The Top 5 TikTok Influencers in the Philippines

An illustration of different gadgets
An illustration of different gadgets

It's no surprise to anyone that the social media platform TikTok has become a household name, especially since the pandemic. In particular, the usage rate of TikTok has grown tremendously in Asian countries such as the Philippines, with over 33 million users

With this this massive growth, many companies are making use of the top TikTokers for their influencer marketing efforts.

We have all heard of Niana Guerrero or Yanyan De Jesus where they are known globally with most of their audience being international. In this blog post, we're highlighting the top 5 TikTok creators (also known as TikTokers) in the Philippines, ranked by the highest number of audience that are local and also including their true reach.

  1. #1 Sai Datinguinoo (@saidatinguinoo_)

  2. #2 Sassa Gurl (@itssassagurl)

  3. #3 Francine Diaz (@francinesaenz_)

  4. #4 Heart Evangelista (@lme85)

  5. #5 Aj Raval (@ajravsss)

#1 Sai Datinguinoo (@saidatinguinoo_)

An image of Filipino TikTok Star Sai Datinguinoo

Coming in at Number 1 - Sai Datinguinoo is a TikTok star that rose to fame in the Philippines during the pandemic.

Sai Datinguinoo Stats

  • 1,264 Following
  • 11.7M Followers
  • 292.7M Likes
  • 95% of her audience is from the Philippines
  • 1M true reach

Sai Datinguinoo Bio

She is best known for her funny pranks, dance, and lifestyle clips on Tiktok.

Since then, she has become a full-fledged content creator on YouTube as well as Instagram. She has 11.7M followers and 292.7M likes.

#2 Sassa Gurl (@itssassagurl)

An image of Sassa Gurl and her stats on following, followers and likes.

Sassa Gurl comes in second place on our list of the top TikTok influencers in the Philippines.

Sassa Gurl Stats

  • 963 Following
  • 6.4M Followers
  • 274.5M Likes
  • 86% of her audience is from the Philippines
  • 4.3M True reach

Sassa Gurl Bio

Sassa Gurl gained popularity in 2019. Since then, Sassa has been an icon and strong advocate for queer representation in mainstream Philippine media. Her content features comedic skits and no-filter takes on life and culture in the Philippines.

She has over 6.4M followers and 274.5M likes.

#3 Francine Diaz (@francinesaenz_)

An image of Francine Diaz and her stats on following, followers and likes.

Francine Diaz is definitely also part of the top TikTok influencers in the Philippines. She also has an impressive following and great engagement statistics.

Francine Diaz Stats

  • 92 Following
  • 6.3M Followers
  • 39.7M Likes
  • 83% of her audience is from the Philippines
  • 5.3M true reach

Francine Diaz Bio

As the youngest person on our list, Francine Diaz has been in the spotlight since she was 10. As a popular actor, influencer, and content creator, she is best known for collaborating with brands such as Shopee and her wholesome content featuring her family members.

She has 6.3M followers and 39.7M likes.

#4 Heart Evangelista (@lme85)

An image of Heat Evangelista with her stats on following, followers and likes.

Heart Evangelista is a TikToker with a Filipino following of 81%. Therefore, she should still be a part of our list of the top TikTokers in the Philippines.

Heart Evangelista Stats

  • 138 Following
  • 6.7M Followers
  • 47.9M Likes
  • 81% of her audience is from the Philippines
  • 2.3M True reach

Heart Evangelista Bio

Love Marie Payawal Ongpauco-Escudero, known professionally as Heart Evangelista, is a Filipino actress, artist, author as well as an advocate. Her posts on TikTok generally revolve around travel, fashion, beauty, and lifestyle content.

She has over 6.7M followers and 47.9M likes.

#5 Aj Raval (@ajravsss)

An image of Aj Raval with her stats on following, followers and likes.

80% of Aj Raval's followers are based in the Philippines which makes her one of the top TikTok influencers in the area.

Aj Raval Stats

  • 59 Following
  • 8.7M Followers
  • 72.2M Likes
  • 80% of her audience is from the Philippines
  • 5.2M True reach

Aj Raval Bio

Aj Raval is a well-known Filipino actress as well as YouTuber who rose to fame for her roles in Ang probinsyano. She is the daughter of popular actor Jerich Rawal.

Her content on TikTok centers around funny videos and TikTok dances.

She has over 8.7M followers and 72.2M likes.

Influencer Marketing in the Philippines

Influencers can be a great amplifier of your brand messages and help co-create content to attract new and highly engaged audiences. TikTok, in particular, helps improve the stickiness of multimedia campaigns.

Whalar research found:

  • Viewing an ad on TV after seeing it on TikTok increases memory of the TV ad by 13%
  • An Instagram influencer’s content is 43% more memorable if viewers are primed to the content via TikTok
  • Viewers are 31% less likely to skip through a YouTube ad if they’ve first seen it on TikTok.

Brands quickly learned the benefits of working directly with creators to capitalise on the undeniable benefits of the creator economy such as opening a revenue stream through social commerce. You can download the latest guide to find out more about the rise of the creator economy and how it is a new opportunity for brands in the Asia Pacific region.

How Meltwater Can Help You Optimise Your Philippine Influencer Marketing Strategy

Meltwater Social Influencers platform

Meltwater’s AI-driven all-in-one platform can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides analysis and reporting to help you determine the effectiveness and continually refine your influencer marketing programs.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in the Philippines and all over the world, contact us today to learn more.

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