Early on, TEAM LEWIS identified a need for specific tools that could help them meet the needs of their growing client list - particularly, exploring how social media users spoke about brands online.
This also meant gaining a deeper understanding of target audiences - for in-depth information on user demographics, behavioural patterns and interests. But how could TEAM LEWIS quickly and easily identify the media that audiences engage with or where they spend most of their time online?
In the same breath, TEAM LEWIS needed to make informed decisions on behalf of their clients who trust them to run strategic and creative campaigns that yield results. Part of this would mean using influence to reach audiences through the public figures they know and love.
With this in mind, TEAM LEWIS wanted to find the right influencers, work closely with them and report on the campaigns they were involved in.