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Perri Robinson

Global Head of Marketing Programmes
Perri Robinson, Global Head of Marketing Programmes

Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.

Illustration showing a stylized desktop computer with several icons and tools such as an analytics graph, smartphone, clock, and email. Blog post on top marketing tools and software

Marketing

Marketing Tools and Software: How to Choose the Best One for You

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Marketing

Big Data: What it Is and Why it Is Important for Your Business

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Marketing

The CEO Echo | December 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | November 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | October 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | September 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Illustration showing a large hammer on a pale pink background. Building brand equity blog post.

Marketing

Brand Equity: What It Is and How to Build It

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Marketing

The CEO Echo | August 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Illustration showing a large pink gavel on a burnt yellow background. Why your marketing team needs a single source of truth (SSOT) blog post.

Marketing

What Is a Single Source of Truth and Why Do You Need It?

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Marketing

The CEO Echo | July 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

What is a press release? Illustration of two megaphones amplifying a press release on a podium for our blog with press release examples and a free press release template

Marketing

10 Press Release Examples | Press Release Template

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Marketing

The CEO Echo | June 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | May 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | April 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | March 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | February 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Illustration of a large pair of purple and red binoculars on a purple background. How to increase your contents visibility online blog post.

Marketing

10 Ways to Increase the Visibility of Your Online Content

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Marketing

The CEO Echo | January 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A stylized version of a bespoke reporting dashboard with a bar graph in the center. Hovering around the dashboard are several other icons, like dollar signs, a checkmark, and pie charts, demonstrating the potential outputs of a bespoke report.

Marketing

What Is Bespoke Reporting?

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Marketing

The CEO Echo | December 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | November 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | October 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | September 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | August 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Marketing

The Ultimate Guide to Master Data Management

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Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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Marketing

CEO Communications: Building & Maintaining Trust

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Marketing

The CEO Echo | February 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | January 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

Online Reputation Repair: Everything You Need to Know

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Marketing

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

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Marketing

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Image of a datastream as the header for our blog about APIs

Marketing

The Value of API and Analysing Different Data Types

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Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered