Skip to content
logo

The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

Read more

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Read more

Latest posts

A teal image showing a large floating globe in the center, surrounded by various media intelligence icons like a journalist profile, bar graph, and magnifying glass.

AI & Data Analytics

Media Intelligence: Definition and Use Cases

What is media intelligence, and how does it differ from media monitoring? Get the definition, key use cases, and what to look for in a platform.

Chris Hanson

Sep 22, 2026 • 12 min read

PR & Communications

PR Crisis Management: 10 Steps to Protect Your Brand

Download the 2026 State of PR Report

Chris Hanson

Sep 22, 2026 • 11 min read

Stat card: study abroad agents and advisory sites supplied 67.6% of citations in AI answers about Australian universities.

Generative Engine Optimization (GEO)

How Australian Universities Perform in AI Search Across Seven Markets

An analysis of university recommendations, model behaviour and citation sources across nine LLMs and seven markets: Australia, China, India, Indonesia, Malaysia, the United States and Vietnam.

Samantha Tanizar

Sep 21, 2026 • 13 min read

A bright purple and pink image with floating orbs, a bar graph, and a profile card for an influencer.

Influencer Marketing

What Is an Influencer? Definition & Guide

Neil Brennan

Sep 21, 2026 • 12 min read

Digital Marketing & PR Tools

Top 10 Influencer Marketing Platforms for 2026 (Compared)

Neil Brennan

Sep 21, 2026 • 15 min read

Bright pink and orange ombre colored image with a large three dimensional transparent cube in the center. Inside the cube are various brand management symbols like a star, crown, and graph

Digital Marketing & PR Tools

8 Best Brand Management Tools & Software in 2026

Compare the best brand management software for 2026, including Meltwater, Brandwatch, Frontify, Bynder, Sprout Social, and more.

Chris Hanson

Sep 18, 2026 • 12 min read

A teal image with a large smart phone screen in middle. Inside the screen is an influencer with a megaphone and there are several marketing and social media symbols floating near the screen.

Influencer Marketing

11 Examples of the Best Influencer Marketing Campaigns

See how 11 brands are using creator partnerships to build reach, engagement, and action — and what marketers can learn from their tactics.

Neil Brennan

Sep 17, 2026 • 18 min read

A glowy teal image with a large profile view of person from the neck up in the center. There is a star in the center of the persons head and it is surrounded by various awareness icons and symbols like a heart, megaphone, and bar graph. The image represents brand awareness.

Brand Management

The Ultimate Brand Awareness Guide 2026

Learn how to build lasting brand awareness, measure what’s actually sticking with your audience, and stay memorable across an increasingly complex media landscape.

Chris Hanson

Sep 16, 2026 • 16 min read

A dark purple image with a shield in a floating transparent orb on a pedestal, surrounded by graphs and other brand management symbols

Digital Marketing & PR Tools

The 5 Best Brand Monitoring Tools 2026

Compare the top brand monitoring tools for this year and beyond. Discover the key features to look for to help you make the right choice for your brand.

Chris Hanson

Sep 15, 2026 • 12 min read

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

A dark purple glowy image with a large magnifying glass in the center, hovering over social media symbols like a heart, thumbs up, and speech bubble. Surrounding the magnifying glass are other symbols to represent social media monitoring, like various graphs, and social media site logos.

Social Listening

What Is Social Media Monitoring And How Does It Work?

Learn what social media monitoring is, why it matters, and how to turn signals into action with Meltwater.

Chris Hanson

Sep 11, 2026 • 16 min read

A btight orange and pink image with a crossroads sign inside a transparent orb in the center, with two paths going in different directions leading toward the orb.

Digital Marketing & PR Tools

Meltwater vs Muck Rack: Media Database & PR Platform

An honest comparison of media databases, journalist outreach, and AI visibility for PR teams choosing a platform.

Chris Hanson

Sep 11, 2026 • 9 min read

Browse by topics

Generative Engine Optimization (GEO)

Media Monitoring

Social Listening

Reputation Management

Brand Management

Competitive Intelligence

Customer Journey

AI & Data Analytics

PR & Communications

Internal Communication

Content Marketing

Influencer Marketing

Marketing

Social Media Management

Social Media Marketing

Digital Marketing & PR Tools

Browse by network

Facebook Blog

Instagram Blog

LinkedIn Blog

TikTok Blog

X/Twitter Blog

YouTube Blog

Start making decisions with confidence.

See how one platform can power every decision across PR, communications, and marketing.

Loading...