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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.”

“Meltwater’s interface is really easy to use compared to other tools. Having that ease of use gave us an edge.”

Kaseya-Customer Story.png

About Meltwater

Kaseya, a global IT and security software company serving managed service providers (MSPs), relies on strong partner relationships and brand trust to support its growth. But in a fast-moving social media environment, monitoring conversations about the brand is a complex challenge. 
Kaseya uses Meltwater to monitor brand reputation and safety while turning online conversations into actionable insights. With centralized, AI-powered social listening and analytics, Kaseya has the capabilities it needs to act quickly, reduce reputational risk, and improve the partner experience.

See how Kaseya used Meltwater to reduce negative brand mentions by 50%, save 30% of monitoring time, and strengthen partner relationships.

How Kaseya Cut Negative Mentions by 50% with Meltwater | Customer Story

On communications, marketing, and PR workflows

How Meltwater Helped Kaseya Cut Negative Mentions by 50% and Increase Efficiency by 30%

Kaseya

In this Meltwater Customer Story, Kaseya shares how it transformed social listening from a manual monitoring process into a strategic function that drives partner engagement, brand protection, and business impact.

Learn how Kaseya:
✔ Reduced negative brand mentions by 50%
✔ Saved 30% of time spent on communications, marketing, and PR workflows
✔ Centralized social listening, sentiment analysis, and reporting in one platform
✔ Identifies and escalates partner concerns faster
✔ Uses AI-powered analytics to uncover trends and recurring themes
✔ Turns online feedback into actionable insights for product, support, and leadership teams
✔ Improved engagement through data-driven content strategies

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.” — Marcos Yauner, Senior Social Media Analyst, Kaseya

Using Meltwater’s Social Listening and AI Visibility Tracking solutions, Kaseya gained a centralized view of conversations across digital channels, helping teams understand brand perception, respond to emerging issues in real time, and build stronger relationships with its global managed service provider (MSP) community.

Ready to turn online conversations into business-critical intelligence? Learn more about Meltwater: https://www.meltwater.com

#CustomerStory #SocialListening #BrandReputation #CustomerExperience #PartnerEngagement #AIAnalytics #B2BMarketing #ReputationManagement #Kaseya #Meltwater

“Some people thought that PR was dead. As someone in the digital space, I knew that wasn't true, and I needed a way to be able to prove that. Meltwater unlocked that for us.”

“In Meltwater, the AI insights that are provided are incomparable to any other tool out there. For me, it's a huge time saver.”

“Meltwater is our media relations analytics provider that continues to provide value-added meaning to the work that we do, and that value continues to expand every day.”

Bucknell University customer story.pdf

In this case study, learn how Bucknell University uses Meltwater to understand audience perception, strengthen brand reputation, and drive measurable results.

With Meltwater, Bucknell University:

Increased international media placements by 44% year over year
Tracks and measures PR impact across global media coverage
Monitors Reddit conversations to engage prospective students
Uses AI visibility insights to understand how the university appears in LLM-generated responses
Connects communications, admissions, marketing, and advancement teams through a shared view of audience sentiment


Bucknell University uses Meltwater to turn media, social, and AI intelligence into actionable strategy. Learn more about what Meltwater can do for you: https://www.meltwater.com

How Bucknell University Increased Global Visibility with Meltwater | Customer Story

As a leading liberal arts institution, Bucknell University relies on its strong reputation and visibility to attract prospective students, while engaging current students and alumni. However, in the era of AI discovery, media relations and digital marketing have grown increasingly complex. 
Bucknell uses Meltwater to take ownership of its brand narrative, turning fragmented digital signals into strategies with measurable impact on global presence and enrollment. By consolidating media intelligence, social listening, and AI visibility tracking in one platform, the university can execute smarter, faster communications and digital marketing strategies.

See how Bucknell University uses Meltwater’s media intelligence, social listening, and AI visibility tools to measure brand impact and increase international media placements by 44%.

Bucknell University Increases Global Visibility with Meltwater | Case Study

44% increase
International media placements

How Bucknell University Uses Meltwater to Measure Brand Impact Across Media, Social, and AI

Bucknell University

The Challenge

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

Solution

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

Summary

eng-052020-MW-Case-Study-The-Economist.pdf

Meltwater Customer Story: The Economist

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

How The Economist uses audience insights to engage readers around its content

The Economist

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

The Solution

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

MW_Customer-Story-Brochure-Archrival.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.

Archrival - Meltwater Customer Story

How Archrival utilizes social, consumer and influencer intelligence for human-powered marketing

"Often conversations happening are not the conversations that need to happen for people to find better resources or achieve better outcomes. Meltwater helps us identify the conversations taking place, understand how our clients can participate effectively to add to the discussion, and identify conversations not yet taking place that pose a whitespace to own across social."

“The greatest value that Meltwater has been able to provide us is the understanding of our audiences and some of the nuances that can come out of looking at real world conversations, as well as the human side of that customer understanding versus it being all ones and zeros.”

MW_Customer-Story-Brochure-GTO.pdf

Download Greater Than One's success story

Greater Than One

Greater Than One is one of few truly independent agencies specializing in the healthcare space. As a full-experience agency, Greater Than One aspires to make the healthcare industry and people better through a customer-centric, people-first approach to marketing. At the heart of their programs exist three pillars: better content, context, and connections. Through a convergence of media (context), communications (content), and technology (connections), Greater Than One aims to motivate and change customer behavior and create better outcomes for the future.

Learn how How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing.

Greater Than One - Meltwater Customer Story

How Greater Than One uses social listening and consumer intelligence to fuel their people-first approach to healthcare marketing

“Because we are an independent agency we are able to make decisions very fast, we’re able to action things very quickly and we can be very agile. Our approach to any type of campaign or work that we do is centered around data, insights and creativity”.

“I would see the relationship with Meltwater continuing to develop and evolve alongside our growing global business needs and expect it to become even more strategic and see us working even more closely together than we have before to ensure we provide the best services for our clients”.

MW_Customer-Story-Brochure-TeamLewis.pdf

Learn more

TEAM LEWIS is a global marketing agency, founded in 1995, which services clients from 24 offices around the world and has a team of over 500 people. Their specialty? Using data and insights to inform creative marketing and communication campaigns for an international list of clients. Connection is at the heart of everything they do, as they bring together businesses and audiences through creativity, innovation and insights.

Learn how TEAM LEWIS is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

TEAM LEWIS - Meltwater customer story

How Team Lewis connects with audiences through influencer marketing

TEAM LEWIS

About UKZN

Challenge

"UKZN and Meltwater have set out a long term partnership strategy to form a central component of supporting digital transformation and excellence at UKZN into the 2022-2026 Strategy."

105% YoY growth in total media coverage (117K mentions)

127% YoY growth in News media reach (37.1B potential reach)

218% YoY increase in social media posting activity

57% YoY growth in social media impressions

Meltwater Customer Story - University of KwaZulu-Natal (3).pdf

Meltwater helped UKZN  establish a single solution covering corporate relations, social media management, and reporting.

University of KwaZulu-Natal - Meltwater customer story

University of KwaZulu-Natal

Boost their metadata sources to include balanced social media data, increasing the integrity of their data insights

Build brand awareness on the importance of identifying audience interests and optimizing content marketing strategies

Win clients and increase quality lead flow

As more companies are incorporating the ethos and importance of content marketing, Immedia is well-positioned in the industry to deliver the best strategies for our clients and partners.

Being a Leader in the Content Marketing Industry

Powerful insights are driven by robust data integrity. Meltwater's API has greatly enhanced our dataset, which Contrend's algorithms use to generate the most effective content recommendations and predictions.

Getting a Step Ahead in Content Marketing

There is still an untapped opportunity for many of our partner agencies across the region and Immedia has invested early to use our data to leverage what clients really want to get as insights. With their product Contrend, they are showing the scalability by taking the product globally as the Meltwater data lake tracks any country and language. It's a pleasure to work with their team!

Meltwater's API In Action

Immedia Case Study.pdf

The Impact

Launched in 2018 by renowned content marketing experts, Peter Bakker and Richard Jones, Immedia Content offers innovative content strategy development and marketing built on a data-rich foundation to maximize audience engagement. Its team of content strategists and editors, supported by their global network of multilingual contributors, creates diverse, effective formats of content for their clients.

Using Meltwater's API to enhance existing datasets, Immedia Content and Contrend have been able to bolster their social media insights.

Immedia Content

How Immedia Content generates effective content recommendations

Instantly acquire large volumes of valuable, filtered content

Measure the tonality of an event or crisis and quickly adjust messaging

Develop more meaningful and valuable relationships with clients

"We were used to dealing with client crises, but never at such an integral level. With Meltwater, we now have the tonality and volume of an escalating event at our fingertips, and can quickly develop a strategy based on this intelligence."

LINK.pdf

When LINK added creative and consulting services to their offering, they breathed new life into their company. Their new approach relies heavily on Meltwater to stay informed on every aspect of a client's media presence and competitive landscape.

Meltwater helps LINK formulate more effective messaging when engaging in crisis control and earn rave reviews from clients for the relevance of their data.

LINK - Meltwater customer story

Creating a New Life for LINK

LINK

Identify The Relevant Journalists And Social Influencers

Monitor The Take-Up of Press Outreach Efforts

"Meltwater has exceeded my expectations. It was so easy to get started with Meltwater as the tool is very intuitive and the Meltwater Team and demo videos are great. We've been able to monitor the conversations happening out there and leverage other sources of relevant content, as well as report our progress to stakeholders. We're looking forward to spending more time exploring the other tools that Meltwater has to offer."

MW Case Study_TheWarriorProject_ZA (2).pdf

TheWarrior Project is a social justice Non-Profit-Organisation (NPO), launched by local, philanthropic founders, that work to address the urgent needs of gender-based violence and domestic abuse in South Africa. The online, web-based service provides a free legal helpline as well as links to the police, counseling services and a list of shelters for South African women.

How Meltwater supports The Warrior Project with increasing media exposure and measuring the impact of PR efforts.

Meltwater Customer Stories: The Warrior Project

The Warrior Project

"We have used a variety of media monitoring services over the years, to track our own coverage, and see what is appearing in the media on mental health. We have always had issues getting all of our broadcast coverage, as the software used to find the clips didn't always find everything we had in the media. We have tried to address this with a variety of media monitoring companies, but not to a level which helped to fix the issue."

MW Case Study - See Me.pdf

See Me is Scotland's national programme to end mental health stigma and discrimination and was founded in Edinburgh in 2002. The charity is funded by the Scottish Government and Comic Relief, but managed by SAMH AND The Mental Health Foundation as a non-profit organisation. As a non-profit, See Me aim to end mental health stigma and discrimination to enable those suffering to live fulfilled lives. They have a small team of 14, with Nick Jedrzejewski as the CommunicationsManager. The main goals of the charity are to end discrimination towardsmental health, ensuring employees have positive workplace mental well being, youngsters have the knowledge and understanding about mental health and those going through troubling times due to poor mental health are supported.

Here's how See Me can freely monitor & analyse all of their press and broadcast coverage in one consolidated Meltwater platform.

See Me - Meltwater customer story

Proving ROI to Managing Partners & Funders

See Me

Understand conversations happening in Mainland China

Quickly understand demographic data to help with selection

“[Meltwater’s Social Influencer] tool met our expectation in accelerating and simplifying the influencer activation process.”

MW_Customer-Story-Brochure-BonPar.pdf

Outcome

Digital Business Lab works broadly with Financial Services and Beauty industries, offering clients end-to-end social media solutions and strategy in Hong Kong. The agency’s expertise lies in social media, and approaches challenges with creativity and agility. With the team’s expert knowledge and experience in digital business, they provide pragmatic, affordable and business-centric solutions to clients.

Read this Meltwater case study with client Bon Parfumeur / DBL to understand how they are accelerating influencer activation to boost their business.

Meltwater x Bon Parfumeur / DBL

Accelerating Influencer Activation

Bon Parfumeur / DBL

centralise workflow of influencer marketing management

reduce time on performance data gathering process and monitored progress in real-time

successfully activate influencer profiles to increase product awareness and boost campaign strategies

“Utilising Meltwater’s advanced selection filters and performance metrics analysis, we were able to identify local profiles in our required languages with high engagement rate, to best leverage their authentic user-generated video content produced in local languages (Cantonese & English).”

MW_Customer-Story-Brochure-Talika.pdf

Talika – a French beauty brand committed to developing innovative skincare in eye care, skincare, body care, and beauty devices, approached Digital Business Lab (DBL) to support promoting the anniversary limited version of their iconic product in Hong Kong. Penetrating a market that is already saturated with numerous imported beauty brands, DBL was challenged to identify the right format and target audiences to drive targeted online conversion.

Read this case study to understand how Meltwater helps Digital Business Lab work with Talika to find the right influencers for their campaigns

Talika x Digital Business Lab: Social Data Drives Beauty Marketing

From KOL Activation to Actionable Data

Talika / DBL

Challenges

It is clear from the data that UGC on social networking sites drives the desire to purchase. We are hypothesizing that the contribution in this area will indirectly lead to sales.

Introduction of Sapporo Breweries, Ltd.

Introducing Social Listening

It is a good result that our efforts have been well received and the number of employees sensitive to social networking has increased.

Implement consumer insight tools

Request from Sapporo Beer

How we can further assist you in the future

We have been working with Sapporo Breweries, Ltd. since 2011. Since 2020, the company has been using Radarly to acquire and analyze consumer insights.

Meltwater's Customer Case Study: A well-established beverage brand's use of consumer insights for multi-brand marketing

Case Study: Meltwater x Sapporo Breweries, Ltd.

Unraveling Consumer Insights from AI-based Image Analysis and Using Them for Marketing

Sapporo Beer

Establish global brand governance across its social media accounts

Unlock competitive intelligence or trends through social listening

Future-proof the company’s marketing, social, and PR operations

“We have come a long way from when we started, where we had fragmented data sources for evaluating social media, to now where we have a consolidated single source of truth. Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets in a consistent and globally insightful manner, is what makes Meltwater different from its competitors.”

Shiseido- Meltwater Customer Story (1).pdf

Meltwater Customer Stories: Shiseido

Shiseido is one of the largest beauty companies in the world, boasting a rich legacy of beloved skincare and cosmetic products that have become essentials for today’s consumers. The company has brought its more than 50 global luxury brands, including NARS, Clé de Peau Beauté, and Shiseido, to 120 different countries, providing customers with innovative products that have stood the test of time.

Discover how Shiseido uses Meltwater to optimize their global social media strategy and align marketing teams around reporting.

Customer Stories