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One of the most significant, yet often overlooked aspects of social media marketing is listening: monitoring what people are saying about your brand, competitors and products in order to formulate a more informed, targeted approach to your marketing.

In partnership with Social Media Today, 650+ top marketers reported how they’re using social listening as of Q1 2022 — and we’ve compiled that into The State of Social Listening in 2022. Here’s what you’ll learn:

How widely, and for what purpose, is social listening being practiced by brands today?

Which social media platforms brands are focused on to track mentions — and extract value — for their research efforts?

Effective strategies for implementing and improving social listening in 2022

Uncover this year's trends in social listening by downloading our report today!

Meltwater_SMT_SurveyReport.pdf

Download our State of Social Listening 2022 Report

In partnership with Social Media Today, 650+ top marketers reported how they’re using social listening as of Q1 2022.

The State of Social Listening in 2022 | Social Media Today

Thank you for your interest in our State of Social Listening 2022 Report

Regulators across Southeast Asia are swiftly tightening their grip on financial services marketing, such as insurance, creating an urgent need for compliance teams to meet these new requirements.

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence. You’ll learn how to:

Identify specific keywords like “guaranteed returns” and get notified when an agent posts them on their social media channels

Track customer complaints across social media platforms and online forums to uncover misconduct trends

Set up real-time alerts that enable compliance teams to intervene early

Use sentiment analysis to identify recurring pain points and boost agent training

Some insurance firms receive 15–20 complaints per week related to agent misrepresentation, aggressive sales tactics, or false claims. These are not just customer service concerns, as they represent significant regulatory and reputational risks.  

Read this free report to learn how you can empower your team with the tools and insights needed to safeguard your brand in today’s fast-evolving, socially driven landscape. 

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor their agents in this social-driven landscape.

Strengthening Financial Compliance in SEA | Free Report

Strengthening Financial Compliance in SEA's Social-Driven Landscape

What are the key trends and tactics that marketing professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in marketing and social media to optimize and maximize their output, encourage better engagement, and gain executive buy-in.

Tapping into the ‘brainrot’ phenomenon, from The Webby Awards 

Crafting better social video with limited resources, from BMI

Insights on integrating AI into your daily workflow, from Microsoft 

➡️ Looking for PR insights from Summit? Check out our PR Playbook!

The key takeaways and actionable implementation tips for marketers from Meltwater Summit 2025

Meltwater Summit Playbook for Marketers

What are the key trends and tactics that PR professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in PR to optimize and maximize their output, get better coverage, mitigate crises, and use AI to the fullest.

Insights on practical AI application, from Microsoft 

Crafting authentic brand narratives, from Crocs

Proving the effectiveness of influencers, from Canon

➡️ Looking for marketing insights from Summit? Check out our Marketing Playbook!

The key takeaways and actionable implementation tips for PR pros from Meltwater Summit 2025

Meltwater Summit Playbook for PR & Comms

Which auto brands are creating the biggest impact through influencer marketing, and what sets their strategies apart?

In our Automotive Influencer Benchmarking Snapshot, we analyzed influencer content across 10 of the world’s most recognized auto brands using Klear, Meltwater’s AI-powered influencer marketing solution. This quick snapshot report compares brands like Porsche, BMW, Ford, and more based on key influencer marketing metrics, including Estimated Media Value (EMV), post volume, and engagement — and uncovers what’s working best.  

See which automakers are leading in EMV and engagement.

Discover what vehicle categories generated the most influencer buzz.

Learn how brands are reaching new audiences with lifestyle and organic content.

Discover how 10 global auto brands stack up on Instagram in our free benchmarking report. See trends, top performing content, and strategic insights.

Automotive Influencer Benchmarking Report | Meltwater

Automotive Influencer Benchmarking Snapshot

Successful digital strategies call for definitive digital data. Save yourself from tedious searches for stats you can rely on and download our July 2025 Global Statshot Report. This update to our Global Overview Report dives into the quarterly developments of how internet users interact with the digital world. 

Get the data on all things digital, including:

Global usage and sentiment of AI platforms

New milestones in online video and internet speeds

This is one you’ll want to keep on your desktop. Fill out the form for your copy of the July Global Statshot Report.

Upgrade your understanding of how the world behaves online with this quarterly update to the 2025 Global Overview Report.

Digital 2025: July Global Statshot Report

Thank you for downloading the July Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first half of 2025.

Influencer marking is no longer a nice-to-have for luxury fashion brands — it plays a defining role in shaping how luxury goods are seen, shared, and shopped across social platforms.

That’s why we analyzed how 10 of the world’s most iconic luxury brands — including Dior, Louis Vuitton, Gucci, Chanel, and more — stack up in their influencer marketing performance, using the latest data from Klear, Meltwater’s AI-powered influencer marketing solution. 

Leaderboard Rankings: See which brands are generating the highest influencer-driven media value.

Top Creators: Discover one particular celebrity influencer category that is invaluable for luxury brands.

Takeaways for Marketers: Learn a few tips and tricks that can help shape your own influencer strategy — whether you’re working with a mega-celebrity or an emerging voice in the space.

See how top global luxury brands like Dior, Chanel, and Louis Vuitton perform on Instagram through influencer marketing. Compare reach, engagement, and media value in this exclusive snapshot powered by Klear.

Luxury Fashion Influencer Benchmarking Report | Meltwater

Luxury Fashion Influencer Benchmarking Snapshot

In an industry where reputation is everything, early signals can make the difference between proactive response and full-blown crisis. Join us for this exclusive webinar where we unpack how social media listening is becoming an essential tool in financial risk management, reputation strategy, and customer insight.

This session is designed for any organisation navigating public perception, brand risk, or regulatory sensitivity.

What you'll learn:


How an industry leading brand navigates the social media landscape.

A look at Meltwater’s latest product updates + live demo.


Get access to this on-demand webinar by filling out the form on the right!

Watch this webinar to go into social media trends and crisis comms best practices.

In an industry where reputation is everything, early signals can make the difference between proactive response and full-blown crisis. Join us now!

Watch THE webinar on crisis comms and social media trends!

On-demand Webinar: Banking on buzz: how social media listening can help prevent financial fiascos.

As influencer marketing matures, brands are shifting from trend-chasing to strategy-building. It’s no longer just about reach—it’s about relationships, representation, and results. In this exclusive on-demand webinar, Meltwater partners with former Head of Influencer Marketing at PepsiCo, Christina Westley, to explore how brands can evolve their influencer approach to meet the moment. From building in-house teams to casting with cultural intention, this session will help you transform influencer marketing into a scalable, community-driven channel.

Whether you're launching a new capability or optimizing an existing one, join us for a deep dive into the strategies that will define influencer success in 2025 and beyond.

Building In-House Influencer Programs: What brands need to consider when bringing influencer marketing in-house—team roles, tools, and the trade-offs between control and scale.

Setting Smarter Influencer Goals: How to define clear, realistic KPIs for influencer efforts that align with broader marketing and business outcomes.

Casting for Culture & Community: Why inclusive casting isn’t just about representation—it’s about resonance. Learn how to select creators that reflect and connect with niche communities.

The Future of Influencer Briefs: Explore how to close the communication gap between brand and creator to deliver content that audiences genuinely care about.

This is your opportunity to rethink the way your brand approaches influence. Walk away with frameworks, insights, and real-world examples to elevate your next influencer campaign!

Request A Demo

On-Demand Webinar: The New Blueprint for Influencer Marketing: Culture, Community & Conversion

Join Meltwater and former head of influencer marketing at PepsiCo in this on-demand webinar to explore the new blueprint of influencer marketing.

On Demand Webinar: The New Blueprint for Influencer Marketing: Culture, Community & Conversion

Thank you! We hope you will find this webinar insightful.

The New Blueprint for Influencer Marketing_ Culture, Community, & Conversion Webinar

In today’s hyperconnected world where AI generated content is at scale, digital threats are evolving at unprecedented speed—driven by shifting geopolitical dynamics, emerging technologies, and the growing influence of online narratives. With AI blurring the lines between real and fake, distinguishing fact from fiction has never been more challenging.

Join us as we unpack the modern threat landscape: how it’s changing, the tactics being used, and what organisations can do to stay ahead.

We’ll explore real-world examples of digital threats—including misinformation and disinformation campaigns, as well as the coordinated use of bots and trolls to distort public opinion and erode trust. You’ll also discover how advanced tools like narrative analysis and citizen sentiment monitoring are helping organisations detect and respond to threats with greater speed and accuracy.

Walk away with practical insights and strategies to strengthen your brand’s resilience and navigate today’s increasingly complex digital environment.

Complete the form to view the webinar on-demand.

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On-Demand Webinar: Combatting Digital Threats: Strategies for a Rapidly Evolving Landscape

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