The Meltwater Blog

Illustration of two people talking with different colored speech bubbles and a lightbulb in between them. Creating a PR strategy for 2023 blog post.

How to Create a PR Strategy in 2023

Editor's Pick

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The Top 21 Social Media Monitoring Tools for 2023

Popular

Three circular objects, increasing in size. Ultimate 2023 guide to social media image sizes

Full Guide to Social Media Image Sizes for 2023

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

10 Examples of Effective Press Releases [+ Free Template]

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7 of the Best Social Media Marketing Examples in 2021

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Marketing

How Do You Measure the ROI of Influencer Marketing?

Three cartoon renderings of credit cards in pink, orange and yellow on a solid purple background. If your influencer marketing campaign is successful, then your customers are likely to pull out their credit cards for real.

Marketing

The Definitive Guide to Influencer Marketing

Image showing a large yellow star in the middle of a gold medal, on a light gold background. Blog post for the best 13 influencer marketing platforms.

Marketing

The 13 Best Influencer Marketing Platforms, Tools & Software 2023

Marketing

The Best Influencer Management Platforms & Tools [2023]

Marketing

The Top 10 South African TikTokers 2022

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Marketing

What Is Marketing & Why Your Business Can't Do Without It

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Marketing

The Most Important Influencer Marketing Statistics for 2023

3d Illustration of fitness equipment and the South African flag to display the list of top South African fitness influencers

Marketing

Top South African Fitness & Sports Influencers

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Marketing

How Will Leading Agencies Use Meltwater In 2023?

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Marketing

The Top 10 South African Instagram Influencers

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Marketing

List Of The Top South African Fashion Influencers

A series of shapes moving along the ground in what looks to be a race. Behind each shape is a white trail, giving the appearance of movement. This image is being used as the header image for a blog on How to Build a Successful Influencer Strategy because, like a race, many companies are competing with one another for the most likes, traffic, and engagement on social media.

Marketing

How to Build a Successful Influencer Marketing Strategy

Illustration of a phone on a light green background with like, comment, and email symbols. Finding the best influencers blog post

Marketing

How to Find the Right Influencers to Partner with Your Brand

Marketing

4 Rules of Engagement for Influencer Marketing

3D Illustration of a megaphone and social icons as the title image for the top Australian influencers

Marketing

Top Australian (Instagram) Influencers [2022]

Marketing

Using TikTok for Your Influencer Marketing Strategy

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Marketing

The Top 5 TikTok Influencers in the Philippines

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PR & Communications

How to Pitch Your Press Release to Journalists

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PR & Communications

Best Press Release Distribution Companies in Australia

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Marketing

Fake Instagram & Twitter: What You Need to Know About Fake Followers

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Marketing

The Complete Guide to Instagram Stories

A picture of an influencer in a mobile phone and other influencers liking his content

Marketing

How to Use an Influencer Marketing Hub

Cartoon image of clipboard with checklist and pencil against a pink background. Main image for blog post on creating a media database for maximum PR ROI

PR & Communications

Media Contacts & Database: How to Create A List Of Journalists

Marketing

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

Marketing

What Are Brand Ambassadors and Why Are They Important?

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Marketing

The Rise of Influencer Marketing in the UAE and Saudi Arabia

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Marketing

The Rise of Converged Media [Expert Interviews]

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Marketing

Why Your Idea of Influencer Marketing is Outdated

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Marketing

How to Build an Influencer Strategy for Social Enterprises

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PR & Communications

Artificial Intelligence in PR: Where We Are and Where We're Headed

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

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Marketing

4 Brands Getting Content Marketing Right

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PR & Communications

Boost your Media Coverage? Ideas for Creating News Stories Journalists Will Love

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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7 Ways You Can Do Better at Recognizing Your Influencers

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PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

influencer management while working remotely from home

Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

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PR & Communications

The Art of Asking for Important Introductions

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

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Marketing

How Nonprofits Can Identify and Work with Influencers

9 Elements Successful Influencer Marketing Agreements Contain2

Marketing

9 Elements Successful Influencer Marketing Agreements Contain

Marketing

Top CEO Social Feeds: How to Keep Your Brand on Top

5 fashion brands using social media

Marketing

5 Types of Instagram Influencers You’ve Definitely Seen Before

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PR & Communications

Influential Futurists, Analysts, and Forecasters to Follow

3 things to learn from beyonce's marketing strategy

Marketing

3 Things to Learn from Beyonce’s #adidasxIVYPARK Marketing Strategy

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Data Science

The Ins-And-Outs of LinkedIn Influence

Two women, one with a handbag both wearing patterned clothing.

Marketing

Influencer Marketing 2020: Everything You Need To Know

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Marketing

6 Brands Winning at User-Generated Content

Marketing

New Retail: The Best of Both (Physical and Digital) Worlds

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Marketing

The Power of Influencer Marketing: Fyre Festival Case Study

Instagram stories social influencers

Marketing

How Key Influencers Can Help You During Crisis Communications

Marketing

3 Simple Ways the Australian Superannuation Industry Engages Brand Influencers on Social

Marketing

How to Leverage Instagram for your Business in South Africa

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