The Meltwater Blog

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Marketing

Increase your Social ROI with Consumer Insights

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Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

5 Quick Tips for Video Content Marketing

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

PR & Communications

The Best Online Reputation Management Services & Software 2022

eng-0505-blog-Analysing the Online Customer Journey

Marketing

Analysing the Online Customer Journey

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Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

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PR & Communications

The Best Communication Channels for Businesses

Marketing

Brand Equity: What it is and how to build it

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Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

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Marketing

How To Perform A Competitor Analysis

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post

PR & Communications

How to Write a Communication Plan

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

Marketing

The Ultimate Brand Strategy Framework

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

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Marketing

5 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

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PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.

Company News

Update Your Skills Through Meltwater Academy

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Image of a datastream as the header for our blog about APIs

Data Science

The Value of API and Analysing Different Data Types

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

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How to Boost Facebook Reach

A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.

PR & Communications

How To Create A Reputation Management Policy & Strategy

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PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

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PR & Communications

What is the Difference Between Marketing and PR?

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Marketing

The Secrets of Successful Video Marketing

Marketing

A Guide to Creating a Facebook Business Page

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PR & Communications

Why Personal Reputation Management Is the Key for Your Success

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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

Event Marketing Strategies and Best Practices

PR & Communications

PR strategies ahead of an uncertain 2021

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

Photo Menschen mit Kaffees und Smartphones in den Händen

Marketing

PESO-Modell: Owned, Earned, Paid, Shared & Converged Media Erklärt

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

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Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

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Marketing

The Complete Guide to Instagram Stories

Marketing

What is (Online) Display Advertising? An Updated Guide

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PR & Communications

10 examples of effective press releases + a template to download

Marketing

4 Pillars to a Strong Social Media Governance Model

small health drinks with leaves for product marketing

Marketing

Product Marketing: How To Sell a Product

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Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI

Marketing

Marketing ROI: Definition, Measurement & Improvement

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Marketing

Owned, Earned, Paid & Shared Media Explained

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Marketing

A Beginner's Guide to Social Media for B2B

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

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Marketing

What is Media Monitoring? A Guide for MarCom professionals

Marketing

Best Times to Post on Social Media [Infographic]

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Marketing

The Top 3 Things to Know About the Future of Marketing

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

The Importance of Reviews in the Customer Journey

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Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing

Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.

Marketing

Marketing Tools and Software: How to Choose the Best One for You

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Marketing

Why You Need a Marketing Communication Strategy

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Marketing

How to Build an Influencer Strategy for Social Enterprises

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Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

The Power of Audience Insight

Marketing

The Power of Audience Insights

Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

research tool

Marketing

How to Use Meltwater As a Research Tool

Marketing

What Is Purpose-Driven Marketing?

eng-0404-Transforming PR Campaign Management

PR & Communications

Transforming PR Campaign Management

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PR & Communications

How to Ensure You Never Miss a Media Mention

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

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Marketing

Why Micro Influencers Matter

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Marketing

Creative Ways to Use Social Listening Tools

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

PR campaign inspo

PR & Communications

Top 5 PR Campaigns of 2019

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Marketing

Why is Reputation Important?

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Marketing

Media Monitoring Software for Wales

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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PR & Communications

Best Practices for Working with a PR Agency

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Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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PR & Communications

Why You Should Put Internal Communications First During a Crisis

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PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

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PR & Communications

Online Reputation Management: The Basics

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

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