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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Engagement Rate Calculator Illustration

Influencer Marketing

Influencer Engagement Rate Calculator & Guide

Use our free engagement rate calculator

Mark Jackson

Jul 21, 2026 • 12 min read

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Why live match moments, creator access, and evolving fan conversations determined which brands captured attention during the 2026 World Cup.

Ann-Derrick Gaillot and Anna Amarotti

Jul 20, 2026 • 12 min read

A bright pink and purple image with a bar graph, influencer bio, magnifying glass, and badge with a checkmark

Influencer Marketing

Influencer Marketing Due Diligence: A Risk Management Guide

Conduct influencer marketing due diligence with proven frameworks for creator vetting, brand safety, and risk mitigation.

Chris Hanson

Jul 10, 2026 • 10 min read

An image of a purple file folder with a badge and checkmark on the front. Flowing into the file folder are several icons with social media symbols and papers to indicate contracts. Blog post image for Influencer Marketing Compliance

Influencer Marketing

Influencer Marketing Compliance: A Comprehensive Guide

Influencer marketing compliance used to be a pre-launch concern. Today, it's something brands must manage throughout the life of a partnership.

Chris Hanson

Jun 25, 2026 • 13 min read

An image of a large person icon in a translucent floating circle in the middle, with reporting and messaging symbols on either side. The image is a glowing teal color with hints of purple.

Influencer Marketing

Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI

Attribution reveals how creators influence revenue beyond likes and impressions. Learn which models provide the clearest view of campaign impact.

Chris Hanson

Jun 23, 2026 • 11 min read

A 3D image of a bright glowing staircase with five steps washed in ombre color, bright pink to dark blue from left to right. The steps are leading up from the bottom left of the image and there is a single glowing line with a small arrow on the right end leading up the stairs.

Influencer Marketing

Influencer Vetting Process: A Step-by-Step Framework

Effective influencer vetting looks beyond follower counts to evaluate audience quality, brand fit, and the likelihood of meaningful business results.

Chris Hanson

Jun 22, 2026 • 11 min read

A photo of speakers from SHEIN's marketing team at Meltwater Summit 2026

Influencer Marketing

What Meltwater Summit Taught Us About the Future of Influencer Marketing

Seven lessons from Meltwater Summit 2026 on how creators, communities, and AI are reshaping influencer marketing.

Lance Concannon

Jun 19, 2026 • 11 min read

3D illustration of a checklist for an influencer briefing template

Influencer Marketing

How to Write an Influencer Brief [+ Free Template]

Take a deep dive into influencer marketing with our companion ebook: Ultimate Guide to Influencer Marketing

Elise Yu

Jun 18, 2026 • 10 min read

An image showing a stairway leading to a glowing open doorway. A shield symbol is floating in the doorway. The image is ombre colored with dark pink and purple fading into dark teal from left to right.

Influencer Marketing

Influencer Marketing Brand Safety Guide

Influencer marketing brand safety helps brands avoid partnerships that could create reputational, legal, or financial challenges.

Chris Hanson

Jun 16, 2026 • 11 min read

A seesaw with wooden blocks balanced on either side

Influencer Marketing

Scaling Your Influencer Outreach Without Compromising Quality

Mark Jackson

May 15, 2026 • 11 min read

Influencer Marketing

Introducing Verified YouTube Data in Meltwater Influencer Marketing

Neil Brennan

Apr 22, 2026 • 6 min read

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

This data-driven analysis reveals which influencer posts from Coachella 2026 drove the most value for brands.

Ann-Derrick Gaillot and Anna Amarotti

Apr 21, 2026 • 27 min read

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