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The Meltwater Blog

Strategy

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Topics

API
Data Science

The Value of API and Analysing Different Data Types

Perri Robinson | Jul 2, 2020
Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

David Yuan | Jun 12, 2020
Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights
Marketing

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Perri Robinson | Jun 11, 2020
The Power of Audience Insight
Marketing

The Power of Audience Insight

Wesley Mathew | Jun 10, 2020
Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Allison Smith | Jun 2, 2020
research tool
Marketing

How to Use Meltwater As a Research Tool

Becca Challis | May 26, 2020
Marketing

What Is Purpose-Driven Marketing and How It Can Make You More Competitive

John Boitnott | May 26, 2020
media mention
PR & Communications

How to Ensure You Never Miss a Media Mention

Perri Robinson | May 22, 2020
eng-0404-Transforming PR Campaign Management
PR & Communications

Transforming PR Campaign Management

Perri Robinson | May 22, 2020
How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

Perri Robinson | May 21, 2020
eng-0303-digital transformation strategy
Data Science

How to Kick Start a Digital Transformation Strategy

Perri Robinson | May 20, 2020
eng-0505-blog-Analysing the Online Customer Journey
Marketing

Analysing the Online Customer Journey

Perri Robinson | May 19, 2020
digital city
Data Science

Why your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Perri Robinson | May 19, 2020
horsehoe
Marketing

Calls to Action: 50 That Sell and 10 That Repel

Wesley Mathew | May 19, 2020
Optimize Supply Chain Risk Management with Media Intelligence
Data Science

Optimize Supply Chain Risk Management with Media Intelligence

Perri Robinson | May 18, 2020
woman sitting in front of computer
Marketing

Creative Ways to Use Social Listening Tools

Meltwater | May 18, 2020
woman looking at her phone smiling
Marketing

Why Micro Influencers Matter

Meltwater | May 18, 2020
PR campaign inspo
PR & Communications

Top 5 PR Campaigns of 2019

Michelle Garrett | May 14, 2020
business man suit
Marketing

Why is Reputation Important?

Meltwater | May 13, 2020
Marketing

Media Monitoring Software for Wales – Manage & Connect with Your Welsh Audience

Wesley Mathew | May 12, 2020
brand strategy chess board
Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

Perri Robinson | May 10, 2020
Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

Missing Author | May 6, 2020
PR agency working laptop hand gesture
PR & Communications

Best Practices for Working with a PR Agency

Meltwater | May 6, 2020
PR & Communications

Why You Should Put Internal Communications First During a Crisis

Michelle Garrett | May 5, 2020
political stand
PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

Meltwater | May 4, 2020
semantic seo google search engine
PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

Ivan Kreimer | May 3, 2020
reputation management mind mapping with post its
PR & Communications

Online Reputation Management: The Basics

Meltwater | May 3, 2020
Marketing

9 Keys to an Effective Content Marketing Strategy

Meltwater | May 1, 2020
business man reading the newspaper
PR & Communications

B2B PR Tips: How to Leverage Earned, Owned, Paid, and Shared Media for Lead Generation

Wendy Marx | May 1, 2020
event networking
PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

Meltwater | Apr 13, 2020
PR & Communications

7 Ways to Maximize Digital PR

Dorothy Crenshaw | Apr 6, 2020
PR & Communications

Q&A: Communicating in times of crisis

Paul Westerink | Apr 6, 2020
why now is the time to practice social listening
Marketing

Why Now Is the Time to Practice Social Listening

Khalipha Ntloko | Mar 26, 2020
spotify ai
Data Science

How AI helps Spotify win in the music streaming world

Ipshita Sen | Mar 25, 2020
PR & Communications

What Does PR Automation Mean for PR Pros?

Michelle Garrett | Mar 24, 2020
Finance
Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Leor Distenfeld | Mar 24, 2020
influencer management while working remotely from home
Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

Khalipha Ntloko | Mar 20, 2020
Data Visualization Designed for PR and Comms Professionals
Data Science

Top 5 Data Visualization Tools of 2020 and beyond — And They’re Free

Storie Ledger | Mar 18, 2020
Fjord product release
Company News

Fjord Product Announcement: Capturing More Content

Allison Smith | Mar 18, 2020
Why AI-Powered Insights Are Important for Marketing in 2020
Data Science

Why AI-Powered Insights Are Important for Marketing in 2020

Khalipha Ntloko | Mar 18, 2020
content calendar laptop
Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content

Hannah Curran | Mar 16, 2020
Marketing

Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Erika Heald | Mar 16, 2020
Editorial calendar illustration
PR & Communications

5 Content Types You Have To Include In Your Editorial Calendar [Infographic]

Antonija Božičković | Mar 16, 2020
Marketing

To Be Successful on Instagram, You Need Two Things

Philippa Dods | Mar 13, 2020
Marketing

How Penshoppe Can Leverage Social Media Based on Data

Nurin Nazifa Bte Mohd Yusoff | Mar 12, 2020
Instagram stories social influencers
PR & Communications

The Complete Guide: The Role of Instagram Stories in Social Influencer Marketing

Paul-Louis Valat | Mar 11, 2020
social media
Marketing

Why Social Listening is Important at All Levels of Business

Becca Challis | Mar 11, 2020
Marketing

Retaining Customers in the Age of Dying Brand Loyalty

Jana Barrett | Mar 10, 2020
social media guidelines
PR & Communications

Guide: Create Staff Brand Ambassadors With Social Media Guidelines

Hannah Williams | Mar 10, 2020
Instagram stories
Marketing

Why and How Brands Can Use Instagram Stories

Bryan Kramer | Mar 8, 2020
Communication Plan
PR & Communications

How to Write a Communication Plan

Sarah Mai | Mar 8, 2020
Data driven marketing customer insight
Marketing

5 Ways to Understand Customer Behaviour Through Data-Driven Marketing

Perri Robinson | Mar 8, 2020
Data Science

Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook

Anna Laurila | Mar 8, 2020
Getting PR Traction with Facebook Distribution of Press Releases

10 Easy Ways to Expand Your Facebook Reach

Robert Rydefalk | Mar 6, 2020
Marketing

Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Erika Heald | Mar 6, 2020
Nurturing media relations seeds
PR & Communications

PR Pros: 10 Strategies To Improve Your PR (Without Chasing Media Coverage)

Anna Lebedeva | Mar 6, 2020
The hunt for alternative data in the finance industry
Data Science

The hunt for alternative data in the finance industry

Leor Distenfeld | Mar 6, 2020
brand equity
Marketing

Create Value in Business: 3 Steps for Building Brand Equity

Perri Robinson | Mar 6, 2020
Data Science

Netflix: Data-driven decision-making

Thea Sokolowski | Mar 6, 2020
content calendar laptop
Marketing

Content Syndication: 9 Tools and Strategies to Try Today to Drive Major Content Success

Aaron Agius | Mar 6, 2020
Marketing

Infographic: Supercharge Your Marketing with Statistics

Jack Flynn | Mar 5, 2020
PR & Communications

How to Use Black Friday to Your Business’ Advantage

Missing Author | Mar 5, 2020
how to Measure PR ROI- Align KPIs to Business Goals
PR & Communications

How to Measure PR ROI: Align KPIs to Business Goals

Erika Heald | Mar 5, 2020
8 Successful Communication Strategies for the Higher Education Sector
PR & Communications

8 Successful Communication Strategies for the Higher Education Sector

Munira Koshen | Mar 5, 2020
successful social media strategy flirting peacock
PR & Communications

The Secret to a Successful Social Media Strategy? Flirting!

Perri Robinson | Mar 4, 2020
PR & Communications

50 Metrics to Measure Your Content Marketing Campaign

Jayson DeMers | Mar 4, 2020
History of PR
PR & Communications

The History of Public Relations

Meltwater | Mar 4, 2020
Brand love - pr - brand advocacy
PR & Communications

How PR Impacts and Benefits from Brand Advocacy

Marc Cowlin | Mar 4, 2020
product launch
Marketing

The Ins and Outs of PR for Product Launches

Michelle Garrett | Mar 4, 2020
Creating a Flexible Brand Voice That Still Maintains Global Consistency
Marketing

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Erika Heald | Mar 4, 2020
Top PR campaigns
PR & Communications

The Top 5 PR Campaigns of 2018

Michelle Garrett | Mar 4, 2020
Executive decision making - taking control of the conversation
PR & Communications

PR Tips: Taking Control of the Conversation in a Digital World

Jeff Bullas | Mar 4, 2020
maintain brand consistency
Marketing

4 Traits of the Modern Marketer

Corey McCarren | Mar 4, 2020
content marketing trends
Marketing

Top Content Marketing Trends You Need to Know for 2019

Leigh Andrews | Mar 4, 2020
3 Easy Steps to Using Facebook Interest Lists for Business
PR & Communications

3 Easy Steps to Using Facebook Interest Lists for Business

Robert Rydefalk | Mar 3, 2020
brand credibility
Marketing

4 Steps Towards Building Brand Credibility

Perri Robinson | Mar 3, 2020
supply chain risk mitigation
Data Science

How to Use AI and Data for Supply Chain Risk

Sam Jenks | Mar 3, 2020
77 Digital Marketing Terms and Stats for Business Professionals
Marketing

77 Digital Marketing Terms and Stats for Business Professionals

Amber Kemmis | Mar 2, 2020
PR & Communications

How a Business Can Create and Maintain a Good Reputation

Cormac Reynolds | Mar 2, 2020
Executive decision making
PR & Communications

5 Ways to Use Media Intelligence

Hannah Williams | Mar 2, 2020
PR & Communications

5 Reasons Why Listening to Your PR Team Could Save Your Company’s Image

David Wither | Mar 2, 2020
Reporting
Marketing

Showing Off Results: How to Generate the Right Marketing KPI Reports

Brendon Ritz | Mar 2, 2020
PR budget
PR & Communications

Making a Case for More PR Budget

Michelle Garrett | Mar 2, 2020
Making social everyone's business illustrated banner
PR & Communications

Crossfunctionality: Making Social Important Across Your Business

Karen Uyenco | Mar 1, 2020
PR & Communications

Why Every Business Needs PR While They Grow

Michelle Garrett | Mar 1, 2020
Social media challenge
PR & Communications

The 7 Principles of Wildly Successful Social Media Challenges

Wesley Mathew | Mar 1, 2020
Mobile first
Marketing

What Do We Actually Mean by ‘Mobile First’?

Jalda Otto | Mar 1, 2020
content visibility planets illustration
PR & Communications

10 Ways to Increase the Visibility of Your Online Content

Perri Robinson | Mar 1, 2020
PR & Communications

Managing Brand Reputation in an Online World

James Coleman | Feb 27, 2020
content calendar laptop
Marketing

8 Extra To-Dos for Better Content Distribution

Brittany Berger | Feb 26, 2020
pr strategy marketing strategy new year
Marketing

How to Create an Effective PR and Marketing Strategy for the New Year

Emily Sidley | Feb 24, 2020
Brand promotion - social media
Marketing

Driving Brand Promotion through Social Media

Olivia Ryan | Feb 20, 2020
burning newspaper
PR & Communications

5 Ways to Battle Fake News and Maintain Brand Integrity

Meltwater | Feb 18, 2020
B2B content marketing strategy
Marketing

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Wendy Marx | Feb 18, 2020
Marketing

3 Tips for Scaling Social Media Processes

Erika Heald | Feb 18, 2020
b2b social media
PR & Communications

A Beginners Guide to Social Media for B2B Marketing Pros

Meltwater | Feb 18, 2020
Data Science

Competitive Intelligence: How to Perform a Competitive Analysis

Meltwater | Feb 18, 2020
PR & Communications

5 Things a Successful Marketing Manager Does Every Morning

Meltwater | Feb 16, 2020
Starting a trend illustration
PR & Communications

Start a Trend with This Essential Ingredient

Janna Stark | Feb 16, 2020
Social Media Listening Tools trend-spotting
Marketing

How Social Media Listening Tools Are a Trend Forecaster’s Best Friend

James Coleman | Feb 14, 2020