The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
PR and Communications
15 Must-Have PR KPIs and How to Track Them
Chris Hanson
2026-04-103 min read
Latest posts
Marketing
Executive Marketing Reporting: What Executives Care About
Transform marketing data into executive-ready insights that connect marketing performance to business outcomes. Related: Marketers Guide to Unified Reporting
Marketing
Martech Consolidation: The Hidden Cost of Managing 10+ Tools
Learn the hidden costs of martech sprawl and how to consolidate into one unified platform.
Marketing
How Marketing Teams Connect Campaigns to Revenue
Learn how high-performing marketing teams use Meltwater to connect campaigns to revenue, improve attribution, and measure ROI.
Social Listening
The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI
An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.
Brand Management
Where to Invest Your Brand Marketing Budget in 2026
How to evaluate PR, social media, influencer marketing, and brand awareness initiatives for budget planning.
Influencer Marketing
Influencer Engagement Rate Calculator & Guide
Use our free engagement rate calculator
Marketing
World Cup 2026 Marketing and Sponsorship Trends
Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.
Social Listening
The State of Origin 2026: The Narratives That Defined Australia's Biggest Rugby League Event
An analysis of the moments, narratives and media channels that shaped conversation around Australia's premier rugby league series.
Marketing
Meltwater Pricing: Plans, Ranges & What to Expect
Meltwater Pricing Explained: Plans, Costs & Investment Guide
Social Listening
Chinese Sponsors at FIFA 2026: The First Two Weeks
How Hisense, Lenovo, and Mengniu approached the world's biggest sporting stage, and what the data shows
Marketing
What Meltwater Summit Taught Us About Understanding Consumers in Real Time
The biggest takeaway from Meltwater Summit 2026? Real-time consumer understanding isn't just about reacting faster.
Marketing
What Marketers Can Learn From Pokémon’s 30-Year Success
Meltwater analyzed 7.6 million Pokémon mentions and 1.1 billion engagements to uncover how trading cards, Reddit communities, and celebrity partnerships are driving one of the world's most enduring brands.
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