The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read

3D illustration of a microphone in front of a web page, surrounded by icons representing writing, photography, interviews, mobile media, broadcasting, and digital content.

PR & Communications

Media 3.0: The Rise of Independent Social Journalists

What happens when the journalist becomes the media brand?

Lance Concannon

Aug 27, 2026 • 27 min read

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read