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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Track over 10K unique uses of the campaign hashtag

Obtain a 24x higher than average engagement rate

Challenge

Solution

Meltwater Customer Story - Puma.pdf

Customer Quote

PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel, and accessories.

Read this case study to understand how Meltwater supports Puma with their all-in-one media intelligence suite.

Customer Story: Meltwater x Puma

Finding local influencers at scale

Puma

Monitor company mentions and stay on top of global trends in emerging markets

Identify top-tier, international journalists and setup interviews for visible
CEO in specific countries

Distribute SEC compliant wire releases and pitch product launches directly to targeted journalists

U.S. Global Investors.pdf

Summary

U.S. Global Investors, Inc., is an investment manager focused on mutual and exchange trade funds, based in San Antonio, TX. With a legacy of expertise in gold and precious metals, they have recently branched out into emerging markets and natural resources. Known for launching first-of-their-kind investment products in developing markets, they also launched their first ETF (JETS) last year.

How U.S. Global Investors use Meltwater to gather details of relevant reporters and distribute press releases. Read on and learn how they boosted PR ROI.

U.S. Global Investors, Inc.

Discovering Emerging Opportunities

Monitor local markets and stay on top of the latest industry trends

Tap into social media conversations and connect with influencers

Acquire competitive intelligence including recent coverage and social media conversations

"What Meltwater brings to the table is a superior media outreach and monitoring solution. With a dedicated support team, we are able to ensure we are meeting our goals and metrics every time."

"With the excellent media outreach, monitoring, press release distribution, and metrics all bundled together, it just made sense to go with Meltwater."

Meet Newman-Dailey Resort Properties Inc..pdf

Newman-Dailey Resort Properties specializes in resort rentals and sales along Florida?s Northwest coast. They operate out of a city dubbed "The World's Luckiest Fishing Village," but know that success depends on hard work. Meltwater's media intelligence and communications platform helps give Newman-Dailey their
edge.

How Newman-Dailey Resort Properties uses Meltwater to monitor local markets, stay on top of industry trends and connect with influencers. Read on.

Newman-Dailey Resort Properties

Where Good Luck Meets Hard Work

Effectively target media for increased news release distribution

Benchmark performance to meet federal requirements

Populate a government funded database using Meltwater search

"The search component has been imperative for populating our database of terrorist activity against surface transportation targets."

Mineta.pdf

Mineta Transportation Institute (MTI) is a research institute focusing on issues related to intermodal transportation in the US.MTI provides transit officials and policymakers with important insights into security threats against trains, buses, and other surface transportation. MTI relies on Meltwater for critical keyword searches and news release distribution.

How Mineta Transportation Institute uses Meltwater to populate their database of terrorist activity by searching for global critical stories.

Mineta Transportation Institute

Creating Policy for the People

Monitor their brand and industry-related topics to stay on top of the latest developments

Analyze feedback to improve their courses
and drive awareness and engagement

Establish themselves as thought leaders by promoting best practices in their field

"We offer short courses aimed at farmers and really anybody that works with phytosanitary products. Meltwater provides the insights we need— about our audiences and our campaigns to continually elevate our message."

"We especially like the ability to monitor people's comments on the courses over social media. Meltwater's daily reports offer us great visibility."

Meet CropLife Latin America.pdf

CropLife Latin America is an international trade organization serving the crop science industry. Their investments in R&D help farmers boost growing efficiencies and food yields. Members include Bayer and Syngenta. Promoting awareness and education play critical rolls in their success. That's where Meltwater comes in.

How CropLife Latin America uses Meltwater to monitor its brand and industry-related topics to stay on top of the latest developments. Read on.

CropLife Latin America

Providing Food for Thought

Keep up with key conversations and news items in real-time

Produce a newsletter to widen their reach

Identify relevant journalists and pitch stories that support their message

"I'm using Meltwater to create a newsletter informing journalists of what's going on in our world. This is helping us ramp up our advocacy effort."

Meet American Indian College Fund.pdf

The American Indian College Fund is dedicated to increasing the number of Native Americans with college degrees. Since 1989 the nonprofit has provided more than 131,000 scholarships and $193 million to support these ambitions. The College Fund uses Meltwater's all-in-one platform for media monitoring, media contacts, and news releases.

How American Indian College Fund uses Meltwater to identify relevant journalists, personalize pitches, and increase PR ROI. Read more.

American Indian College Fund

Investing in Native Students to Transform Lives

Track new developments and brand coverage

"If we need to make any communication around various situations, the initial signals come in the form of news via Meltwater. The real time functionality means that our team can swiftly prepare a plan of action for the management. It has made the process smoother and there is lesspanic at the time of emergencies, we feel relieved as we know we get real-time information."

MW Case Cairn, Oil & Gas vertical of Vedanta Limited IN.pdf

The Cairn, Oil & Gas vertical of Vedanta Limited operates 27% of India's domestic crude oil production. It has a world-class resource base, with interest in seven blocks including six in India and one in South Africa. Its focus on India has resulted in a significant number of oil and gas discoveries. For example, Cairn made a major oil discovery (Mangala) in Rajasthan in the north-west of India at the beginning of 2004. To date, 38 discoveries have been made in the Rajasthan block.

How Meltwater supports Cairn Oil and Gas vertical of Vedanta Limited with crisis communication efforts.

Cairn Oil and Gas vertical of Vedanta Limited

Develop original content for their clients to drive more successful campaigns

Accurately summarize, automate, and assign value to the work they do for clients

Win new business by providing a level of reporting not seen before in the industry

"If we left metrics off the table, nobody would sign the deal. There isn't anyone we talk to who doesn't want accountability."

Meet Caster Comms.pdf

Caster Communications is a full-service US-based PR firm specializing in B2B and B2C technology.

Meltwater helps Caster Communications capitalize on every opportunity when prospecting for new business by providing a higher degree of personal service.

Meltwater Customer Stories: Caster Communications

It's All In the Numbers

Caster Communications

Challenge:
Providing the Public with Factual and Actionable Information

"The experience with the Meltwater Team has been great, especially with Theo (Sales Manager), who has been really hands on and responsive whenever we need help. The Meltwater Help Desk has also been useful. It doesn't take more than 10 minutes for someone to respond to our query, which is very efficient."

Solution:
Refuting Misinformation with Accurate Data

MW Case Study_Code For Africa (1).pdf

Founded in October 2012, Code for Africa is a non-governmental organisation and is the continent's largest network of civic technology and data journalism labs, with teams in 22 African countries. 

Code for Africa builds digital democracy solutions that give citizens unfettered access to  factual and actionable information that empowers them to make informed decisions, and which strengthens civic engagement for improved public governance and accountability.

See how Code for Africa uses Meltwater to quickly refute fake news and misinformation and provide citizens with factual and actionable data.

Meltwater Customer Stories: Code for Africa

Code for Africa

Challenge:
Knowing What Consumers Say About The Brand

"My experience with the Meltwater Team has been great; they are hands on with us when we need them to be. Anytime we need something done, it's done immediately. Nadine (Client Success Director) follows up with us, and we feel taken care of."

Solution:
Making Social Media Publishing and Engagement Easier

MW Case Study_Java House Group (1).pdf

Founded in August 1999, Java House aims to introduce gourmet coffee drinking culture in Kenya, but has since evolved into an American diner style restaurant.  

As one of the leading coffee brands in Africa, Java House has grown to have outlets in 14 cities across 3 East African countries (Kenya, Uganda and Rwanda). Java House has also gone on to birth three sister brands - Planet Yogurt, a healthy and tasty frozen yogurt store, 360 Degrees Pizza, a casual dining restaurant, and Kukito, a uniquely Kenyan modern fast food brand.

See how Meltwater makes social media publishing and engagement easier for Java House, one of Africa's leading coffee brands.

Meltwater Customer Stories: Java House

Java House

Monitor individual mentions country by country to gauge the impact of local actions

Generate detailed reports within very specific time frames on highly relevant issues

Acquire a more nuanced understanding of Latin America's vast media landscape

"The Meltwater platform provides us with first-hand analysis of a huge base of online sources, on-demand."

"Meltwater is great for generating reports about media hits within very specific time frames and about very specific topics relevant to us. Being able to zero in on results helps us focus our resources on where they'll yield the best results. The insights we've gathered from the platform continue to point the way to new avenues for getting our message out."

Meet Plan International Latin America.pdf

Plan International is a non-governmental advocate for children's rights and girls' equality in 76 countries, including 12 in Latin America and the Caribbean. They reached 34.2 million children through their work in 2018. Meltwater provides the Latin American offices with media monitoring, a social platform, and analytics.

Meltwater helps Plan International frame the conversation in Latin America about girls' human rights.

Plan International - Meltwater customer story

Girls Take Center Stage

Plan International

Making a Bigger Splash

The Challenge

My company started while living abroad in Bermuda, wanted to scuba dive often, I started Splash by bartering marketing expertise for free diving. I worked with dive shop clients in Bermuda and helped them reach out to the US market to bring them new customers and partnered with  hotels and airlines using an integrated marketing approach.

The Solution

Grow their business by taking on bigger and more lucrative projects

Engage and learn from subject matter experts, leading to higher-quality work

Monitor the full extent of their reach and report with greater precision

Discover how Meltwater helps Splash Communications Engage and learn from subject matter experts, report on their efforts and achieve growth.

How Meltwater Supports Splash Communications Grow

They’ve got a great origin story, where great diving begat better marketing so a big Splash could be heard around the world.

Splash Communications

Create media distribution lists that map to specific attractions and activities

Analyze the effect of their press releases with accuracy, detail, and timeliness

Share KPIs easily with primary stakeholders to shape and inform future efforts

"One amazing thing the solution lets me do is access the link of every article we pick up after we send out a press release."

"Every day we use the influencers section in the platform. It's how we find the best people to work with."

Meet Rio Convention & Visitors Bureau.pdf

Rio de Janeiro was tabbed South America's leading sports tourism destination by the World Travel Awards in 2018. This was due in large measure to the work of the Rio CVB. In their role as ambassadors and communicators, they know that their success generates wealth and jobs. They partnered with Meltwater to further Rio's promotion efforts.

How Meltwater helps Rio Convention & Visitors Bureau generate targeted awareness, increase visitors, optimise campaign reporting and more.

Rio Convention & Visitors Bureau - Meltwater customer story

Rio Is Open for Business

Rio Convention & Visitors Bureau

Easily tier media coverage to share internally or externally with a couple of clicks

Reach out to experts and media influencers to maximize coverage and gain partners

Extract greater value from events, search, and more by leveraging their service rep

"Meltwater enables us to ramp up our media relations efforts and directly support key media coverage for our
organization. It's important for us to build relationships, service different industries, and build awareness of our
tech sector."

"Whether you're a big or small operation, Meltwater can improve your media relations and get your people in front of the public more often."

Meet Innovate BC.pdf

"Get funding, launch your idea, and connect with experts." Innovate BC connects British Columbian innovators with the funding, resources, and support they need to succeed. Meltwater's powerful media communications platform helps the government-backed entity promote BC as a technology hub and grow the local economy.

Discover how Meltwater helps Innovate BC reach out to influencers to earn valuable coverage and partnerships and increase brand awareness.

Innovate BC - Meltwater customer story

One-Stop Shop for Innovators

Innovate BC

Pick up mentions of clients on social media and news on a global scale

Generate brand awareness reports for social media and online news

Share insights with important stakeholders

"Meltwater is more than just a media monitoring tool for the EOC; it gives us commercial direction and helps us to make strategic data driven decisions. What has made our partnership even more successful has been the reactivity of the Meltwater team. They have been open, responsive and flexible right from the start."

MW Case Study-MSM for the European Olympic Committees.pdf

The European Olympic Committee (EOC) uses Meltwater to generate and measure brand awareness. They also use the tool to make sure that when they are being talked about, they pick this coverage up globally.

Read about how the European Olympic Committees (EOC) is using the Meltwater Media Intelligence tool for their marketing.

How Meltwater helps the EOC

Getting commercial direction and making strategic data-driven decisions.

European Olympic Committees

“We do this [research] in various ways, for example, through our extensive contacts within each of our member organisations, local, regional and national networks, our parliamentary and press work, and work with government departments. But we also need reliable, daily, local political and organisational intelligence.  Each regional team has their individual approach, but it was originally very time consuming searching the latest reliable online news on each authority so that we didn’t have to ask our members for it, which would put extra pressure on them. This is when Meltwater came in.”  

“Meltwater provides the LGA’s regional teams with a daily, reliable, up to date digest of local news that complements and furthers our existing knowledge and understanding of our members’ circumstances, experiences and needs. This enables us to spend more time using the intelligence to inform our work and best support our members.”

MW Case Study - The Local Government Association.pdf

Founded in 1997, the Local Government Association is the national membership body for local authorities. The LGA is a politically-led, cross-party organisation that works on behalf of councils to ensure the local government has a strong and credible voice with the national government. Its core membership is made up of 339 English Councils and 22 Welsh Councils. 

The LGA aims to influence and set the political agenda on the issues that matter to councils so they are able to deliver local solutions to national problems. They also provide a range of free and subsidised practical improvement support. This includes corporate support, such as leadership programmes, peer challenges and LG Inform (a bench-marking service). Furthermore, they also provide programmes tailored to specific service areas such as children, adults, health, care, financial, culture, tourism, sport and planning services.

Meltwater provides the LGA with fast & reliable industry updates to make informed decisions when it matters most.

The Local Government Association - Meltwater Success Story

Real-Time Industry Insights

The Local Government Association

Monitor and verify record-setting attempts
wherever they occur

Develop greater confidence in the strength
of their media relationships

Measure campaign results accurately to
establish client objectives are achieved

"Meltwater has been an extremely engaged partner. When I use their live chat, I receive an immediate response along with a solution to every problem at the time I need it. Their service is 300% useful."

"With the help of Meltwater's platform, contacting the media is no longer such a challenge, and that's a huge weight lifted."

Meet Guinness World Records.pdf

From its origins as a book in 1954 designed to list and authenticate world records, Guinness World Records has become a multimedia brand agency offering a range of products and services. Their mission is to celebrate those who go further, faster, and beyond anyone else on earth and turn the incredible into the official.

Meltwater helps Guiness World Records get answers to media questions quickly — possibly in record time even.

Guinness World Records - Meltwater customer story

Can You Top This?

Guinness World Records

"Meltwater is more than monitoring and reporting and everything the tool offers. It's really an extension of us."

"The influencer database gives us access to writers outside of our usual contacts. We find people who cover a specific beat and will connect with the audience we're aiming for."

Meet Frisco.pdf

Frisco Conventions and Visitors Bureau (CVB) markets Frisco, Texas, as a destination for conventions, sporting events, leisure, and attractions. The city's motto is 'Texas' Rising Star,' and fittingly, Frisco is the fourth-fastest growing city in the US.

See how Meltwater allows Frisco to catch all the mentions about their attractions and events and track what's being said on social media.

Meltwater Customer Story: Frisco CVB

Texas' Rising Star

Frisco CVB

Be alerted to potential crises or risks impacting their customers

Publish news releases promoting current and future events

Generate goodwill and increased cooperation among airport personnel

"People have many good things to say about our airport and the airlines. If they aren't happy, we want to know why so we can address it."

Detroit Metro Airport.pdf

Detroit Metro Airport, or DTW, is one of the ten busiest airfields in North America in terms of takeoffs and landings and handled more than 34 million passengers in 2016. It's an efficient airport, ranking first in North America for on-time performance.
Customer service and support is managed by a small team using Meltwater's platform.

See how Detroit Metro Airport use Meltwater's Media Intelligence tools to keep track of media mentions with real-time mobile alerts.

Meltwater Customer Story: Detroit Metro Airport

Happy Travels

Detroit Metro Airport

"The dashboard tells me where the bulk of the mentions came from, their potential reach, and where we should try to leverage things moving forward."

Emory Goizueta Business School.pdf

Emory University's Goizueta Business School in Atlanta is famous for securing employment for its graduates. It has earned a reputation as a high-touch, high-quality MBA program where faculty and students interact easily.

Learn how Emory University Goizueta Business School uses Meltwater to automate daily searches for mentions of the school and its faculty.

Meltwater Customer Story: Emory University Goizueta Business School

Graduating with Honors

Emory University Goizueta Business School

Monitor and encourage reporting about their changing city

Shaping people´s perception of a city is no small task. Tulsa's past may have been in oil, but today the sky is the limit, with aerospace now the largest employer. Tulsa Convention & Visitors Bureau (CVB) invites people to experience their vibrant, changing city. Meltwater plays a key role in making T-Town a must-see destination.

See how Tulsa Convention & Visitors Bureau use Meltwater's Media Intelligence tools to track events and festivals in order to see return on investment.

Case Stories