The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Trust in the Age of AI: What Consumers Really Think About AI Generated Content
Lance Concannon
2026-04-273 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Generative Engine Optimization (GEO)
The Uncanny Valley of AI Writing: Why AI Content Breaks Trust
AI writing can be logically structured and technically accurate while still feeling emotionally flat. Here's why, how to recognize it, and how to correct it. Read the Public Perception of AI report
Marketing
Who Won World Cup Marketing Before Kickoff?
Learn how to turn global cultural moments into marketing opportunities. See Meltwater in Action
PR & Communications
8 Lessons on Crisis Comms from Meltwater Summit 2026
How Modern Brands Can Detect, Navigate, and Defuse Reputation Risks
Marketing
How Reddit, X, and Pinterest Are Shaping Completely Different GLP-1 Conversations
Detect emerging cultural narratives and tap into long-term consumer behavior trends with real-time intelligence. Take a social listening product tour
Digital Marketing & PR Tools
Best Social Media Analytics Tools & Software 2025
Customer Journey
How to Conduct a Consumer Trends Analysis (Guide)
How to conduct a consumer trends analysis using research frameworks, consumer intelligence tools, and cross-channel data collection methods.
PR & Communications
Five Things we Learned About AI-Era PR and Communications at Meltwater Summit 2026
Discover five key insights from Meltwater Summit 2026 on how AI is transforming PR, communications, brand visibility, reputation, and strategy.
Digital Marketing & PR Tools
Top Consumer Insights Tools & Companies 2026
The best consumer insights tools help brands understand their customers by analyzing real-time conversations, trends, and behaviors.
Generative Engine Optimization (GEO)
How Digital PR Affects AI Visibility and Search Outcomes
Earned coverage now has two jobs: driving search visibility and giving AI tools context on how to describe your brand from credible third parties. Get the Earned Media for GEO Guide
Generative Engine Optimization (GEO)
AI Search Visibility Report: Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility
We used Meltwater GenAI Lens to track monthly changes in LLM citations between March and April 2026
Generative Engine Optimization (GEO)
Grok Brand Monitoring: A Step-by-Step Guide to Tracking Brand Mentions
Learn how to track your brand in Grok. Methods, metrics, and tools to measure and improve AI visibility.
Influencer Marketing
How to Build and Scale Your Enterprise Influencer Marketing Program
Build and scale an enterprise influencer marketing program without losing control of brand safety. eBook: Ultimate Guide to Influencer Marketing
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