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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

A bright pink reflective magnifying glass or search icon on a dark pink background. The magnifying glass is also reflected in the floor. Blog post image for The Citation Layer: Why Specific UGC Wins in AI Answers

Generative Engine Optimization (GEO)

The Citation Layer: Why Specific UGC Wins in AI Answers

See where & how your brand is cited

Chris Hanson

May 27, 2026 • 10 min read

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Content Marketing

Balancing Authenticity in the Age of Automation

New report: Public Perception of Generative AI

Chris Hanson

May 27, 2026 • 10 min read

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Marketing

Why 2026 Is the Year of “Maxxing”

Ann-Derrick Gaillot and Anna Amarotti

May 27, 2026 • 10 min read

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Digital Marketing & PR Tools

The Best Content Marketing Tools for 2026

Content marketing tools help brands plan, create, optimize, distribute, and measure content more efficiently. See the best options! Additional resource: Content Marketing Guide

Chris Hanson

May 26, 2026 • 10 min read

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Generative Engine Optimization (GEO)

DeepSeek Brand Monitoring: Tools and Methods

Learn how to track your brand in DeepSeek. Discover methods, metrics, and tools to measure and improve AI visibility.

Chris Hanson

May 22, 2026 • 11 min read

Graphic featuring a large magenta “93%” centered on a light gray background, with a lighter mirrored version of the number behind it for a layered effect. Below the percentage, bold black text reads: “Stanford’s AI visibility for ‘best university alumni networks’.”

Generative Engine Optimization (GEO)

AI Visibility in Higher Education Recommendations

See how your brand performs in LLMs

Anna Amarotti and Ann-Derrick Gaillot

May 22, 2026 • 14 min read

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Reputation Management

Brand Reputation Protection: Strategies & Tools

Learn effective brand reputation protection strategies and tools to monitor risk, manage crises, and safeguard your brand. Full Reputation Management Guide

Chris Hanson

May 21, 2026 • 9 min read

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Reputation Management

How to Create a Crisis Communication Plan (Step-by-Step)

Without a crisis comms plan, teams scramble. That internal confusion can easily spill into public view. Here's how to present a united front. Further reading: How to Manage a PR Crisis

Chris Hanson

May 21, 2026 • 13 min read

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Influencer Marketing

How to Use an Influencer Marketing Hub

Meltwater

May 21, 2026 • 12 min read

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Social Listening

Top 10 YouTube Monitoring and Analytics Tools

The strongest monitoring platforms reveal trends early enough for teams to respond and course correct.

Chris Hanson

May 19, 2026 • 14 min read

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Social Media Management

Best Twitter Monitoring Tools for Tracking Brand Mentions

X monitoring tools have become strategically important for maintaining competitive advantage. See the best platforms.

Chris Hanson

May 19, 2026 • 13 min read

An image showing two light teal hashtag symbols on a gradient background of blue purple and pink. Hashtag tracking tools blog post main image

Social Listening

10 Most Effective Hashtag Tracking Tools

Browse the tools you need to read hashtag signals and how to use hastags effectively. Ebook: Social Listening Guide

Chris Hanson

May 19, 2026 • 17 min read

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