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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Marketing

Key Takeaways from Meltwater Summit 2026: Day 1

Ann-Derrick Gaillot

May 6, 2026 • 7 min read

The substack logo against an orange stippled background

Marketing

What Is Substack Marketing? How Leading Brands Use It

Ann-Derrick Gaillot

May 4, 2026 • 10 min read

Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Marketing

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Anna Amarotti and Ann-Derrick Gaillot

Apr 17, 2026 • 44 min read

illustration of a megaphone and an AI bot icon representing AI in public relations

AI & Data Analytics

AI in Public Relations: 4 Ways PR Teams Gain Strategic Insight

Get the AI for PR & Comms Ebook

Chris Hanson

Apr 9, 2026 • 10 min read

illustration of an astronaut above a smartphone with marketing charts representing generative AI in market research

Generative Engine Optimization (GEO)

Generative AI in Market Research: Enhancing Insights and Decision-Making

Chris Hanson

Mar 27, 2026 • 14 min read

A pink gradient graphic titled “Leading AI Brand Visibility Scores” featuring a white airplane model on the left. On the right, Ryanair is shown with an 88% score and easyJet with an 87% score in large purple text.

Marketing

The European Airlines Dominating LLMs

Ann-Derrick Gaillot and Anna Amarotti

Mar 20, 2026 • 37 min read

Infographic titled “Leading AI Brand Visibility Scores.” A yellow travel suitcase decorated with a hat, sunglasses, passport, camera, airplane, and map sits beside ranking data showing Booking.com with a 55% AI brand visibility score and Expedia with 54%.

Generative Engine Optimization (GEO)

How Booking.com and Expedia Dominate AI Travel Recommendations

Free Download: Brand AI Visibility Guide

Anna Amarotti and Ann-Derrick Gaillot

Mar 13, 2026 • 7 min read

Image showing an AI robot next to a graph going up and to the right, with stars and a smiley face. There is a magnifying glass hovering over a check mark on a shield symbol. Blog post on AI in brand reputation management

Brand Management

AI in Brand Reputation Management: An Overview

Get the full Reputation Management Guide

Chris Hanson

Mar 13, 2026 • 13 min read

An AI robot, a loudhailer, and a marketing analytics chart

Generative Engine Optimization (GEO)

The LLM Revolution: Redefining Thought Leadership with PR

Free eBook Guide to Modern PR

Lance Concannon

Mar 5, 2026 • 18 min read

A laptop with a PR agency new-business pitch on its screen.

PR & Communications

How Agencies Pitch Faster - Mira Productivity Use Case

How PR agencies can pitch to win, with Meltwater Mira

Lance Concannon

Feb 27, 2026 • 12 min read

3D illustration of a laptop displaying a glowing brain on screen, next to social media icons with a magnifying glass, and financial growth symbols including a money bag, coins, bar chart, pie chart, and upward arrow.

Marketing

Digital 2026 Webinar Recap: 5 Key Takeaways on AI Usage, Brand Discovery, and Marketing Trends

Ann-Derrick Gaillot

Feb 19, 2026 • 9 min read

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Brand Management

Defining Brand Optimization: Strategy, Benefits & Impact

Chris Hanson

Feb 13, 2026 • 19 min read

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