70+ Social Media Marketing Statistics for 2025

As a marketer, using social media strategically offers great opportunities for rapid growth. Because these platforms reach so many consumers today, marketers can use them to generate leads, create brand awareness, gather useful data about their audience and industry, share news, create content, and engage with their community. There are over 5 billion social media users today, and the number is growing fast.

What does all this mean? Well, with the number of people using social media, it's clear marketers need to rely on data they trust in order to plan campaigns, budget, and activate social media marketing efforts, and secure stakeholder buy-in. 

And as marketers ourselves, we know it can be overwhelming to search for the accurate and up to date social media statistics. So we created a source of truth with the essential facts and statistics that you need to know about social media in 2025.

Want to see more market-specific social media stats? Check out the social media statistics for Australia, see social media statistics for Malaysia, learn more about social media statistics in the Philippines, check UK social media statistics, see Swedish social media statistics, social media statistics for Hong Kong, South African social media statistics and take a look at UAE social media statistics.

70+ Social Media Stats You Should Know Right Now

Did you know that Facebook is still the top social media platform by usage? And that in 2021, digital ad spending increased by 38.3% from 2020? Or that consumers trust brands more if they have interacted with them on social media?

These are things you need to know, so here are 70+ social media statistics to keep in mind as you create your social media plan for 2025 and beyond!

Contents

1. General Social Media Stats

2. LinkedIn Stats

3. Facebook Stats

4. X Stats

5. Instagram Stats

6. Pinterest Stats

7. Snapchat Stats

8. TikTok Stats

9. YouTube Stats

10. Reddit Stats

11. Predictions

General Social Media Stats

1. Top social media networks by monthly active users: Facebook (3B), YouTube (2.5B), Instagram (2B), WhatsApp (2B) (Global Digital Report)
2. People spend roughly 2 hours and 23 minutes daily on social media browsing and messaging (Global Digital Report)
3. Additionally, the average user accesses at least 6 social media channels daily (Global Digital Report)
4. 60% of GenZ logs on to social media for 3 hours or more per day. (Later)
5. Total active social media users around the world: 5.2B. (Total internet users: 5.5B) (Statista)
6. Between 2022 and 2023, 150 million new users joined social media — roughly equal to 410,000 new users a day (Search Engine Journal)
7. 77% of brands want to build brand awareness through social media. 48% use it to increase brand awareness, while 43% say it's used to connect with customers (State of Social Media 2025)
8. Videos are the #1 branded content used by marketers. Nearly 93% of marketers say that they’ve landed a customer thanks to videos on social media. Additionally, 54% of them say that video is the best type of content for achieving social media goals. (SproutSocial)
9. B2B organizations (85%) say LinkedIn drives the most ROI. (Hootsuite) 
10. Team bandwidth is one of the biggest challenges for managing a social media strategy according to 53% of marketers (State of Social Media 2025)
11. 29% of American consumers say they anticipate making more purchases in 2025 after seeing related posts on Instagram. (SproutSocial) 
12. 39% of customers only trust brands if they have interacted with them on social platforms. (Edelman)
13. 79.6% of social media users log on to TikTok for funny or entertaining content, compared to other platforms (2025 Global Digital Trends Report)
14. 17% of customers will walk away from a brand they love if they have even a single bad experience with it on social media. (Influencer Marketing Hub)
15. Social media is a primary brand research tool for 81% of female users between the ages of 16-24 and 78% of male users between the ages of 16-64. (2025 Global Digital Trends Report)
16. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing)
17. YouTube is the second-largest search engine globally. (HubSpot)
18. Reddit is predominantly male (68%). (DemandSage)
19. 82% of marketers repurpose content across various social media channels. (HubSpot)
20. A majority of companies employ between 2-5 people on social media teams (State of Social Media 2025)
21. 79% of marketers reported buying paid advertising on social media in 2021. (HubSpot)
22. Male social media users between the ages of 55-16 are the highest percentage of users who say they use social media as a source of news. (2025 Global Digital Trends Report)
23. Social posts containing or featuring UGC have a 4.5% higher conversion rate than non-UGC posts. (SocialPilot)
24. 72% of B2B marketers who use paid channels online use paid social (Hootsuite)
25. As of Q3 2024, 22% of social media users, age 16 and above, say they are following social media influencers, a 1.4% increase over Q2 2024. (2025 Global Digital Trends Report)

LinkedIn Stats

1. There are approximately 1.15 billion monthly active users on LinkedIn. (DemandSage)
2. The top hashtag followed on LinkedIn is #India (66.8M), the 10th most popular hashtag is #Entrepreneurship (22.4M). (2025 Global Digital Trends Report)
3. Long form posts, around 2,000 words, tend to see a higher engagement rate. (DemandSage)
4. Bill Gates is the most followed account on LinkedIn. His page has 36.9M followers! (2025 Global Digital Trends Report)
5. LinkedIn is the 3rd most popular channel for social media marketers (State of Social Media 2025)
6. Males between the ages of 25-34 have the highest potential audience share for ads, at 26.8%. (Global Digital Report)
7. LinkedIn is highly effective for marketing and lead generation. 40% of B2B marketings rate the channel as the best for driving high quality leads. (SproutSocial)
8. More than 67 million businesses have a LinkedIn page (DemandSage)

Facebook Stats

1. There are 3 billion worldwide monthly active users on Facebook (Statista)
2. Facebook ads have an average CTR of 2.53% (SocialPilot)
3. Adults aged 25-34 occupy the largest share of Facebook users in 2023 at 23.6%. (Statista)
4. Video posts make up 19.1% of the total posts on Facebook per day. (Global Digital Report) 
5. On pages with fewer than 10,000 followers, posts see an average engagement rate of .15%. (Locowise)
6. Facebook live is the most effective video marketing channel according to 57% of businesses. (SocialPilot)
7. Ad impressions grew by 7% Y/Y across all Meta platforms (SocialPilot)
8. Ad reach potential on Facebook in 2025 is 2.28 billion. (Global Digital Report).
9. Males between the ages of 25-34 have the highest potential reach for Reels ads. (Global Digital Report)
10. There are more than 250 million businesses on Facebook. (SocialPilot)

X Stats

1. In July of 2023, Twitter officially rebranded as "X" (The Verge)
2. X reports 611 monthly active users in 2025. (Search Logistics)
3. 60.9% of X users identify as male and 39.1% as female. (DemandSage)
4. Users worldwide spend 4 hours, 57 minutes a month on X. (Global Digital Report)
5. 😭 was the most popular emoji on X in 2024. (Meltwater blog)
6. Elon Musk is the most followed account. He has 210.8 million followers. (Global Digital Report)
7. 40% of users purchase a product after seeing it on Twitter. (DemandSage)
8. Twitter is the 14th most used social platform in the world. (Global Digital Report)

Instagram Stats

1. In 2025, Instagram reports 2B monthly active users. (DemandSage)
2. On average, users spend an average of 31 minutes on Instagram daily. (DemandSage)
3. Ads on Instagram have a potential reach of 1.74B. (Global Digital Report)
4. Business accounts on Instagram see a .86% average monthly follower growth. (Global Digital Report)
5. Instagram Reels are reshared over 4.5 billion times a day. (Hootsuite)
6. 61% of Instagram users use the platform for product discovery. (SproutSocial)
7. On a weekly basis, 44% of users make a purchase through Instagram. (DemandSage)
8. The average engagement rate on business Instagram accounts with 10,000 followers or fewer is .6%. (Global Digital Report)
9. #Love is the most popular Instagram hashtag (2.15B). (Global Digital Report)
10. Carousel posts receive the highest engagement on business profiles, at .64%. (Global Digital Report)

Tip: Learn more about the most important Instagram statistics and about Instagram impressions and reach.

Pinterest Stats

1. As of Q4 2024, Pinterest has reported 553 million monthly active users (Statista)
2. Pinterest is the place to go when starting a new project, according to 85% of users. This is a helpful tidbit when crafting your Pin copy! (SproutSocial)
3. A majority of searches on Pinterest (96%) are unbranded. (SproutSocial)
4. Wattpad is the most popular Pinterest account by followers (32.4M). (Global Digital Report)
5. Pinterest ads have a total potential reach of 340.1 million. (Global Digital Report)
6. 31% of GenZ consumers wish more brands were on Pinterest. (SproutSocial)
7. Women between the ages of 18-24 have surpassed women between the ages of 25-34 as the largest demographic using Pinterest: 20% vs 18.5%. (Global Digital Report)

Snapchat Stats

1. Snapchat reported over 900 million monthly active users as of Q1 2025. (Snapchat)
2. Male users between the ages of 18-24 occupy the largest audience share for Snapchat at 19.9%. Women in the same age range are the second largest audience (17.2%). (Global Digital Report)
3. On average, Snapchat adult users spend roughly 8 minutes per day on the platform. (DemandSage)
4. Over 4 billion Snaps are created daily, on average. (Backlinko)
5. Snapchat usage is highest in India (172.4 million), followed by the United States (107.3 million). (Global Digital Report)

TikTok Stats

1. As of 2025 TikTok has 1.58 MAU (SproutSocial)
2. 35.3% of TikTok users are between the ages of 25-34. (Global Digital Report)
3. On average users worldwide spend 34 hours 56 minutes a month on TikTok. (Global Digital Report)
4. The most followed account on TikTok is @kahby.lame. He has 164.2 million followers (Global Digital Report)
5. 54% of TikTok users engage with brand accounts on a daily basis. (SproutSocial)

Tip: We have a dedicated blog just for TikTok statistics you should know.

YouTube Stats

1. YouTube reports 2.5 billion monthly active users in 2025 (DemandSage)
2. Users spend roughly 7 minutes, 37 seconds per session on YouTube. (DemandSage)
3. Worldwide, the YouTube app is used 29 hours per month on average. (Global Digital Report)
4. According to a 2022 study, 59% of consumers find YouTube ads to be more relevant than regular TV ads (SproutSocial)
5. T-series is the most viewed YouTube channel, boasting 279.8 billion views! (Global Digital Report)

Tip: Want even more YouTube statistics? We have a whole blog for you!

Reddit Stats

1. Reddit has 1.1B MAU (Backlinko)
2. In 2024, it was estimated that 550 million posts had been published on Reddit with a projected 616 million for 2025 (Backlinko)
3. Reddit has a potential ad read of 606 million (Global Digital Report)
4. The biggest Reddit community by member size is R/Funny with 66M members (Global Digital Report)
5. The 10th most popular Reddit community is R/ShowerThoughts. It has 34 million members (Global Digital Report)

Predictions

What does all this mean for marketers in 2025?

Adopting and mastering new channels is invaluable. Snapchat and Reddit in particular are heavily expanding the ways that marketers can take advantage of their platforms for reaching new audiences.

Keep up with new features and options for brands on social media by following our social media news blog, updated weekly!

Social content creators should definitely be investing a large portion of their time on video. Finally, if you’re not investing in paid advertising, you’re already behind. These facts and stats are all in the service of building the case for supporting a robust social media program.

Building a social media program for your brand? Get the lowdown on how to implement an effective strategy by downloading our Social Media ROI ebook, and learn how social listening plays a big role.