Kaseya

The Challenge: Understanding Brand Risk Across Fast-Moving Digital Channels

Kaseya used to rely on manual processes to understand the brand’s reputation across social media and other digital channels. That was time-consuming and risky. By the time a relevant conversation was identified, a new trend, post, or issue could already be emerging.

Without a centralized, automated way to monitor relevant conversations, the brand risked missing crucial signals and opportunities to build trust. Kaseya needed a way to understand what was being said about its brand online, where those conversations were happening, and why they were gaining traction. With a centralized solution, the brand could better equip its product and leadership teams with the insights they needed to improve public perception and exceed business goals.

The Solution: Centralizing Social Listening and Partner Feedback

Kaseya chose Meltwater for its intuitive interface and ability to consolidate monitoring, reporting, and sentiment analysis in one platform.

“I use it every day,” says Marcos Yauner, Senior Social Media Analyst at Kaseya. “My routine in the morning is I scan our platforms, see our volume, what’s being mentioned, where it’s being mentioned, and the sentiment.”

Using Meltwater, Kaseya created a cross-functional workflow for partner relations, brand safety, and reputation management. The brand can now categorize mentions by product suite, region, topic, and sentiment, making it easier to funnel insights to the right internal teams, including product and support.

As a result, Meltwater helps Kaseya turn feedback into action. When MSPs raise product concerns online, the brand can quickly escalate the issue to the correct team for faster, more informed resolution. AI-powered analytics help the team identify recurring themes and use those insights to inform campaigns and product messaging.

Kaseya also uses Meltwater insights to shape executive reporting and social content. Feedback from online conversations helped inspire a social media series called “What’s New Academy,” which highlights product updates and innovations based on what partners are asking for.

“That was a big help. We've got more engagement and more impressions from our user base,” Yauner says, "There are now fewer comments online from partners saying they don’t know what Kaseya’s doing as far as innovating. They already know as a result of the series that we're doing, which is also a result of us saving time using Meltwater. That is pretty cool.”

The Results: 30% Time Savings and 50% Fewer Negative Mentions

With Meltwater, Kaseya has transformed social listening from a manual monitoring process into a strategic engine for partner engagement and brand protection. By using Meltwater to optimize its de-escalation process, Kaseya saw a 50% reduction in negative mentions from 2024 to 2025.

“That was all because of Meltwater,” Yauner says. “Before, it would have been very difficult to even accomplish that.”

The platform has also helped Kaseya save significant time. Within the first 30 minutes of the day, the team can review online conversations across platforms, reducing daily manual monitoring time by more than 30%.

Those efficiencies have enabled Kaseya to redirect time toward higher-value work, including executive reporting and demand generation initiatives. And most critically, Meltwater gives the brand the visibility it needs to act on partner feedback in real time and strengthen trust across its global MSP community.

Kaseya uses Meltwater to turn social listening into stronger partner relationships and measurable reputation impact. Request a demo to see how you can use Meltwater to uncover actionable, business-critical intelligence for your brand.