The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
PR and Communications
Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign
Jenny Force
2026-10-123 min read
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
Latest posts
PR & Communications
Managing the narrative in the age of AI - insights from Meltwater Summit on Tour London
How PR and marketing teams can understand developing stories, strengthen brand accuracy and influence the conversations shaping their reputation.
Marketing
Digital 2027 Global Overview Report
More than 1 in 3 people using GenAI as adoption surges
PR & Communications
Lessons on AI in PR and marketing from Meltwater Summit on Tour London
Lessons from Meltwater Summit on Tour London on using AI to improve insights, strengthen brand visibility and create more time for human expertise.
PR & Communications
Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign
Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions. Watch the Films
Social Listening
The social intelligence stack: Turning social data into better decisions by ListenFirst
Connect the signals. Improve the decision.
Social Listening
Trend Detection Methods & Algorithms Guide
Learn how trend detection works, from visual and statistical methods to AI-powered algorithms that surface emerging trends in real time.
PR & Communications
Meltwater Summit on Tour: London - Key Takeaways
What were the big lessons from Meltwater Summit on Tour: London?
AI & Data Analytics
Beyond Polarity: Attitude Analysis by Converseon
Go beyond how people feel to understand what they’ll do next.
Generative Engine Optimization (GEO)
AI Search Visibility Report for August 2026: LinkedIn enters the top three
LinkedIn reached 100.2K citations, Perplexity set a new model-source record, and earned media’s share fell below 30% in Meltwater’s latest analysis.
Marketing
Black Friday and Cyber Monday Consumer Trends 2026
This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.
PR & Communications
Best PR Measurement Tools and Analytics Software (2026 Comparison Guide)
Media Monitoring
In-House vs. Agency Media Monitoring in 2026
Compare costs, coverage, and speed to find the right model for your team in 2026
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