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The Meltwater Blog

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A young woman sitting in front of her laptop smiling into the camera. This is the header image of our blog about Why Branding & Brand Management Are a Must-Have for Your Business
Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

Lea Manthey | Jul 27, 2021
Lightbulb.
Marketing

The Ultimate Brand Strategy Framework

TJ Kiely | Jul 26, 2021
A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.
Marketing

The Ultimate Guide to Referral Marketing

TJ Kiely | Jul 8, 2021
A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.
Marketing

The 6 Most Common Types of Customers & How To Approach Them

TJ Kiely | Jul 8, 2021
A white ladder placed against a light blue wall that is leading up to a window that is a giant orange circle. The abstract image feels aspirational, like the idea of a positive employer brand image that employees and companies strive for
Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

TJ Kiely | May 31, 2021
The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop
Marketing

Reputation PR: Definition, Strategies & Examples

TJ Kiely | May 26, 2021
A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.
PR & Communications

How Social Media Challenges Become Wildly Successful

Wesley Mathew | May 18, 2021
A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.
Marketing

Real-Time Marketing: Definition & Examples

TJ Kiely | May 10, 2021
hand creating a heart shape against a pink background
PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

Khalipha Ntloko | Apr 28, 2021
An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.
Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

TJ Kiely | Apr 28, 2021
A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.
Company News

Update Your Skills Through Meltwater Academy

Kelly Bebeneck | Apr 26, 2021
An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.
Marketing

What is B2B Marketing and B2B Sales?

TJ Kiely | Apr 12, 2021
A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.
Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

Teodora Kuhanec | Mar 31, 2021
A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.
Marketing

Market Intelligence 101: What It Is & How To Use It

Mike Simpson | Mar 31, 2021
A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.
Marketing

How Data-Driven Marketing Campaigns Work

Mike Simpson | Mar 30, 2021
A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses
Data Science

Big Data: What it Is and Why it Is Important for Your Business

Perri Robinson | Mar 2, 2021
A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation
Marketing

Marketing Segmentation & Personas - Ultimate Guide

Ian Williams | Feb 22, 2021
You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.
Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Khalipha Ntloko | Feb 22, 2021
Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.
Marketing

What You Need to Know About Direct Marketing

Mike Simpson | Feb 10, 2021
API
Data Science

The Value of API and Analysing Different Data Types

Perri Robinson | Jan 28, 2021
Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.
Marketing

Why is Word-of-Mouth Marketing so Important?

Samantha Scott | Jan 26, 2021
How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog
Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

Khalipha Ntloko | Jan 26, 2021
A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

Robert Rydefalk | Jan 22, 2021
A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.
PR & Communications

How To Create A Reputation Management Policy & Strategy

Mike Simpson | Jan 5, 2021
Two women seated at desks working on their respective laptops
PR & Communications

What is the Difference Between Marketing and PR?

Forthea | Dec 29, 2020
A women planning out a strategy on a piece of paper
PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

Forthea | Dec 29, 2020
A live video of a street filmed through a mobile phone
Marketing

The Secrets of Successful Video Marketing

Violet Zhang | Dec 10, 2020
A blurry computer screen displaying the Facebook logo in the top-left corner
Marketing

A Guide to Creating a Facebook Business Page

Robert Rydefalk | Dec 9, 2020
Neon heart
PR & Communications

Why Personal Reputation Management Is the Key for Your Success

Perri Robinson | Dec 7, 2020
overlapping leaves
Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Perri Robinson | Nov 27, 2020
Marketing

Event Marketing Strategies and Best Practices

Perri Robinson | Nov 24, 2020
PR & Communications

PR strategies ahead of an uncertain 2021

Matías Rodsevich | Nov 20, 2020
a person typing on a laptop with a credit card close by
Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

Perri Robinson | Nov 10, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Perri Robinson | Oct 26, 2020
apple icon for marketing trends in 2020
Marketing

5 Things to Learn from Apple's Marketing Strategy

Khalipha Ntloko | Oct 23, 2020
Coworkers looking and pointing at a laptop on a desk
Marketing

Lead Generation: The Smart Marketer’s Secret Weapon

Wesley Mathew | Oct 21, 2020
Marketing

What is (Online) Display Advertising? An Updated Guide

Brian Peters | Sep 29, 2020
Smartphone showcasing Instagram Stories
Marketing

The Complete Guide to Instagram Stories

Meltwater | Sep 29, 2020
hands typing on a laptop screen
PR & Communications

10 examples of effective press releases + a template to download

Perri Robinson | Sep 24, 2020
Marketing

4 Pillars to a Strong Social Media Governance Model

Upasna Sharma | Sep 21, 2020
small health drinks with leaves for product marketing
Marketing

Product Marketing: How To Sell a Product

Khalipha Ntloko | Sep 18, 2020
An image of a bulls eye.
Marketing

Push and Pull Marketing: Differences and Synergies

Perri Robinson | Sep 15, 2020
Marketing ROI
Marketing

Marketing ROI: Definition, Measurement & Improvement

Allison Smith | Sep 14, 2020
Hands playing on phones
Marketing

Owned, Earned, Paid & Shared Media Explained

Meltwater | Sep 4, 2020
A team meeting casual
Marketing

A Beginner's Guide to Social Media for B2B

Brian Peters and Violet Zhang | Sep 3, 2020
Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing
Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

Allison Smith | Aug 26, 2020
Media Intelligence dashboards on monitors
Marketing

What is Media Monitoring? A Guide for MarCom professionals

Meltwater | Aug 26, 2020
Marketing

Best Times to Post on Social Media [Infographic]

Khalipha Ntloko | Aug 24, 2020
two people looking at a screen for data analysis
Marketing

The Top 3 Things to Know About the Future of Marketing

Khalipha Ntloko | Aug 14, 2020
Image of white balloons with one red balloon flying away
Marketing

How to Create an Effective Market Positioning Strategy

Perri Robinson | Aug 12, 2020
Typewriter arial shot
Marketing

The Importance of Reviews in the Customer Journey

John Boitnott | Aug 11, 2020
man writing a workflow strategy on a white board
Marketing

What Is Digital Marketing? How to Build Your Strategy [Examples]

Allison Smith | Aug 4, 2020
A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing
Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

Allison Smith | Jul 28, 2020
A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.
Marketing

Marketing Tools and Software: How to Choose the Best One for You

Perri Robinson | Jul 22, 2020
marketing communication strategy
Marketing

Why You Need a Marketing Communication Strategy

Khalipha Ntloko | Jul 10, 2020
woman thinking and holding a note pad while looking outside the office window
Marketing

How to Build an Influencer Strategy for Social Enterprises

Violet Zhang | Jun 19, 2020
A highway at sunrise
Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

David Yuan | Jun 12, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insights

Wesley Mathew | Jun 10, 2020
Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Allison Smith | Jun 2, 2020
Marketing

What Is Purpose-Driven Marketing?

John Boitnott | May 26, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
eng-0404-Transforming PR Campaign Management
PR & Communications

Transforming PR Campaign Management

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
woman looking at her phone smiling
Marketing

Why Micro Influencers Matter

Meltwater | May 18, 2020
woman sitting in front of computer
Marketing

Creative Ways to Use Social Listening Tools

Meltwater | May 18, 2020
Optimize Supply Chain Risk Management with Media Intelligence
Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Perri Robinson | May 18, 2020
PR campaign inspo
PR & Communications

Top 5 PR Campaigns of 2019

Michelle Garrett | May 14, 2020
business man suit
Marketing

Why is Reputation Important?

Meltwater | May 13, 2020
Wales' skyline of Cardiff Bay and Millenium Centre.
Marketing

Media Monitoring Software for Wales

Wesley Mathew | May 12, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
Woman at laptop, busy on her cell phone with a computer screen in the background.
Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

Missing Author | May 6, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
Illustration of a person in a virtual meeting against a blue background
PR & Communications

Why You Should Put Internal Communications First During a Crisis

Michelle Garrett | May 5, 2020
political stand
PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

Meltwater | May 4, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
reputation management mind mapping with post its
PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
business man reading the newspaper
PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

Wendy Marx | May 1, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

Q&A: Communicating in times of crisis

Paul Westerink | Apr 6, 2020
PR & Communications

7 Ways to Maximize Digital PR

Dorothy Crenshaw | Apr 6, 2020
why now is the time to practice social listening
Marketing

Why Now Is the Time to Practice Social Listening

Khalipha Ntloko | Mar 26, 2020
spotify ai
Data Science

How AI helps Spotify win in the music streaming world

Ipshita Sen | Mar 25, 2020
PR & Communications

What Does PR Automation Mean for PR Pros?

Michelle Garrett | Mar 24, 2020
Finance
Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Leor Distenfeld | Mar 24, 2020
influencer management while working remotely from home
Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

Khalipha Ntloko | Mar 20, 2020
Data Visualization Designed for PR and Comms Professionals
Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Storie Ledger | Mar 18, 2020
Why AI-Powered Insights Are Important for Marketing in 2020
Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Khalipha Ntloko | Mar 18, 2020
Fjord product release
Company News

Fjord Product Announcement: Capturing More Content

Allison Smith | Mar 18, 2020
Back view of a brunette woman wearing an off-shoulder top
Marketing

Why Marketers and Comms Pros Get Their Customer Journeys Wrong

Erika Heald | Mar 16, 2020
content calendar laptop
Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

Hannah Curran | Mar 16, 2020
Editorial calendar illustration
PR & Communications

5 Editorial Calendar Content Types [infographic]

Antonija Božičković | Mar 16, 2020
Marketing

How Penshoppe Can Leverage Social Media Based on Data

Nurin Nazifa Bte Mohd Yusoff | Mar 12, 2020
Smartphone showcasing Instagram Stories
Marketing

The Complete Guide to Instagram Stories

Missing Author | Mar 11, 2020
social media
Marketing

Why Social Listening is Important at All Levels of Business

Becca Challis | Mar 11, 2020