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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Graphic highlighting that 10% of Hannover Messe 2026 conversation came from one country, with a large orange '10%' displayed above the headline on a light gray background.

Marketing

How China Dominated Hannover Messe 2026 Conversations

A snapshot of global conversations around Chinese innovation at the manufacturing industry’s biggest tradeshow.

Samantha Tanizar

Jun 8, 2026 • 12 min read

Meltwater graphic highlighting the volume of FIFA World Cup conversation from January 1 to June 1, 2026. Large text in the center states “2.4 million,” representing the total number of FIFA World Cup mentions across traditional, digital, and social media sources during the period.

Marketing

Who Won World Cup Marketing Before Kickoff?

Learn how to turn global cultural moments into marketing opportunities. See Meltwater in Action

Ann-Derrick Gaillot and Anna Amarotti

Jun 5, 2026 • 16 min read

An image with a large number: one point eighteen in numerals and million written underneath. The number refers to GLP-1 mentions across Reddit, X, and Pinterest from January 1-May21 of 2026, according to Meltwater social listening data

Marketing

How Reddit, X, and Pinterest Are Shaping Completely Different GLP-1 Conversations

Detect emerging cultural narratives and tap into long-term consumer behavior trends with real-time intelligence. Take a social listening product tour

Samantha Scott and Anna Amarotti

Jun 4, 2026 • 14 min read

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Marketing

Why 2026 Is the Year of “Maxxing”

Explore how internet slang spreads and what brands can learn from online trends.

Ann-Derrick Gaillot and Anna Amarotti

May 27, 2026 • 10 min read

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

Discover what the rise of TikTok Shop, key trends, and user behavior mean for consumer brands.

Anna Amarotti and Ann-Derrick Gaillot

May 15, 2026 • 13 min read

An image of slightly glowing purple and pink tiles to represent software. The tiles are of varying heights. Top campaign management tools and platforms blog post

Digital Marketing & PR Tools

11 Best Marketing Campaign Management Software & Tools 2026

Top tools to help marketing teams plan, execute, coordinate, and track campaigns from a centralized platform.

Chris Hanson

May 15, 2026 • 14 min read

An abstract image showing rolling hills in varying shades of pastel purple. Blog post image for top campaign measurement software

Digital Marketing & PR Tools

The Top Marketing Campaign Measurement Tools, 2026

Top solutions for tracking performance, attributing results to marketing efforts, and data-driven ROI reporting. Related guide: Marketing KPIs

Lance Concannon

May 14, 2026 • 14 min read

A glowing blue line on a dark blue-green background. AI in Marketing blog post

AI & Data Analytics

AI in Marketing: Essential Insights for Driving Success

AI marketing insights help teams optimize strategies, maximize ROI, and stay ahead of competitors. Learn more about advanced data analytics

Chris Hanson

May 12, 2026 • 10 min read

Marketing

Key Takeaways from Meltwater Summit 2026 Day 2

Lance Concannon

May 7, 2026 • 9 min read

Marketing

Key Takeaways from Meltwater Summit 2026: Day 1

Ann-Derrick Gaillot

May 6, 2026 • 7 min read

The substack logo against an orange stippled background

Marketing

What Is Substack Marketing? How Leading Brands Use It

Ann-Derrick Gaillot

May 4, 2026 • 11 min read

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

This data-driven analysis reveals which influencer posts from Coachella 2026 drove the most value for brands.

Ann-Derrick Gaillot and Anna Amarotti

Apr 21, 2026 • 27 min read

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