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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Latest posts

An image of slightly glowing purple and pink tiles to represent software. The tiles are of varying heights. Top campaign management tools and platforms blog post

Digital Marketing & PR Tools

11 Best Marketing Campaign Management Software & Tools 2026

Top tools to help marketing teams plan, execute, coordinate, and track campaigns from a centralized platform.

Chris Hanson

May 15, 2026 • 14 min read

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

What the rise of TikTok Shop means for consumer brands

Anna Amarotti and Ann-Derrick Gaillot

May 15, 2026 • 13 min read

An abstract image showing rolling hills in varying shades of pastel purple. Blog post image for top campaign measurement software

Digital Marketing & PR Tools

The Top Marketing Campaign Measurement Tools, 2026

Top solutions for tracking performance, attributing results to marketing efforts, and data-driven ROI reporting. Related guide: Marketing KPIs

Lance Concannon

May 14, 2026 • 13 min read

A glowing blue line on a dark blue-green background. AI in Marketing blog post

AI & Data Analytics

AI in Marketing: Essential Insights for Driving Success

AI marketing insights help teams optimize strategies, maximize ROI, and stay ahead of competitors. Learn more about advanced data analytics

Chris Hanson

May 12, 2026 • 10 min read

Marketing

Key Takeaways from Meltwater Summit 2026 Day 2

Lance Concannon

May 7, 2026 • 9 min read

Marketing

Key Takeaways from Meltwater Summit 2026: Day 1

Ann-Derrick Gaillot

May 6, 2026 • 7 min read

Marketing

What Is Substack Marketing? How Leading Brands Use It

Ann-Derrick Gaillot

May 4, 2026 • 11 min read

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

Ann-Derrick Gaillot and Anna Amarotti

Apr 21, 2026 • 27 min read

Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Marketing

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Anna Amarotti and Ann-Derrick Gaillot

Apr 17, 2026 • 44 min read

Digital Marketing & PR Tools

The 13 Best Market Research Tools in 2026

Read the Full Market Research Guide

Chris Hanson

Apr 16, 2026 • 24 min read

Pink lipstick on a soft pink gradient background with large text reading ‘Lipstick 4.8% of Reddit beauty mentions.’

Marketing

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now

Ann-Derrick Gaillot and Anna Amarotti

Apr 14, 2026 • 13 min read

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

The Dos and Don’ts of AI and Luxury Marketing

Anna Amarotti and Ann-Derrick Gaillot

Apr 3, 2026 • 8 min read

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