On Demand Webinar: The New Blueprint for Influencer Marketing: Culture, Community & Conversion

As influencer marketing matures, brands are shifting from trend-chasing to strategy-building. It’s no longer just about reach—it’s about relationships, representation, and results. In this exclusive on-demand webinar, Meltwater partners with former Head of Influencer Marketing at PepsiCo, Christina Westley, to explore how brands can evolve their influencer approach to meet the moment. From building in-house teams to casting with cultural intention, this session will help you transform influencer marketing into a scalable, community-driven channel.