Customer Journey
Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020
Marketing

5 Things to Learn from Apple's Marketing Strategy

Coworkers looking and pointing at a laptop on a desk
Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Marketing

What is (Online) Display Advertising? An Updated Guide

Clipboard with blank piece of paper and pen on light pink background. 10 examples of effective Press Releases.
PR & Communications

10 examples of effective press releases + a template to download

Marketing

4 Pillars to a Strong Social Media Governance Model

small health drinks with leaves for product marketing
Marketing

Product Marketing: How To Sell a Product

An image of a bulls eye.
Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI
Marketing

Marketing ROI: Definition, Measurement & Improvement

Hands playing on phones
Marketing

Owned, Earned, Paid & Shared Media Explained

A team meeting casual
Marketing

A Beginner's Guide to Social Media for B2B

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing
Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Marketing

Best Times to Post on Social Media [Infographic]

two people looking at a screen for data analysis
Marketing

The Top 3 Things to Know About the Future of Marketing

Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Typewriter arial shot
Marketing

The Importance of Reviews in the Customer Journey

man writing a workflow strategy on a white board
Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing
Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.
Marketing

Marketing Tools and Software: How to Choose the Best One for You

marketing communication strategy
Marketing

Why You Need a Marketing Communication Strategy

woman thinking and holding a note pad while looking outside the office window
Marketing

How to Build an Influencer Strategy for Social Enterprises