The Meltwater Blog

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Green hearts float from a white turbine against hills of different shades of blue-green.

Company News

Joining Meltwater’s Global Green Council

Image showing desktop computer with illustrated gold coin, star, target symbol and ad creation screen under a magnifying glass. Digital Marketing definition and beginners guide blog post.

Marketing

What Is Digital Marketing? A Beginners Guide.

 Illustrated people are standing in three groups and talking, around some of them we can see a red rectangle

Marketing

Image Recognition Software (TOP Picks for 2022)

Blue play icon

Marketing

The Secrets of Successful Video Marketing

Image of large stacks of data. Big data management guide.

Data Science

What is Data Management? The Ultimate Guide

Illustration of different shapes and icons to demonstrate the Philippine media landscape

PR & Communications

Philippine Media Today: History, Definition, Types & Roles

3D illustration of blue headphones for social listening / social media monitoring

Marketing

The Ultimate Social Listening Guide - Never Miss a Social Mention

Illustration showing contact cards for multiple prospects on a laptop computer. Data management best practices blog post

Data Science

Best Practices for Customer Data Management (CDM)

Illustration of a data structure type with multiple data nodes. Introduction to fundamentals of data structure blog

Data Science

The Fundamentals of Data Structuring

Five illustrated people stand in a group connected by dotted lines and icons, for a blog about Meltwater and Twitter's new fashion report.

Marketing

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

A laptop with a pink colourful background

Marketing

Why Branding & Brand Management Are a Must-Have for Your Business

You see a photo of Facebook Like icons as the header image for our blog about Facebook Marketing Tips.

Marketing

5 Facebook Marketing Tips To Make Your Brand Successful

Desktop computer showing media intelligence dashboard

PR & Communications

5 Ways to Use Media Intelligence

Illustration of people building reports

Marketing

A Marketer’s Guide to Using Social Media for Lead Generation

Image of a bright pink clock with purple hands, on a light pink background. Best times to post on social media blog post

Marketing

Best Times to Post on Social Media in 2022 [Infographic]

Image of a content calendar with a clock and post copy symbol. Building an effective content strategy blog post

Marketing

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

Large pink 404 symbol with broken, unplugged cord. Don't make these common blogging mistakes!

Marketing

5 Blogging Mistakes That Make Your Readers Switch Off

B2B PR involves getting press, including news coverage on TV. That's why this image of a light green TV is being used for this blog on B2B PR strategies - TJ to update

PR & Communications

B2B PR Essentials and Tips

Laptop open to search bar, blog post on optimizing YouTube for SEO

Marketing

YouTube SEO Tips: How to Optimize Your Videos for Search

A pile of lightbulbs against a yellow background in this image for a blog about Meltwater's Devopsicon unconference.

Company News

Devopsicon 12, Meltwater's Beloved Unconference

This image for a blog about database normalization shows a screen displaying graphs and charts.

Data Science

An Introduction to Database Normalization

Notifications pop out of a smartphone screen in this graphic for a blog about user-generated content.

Marketing

UGC Guide: What is User-Generated Content?

A device screen floats against a blue background surrounded by speech bubbles and notification icons

PR & Communications

How to Conduct a Media Impact Analysis

A search bar, video, and other icons appear on a smartphone screen in this image for a blog about content marketing.

Marketing

What Is Content Marketing, and Why Is It King?

Looking for an alternative social media management solution? This image of a man holding a giant magnifying glass represents how monumental that search can feel. In this blog, we explore alternative social media solutions to Agorapulse.

Marketing

The Best Agorapulse Alternatives 2022

Green, blue, and purple gears float against a pink background in this image for a blog about marketing automation.

Marketing

The Guide To Marketing Automation

A rocket ship taking off from a laptop keyboard. This image is being used for a blog on how Business Intelligence can improve your corporate strategy.

Data Science

How Business Intelligence Can Fuel Your Efforts

Graphic of a credit card hovering near a smartphone with a receipt coming out of its screen

Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

brand tone of voice

Marketing

The Ultimate Guide To Finding Your Brand's Tone of Voice

Photo of a printed report

PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

Smartphone showcasing Instagram Stories

Marketing

The Complete Guide to Instagram Stories

The LinkedIn logo against a blue-grey background

Marketing

The Full Guide To LinkedIn Management: SSI, Posting & Showcase Pages

On a laptop display we see an envelope with a letter and a notification symbol, a man and a woman are looking at it.

Internal Communications – Key to a Successful Business & Happy Employees

Data Visualization Designed for PR and Comms Professionals

Data Science

Top 5 Data Visualization Tools of 2022 and beyond — And They’re Free

A person wearing a yellow glove holding a squeegee and wiping away a section of bubbles that are in the shape of a cloud. Today, most marketers store their customer data on a cloud-based software, which is why this image was selected for this blog by Meltwater on how to clean your cloud-based data.

Data Science

How to Use Data Cleansing & Data Enrichment to Improve Your CRM

AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.

Data Science

AI in Marketing: Why AI-Powered Insights Are Important for Marketing in 2022

An illustrated dashboard with icons like a piechart, person, and blog on the cartoon-like chart. This stylized version of a report is an example of a piece of B2B content marketing.

Marketing

Tips & Tricks for Better B2B Content Marketing

A blurry computer screen displaying the Facebook logo in the top-left corner

Marketing

A Guide to Creating a Facebook Business Page

Black and white image of a man sitting at a desk with a laptop

Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

neon lightning bolt

PR & Communications

Online Reputation Repair: Everything You Need to Know

mobile phone.

Marketing

The Best Content Marketing Tools for 2022

A graphic of a red-haired person stepping through purple and green plants while using binoculars for a blog about the best software alternatives to Birdeye.

Marketing

The Best Birdeye Alternatives 2022

A graph of stars set against a purple background. Giving something a 5-star review is an indication of quality and can boost a businesses reputation, which is why this image is being used for a blog on How a Business Can Create and Maintain a Good Reputation

PR & Communications

Business Reputation Management: How to Create and Maintain a Good Reputation

A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.

PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

A pie chart with a magnifying glass focused on a segment of the data. It's always important to analyze the trends and data around your industry, so in this blog, we dive into the top PR statistics for 2022.

PR & Communications

20 Most Important PR Statistics for 2022

Image of Netflix logo on black background

PR & Communications

5 Lessons From Netflix’s Public Affairs Strategy

An illustration of a man looking through a set of binoculars. The PR professional is searching for an alternative media monitoring tool to Cision.

Marketing

The Best Cision Alternatives 2022

A small red heart in the center of the image with several larger hearts behind it, like ripples in the water. This image is being used for a blog on The 8 Best Reputation Management Companies 2022

PR & Communications

The 8 Best (Online) Reputation Management Companies 2022

A 3D rendering of a megaphone laying on its side. A megaphone is used to disseminate a message to a large number of people and is often associated with public relations professionals, as they are trying to spread a message about their client's products or news to media outlets. That's why this image is being used as the header image for a blog on the 10 of the Best PR Campaigns of 2021

PR & Communications

10 of the Best PR Campaigns of 2021

Four puzzle pieces that are all connected, like the perfect team. This image is being used as the header image for a blog that describes How To Build An Effective Team.

Marketing

Teamwork Guide - How To Build An Effective Team

An illustration of a red traffic cone that has two white stripes on it. A traffic cone, like this, often acts as a warning signal, which it is being used as the header image for a blog on Barriers to Effective Communication & How to Overcome Them.

PR & Communications

Barriers to Effective Communication & How to Overcome Them

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Creating A Brand Story With The Art of Storytelling

A blue boxing glove against a solid pink background. This guide will help you understand the concept of Competitive intelligence and how CI can benefit your business so you can fight off the competition.

Data Science

Competitive Intelligence: Always Know What Your Competitors Are Up To

A computer screen with 3D charts coming out

Marketing

Increase your Social ROI with Consumer Insights

Pink old fashioned movie camera on light pink background. 50 video ideas for brands

Marketing

50 Delightfully Simple Video Content Ideas for Your Online Business

An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

PR & Communications

The Best Online Reputation Management Services & Software 2022

TJ to Update - Communication bubbles.

PR & Communications

The Best Communication Channels for Businesses

A 3D rendering of four sets of stairs that all meet to form a platform. This image is being used on a blog that describes the steps involved in building brand equity.

Marketing

Brand Equity: What it is and how to build it

Night time picture Times Square, New York

Marketing

A Quick Dive into Co-Branding

Two chat bubbles (one orange and one blue) are floating in the center of the image. Maintaining open lines of communication is essential for businesses to operate smoothly. This blog explains the importance of internal communications for businesses and the various tactics companies can use to ensure information is following throughout departments.

PR & Communications

How to Build an Internal Communication Strategy for Your Businesses

A group of six small pink pencils and a large red pencil with a lightbulb on top of it. This image describes the process a writer or marketer may go through when developing content marketing ideas.

Marketing

How to Come Up with Ideas for Content Creation

A giant letter "T" with various icons and widgets hovering around it, like a pencil, a pie chart, and a graph. These icons that are involved in the editing of the letter "T" are part of the design process a designer might undergo in a brand management exercise to ensure that the size, color, and style of the letter "T" match the brand's guidelines.

Marketing

What is Brand Asset Management and How to Leverage It?

This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Product Branding: Definition, Examples and Strategy

A stylized illustration of a landing page with a magnifying glass hovering over the page's search results looking for qualified marketing leads. Lead generation is a process that requires analyzing who is engaging with you marketing campaigns, emails, and ads in great detail.

Marketing

A Marketer's Guide to Lead Generation (New Tips & Strategies)

An image of a computer screen that displays a series of KPIs that can be used to conduct a competitor analysis

Marketing

How To Perform A Competitor Analysis

This blog on leveraging the marketing funnel explains how marketing teams can use various marketing tactics to bring people into their funnel and move them through the journey to the point of purchase. This image of a light green funnel with a drop of liquid falling from the end of it visually describes that customer journey.

Marketing

Guide To Leveraging the Marketing Funnel

Light pink notebook on yellow background. 10 steps to writing a communication plan blog post

PR & Communications

How to Write a Communication Plan

A set of blocks: two large yellow cubes and a smaller pink cube. The pink cube clearly stands out from the other yellow cubes, which makes this image the perfect fit for our blog on brand extensions and how to include them in your strategy.

Marketing

What is Brand Extension And How To Include It Into Your Strategy?

Building a brand strategy framework takes finesse and balance, which is why this image of an orange sphere balanced atop a teal prism is a fitting metaphor for the skill required in assembling a brand strategy.

Marketing

The Ultimate Brand Strategy Framework

A podium with three different shapes set atop: a sphere, a cone and a square. The different shapes represent the different types of customers explained in this blog.

Marketing

The 6 Most Common Types of Customers & How To Approach Them

A blue phone, which you may use to call a friend to engage in referral marketing by calling a friend to tell them about a product or service, set against a red background.

Marketing

The Ultimate Guide to Referral Marketing

A white ladder placed against a light blue wall that is leading up to a window that is a giant orange circle. The abstract image feels aspirational, like the idea of a positive employer brand image that employees and companies strive for

Marketing

Employer Branding vs. Employee Branding: Definition, Differences & Examples

The judgement is in on your PR reputation! A green cartoon gavel is pictured being stuck down against a green backdrop

Marketing

Reputation PR: Definition, Strategies & Examples

A yellow staircase missing a section in the middle, presenting a challenge to anyone who would dare try to get to the other side. This image is being used as the thumbnail for a blog post explaining the top social media challenges of the past several years.

PR & Communications

How Social Media Challenges Become Wildly Successful

A white alarm clock is floating in the air because it is ringing so hard. This alarm clock was set to go off to remind us of the importance of real-time marketing in our strategies.

Marketing

Real-Time Marketing: Definition & Examples

hand creating a heart shape against a pink background

PR & Communications

Brand Advocacy: What It Is And Why It Is Important For PR

An illustration of a computer with several charts on the screen, which are similar to the dashboards visible in a customer relationship management (CRM) system.

Marketing

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

A group of people sitting around a classroom in a circle learning about Meltwater Academy, Meltwater's online training program that offers free courses in PR, social media, and marketing.

Company News

Update Your Skills Through Meltwater Academy

A blue trophy, like the one you might win if Facebook or Twitter gave out an award for the best social media marketing campaign, is set against a blue background.

Marketing

How to Create a Successful Marketing Campaign

An illustration of a computer with graphs that are popping out of the computer's screen. The graphs resemble the type of information that a b2b marketer may be analyzing when preparing a marketing strategy.

Marketing

What is B2B Marketing and B2B Sales?

A model of the human brain that is blue set against a blue background. We think (get it) was the perfect choice for our blog on market intelligence.

Marketing

Market Intelligence 101: What It Is & How To Use It

A solid yellow background with a tablet in the center. The tablet had various objects on top of it, such as a megaphone, magnifying glass, clipboard, and large bar chart. The objects could all be used by marketers analyzing big data to put together a data-driven marketing campaign.

Marketing

How Data-Driven Marketing Campaigns Work

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

A 4-piece puzzle in the shape of a square with one corner not yet connected on a blue background. This image is being used a thumbnail for a blog onmarketing segementation

Marketing

Marketing Segmentation & Personas - Ultimate Guide

Two grey mail boxes on a city sidewalk. This image is being used as a thumbnail for a blog on direct marketing.

Marketing

What You Need to Know About Direct Marketing

Image of a datastream as the header for our blog about APIs

Data Science

The Value of API and Analysing Different Data Types

Green old fashioned telephone. Header image for blog post: why word of mouth marketing is important.

Marketing

Why is Word-of-Mouth Marketing so Important?

How CPG Brands in MENA Can Benefit From Digital Marketing - Meltwater Blog

Marketing

How CPG Brands in MENA Can Benefit From Digital Marketing

A runner setting up to start a race, like a marketer getting ready to boosting organic Facebook reach

How to Boost Facebook Reach

A group of different colored strings that are tied together in a knot. This image is being used as the hero image on a blog about reputation management.

PR & Communications

How To Create A Reputation Management Policy & Strategy

Two women seated at desks working on their respective laptops

PR & Communications

What is the Difference Between Marketing and PR?

A women planning out a strategy on a piece of paper

PR & Communications

7 Step Guide: How to Create & Implement A PR Campaign

Neon heart

PR & Communications

Why Personal Reputation Management Is the Key for Your Success

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

Event Marketing Strategies and Best Practices

Two people standing in front of a board brainstorming

PR & Communications

PR strategies ahead of an uncertain 2021

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

apple icon for marketing trends in 2020

Marketing

5 Things to Learn from Apple's Marketing Strategy

Coworkers looking and pointing at a laptop on a desk

Marketing

Lead Generation: The Smart Marketer’s Secret Weapon