Knowing the competitive landscape of your business is invaluable. The same is true for the social media management tools you use. Whether you're a current Tailwind user or have it on your list of possible solutions, knowing what options are available is the first step to finding the best platform for your needs. Read on to learn more about the top Tailwind alternatives and how they approach the demands of modern social media marketing.
Table of Contents
What Is Tailwind?
What Are Tailwind Alternatives?
The Best Alternative to Tailwind: Meltwater
Other Tailwind Alternative Options
What Is Tailwind?
Tailwind is a social media management software that enables users to create, schedule, and publish content to their social media accounts. Currently, Tailwind supports three social media channels: Instagram, Pinterest, and Facebook. (However, Tailwind's mobile app only supports Instagram.) It also has a Google Analytics integration that lets users track ROI, UTMs, and social media metrics.
What Are Tailwind Alternatives?
The following companies are Tailwind competitors:
- Meltwater
- Crowdfire
- eClincher
- Hootsuite
- Loomly
- Sendible
- Sprout Social
- SocialPilot
Read on to learn more about their pros, cons, and key features.
The Best Alternative to Tailwind: Meltwater
Our all-in-one social media management and intelligence solutions are the top alternative to Tailwind. Our software enables users to not only create and publish social media content, but also to optimize them with real-time analytics features on a platform that integrates easily with our other marketing solutions.
Meltwater vs. Tailwind
Tailwind supports three social networks, but Engage, our social media engagement platform, supports five:
- X (formerly known as Twitter)
- YouTube
It also integrates seamlessly with Explore, our social listening platform that monitors across numerous social networks (including popular Asian platforms like Weibo and WeChat), as well as forums, blogs, comment sections, news, and other data sources.
With these robust features, social media managers and businesses don't have to create their social media strategies from guesses. Our integrated social analytics and engagement features enable users to make data-driven marketing decisions.
Speaking of data, our platform dashboards feature visual analytics charts that show users critical metrics fast. Some Tailwind users complain that its dashboards show too much information that they don't need and that some of its reporting features are only available to users on certain tiers. Meltwater reporting is customizable, comprehensive, and accurate, making it easier to communicate results to multiple team members and stakeholders.
Businesses looking to expand social media marketing efforts at any level are also well-served by our all-in-one solutions. From consumer insights to influencer marketing, we're poised to take advantage of whatever marketing possibilities evolve from social media next.
Finally, our customer service excellent. From thorough product training to ongoing, responsive customer support, we pride ourselves on staying step-in-step with our users.
Interested in learning more about our social solutions? .
Other Tailwind Alternative Options
Meltwater is the top Tailwind alternative, but here are how some other options match up.
Crowdfire
Crowdfire is a Tailwind alternative that helps users create, publish, and analyze the performance of social media marketing content. It currently supports publishing content on multiple social media platforms, including X (Twitter), Instagram, Pinterest, LinkedIn, and TikTok.
Crowdfire vs. Tailwind
Crowdfire and Tailwind are neck and neck when it comes to most features. But with more supported social profiles, Crowdfire comes out ahead for social media marketing and management.
eClincher
eClincher is a social media management platform that helps users manage accounts across different social networks, including Facebook, Instagram, and X (Twitter).
eClincher vs. Tailwind
From sentiment analysis to customizable reports, eClincher has more analytical capabilities than Tailwind that strategic social media managers will find useful.
Hootsuite
Hootsuite is one of the more well-known alternatives to Tailwind, featuring social media publishing, listening, and analytic features.
Did you know that there are also alternatives to Hootsuite?
Hootsuite vs. Tailwind
Marketers focused almost exclusively on Instagram and Pinterest will appreciate Tailwind's many content suggestions and scheduler tools geared to those two platforms. On the other hand, Hootsuite supports social accounts on more networks, includes more cross-platform integrations, and offers more in-depth analytics. Because of those capabilities, Hootsuite is the more fitting Tailwind alternative for businesses with social profiles on more than a few platforms.
Loomly is a Tailwind alternative with publishing- and workflow-focused social media management tools. Its main features include a post scheduler and multiple content calendars integrated into one dashboard.
Loomly vs. Tailwind
Tailwind is very user-friendly for Instagram and Pinterest, but outside of those social media networks, some businesses may find it lacking. Data-driven marketers appreciate Loomly's wide analytic capabilities, like paid campaign tracking and customizable reports.
Sendible
Sendible is a social media management platform that helps marketers take control of multiple social accounts at once. It also features some collaborative tools for teams, like workflow approvals.
Sendible vs. Tailwind
Sendible supports more social media platforms than Tailwind — including LinkedIn, X (Twitter), and YouTube. It also boasts more integrations, such as Slack and X (Twitter). And though Tailwind offers influencer tracking and an API, Sendible's mobile alerts and competitive analysis tools make it a competitive social media marketing software.
Sprout Social
Sprout Social is a popular alternative to Tailwind that has some social listening and team collaboration features.
Sprout Social vs. Tailwind
According to online reviews, users like that both platforms are easy to use. However, with capabilities that Tailwind is missing, like follower analysis, social reporting, and influencer identification, Sprout Social is a more comprehensive software.
SocialPilot
Last on our list of alternatives to Tailwind is SocialPilot, a scheduler that connects with social media accounts on Instagram, Facebook, LinkedIn, and other social networks.
SocialPilot vs. Tailwind
When it comes to managing and analyzing social media, Tailwind and SocialPilot have many of the same features. Their main differentiator is support. Reviewers on G2 praise SocialPilot's responsive customer support. Strong software support is a boon to any social media strategy, giving SocialPilot an edge over Tailwind.
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Tailwind is a social media scheduler that works for many, but not all. Learn more about what Meltwater, the top alternative to Tailwind, can do for you by scheduling a demo today.
