Perri Robinson

Global Head of Marketing Programmes
Perri Robinson, Global Head of Marketing Programmes

Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.

Illustration of two megaphones amplifying a press release on a podium. 10 examples of great press releases.

PR & Communications

10 Examples of Effective Press Releases [+ Free Template]

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | October 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | September 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | August 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | July 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | June 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | May 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | April 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | March 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Data Science

The Ultimate Guide to Master Data Management

Graphic of a credit card hovering near a smartphone with a receipt coming out of its screen

Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

An image of a phone with speech bubbles around it

PR & Communications

CEO Communications: Building & Maintaining Trust

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | February 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | January 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

neon lightning bolt

PR & Communications

Online Reputation Repair: Everything You Need to Know

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | December 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | November 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Meltwater companion CEO-Echo Banner

PR & Communications

The CEO Echo | October 2021 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

A 3D rendering of four sets of stairs that all meet to form a platform. This image is being used on a blog that describes the steps involved in building brand equity.

Marketing

Brand Equity: What it is and how to build it

A retro computer that is painted orange against an orange backdrop for this blog on big data for businesses

Data Science

Big Data: What it Is and Why it Is Important for Your Business

A close-up image of a telescope positioned toward a city in the background. This image is being used as a thumbnail for a blog explaining how to identify a single source of truth for marketing data

Data Science

Why Your PR & Marketing Data Needs a Single Source of Truth (& How to Achieve It)

Image of a datastream as the header for our blog about APIs

Data Science

The Value of API and Analysing Different Data Types

A man holding a robot's hand whilst standing in front of a sunset.

Data Science

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Neon heart

PR & Communications

Why Personal Reputation Management Is the Key for Your Success

overlapping leaves

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

Marketing

Event Marketing Strategies and Best Practices

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

eng-0505-blog-Analysing the Online Customer Journey

Marketing

[Webinar Q&A Round-Up] How to Map & Visualise your Customer Journey

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

Image of white balloons with one red balloon flying away

Marketing

How to Create an Effective Market Positioning Strategy

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.

Marketing

Marketing Tools and Software: How to Choose the Best One for You

A close up of hands working on an email marketing campaign.

Marketing

How to run a successful email marketing campaign

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

eng-0404-Transforming PR Campaign Management

PR & Communications

Transforming PR Campaign Management

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

eng-0303-digital transformation strategy

Data Science

How to Kick Start a Digital Transformation Strategy