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Strategy

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PR & Communications

How To Create A Reputation Management Policy & Strategy

Mike Simpson | Jan 5, 2021
Two women seated at desks working on their respective laptops
PR & Communications

What is the Difference Between Marketing and PR?

Forthea | Dec 29, 2020
A women planning out a strategy on a piece of paper
PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

Forthea | Dec 29, 2020
A live video of a street filmed through a mobile phone
Marketing

The Secrets of Successful Video Marketing

Violet Zhang | Dec 10, 2020
A blurry computer screen displaying the Facebook logo in the top-left corner
Marketing

A Guide to Creating a Facebook Business Page

Robert Rydefalk | Dec 9, 2020
Neon heart
PR & Communications

Why Personal Reputation Management Is the Key for Your Success

Perri Robinson | Dec 7, 2020
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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Perri Robinson | Nov 27, 2020
Marketing

Event Marketing Strategies and Best Practices

Perri Robinson | Nov 24, 2020
PR & Communications

PR strategies ahead of an uncertain 2021

Matías Rodsevich | Nov 20, 2020
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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

Perri Robinson | Nov 10, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Perri Robinson | Oct 26, 2020
apple icon for marketing trends in 2020
Marketing

5 Things to Learn from Apple's Marketing Strategy

Khalipha Ntloko | Oct 23, 2020
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Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Wesley Mathew | Oct 21, 2020
Smartphone showcasing Instagram Stories
Marketing

The Complete Guide to Instagram Stories

Meltwater | Sep 29, 2020
Marketing

What is (Online) Display Advertising? An Updated Guide

Brian Peters | Sep 29, 2020
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PR & Communications

10 examples of effective press releases + a template to download

Perri Robinson | Sep 24, 2020
Marketing

4 Pillars to a Strong Social Media Governance Model

Upasna Sharma | Sep 21, 2020
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Marketing

Product Marketing: How To Sell a Product

Khalipha Ntloko | Sep 18, 2020
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Marketing

Push and Pull Marketing: Differences and Synergies

Perri Robinson | Sep 15, 2020
Marketing ROI
Marketing

Marketing ROI: Definition, Measurement & Improvement

Allison Smith | Sep 14, 2020
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Marketing

Owned, Earned, Paid & Shared Media Explained

Meltwater | Sep 4, 2020
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Marketing

A Beginner's Guide to Social Media for B2B

Brian Peters and Violet Zhang | Sep 3, 2020
Media Intelligence dashboards on monitors
Marketing

What is Media Monitoring? A Guide for MarCom professionals

Meltwater | Aug 26, 2020
Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Allison Smith | Aug 26, 2020
Marketing

When is the Best Time to Post on Social Media? [Infographic]

Khalipha Ntloko | Aug 24, 2020
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Marketing

The Top 3 Things to Know About the Future of Marketing

Khalipha Ntloko | Aug 14, 2020
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Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
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Marketing

The Importance of Reviews in the Customer Journey

John Boitnott | Aug 11, 2020
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Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

Allison Smith | Aug 4, 2020
A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing
Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

Allison Smith | Jul 28, 2020
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Marketing

Marketing Tools and Software: How to Choose the Best One for You

Perri Robinson | Jul 22, 2020
marketing communication strategy
Marketing

Why You Need a Marketing Communication Strategy

Khalipha Ntloko | Jul 10, 2020
API
Data Science

The Value of API and Analysing Different Data Types

Perri Robinson | Jul 2, 2020
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Marketing

How to Build an Influencer Strategy for Social Enterprises

Violet Zhang | Jun 19, 2020
A highway at sunrise
Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

David Yuan | Jun 12, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insights

Wesley Mathew | Jun 10, 2020
Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Allison Smith | Jun 2, 2020
Marketing

What Is Purpose-Driven Marketing?

John Boitnott | May 26, 2020
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Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
eng-0404-Transforming PR Campaign Management
PR & Communications

Transforming PR Campaign Management

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
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Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
digital city
Data Science

Why your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Perri Robinson | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
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Marketing

Why Micro Influencers Matter

Meltwater | May 18, 2020
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Marketing

Creative Ways to Use Social Listening Tools

Meltwater | May 18, 2020
Optimize Supply Chain Risk Management with Media Intelligence
Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Perri Robinson | May 18, 2020
PR campaign inspo
PR & Communications

Top 5 PR Campaigns of 2019

Michelle Garrett | May 14, 2020
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Marketing

Why is Reputation Important?

Meltwater | May 13, 2020
Marketing

Media Monitoring Software for Wales

Wesley Mathew | May 12, 2020
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Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
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PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

Missing Author | May 6, 2020
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PR & Communications

Why You Should Put Internal Communications First During a Crisis

Michelle Garrett | May 5, 2020
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PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

Meltwater | May 4, 2020
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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
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PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
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PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

Wendy Marx | May 1, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

Q&A: Communicating in times of crisis

Paul Westerink | Apr 6, 2020
PR & Communications

7 Ways to Maximize Digital PR

Dorothy Crenshaw | Apr 6, 2020
why now is the time to practice social listening
Marketing

Why Now Is the Time to Practice Social Listening

Khalipha Ntloko | Mar 26, 2020
spotify ai
Data Science

How AI helps Spotify win in the music streaming world

Ipshita Sen | Mar 25, 2020
Illustration of a hand holding a phone with Meltwater data on the Meltwater mobile app.
PR & Communications

What Does PR Automation Mean for PR Pros?

Michelle Garrett | Mar 24, 2020
Finance
Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Leor Distenfeld | Mar 24, 2020
influencer management while working remotely from home
Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

Khalipha Ntloko | Mar 20, 2020
Why AI-Powered Insights Are Important for Marketing in 2020
Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Khalipha Ntloko | Mar 18, 2020
Data Visualization Designed for PR and Comms Professionals
Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Storie Ledger | Mar 18, 2020
Fjord product release
Company News

Fjord Product Announcement: Capturing More Content

Allison Smith | Mar 18, 2020
Back view of a brunette woman wearing an off-shoulder top
Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

Erika Heald | Mar 16, 2020
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Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

Hannah Curran | Mar 16, 2020
Editorial calendar illustration
PR & Communications

5 Editorial Calendar Content Types [infographic]

Antonija Božičković | Mar 16, 2020
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Marketing

To Be Successful on Instagram, You Need Two Things

Philippa Dods | Mar 13, 2020
Marketing

How Penshoppe Can Leverage Social Media Based on Data

Nurin Nazifa Bte Mohd Yusoff | Mar 12, 2020
social media
Marketing

Why Social Listening is Important at All Levels of Business

Becca Challis | Mar 11, 2020
social media guidelines
PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

Hannah Williams | Mar 10, 2020
Marketing

Retaining Customers in the Age of Dying Brand Loyalty

Jana Barrett | Mar 10, 2020
Communication Plan
PR & Communications

How to Write a Communication Plan

Sarah Mai | Mar 8, 2020
Data driven marketing customer insight
Marketing

5 Ways to Understand Customer Behaviour Through Data-Driven Marketing

Perri Robinson | Mar 8, 2020
Data Science

AI in Communications: A Peek Inside PayPal’s Playbook

Anna Laurila | Mar 8, 2020
Getting PR Traction with Facebook Distribution of Press Releases

10 Easy Ways to Expand Your Facebook Reach

Robert Rydefalk | Mar 6, 2020
brand equity
Marketing

Create Value in Business: 3 Steps for Building Brand Equity

Perri Robinson | Mar 6, 2020
The hunt for alternative data in the finance industry
Data Science

The hunt for alternative data in the finance industry

Leor Distenfeld | Mar 6, 2020
Marketing

How Nonprofits Can Identify and Work with Influencers

Erika Heald | Mar 6, 2020
content calendar laptop
Marketing

Content Syndication: 9 Tools and Strategies to Try

Aaron Agius | Mar 6, 2020
Nurturing media relations seeds
PR & Communications

PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)

Anna Lebedeva | Mar 6, 2020
Data Science

Netflix: Data-driven decision-making

Thea Sokolowski | Mar 6, 2020
Man writing on a notepad while using the Meltwater platform on his laptop
Marketing

Infographic: Supercharge Your Marketing with Statistics

Jack Flynn | Mar 5, 2020
8 Successful Communication Strategies for the Higher Education Sector
PR & Communications

8 Successful Communication Strategies for the Higher Education Sector

Munira Koshen | Mar 5, 2020
person on a laptop typing
PR & Communications

How to Use Black Friday to Your Business’ Advantage

Natalie Petersen | Mar 5, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

How to Ensure your Flexible Brand Voice Keeps Global Consistency

Erika Heald | Mar 4, 2020
content marketing trends
Marketing

Top Content Marketing Trends You Need to Know for 2019

Leigh Andrews | Mar 4, 2020
successful social media strategy flirting peacock
PR & Communications

The Secret to a Successful Social Media Strategy? Flirting!

Perri Robinson | Mar 4, 2020
History of PR
PR & Communications

The History of Public Relations

Meltwater | Mar 4, 2020
PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

Jayson DeMers | Mar 4, 2020