The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
PR and Communications
Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign
Jenny Force
2026-10-123 min read
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
Latest posts
Marketing
Black Friday 2026: Big deals, small creators, and the “should I wait?” dilemma
Meltwater’s early Black Friday analysis reveals the retailers, categories, and creators getting attention before the shopping weekend begins.
Social Media Marketing
Internet and Social Media Statistics in the U.S. for 2027
Explore the latest data on how Americans use the internet, social media, mobile devices, AI, and ecommerce in 2027.
Digital Marketing & PR Tools
Meltwater vs Talkwalker: Data Coverage and Workflow Compared
Get broader coverage into the workflow your team already runs. Meltwater gives you data you can trust and insights your marketing and insights teams can act on. Explore the Meltwater platform
Marketing
Summit on Tour: Asia: What Neuroscience Can Teach Marketers About Earning Attention
Practical lessons from cognitive neuroscientist Carmen Simon’s Summit on Tour: Asia's keynote in Singapore, on creating content people notice, understand and remember.
Marketing
Digital 2027 Global Overview Report
More than 1 in 3 people using GenAI as adoption surges
Marketing
Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment
Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.
PR & Communications
Meltwater Summit on Tour: London - Key Takeaways
What were the big lessons from Meltwater Summit on Tour: London?
Generative Engine Optimization (GEO)
What PR Teams Get Wrong About Zero-Click Search
See why PR and marketing teams must align on citations and digital PR to control brand visibility in AI search.
Marketing
Black Friday and Cyber Monday Consumer Trends 2026
This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.
Marketing
Executive Marketing Reporting: What Executives Care About
Transform marketing data into executive-ready insights that connect marketing performance to business outcomes. Related: Marketers Guide to Unified Reporting
Marketing
Martech Consolidation: The Hidden Cost of Managing 10+ Tools
Learn the hidden costs of martech sprawl and how to consolidate into one unified platform.
Marketing
How Marketing Teams Connect Campaigns to Revenue
Learn how high-performing marketing teams use Meltwater to connect campaigns to revenue, improve attribution, and measure ROI.
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