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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

An image of large purple translucent tiles with various reporting symbols on them, like bar graphs and pie charts. The tiles are in a row, growing slightly larger from left to right

Social Listening

How To Create Media Monitoring Analysis Reports

Media intelligence platforms automate reporting, making it easy to deliver daily updates across global and regional teams.

Wesley Mathew

Jun 18, 2026 • 13 min read

FIFA World Cup Intelligence Dashboard Blog post image showing top stories after MD1 2026

Social Listening

FIFA World Cup 2026 MD1 Analysis: Messi, Mbappé & Match Heat

Every team has now played once. Here’s how match day one changed the World Cup conversation, from Messi’s record chase to England’s explosive opener. Follow the action: Real-time dashboard

Lance Concannon

Jun 18, 2026 • 14 min read

3D illustration of a checklist for an influencer briefing template

Influencer Marketing

How to Write an Influencer Brief [+ Free Template]

Take a deep dive into influencer marketing with our companion ebook: Ultimate Guide to Influencer Marketing

Elise Yu

Jun 18, 2026 • 10 min read

Influencer Marketing

Influencer Marketing Costs 2025: Influencer Rates per Channel

Get more insight into modern influencer marketing in our free eBook Ultimate Guide to Influencer Marketing, 2026

Chris Hanson

Jun 18, 2026 • 11 min read

Graphic on a light gray background featuring the large orange text “1.1 billion” with a faint mirrored version of the number above and below. Beneath the statistic, bold black text reads: “Engagements with Pokémon content from January 1 to June 12, 2026.”

Marketing

What Marketers Can Learn From Pokémon’s 30-Year Success

Meltwater analyzed 7.6 million Pokémon mentions and 1.1 billion engagements to uncover how trading cards, Reddit communities, and celebrity partnerships are driving one of the world's most enduring brands.

Anna Amarotti and Ann-Derrick Gaillot

Jun 17, 2026 • 17 min read

56.4% Month on Month YouTube Citation Growth

Generative Engine Optimization (GEO)

AI Search Visibility Report - May 2026: The Rise of Authority Sources in AI Search

We used Meltwater GenAI Lens to track monthly changes in LLM citations between April and May 2026

Nathaniel Pallen

Jun 17, 2026 • 11 min read

An image of digital rolling hills that could represent sound waves or radio waves. The foreground hills are light teal, middle of the image hills are the tallest and are dark blue, while the hills in the back and the lowest and a bright pink color.

Social Listening

How to Select & Monitor Social Media Keywords: Practical Guide

Is your social monitoring strategy finding and prioritizing the right conversations on social media? If not, it's time to reassess the keywords you're tracking.

Chris Hanson

Jun 17, 2026 • 11 min read

An image showing a stairway leading to a glowing open doorway. A shield symbol is floating in the doorway. The image is ombre colored with dark pink and purple fading into dark teal from left to right.

Influencer Marketing

Influencer Marketing Brand Safety Guide

Influencer marketing brand safety helps brands avoid partnerships that could create reputational, legal, or financial challenges.

Chris Hanson

Jun 16, 2026 • 11 min read

PR & Communications

5 Takeaways from Meltwater Summit on Tour: Sydney 2026

A roundup of the top discussions and trends shaping Australia's marketing and communications landscape, from the first Summit on Tour: Sydney.

Samantha Tanizar

Jun 16, 2026 • 10 min read

An image showing a translucent funnel shape in the center with tow different size ends. The larger end of the funnel faces the left of the image, and there are several small purple cubes flowing into it. The smaller end of the funnel is facing the right side of the image, and there are 3 larger pink cubes floating out. Blog post image for The Effort Heuristic

Generative Engine Optimization (GEO)

AI Content and the Effort Heuristic: Does Less Work = Less Value?

We are in a time of fascinating creative tension when it comes to the use of AI. How content is created matters almost as much as what it says. Get the Public Perception of AI report

Samantha Scott

Jun 15, 2026 • 15 min read

Emerging headlines FIFA week 1

Social Listening

FIFA World Cup 2026 Week 1 Analysis: Emerging Narratives

Now that the first matches have been played, have predictions changed for which teams are likely to win? Stay up to date with our real-time dashboard

Lance Concannon

Jun 15, 2026 • 7 min read

Meltwater slide titled “Key Themes – Post Game 5” summarizing reactions to a fictional NBA Finals. Four cards highlight: the Knicks ending a 53-year championship drought behind Jalen Brunson’s 45-point performance; citywide celebrations and a planned NYC parade; Brunson’s Finals MVP and historic place among New York sports legends; and the Spurs’ collapse after repeatedly losing games despite holding high win probabilities.

Social Listening

What Brands Can Learn From the Knicks' Championship Win

What the Knicks' first NBA championship in 53 years reveals about how legacy, community, and cultural relevance drive audience attention far beyond the game itself.

Jenny Force

Jun 15, 2026 • 13 min read

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