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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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Influencer Marketing

Scaling Your Influencer Outreach Without Compromising Quality

Mark Jackson

May 15, 2026 • 11 min read

Influencer Marketing

Introducing Verified YouTube Data in Meltwater Influencer Marketing

Neil Brennan

Apr 22, 2026 • 6 min read

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

Ann-Derrick Gaillot and Anna Amarotti

Apr 21, 2026 • 27 min read

3D Illustration of icons on how to track Instagram Stories

Social Listening

How to Track Influencers Instagram Stories

Learn more in our ebook: Influencer Marketing Guide

Mark Jackson

Apr 7, 2026 • 3 min read

Meltwater Influencer Marketing screenshot displayed on a laptop.

Influencer Marketing

Top 10 Influencity Alternatives for Influencer Discovery in 2026

Free eBook download Ultimate Guide to Influencer Marketing

Chris Hanson

Mar 25, 2026 • 14 min read

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Influencer Marketing

Top 10 Tapfiliate Alternatives 2026: A Comprehensive Guide

Chris Hanson

Mar 13, 2026 • 14 min read

A laptop with a Meltwater's Influencer Marketing platform displayed on the screen.

Influencer Marketing

5 Best Influencer Search Tools to Prove ROI & Win Budget in 2026

Mar 6, 2026 • 14 min read

3D illustration of a purple laptop showcasing the Meltwater platform’s brand campaign management dashboard, including influencer content previews, messaging tools, and a video call window on screen.

Influencer Marketing

Top Upfluence Alternatives for Influencer Marketing in 2026

Chris Hanson

Feb 27, 2026 • 9 min read

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Digital Marketing & PR Tools

The Definitive 2026 Guide to GRIN Alternatives for Marketers

What are the best GRIN alternatives? Explore further: Best Influencer Marketing Platforms for 2026

Chris Hanson

Feb 25, 2026 • 15 min read

Floating silver laptop against a purple gradient background displaying an influencer analytics dashboard with profile overview, engagement metrics, true reach, total followers, and campaign insights.

Influencer Marketing

Top CreatorIQ Alternatives for Influencer Marketing Teams

Chris Hanson

Feb 25, 2026 • 10 min read

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Influencer Marketing

Top Traackr Alternatives for Influencer Marketing 2026

What are good Traackr alternatives?

Chris Hanson

Feb 24, 2026 • 14 min read

3D illustration of a checklist for an influencer briefing template

Influencer Marketing

How to Write an Influencer Brief [+ Free Template]

Take a deep dive into influencer marketing with our companion ebook: Ultimate Guide to Influencer Marketing

Elise Yu

Feb 20, 2026 • 9 min read

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