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Perri Robinson

Global Head of Marketing Programmes

Perri Robinson, Global Head of Marketing Programmes

Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.

How to Optimise PR Measurement with PR Custom Scoring

Marketing

PR Reporting & PR Custom Scoring: A Unified Guide to Modern PR Measurement

Illustration of a large pair of purple and red binoculars on a purple background. How to increase your contents visibility online blog post.

Marketing

10 Ways to Increase the Visibility of Your Online Content

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Marketing

Big Data: A Beginners Guide for Marketers

Illustration showing a large yellow arrow pointing to the right through a crowd of smaller white arrows that are pointing all different directions. Market positioning blog post.

Marketing

How to Create an Effective Market Positioning Strategy

eng-0303-digital transformation strategy

Marketing

How to Kick Start a Digital Transformation Strategy

What is a press release? Illustration of two megaphones amplifying a press release on a podium for our blog with press release examples and a free press release template

Marketing

10 Press Release Examples | Press Release Template

Illustration showing a stylized desktop computer with several icons and tools such as an analytics graph, smartphone, clock, and email. Blog post on top marketing tools and software

Marketing

Marketing Tools and Software: How to Choose the Best One for You

Marketing

Leveraging Brand Equity for Business Growth

Illustration showing a large pink gavel on a burnt yellow background. Why your marketing team needs a single source of truth (SSOT) blog post.

Marketing

What Is a Single Source of Truth and Why Do You Need It?

A stylized version of a bespoke reporting dashboard with a bar graph in the center. Hovering around the dashboard are several other icons, like dollar signs, a checkmark, and pie charts, demonstrating the potential outputs of a bespoke report.

Marketing

What Is Bespoke Reporting?

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Marketing

The Ultimate Guide to Master Data Management

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

CEO Communications: Building & Maintaining Trust

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Marketing

Online Reputation Repair: Everything You Need to Know

Image of a datastream as the header for our blog about APIs

Marketing

The Value of API and Analysing Different Data Types

A man holding a robot's hand whilst standing in front of a sunset.

Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Neon heart

Marketing

Why Personal Reputation Management Is the Key for Your Success

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Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

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Marketing

Event Marketing Strategies and Best Practices

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Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

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Marketing

The Rise of Converged Media [Expert Interviews]

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Marketing

How to Build A Successful LinkedIn Marketing Strategy

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

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Marketing

10 Facebook Messenger Marketing Ideas

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

eng-0404-Transforming PR Campaign Management

Marketing

Transforming PR Campaign Management

media mention

Marketing

How to Ensure You Never Miss a Media Mention

Optimize Supply Chain Risk Management with Media Intelligence

Marketing

Optimize Supply Chain Risk Management with Media Intelligence

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Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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Marketing

How a Sentiment Analysis API can Transform Business Decision Making

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Marketing

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Marketing

4 Steps Towards Building Brand Credibility

Social listening HR

Marketing

4 Ways Social Listening has Influenced HR

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Marketing

10 Tips to Increase Link Click-Throughs on Social Media

Marketing

Why we should all be analysing brand sentiment around our campaigns

Futuristic command centre

Marketing

The What, Why & How of Brand Command Centres

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Marketing

Using Alternative Data & External Signals for Decision Making

What to Consider Before Deciding on a Multiple VS Single Vendor Approach

Marketing

Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach

facebook vs twitter differences on social media

Marketing

Facebook vs. Twitter: Social Media Strategy Differences