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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

PR & Communications

5 Takeaways from Meltwater Summit on Tour: Sydney 2026

A roundup of the top discussions and trends shaping Australia's marketing and communications landscape, from the first Summit on Tour: Sydney.

Samantha Tanizar

Jun 16, 2026 • 10 min read

An image showing a translucent funnel shape in the center with tow different size ends. The larger end of the funnel faces the left of the image, and there are several small purple cubes flowing into it. The smaller end of the funnel is facing the right side of the image, and there are 3 larger pink cubes floating out. Blog post image for The Effort Heuristic

Generative Engine Optimization (GEO)

AI Content and the Effort Heuristic: Does Less Work = Less Value?

We are in a time of fascinating creative tension when it comes to the use of AI. How content is created matters almost as much as what it says. Get the Public Perception of AI report

Samantha Scott

Jun 15, 2026 • 15 min read

Emerging headlines FIFA week 1

Social Listening

FIFA World Cup 2026 Week 1 Analysis: Emerging Narratives

Now that the first matches have been played, have predictions changed for which teams are likely to win? Stay up to date with our real-time dashboard

Lance Concannon

Jun 15, 2026 • 7 min read

Meltwater slide titled “Key Themes – Post Game 5” summarizing reactions to a fictional NBA Finals. Four cards highlight: the Knicks ending a 53-year championship drought behind Jalen Brunson’s 45-point performance; citywide celebrations and a planned NYC parade; Brunson’s Finals MVP and historic place among New York sports legends; and the Spurs’ collapse after repeatedly losing games despite holding high win probabilities.

Social Listening

What Brands Can Learn From the Knicks' Championship Win

What the Knicks' first NBA championship in 53 years reveals about how legacy, community, and cultural relevance drive audience attention far beyond the game itself.

Jenny Force

Jun 15, 2026 • 13 min read

The Knicks and Spurs online conversation changed dramatically after a historic Knicks win

Social Listening

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

A 29-point comeback and a game-winning tip-in led to one of the most dramatic NBA Finals games ever played. Here's how Game 4 reshaped the online conversation. See the NBA Finals Prediction Dashboard

Samantha Scott

Jun 11, 2026 • 7 min read

results from the FIFA world cup

Social Listening

FIFA World Cup 2026 Predictions: Key Matches, Teams & Trends

Before the first whistle blows, the world's biggest football stories are already taking shape. Explore the matches, teams, and narratives driving World Cup 2026 conversation worldwide. See the FIFA World Cup Prediction Dashboard

Samantha Scott

Jun 10, 2026 • 9 min read

An image showing how engagement signals have changed pre and post Game 3 of the NBA finals

Social Listening

NBA Finals Game 3: How Sports Fans Engaged Online

Game 3's series-high mentions volume highlights how narrative shifts create the biggest engagement opportunities for brands during live events. See the NBA Finals Prediction Dashboard

Jenny Force

Jun 9, 2026 • 7 min read

Graphic highlighting social engagement around NBA Finals Game 2. A large purple “807,000” appears at the center of the image, representing the total number of engagement actions generated by online conversations about the game. The number sits over a faint basketball court illustration, with a basketball positioned to the right. Meltwater branding appears in the top-left corner. The headline reads: “807,000 Total engagement actions for the NBA Finals Game 2.”

Social Listening

NBA Finals Game 2: The Data Points That Defined the Conversation

See how a 340% engagement spike, Instagram's dominance, and the Knicks' 2-0 lead shaped the conversation around the NBA Finals Game 2. See the NBA Finals Prediction Dashboard

Jenny Force

Jun 8, 2026 • 5 min read

Graphic highlighting that 10% of Hannover Messe 2026 conversation came from one country, with a large orange '10%' displayed above the headline on a light gray background.

Marketing

How China Dominated Hannover Messe 2026 Conversations

A snapshot of global conversations around Chinese innovation at the manufacturing industry’s biggest tradeshow.

Samantha Tanizar

Jun 8, 2026 • 12 min read

Meltwater graphic highlighting the volume of FIFA World Cup conversation from January 1 to June 1, 2026. Large text in the center states “2.4 million,” representing the total number of FIFA World Cup mentions across traditional, digital, and social media sources during the period.

Marketing

Who Won World Cup Marketing Before Kickoff?

Learn how to turn global cultural moments into marketing opportunities. See Meltwater in Action

Ann-Derrick Gaillot and Anna Amarotti

Jun 5, 2026 • 17 min read

An image showing several teal cubes, representative of keyboard keys, spread across the image. In the middle of the image some of the keys are rising up, as though rolling from the right to the left. Uncanny valley in AI writing blog post image.

Generative Engine Optimization (GEO)

The Uncanny Valley of AI Writing: Why AI Content Breaks Trust

AI writing can be logically structured and technically accurate while still feeling emotionally flat. Here's why, how to recognize it, and how to correct it. Read the Public Perception of AI report

Samantha Scott

Jun 5, 2026 • 13 min read

A panel discussion on crisis comms, taking place on stage at Meltwater Summit 2026.

PR & Communications

8 Lessons on Crisis Comms from Meltwater Summit 2026

How Modern Brands Can Detect, Navigate, and Defuse Reputation Risks

Lance Concannon

Jun 5, 2026 • 12 min read

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