Skip to content

Perri Robinson

Global Head of Marketing Programmes

Perri Robinson, Global Head of Marketing Programmes

Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.

How to Optimise PR Measurement with PR Custom Scoring

Marketing

PR Reporting & PR Custom Scoring: A Unified Guide to Modern PR Measurement

Marketing

10 Ways to Increase the Visibility of Your Online Content

Marketing

Big Data: A Beginners Guide for Marketers

Illustration showing a large yellow arrow pointing to the right through a crowd of smaller white arrows that are pointing all different directions. Market positioning blog post.

Marketing

How to Create an Effective Market Positioning Strategy

eng-0303-digital transformation strategy

Marketing

How to Kick Start a Digital Transformation Strategy

Marketing

10 Press Release Examples | Press Release Template

A dark teal image with glowing accents in green and orange, showing a digital landscape that could be a computer software or hardware

Marketing

Marketing Tools and Software: How to Choose the Best One for You

Marketing

Leveraging Brand Equity for Business Growth

Marketing

What Is a Single Source of Truth and Why Do You Need It?

A stylized version of a bespoke reporting dashboard with a bar graph in the center. Hovering around the dashboard are several other icons, like dollar signs, a checkmark, and pie charts, demonstrating the potential outputs of a bespoke report.

Marketing

What Is Bespoke Reporting?

A lock, key, and loading symbol in front of a file folder with papers coming out, for a blog about master data management.

Marketing

The Ultimate Guide to Master Data Management

Graphic of a credit card hovering near a smartphone with a receipt coming out of its screen

Marketing

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

An image of a phone with speech bubbles around it

Marketing

CEO Communications: Building & Maintaining Trust

neon lightning bolt

Marketing

Online Reputation Repair: Everything You Need to Know

Image of a datastream as the header for our blog about APIs

Marketing

The Value of API and Analysing Different Data Types

A man holding a robot's hand whilst standing in front of a sunset.

Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Neon heart

Marketing

Why Personal Reputation Management Is the Key for Your Success

Rainforest leaf

Marketing

The Ultimate Guide To Integrating Corporate Social Responsibility

stock image of a large virtual video conference representing event marketing strategies and best practices

Marketing

Event Marketing Strategies and Best Practices

a person typing on a laptop with a credit card close by

Marketing

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

People gathered around a table

Marketing

The Rise of Converged Media [Expert Interviews]

Hand holding phone featuring LinkedIn login page

Marketing

How to Build A Successful LinkedIn Marketing Strategy

An image of a bulls eye.

Marketing

Push and Pull Marketing: Differences and Synergies

Facebook Messenger app icon on a phone

Marketing

10 Facebook Messenger Marketing Ideas

Load More